ANN ARBOR DEARBORN - University of Michigan
Transcript of ANN ARBOR DEARBORN - University of Michigan
Presentation Slides
These slides were created by a multidisciplinary group of students as part of a capstone
presentation for “New Music Business Models,” a Winter 2019 Problem Solving Initiative
course at the University of Michigan Law School.
A N N A R B O R D E A R B O R N
F L I N T
Our MissionListen Local Detroit empowers, educates, and engages artists through individual and community development working towards equity within the music industry.
Challenges● Leverage inequality between musicians and venues● Need for education about music business● Lack of transparency within music industry● Music genre siloing within Detroit
Increasing Detroit Artist Revenues… and supporting a vibrant and proud Detroit music scene
1. Support live music in Detroit 2. Collate educational resources3. Promote fair standards in contracting 4. Pilot artist-curated playlists in local establishments
Engaging via Community Roundtables● Involve music community● Host community discussion ● Measure outcomes● Create sustainability
● Pair unconventional artists and venues ● Host “Listen Local Detroit Thursday”
Supporting Live Music in Detroit
Collating Educational Resources● Maintain online database of
educational resources for musicians● Increase awareness and accessibility
of database
Generating Fair Standards in Contracting ● Develop a collection of fair contracting terms
to reference for venue-artist transactions● Create an added benefit for venues that artists
can leverage to encourage compliance
Marketing and Promotion● Develop website to host playlists, education resources,
and performance calendar ● Sponsor “Listen Local Detroit Power Hour” with local
radio stations ● Distribute “Listen Local Detroit” logo sticker for
venues and labels
Artist-Curated Playlists… hosted on Listen Local Detroit’s Spotify playlists
● Coordinate themed playlists for local businesses○ 6 artists○ $200 honorarium per artist○ 2 playlists from each artist○ 3 hours per playlist
● Artist royalty registration
Partner Businesses ● Approach 10-20 Detroit cafes,
bars, boutiques, bookstores● Offer Spotify Business Accounts ● Provide promotional materials
Project Phases for PilotCommunity Roundtables
Artist Recruitment & Playlist Curation
Partnership with Business
Community Roundtable and
Strategic Direction
Community Recruitment Partnership Community
Benefits of Listen Local Detroit● Educated artists● Greater transparency● Better leverage ● Exposure and engagement ● Vibrant Detroit music culture
… and economic benefits throughout Detroit