Animal Eats!:Zoo Edition - Amazon S3 · are names for animals” Took my niece and nephews to a...

Animal Eats!:Zoo Edition

Bring the zoo home by Matt Mansolino

WHY: Research - 1st Hand Observation Animal Eats!:Zoo Edition

“More than 1/3rd

of the average baby’s earliest words are names for animals”

Took my niece and nephews to a petting zoo, while in the car they had their tablets with them

Once we arrived, they instantly ran to see and pet the animals

Googled: Why do children love animals?

First:

Then:

Found: babysignsinc.blogspot.com

“So many children’s books feature animals”

“More and more parents admit to using tablets to keep their children quiet” - DailyMail.com

“Tablets such as iPad used by parents to calm toddlers” - Mirror.co.uk

“Parents are replying on tablets to keep children occupied on long journeys” - IrishExaminer.com

“Give children iPads from birth - they’re better than books, say scientists” - Independent.com

WHY: Research - Online Analysis Animal Eats!:Zoo Edition

WHAT DIDI WANT

TO LEARN?

Research: User Interviews

Would users be more keen to revisit an app if it had open-ended play or if it had a set goal at the end?

What type of mobile games do parents let their kids play every day?

How long do children play in an app?

What do kids prefer? Games will levels or beat your high score games?

Why would your kids want to play a game about animals? What would make it stand out from the rest of animal games in the App Store?


Research: Interview Insights

Key Insight:Mothers would let their children play on tablet more ifapp/game was educational

Insight: Many of the parents say their kids play open-ended games such as: Mine Craft and Toca Hair Salon

Insight: Kids prefer a game with levels (keeps them entertained longer)

Insight: On average, the kids are allowed to be on the

tablet for 20-25 minutesa session

Key Insight:Learn about world around them not just

whats taught in school


Competitive Analysis:

TOCA Pet Doctor Lazoo Zoo Feed The Animals & More


Current App Store Star Rating:Current App Store Star Rating:Current App Store Star Rating:

Competitive Analysis: TOCA Pet Doctor Animal Eats!:Zoo Edition

Teaches user how to take care of a particular injury through animals

VALUE:

Only a certain amount of animals (15)

Only one unique way to interact with particular animal

LIMITATIONS:

Very simple UI (Animals move; which make you click them)

Goes right into the game once you hit play

Has a “For Parents” section, that explains how the game works, how to get to settings, sign up to newsletter

Cute graphics/animations

STRENGTHS:

Competitive Analysis: Lazoo Zoo Animal Eats!:Zoo Edition

Makes believe youre at the zoo feeding the animals by using the food dispenser

VALUE:

Only a certain amount of clickable animals (5)

No set food is for set animal; any animal can eat any of the foods; No reasoning why particular animal can eat a watermelon for example

Unresponsive UI (tried to pick up food and swipe to animal but it changes the food in the dispenser)

LIMITATIONS:

Animals react to foods you give them (giraffe’s spots change based on what you feed it

Have to match what the Lion wants to eat (matching game)

Can draw/paint own picture

STRENGTHS:

Competitive Analysis: Feed The Animals & More Animal Eats!:Zoo Edition

Users can preform normal everyday tasks on the animals, learn the alphabet through animals and more

VALUE:

Having so much to do in one app can get a bit overwhelming

Must pay to unlock everything in app

LIMITATIONS:

Easy to use animal selection screen

Great for teachers, speech therapist, special-ed

Has a variety of mini-games

STRENGTHS:

PERSONA:

Kindergardeter

5 Yrs Old


Veronica

“I want to learn about animals around the world not just what are in these books!”

Play on parents tablet, to learn more about

animals that her books do not have

Learn in a interactive way, using touch because she cannot read yet

Have fun and play while parents are busy cooking, working, etc.

Comes home from school and is allowed to go on the tablet for 20-30 minutes, often not playing a single game/app for long. When she looks at her books she does not know a lot of what the animals are without her parents telling her because she cannot read yet.

Hates games that are hard/confusing

Does not like games that make her complete a task within a certain time limit

Likes games that let you play a “level” for as long as she wants

Lets her learn at her own pace and has multiple ways to “win”

GOALS/NEEDS ATTITUDES/FRUSTRATIONS

BEHAVIOR

Veronica is 5 years old, in kindergarten, and lives in the city. She loves learning about animals, but there aren’t any zoo’s close to her. She only has a limited number of animal books. Her parents do not always have time to read with her.

Vision Statement:

Veronica needs a way to learn in a fun interactive way because parents rely on tablets to keep them calm, occupied, and quiet.

Animal Eats! Zoo Edition, lets you be at mind that Veronica is having fun while learning about animals and in educational way.


WHAT SETS US APART FROM THE REST OF

ANIMAL GAMES?

The Solution: MVP Animal Eats!:Zoo Edition


Parents will be able to control time limit and sound

A Favorites section that teaches Veronica more about her favorited animals

Each animal will have multiple ways to interact and you will feed them what they actually eat

Information Architecture: Site Map - Card Sorting (Version 1) Animal Eats!:Zoo Edition

ANIMAL EATS!

ANIMAL EATS! PARK MAP

AMPHIBIANS

BIRDS

FISH

INVERTEBRATES

MAMMALS

REPTILES

FIND A ZOO

MAP

LOCATION

DIRECTIONS

HOME SETTINGS

PARENTAL CONTROLS

SOUND CONTROLS

LEVELS

LEVELS

LEVELS

LEVELS

LEVELS

LEVELS

Information Architecture: Site Map- Card Sorting (Final) Animal Eats!:Zoo Edition

ANIMAL EATS!

ANIMAL EATS! PARK MAP FAVORITE ANIMALS

AMPHIBIANS

BIRDS

FISH

INVERTEBRATES

MAMMALS

REPTILES

FIND A ZOO

MAP

LOCATION

DIRECTIONS

HOME PARENTS ONLY SECTION

SETTINGS

PARENTAL CONTROLS

SOUND CONTROLS

LEVELS

FAVORITE LIST

LEVELS

LEVELS

LEVELS

LEVELS

LEVELS

Information Architecture: User Flow (Version 1) Animal Eats!:Zoo Edition

Information Architecture: User Flow (Final) Animal Eats!:Zoo Edition 2/3/16, 9:17 AMAnimal Eats

Page 1 of 1https://www.gliffy.com/go/html5/9672669?toke=&app=1b5094b0-6042-11e2-bcfd-0800200c9a66&dev=false

Launch App Splash Screen Main Menu

Find NearestZoo

Settings

ParentalControls

SoundControls

Share Locationw/ device? Enter Zipcode

LocationScreen

Game

Victory Next Level

SFX

Music

Voice

SetTimeLimit

No

Yes

Yes

No

Park Map

Amphibians

Birds

Reptiles

Fish

Invertebrates

Mammals

AmphibianAnimal Level 1

Bird AnimalLevel 1

Reptile AnimalLevel 1

Fish AnimalLevel 1

InvertebrateAnimal Level 1

MammalAnimal Level 1

Parents OnlyScreen

2/8/16, 5:15 PMAnimal Eats

Page 1 of 1https://www.gliffy.com/go/html5/9672669?app=1b5094b0-6042-11e2-bcfd-0800200c9a66

Draft saved at 17:13:43

Launch App Splash Screen Main Menu

Find NearestZoo

Settings

ParentalControls

SoundControls

Share Locationw/ device? Enter Zipcode

LocationScreen

Game

SFX

Music

Voice

SetTimeLimit

No

Yes

Yes

No

Park Map

Amphibians

Birds

Reptiles

Fish

Invertebrates

Mammals

AmphibianAnimal Level 1

Bird AnimalLevel 1

Reptile AnimalLevel 1

Fish AnimalLevel 1

InvertebrateAnimal Level 1

MammalAnimal Level 1

Parents OnlyScreen

FavoriteAnimal

Information Architecture: Sketches Animal Eats!:Zoo Edition

Information Architecture: Version 1 Animal Eats!:Zoo Edition

FIND NEAREST ZOOHOME SCREEN SETTINGS

1 1 1

1 1 1

2 2 2

2

2

2

3 3 3

4 4

5

3

3

3

4

4

5

Single tap to go to FIND NEAREST ZOO screen Single tap to go to HOME screen Single tap to go to HOME screen

Single tap to go to SETTINGS screen Enter your zip code Single tap to change the duration

Single tap to go to ZOO MAP/ SPECIES SELECTOR screen Single tap to search your zip code Swipe left/right to turn music on/off

Swipe up and down to view the zoos near your location &single tap to open up that location in maps app

Swipe left/right to turn SFX on/off

Press and hold to move map around to see where thezoos are located


EXHIBIT SELECTEDSPECIES SELECTOR TURTLE LEVEL

1 1 1

1 1 1

2 2 2

2

2

2

3 3 3

4 4

33

34

Single tap to go back to HOME screen Single tap to go to SPECIES SELECTOR screen Click and drag to turtle to feed

Single tap to go to SETTINGS screen Single tap to go to TURTLE LEVEL screen Single tap to make turtle swim & swipe turtle to rock to have turle click on rock

Single tap to go to EXHIBIT SELECTED screen Swipe left/right to view all animals Single tap to make turle swim to rock

Available next update Single tap to go to EXHIBIT SELECTED screen

4


FOR PARENTS (SETTINGS)HOME SCREEN FOR PARENTS (FIND ZOO)

1 1

1

1 1 1

2 2 2

2

2

2

3 3

4 4

5

3

3

4

4

5

Single tap to go to PARENTS ONLY SECTION Single tap to go to HOME screen

Single tap to go to ZOO MAP/ SPECIES SELECTOR screen

Single tap to rate the app

Single tap to bring up times & swipe left/right to turn on/off

Swipe left/right to turn music on/off

Swipe left/right to turn SFX on/off

Enter your zip code

Single tap to search your zip code

Swipe up and down to view the zoos near your location &single tap to open up that location in maps app

Press and hold to move map around to see where thezoos are located


SPECIES SELECTOR

1

1

2

3

4

4

4

Single tap to go back to HOME screen

Single tap to go to EXHIBIT SELECTED screen

Available next update

Single tap to go to FAVORITE ANIMALS screen

2

3

FAVORITE ANIMAL

1

1

2

2

3

3

Single tap to go to SPECIES SELECTOR screen

Single tap to play/pause audio on animal

Single tap to delete off favorite animal list

TURTLE LEVEL

1

1

2

2

3

4

3

Click and drag to turtle to feed

Single tap to make turtle swim & swipe turtle to rock to have turle click on rock

Single tap to make turle swim to rock

Single tap to add to favorite animals list

Single tap to go to EXHIBIT SELECTED screen

4

5

5

Prototype: invision Animal Eats!:Zoo Edition

https://invis.io/HE5XPKX46

Animal Eats!:Zoo Edition - Amazon S3 · are names for animals” Took my niece and nephews to a...

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