The Light of

Darkness

Disaster & social Innovation in Thailand

‘lumen naturae”

old belief about the inner light

hidden within the dark earth

and all its beings

i.e. the light coming

from the ground itself..

Not from the sky (^_^)

In disaster, people look

for the light from else where….

government,

international organizations, big

organizations, etc..

people forgets to look at their

own light, their inner

SPARKS

worst flood in 80 years

6 million+ people affected

top-down management

paralysis

in darkness… we shine

100,000+ volunteers mobilized

for flood reliefs

Triggered by Facebook-page

“SiamArsa” with 15,000+ fans

run by 2 persons working

remotely for 3 months

400,000+ baht (10K USD) a day donation

raised by innovative group of

young Thais and exchange

students doing

“Wash-the-tide”

Crisis

response

know-how

animations

2M+ views

on Youtube

TV Broadcast

Biggest cause of death was electrocution,

so professors team up with students to

produce thousands of “FloodDUCK”

DESIGN FOR DISASTER

OPEN-DATA

MILLION SPARKS Infinite light

Yet, unconnected.. Space for Social Innovation Networking