angie park

angie park

.

portfolio

9248 Appleby StreetDowney, California 90240

[email protected](213) 215-9709

ANGIE PARK

TABLE OF CONTENTS

ODYSSEYModern day Greenland kayak paddle

IV THERAPYCreating a more sustainable design solution for intravenous therapy

REMEDIMedication reminding sytem for the elderly users

HONEY CENTRIFUGEEthnographic research and honey centrifuge system redesigned for the beekeepers in Guatemala

VISUAL COMMUNICATIONSVarious sketches done on location with attention to object detail and origination

Modern day Greenland kayak paddle promoting proper kayaking techniques

ODYSSEY

A Modern Greenland Kayak Paddle. Bringing History Into Your Journey

ODYSSEY

DESIGN BRIEF The goal of the Odyssey project was to create an efficient training kayak paddle for sea kayakers

A kayak paddle that incorporates innovation in areas of performance, material, style & emotion.

OBJECTIVE

A PADDLE HISTORY Traditional Kayak Paddles used by both Greenland and Aleut paddlers were narrow bladed and customized to the individual’s size and needs

Of all the groups of Eskimos, it was the Greenlanders who have elevated rolling to an art form. Rolls and sculls that we think as “tricks” were mostly based on actual survival techniques

GREENLAND PADDLING

Can be gripped firmly at any length

Easy to brace and roll

Not very susceptible to strong winds

Slips a little at the beginning of a stroke, it is easier onthe muscles, and thus less fatiguing on day-long trips

Bone edges allow quiet and preservation of paddle

GREENLAND PADDLE

KAYAKPADDLE

EnvironmentTraining

EmotionalExperience

Healing

Inspiration

Shape

Material

Ergonomics

Functionality

Technique

Strategy

Mileage

Physical

Five Senses

Play patternSpirituality

Confidence

Physical Healing

CharacterBiomimicr y

FormColor

Indoors Outdoors

Workspace

Gym

Smell

Touch

Sight

Hearing

Taste

Nature

Park

Water

Lake

Ocean

River

Sea

Compact, Mobile

Peaceful

Rough

Calm, Open

Performance

Professional

Speed

Durability

Recreational

Educational

Leisure

Vacation

FunGames

Group

Inspiration

AllianceCompetition

Comfor t

Mental

Physical

Intelligence

Health

Rehabilitation

Synthetic

Texture

Durability

Weak Strong

Grip

Ocean/ Aquatic Animals

Fish

WhalesDolphins

Sharks

Speed Quick

Aler tness Intelligence

Curves

Gracefulness

Elegant

SmoothnessSpeed

IntelligenceNarrowSlenderLight

Mobile Feminine

Strength

Fins

Angular

Triangular

Natural

Cotton

Hardwood

Softgoods EgoSelf-Esteem

PeacefulAngrySatisfied

Ar thritis

Joints

MIND MAPPING Exploring interconnected ideas

FOCUS ON KAYAKINGWhat questions are we asking?

What are different levels and varieties of Kayaking?Who are the participants?What are the emotional and physical returns that come with the activity? How do Kayakers learn the proper methods and techniques of paddling?How can we create a more proper and intuitive method of kayaking?What kind of material is most appropriate for ergonomic and physical features.Where did Kayaking orginate and how has it transformed over time?What is the essence of kayaking?What kind of problems do Kayaking beginners encounter?What kind of problems do Professional Kayakers encounter?What environment is best appropriate for different types of kayaking paddles?

WHAT ARE THE OPPORTUNITIES IN THE INDUSTRY?

Kayaking is one of the top ten adventure activities for baby boomers. According to the Outdoor Industry Association 17.8 million Americans participated in kayaking, canoeing and rafting in 2008, with 7.8 million paddling kayaks alone.

The Travel Industry Association of America claims 55.1 mil-lion Americans are “Geotourists”, interested in sustainable and eco tourism, including adventure tourism activities like kayaking.

“People usually buy a paddle not fit for their style of paddling and physique.”

“It’s the feeling of personalization that sells a product”

“A paddle has histor y, you can personalize them as you continue to paddle”

“Traditionally, the kayak paddle was anthromorphic and molded personally to the body.”

Harold Trevort, 50, IrvineKayak Instructor & Seakayaking Enthusaist

“You need knowledge, physical strength, and emotional endurance. Kayaking is more than a sport, its an experience.”

EXPERT INTERVIEW

“I’m big on technique and kayaking as a spor t.”

“As an avid kayaker, I prefer the best of the best. I like to use what professionals use”

“I own multiple paddles depending on what kind of paddling and what kind of environment.”

“You have to learn the proper methods first.”

EXPERT INTERVIEWLarry Handier, 52, Long Beach

“The reason why people have pains and aches isn’t because of the equipment but is because of their form and technique. That’s what is impor tant”

USER OBSERVATION & INSIGHTSLauren, Neil & Trudy SchneiderhanSea Kayakers

“Bent shafts are much better for the body, but a lot more expensive. Allows for better wrist positions.”

“Sometimes we get paddler’s elbow. A bit of soreness from overgripping.”

“Lack of variety in paddles. There’s a lot of crazy high tech stuff out there.”

“I’m very big on testing out different paddles and I’m very picky about characteristics. I like to use the wooden paddles, but they’re very limited in availability.”

USER OBSERVATION & INSIGHTSRon Por tals, 61Beginner Kayaker

MY RECREATIONAL EXPERIENCELong Beach, California Directional problems here

with paddle and kayak

Soreness on Hands and Fingers from bad gripping

Hard to understand usage of paddle techique and form

Soft of hands become sensitive

MY PROFESSIONAL EXPERIENCENewpor t Beach, California

Safety issues are key elements to kayaking

Learning how to paddle correctly in the beginning creates good habits

Paddles are different depending on the individual

No grip features for hands

Arms are held in front with no support. Constant moving of arms may cause joint, back, tendon pains and aches

INSIGHTSMost kayak paddles have no 1. ergonomic featuresStraight, uninterrupted shafts with no 2. guidelines for hand placementThe majority of paddles have “color” 3. coated sections for hand placement, but shaft is mostly smooth and linear

Hand placement should be in a 90 degree angle from shaft

SHAFT TECHNIQUE

A colored “grip” area. No support. Mostly metal materials. No sense of warmth and softness

Shaft is consistently grinding on area between thumb and forefinger

SHAFT INTERACTION

Main hand position for kayaking. Fist grip.

Hands slide back and forth- no consistent positioning for beginners

throat

tip

ALUET TOURING BLADE

narrow blade

ASYMMETRICAL TOURING BLADE

tip is slanted

blade are asymmetrical

tip

top of blade

UNIVERSAL SQUARE END BLADE

throat

asymmetical

flattened tipsquare corners

ELLIPTICAL WHITE WATER BLADE

short blade throat

wide blade

asymmetical

tip

ASYMMETRICAL WHITE WATER TOURING BLADE

short blade

tip

wide blade

throat

asymmetical

SQUARE END TOURING BLADE

Flattened Tip

Sharp Corners

relatively shorter blade

relatively wider blade

thoat

tip

QUILL TOURING BLADE

blade narrows to tip

very narrow blade

throat

long blade

PADDLE VARIETY

MARKET ANALYSIS

Lightweight touring paddle with slightly spooned,

Elegant, spor ty, clean and light

For touring vetarans, lower angle paddle style is a more relaxed style of paddling

The smaller blades put less strain on joints, bent shaft naturally alights your wrist with the blade reducing stress

Fiberglass shaft and blade

The blade attached to the shaft but does not come apar t

Paddle allows you to change feather degree from left to right

Wing paddle for greater speed and efficiency

Oval shafts, thin blades, paddle is fast and spor ty

For flatwater racing and touring

True oval shafts that provide a better grip and greater strength

Use of both carbon fiber and fiberglass

Shaft, blade and length lock system

Precision length lock system, a good combination of weight balance, efficiency without compromising toughness

Long tours, more relaxed and less aggressive

Slender and low angle blade, simple, clean and traditional

Quiet in the water, buoyant, warm to the touch and comparable in weight to fiberflass

Wood is better shock absorbant than other synthetic materials

Butternut, cherr y and basswood

Shaft and blades is made up of one piece

High value targeting dedicated kayakers

EPIC KAYAK

WERNER LITTLE DIPPER

BENDING BRANCHES

SEVYLOR

Flat-bladed paddle used for touring and whitewater

Simple, colorful, slender and bold

Easily taken apar t and moveable. Beginners and recreational

Vinyl grips are used for the handles

Aluminum shaft and plastic blade. Low Cost

Two piece shaft and large blades

Cheap, Economical and for the mass market

Straightforward whiteater paddle

Asymmetrical blade design. Slightly spooned

Beginners whitewater paddle

Shaft is inclined for easy contro

High density ABS and fiberglass

ABS blade and fiberglass blade with shafts coated in high strength aluminum

High value targeting dedicated kayakers

High end fiberglass touring paddle with narrower blade

Narrow blade, elongated, slender and light

Touring Paddle Long, Slender blade allows for relaxed low-angle paddling. Light and easy on the arms

Fiberglass blade and carbon shaft. Light weighted paddle.

one piece shaft and blade

Expensive and for touring enthusiast.

FUNCTION FORM USABILITY ERGONOMICS MATERIALS PARTS PRICE POINT

PTK

HK

OUR CONSUMER

Avid Sea Kayaker

Family man with interest into Eco-TourismEnjoys history and traditional methods of kayakingConsistent improvement in techniques

55+/suburban

Beginning Sea Kayaker Deep interest in water sportsAspires to learn proper methods of kayakingLong solitary sea kayaking treks

25+/urban

EXPERIENCE

Being able to find an emotional connection between environment and kayaking

INTUITION

Being able to intuitively know how to use the paddle

EFFICIENCY

Being able to maximize experience through speed and easy usage

CONFIDENCE

Being able to be confident about safety

TECHNIQUE

Being able to concentrate on traditional techniques and forms of kayaking

MAINTENENCE

Being able to upkeep the paddles when not being used (cleanability & storage)

COMFORT

Being able to paddle without discomfort for a long period of time

OVERVIEW INSIGHTS

BLUE SKY SKETCHESExploring different ideas and concepts associated with Kayaking

BLUE SKY SKETCHESExploring different ideas and concepts associated with kayaking

Using biomimcry forms and methods to utilize paddle performance.

Creating aerodynamic forms that prevent splashing and increase proficiency

Oval shaft. More ergonomic shapes for more flexibility and less stress on wrists.

FORM & CONCEPT DEVELOPMENT

Material importance: soft to hands, textural & warm to touchMaterial importance: soft tohands, textural & warm to touch

Blade shape is important due to drag reduction, thrust production & propulsion efficiency

FORM & CONCEPT DEVELOPMENT

Twisted shafts that bend around to form blade

Shell-like forms to create more efficiency. Thin and slender

Concentration on curves and drags

BLADE DETAILS

Multitudes of blade mock-ups to test shape and its correlation to efficiency under water.

Shaft mockups to explore best ergonomic methods of paddling

MOCK-UPS

The blade of the paddle is approximately 3.5 inches. Three separate pieces areTh iTh t i

held together by lap jointsWalnut & Maple

FINAL DIRECTIONINAL DIRECTION

Various configurations and methods of utilizing the new re-designed Greenland kayak paddle with concentration on efficiency, history and ergonomics.

modern vs traditionalmodern vs. traditional walnut & maplewalnut & maplep

arms length distancearms length distancearms length distanceg h i h iheight consciousheight consciousg

user referencefblade width

SCENARIO

ODYSSEYA Modern Greenland Kayak Paddle . Br inging Histor y Into Your Journey

Creating a more sustainable solution to the IV System.

VIVALINE

OBJECTIVEWith many hospitals routinely throwing away 50-70% of their waste into the biohazardous waste stream. The Centers for Disease Control suggests that only 2-3% of hospital waste truly needs to be disposed of as infectious waste.

The objective of this project was to reduce hospital waste by creating a more sustainable and human centered intravenous therapy system

Technical aids 10.6%

IV diagnostics 19.6%

Ophthalmic equipment 31.3%

Other Equipment 38.5%

EQUIPMENT SEGMENTATION

Disposable equipment & supplies sales proved the most lucrative for the US health care equipment & supplies market

$45.8 Billion in Revenue40% Market Share

A LOOK INTO THE MARKET

TOXINS WITH AN ESPECIALLY HEAVY IMPACT IN THE HEALTH CARE SECTOR MAY BE FOUND INDioxin-containing byproductsMercury-containing medical devices and wastesCleaners, disinfectants, pesticides, and fragrance chemicalsElectronic equipmentFlame retardantsPVC, Phthalates and DEHP

INFO ABOUT IV DIAGNOSTIC EQUIPMENTIV solution containers and blood bags are made of polyvinyl chloride (PVC)

WASTES DISPOSAL METHODSrotary kilnpryolytic incineratorsingle-chamber incineratordrum or brick incineratorchemical disinfectionwet thermal treatmentmicrowave irradiationencapsulationsafe burial on hospital premisesanitary landfilldischarge to sewerinertization

Major components of plastic wastes:

cafeteria plastics sharpsmedical packaging PVC bagsmedical tubing

76% of the waste in hospitals are made of plastic

MEDICAL WASTE COMPONENT

Waste Segregation

Recycling of Selected Material

General waste joins the municipal waste stream

Return outdated drugs or chemicals to Supplier

Final DisposalMunicipal landfillBurying on premisesDischarge into sewer

Treatment and Disposal of health care Waste

TreatmentIncinerationOpen-air burningChemical disinfectionEncapsulationDisinfecion of infectious bodily fluidsAutoclaving of highly infection waste

BASIC WASTE MANAGEMENT STEPS AT A U.S. HOSPITAL

IV THERAPY OBSERVATION

Understanding the methods and procedures of the Intravenous system through the experience of a nurse practitioner. Concentration on how we can extend the ease of use and still reinforce the practical usage of the device.

Obstruction of mobility for nurse & patientExcess packaging and tubing substances thrown into “trash”

Lack of good indictors

Entire IV pole is rarely used

Easily handling is necessary for attachment of tubing and catheter onto IV solution

Cold, sterile medical apparatus that reinforces the idea of “sickness” and “disability”

AdditivesContainer Changes

Administration Attachment

Injections

Contaiminated Air

CVP Measurement

Membrane Filter

AntisepticInsertion

Cannula

all administrative components

Cracks

Punctures

Infusion Fluid

Cosure System

1. Solution Bag

4. Basic Administration System Tubing

3. Catheter

2. IV Pole

LIFE CYCLE ANALYSISIV THERAPY SYSTEM

Using the Life Cycle Assessment (understanding the inputs and outputs) to identify key impact areas of the IV System to make sustainable design decisions.

Solution Bag

Labeling

SOLUTION BAG

Extraction natural gas & crude oils

Gas Processing

Processing into further organic chemicals

Polymerisationpolyethalene

waste productscarbon dioxidesulphur dioxide

ChlorineEthylene

Vinyl Chloride

Process of Polymerization

PVC:PolyVinyl Chloride

Heat Molded

Liquid Convertion

Injection Molded

SOLUTION BAG

Hot Stamping:Dry Printing Process

SOLUTION BAG MED PORTADMINT PORT


Gas Processing


Naphtha Monomers:ButadieneStyreneIsopreneEthylenePropaneBenzene

Syntetic Rubber

Injection Molding of Liquid Silicone Rubber

Medication Port Administration Set Port

Final AssemblyAirtight Packaging

Packing into boxes

Stacked on pallets

ME

MP

CM

A

AP

SD

Materials Extraction

Materials Processing

Component Manufacturing

Assembly

Airtight Packaging

Shipped to Distributors

Solution Bag & Print

INSIGHTSIV solution bag life cycle in hospital is shortHard to disassemble parts for recycleAfter life contributes most to dioxin release

SOLUTION BAG LCA

Steel Poles

Steel Casters & Rubber Wheels

IV POLE

Mining iron ore

limestone quarrying & formation

Mining and processing of coal

coke formation from the coal

Sintering

Blast furnace ironmaking

Steelmaking

Steelforming

Steel

Ubend

IV POLE CASTERS


Packing into boxes

Stacked on pallets

Shipped to distributors

IV Pole

Cut to sizeInjection molding

Castors

WHEELS

Synthetic Rubber

Injection molding

Wheels

cold pilgeringcold drawingheat treatment

epoxy finish process

Mining iron ore




Sintering


Steelmaking

Steelforming

Steel cold pilgeringcold drawingheat treatment


Gas Processing



INSIGHTSOnce manufactured- long life cycle in hospitalHazardous to hospital environmentCan easily decrease components

IV POLE LCA

ME

MP

CM

A

AP

SD




Assembly

Airtight Packaging


Catheter

NeedleFilter

Case

Cap for Case

CATHETER SYSTEM

NEEDLE CATHETER


Packing into boxes

Stacked on palletsShipped to distributors

PLASTIC HOUSING COMPONENTS

Injection molding

Liquid convertionHeating process- molten

Die processing

Needle

Silcone Rubber

Injection molding of liquid silicone rubber

Heat cured

CoolingCathetar

Heat molded

Cap Filter Case


Gas Processing



Mining iron ore




Sintering


Steelmaking

Steelforming

Steel cold pilgeringcold drawingheat treatment PVC:

PolyVinyl Chloride


ChlorineEthylene


Gas Processing


PolymerisationPolyethalene

Vinyl Chloride


INSIGHTSHard to disassemble parts for recycleContributes to dioxin releaseMost limited area of re-designErgonomic issuesBetter integration with tubing needed

CATHETER SYSTEM LCA

ME

MP

CM

A

AP

SD




Assembly

Airtight Packaging


RollerClampDrip Chamber

Spike

Injection Port

Threaded LockTubing

TUBING

TUBING, THREADED LOCK, INJECTION PORT DRIP CHAMBER & ROLLER CLAMP

Extracting natural gas & crude oil


Packing into boxes

Stacked on palletsShipped to distributors

Gas processing


Cumene process

PhenolCcetone

Bisphenol A

Material Processing

Polycarbonate

Injection molded

Drip Chamber Roller Clamp

SPIKE


Gas processing


StyreneAcrylonitrile

Emulsion Process

Injection molding

Spike

PVC:PolyVinyl Chloride

Heat Molded

Liquid Convertion

Injection Molded

Tubing Threaded Lock Injection Port

hydrochloric acid

PolybutadieneABS


Gas Processing


Polymerisationpolyethalene


Vinyl Chloride


ChlorineEthylene

INSIGHTSMaterial variation can be limitedBetter integration of tubing into systemElimination of PVCAverage lifecycle in hospital

TUBING

ME

MP

CM

A

AP

SD




Assembly

Airtight Packaging

MATERIAL EXTRACTIONIron ore (5), crude oil (1-5), natural gas (1-5), limestone (5), limestone (5)

MATERIAL PROCESSINGABS (1)Polycarbonate (2)PVC (3)Silicone Rubber (4)Steel (5)

COMPONENT MANUFACTURINGSolution Bag, Medication Port, Administra-tion Set Port, IV pole, Casters, Wheels, Needle, Catheter, Plastic Housing Com-ponents, Tubing, Threaded Lock, Injection Port, Drip Chamber, Roller Clamp, Spike

ASSEMBLY

AIRTIGHT PACKAGINGpacked into boxesstacked on pallets

SHIPPED TO DISTRIBUTORShealthcare institutionslife science researchersclinical laboratoriesgeneral public

DISPOSALincinerationschemical disinfectionsteam disinfectionencapsulationmoist heat disinfectionLandfill

INPUTS GENERAL PROCESS OUTPUTS

heat, electrical energy (1-5)

heat (1-5), electrical energy (1-5),Iron ore (5), crude oil (1-5), natural gas, ash, soda, limestone (5), organic chemicals (1-4)

heat, electrical energy, crude oil (1-5)

electrical energy (1-5)

heat, electrical energy (1-5)

electrical energy, heat (1-5) t

emissions to air

furons, dioxins, carbon dioxide, sulphur dioxide, mercury in water, vinyl chloride monomer,

Emissions to air, co2, n20, dust, vocs, co, so2, nox

crude oil, diesel (1-5)

solid waste & land degradationAir pollutionCarcinogenic dioxins

emissions to air

emissions to air

emissions to air

INVENTORY ANALYSIS

resourcedepletion

globalwarming

ozone layer depletion

acid rain

solid waste

landdegradation

Waterpollution

airpollution

reducedbiodiversity

+

material extraction

materialprocessing

componentmanufacturing

assembly

airtightpackaging

shipped to distributors

disposal

heavy impact impact some impact no impact positive impact

IMPACT ASSESSMENT

GOALS & CONCEPT STRATEGY DERIVED FROM LCA

LOWERING THE AMOUNT OF DIOXINS RELEASED DURING MEDICAL WASTE INCINERATION FROM PLASTIC PVC WASTE Using bioplastics as substitutes for PVC use• Creating a “re-use & recycle” solution bag system for hospital usage• Better hospital waste management education through infographics• Easy to disassemble IV solution system for easier recycling•

ELIMINATING COMPONENETS TO REDUCE IMPACT FROM MATERIAL EXTRACTIONIntegrating a “placement stand” into the solution bag itself• Utilizing the hospital room & environment with the IV system• Creating a flexible bag system that is mobile, light, easy to carry & unburdensome • Used “recycled” steel within the hospital waste system to substitute the IV pole design•

REDUCING THE AMOUNT OF MATERIALS USED TO CREATE THE IV SYSTEMIntegrating the tubing and solution bag as “one item” • Using one material to manufacture the tubing and cathetar system• Combining the concept of the IV pole with the solution bag system•

User Experience

ErgonomicsEase of UseLess HazardousEasy to UnderstandMobilityEmotional Comfort

Sustainability

DisassemblyRecycle & ReuseHolistic Integration Between ComponentsRedesign of IV Solution System in Hospital

FINAL GOALS & CONCEPT STRATEGY

INITIAL EXPLORATION

More connected systems

Refillable IV Fluid bags

IV Bag is a reuseable component that goes back to the pharma after use. Creating a closed system.

INITIAL EXPLORATION

CONCEPT DEVELOPMENTDifferent ways of holding the IV bag instead of using the IV Pole

Different catheters with various forms that are more ergonomic and wraps around the body.

Addressing mobility and re-use of IV Bag

Hanging methods

CONCEPT DEVELOPMENT

VIVALINEVIVAComes apart for easy mobility and adaptability to hospital environment

Poly Vinyl Chloride bags are replaced with re-useable Propyflex

Tubing placement. Parts made of singular material

IV Pole made of one recycled thermoplastic elastomer

Form that induces the feeling of comfort. Visual soothing apparatus for the patients

Ethnographic research of Beekeepers in Guatemala, and redesign of honey centrifuge

HONEY CENTRIFUGE

A DESIGN BRIEF Design products for the rural Mayan community of Guatemala who exist on less than $2/day. Collaboration between Caltech, Ar tcenter College of Design and Universidad Rafael Landivar

Making improvements on the centrifuge prototype in Guatemala to help beekeepers generate more income and expand their business.

OBJECTIVE

THE PROCESS

Market Research

Testing Honey Centrifuge Prototype with Beekeepers in Pasajquim, Guatemala

Testing out Honey Centrifuge #2 with Beekeepers in Antigua, Guatemala

Researching pre-existing honey centrifuges

Packaging Research

Start

End

1/2 of Guatemala lives below the poverty line15% lives in extreme poverty38% of those in poverty are among the indigenous groups43% of children under five are chronically malnourished

TARGET MARKET

MARKET RESEARCHSolola, Guatemala

Place to view how business is done amongst the local villagers

Sampling of things being sold and at what price. Researching to see how various stalls market themselves. Many manage with “regulars”- customers who consistently attend to their business.

Things to consider at the market: price, customers, items, packaging, etc.

24 bottles sold approximately a month. 1. Store owners sold commercial honey (honey bear), and had one bottle of local honey from Pasajquim packaged in a Johnny Walker Red Label which sold for around 50QDuring summer harvesting season, the 2. Pasajquim beekeepers come to the market and sell their own honey without a middlemanTheir customers use honey for medicinal 3. and cooking purposes

MARKET RESEARCHSolola, Guatemala

MARKET RESEARCHAntigua, Guatemala

Research primarily around marketplaces.Both 1. tourist and local to look for honey, varieties and prices. Various packaging styles which involved 2. cheap recycled glasses along with unique “Guatemalan” textiles. Local beekeepers market their honey through 3. labels and also by their advertising its purity

PROTOTYPE 1Pasajquim, Guatemala

A good amount of the honey is sacrificed because of the design of the centrifuge and lack of good extraction

Tested the purity levels of the honey through a refractometer. There is an important correlation between price and purity

We were introduced to their packaging, which revolved around recycled bottles.

During the winter time, the beekeepers buy sugar to make “sugar water.” They spend a large par t of their income supplying the sugar

Investigating the “OLD” centrifuge. The device was rusting and the metal was souring the purity of the honey.

The centrifuge is extremely robust, and is carried up the mountain to the bee hives

CO-CREATING WITH BEEKEEPERS OF PASAJQUIM

The bee smoker is a small cylindrical metal device which helps them keep the bees more docile.

Beekeepers produced around 10 gallons of honey. 20+ frames on a steep mountainside. Usually, they carr y their old centrifuge the entire way up

The netting was extremely impor tant to creating a smoother process.

BEEKEEPING EXPERIENCE IN PASAJQUIM

PROTOTYPE 2Antigua, Guatemala

Prototype was very heavy and difficult to clean1. Interior structures fit the exact measurement of 2. the frames, however, it did not clear any allowance for the thickness it acquired with the honey

Netting device necessary to prevent swarming1. Produces 54 gallons of honey a season2. Top frames are used for producing honey while 3. the bottom boxes are used for further breeding.

8 frames per box1. Its easier to extract during the morning 2. between 5am-9am when the bee’s are a lot more docile due to the coldTakes around 10-15 minutes on the centrifuge 3. to extract the honey from each set

CO-CREATING WITH BEEKEEPERS OF ANTIGUA

When harvest season comes along, the 1. beekeepers extract honey from around 50 frames per day, which is approximately 10-15 gallons of honeySells the honey for 25Q per half liter2.

Brakes might be necessary1. Entire frame blew out becase there was 2. no netting to hold it into placeTabs of the frame holders are not 3. necessary since the force of the rotating device will push it outwards.

The gap between the filtering device and the 1. cylindrical centrifuge will cause dripage.

BEEKEEPING EXPERIENCE IN ANTIGUA

PACKAGING PROTOTYPEAntigua, Guatemala

Created a protype and shopped it around very “touristy” areas in Antigua. Interacted with store owners and various tourists about the sell-ability, prices and also the aesthetics of the items.

TESTING PROTOTYPES

CRITERIAS

Necessary Functions1. Features of Centrifuge2.

a. gearsb. nettingc. filteringd. bottling systeme. braking

Simplicity3. Materials4. Human Factors5. Upkeep6. Saftely7.

EXPLODED VIEWUsing limited components and materials for local areas to design the centrifuge. Using simple technology that can be easily accessed by the Mayan villagers.

INTERIORView of interior and how components assemble together to create a singular product

FINAL PRODUCT

Metal Frame Basket

Spinning Mechanism

Tank Body

Wheel & Trolley System

Faucet

Medication reminding system for the elderly

REMEDI

A DESIGN BRIEF Improve the medication experience for the elderly (7 Week Project)

OBJECTIVE Designing a comprehensive medication reminding system that integrates into the lifestyle of the elderly

Adherence did not improve with the redesigned packaging

TARGET’S CLEAR-RX PRESCRIPTION BOTTLE

Designed with color-coded rings 1.Easy-to-read instructions to help patients2.better follow their medication regiments

INITIAL INSPIRATION

The elderly population has grown substantially in this century

1950 1975 2000 2025 2050 2074

0

5

10

15

20

25

Population Aged 65 and over

Percent of Total Population

MARKET RESEARCH

Elderly Population will more than double between now and the year 2050, to 80 million.

2.6

3.1

242.2

1.3

2.8

1910-30 1930-50 1950-70 1970-90 1990-2010 2010-30

Average Annual Growth Rate (in percent) of the elderly populationBy that year, as many as 1 in 5 Americans could be elderly.

MARKET RESEARCH

This age group is the largest consumer of medications

21% of Seniors take 5+ medications a day46% of Seniors take 3+ medications a day65% of the total population of non-compliant

MARKET RESEARCH

NAMEKi Dae Kim

AGESeventy Three

LOCATIONWhittier, California

HOUSINGIndependent Homeowner

DISABILITIESpoor eye sight, diabetic, shaky hands, high blood pressure, etc.

USER RESEARCH: ELDERLY 65+

Puts pill in kitchen as reminder during meals Consolidation of daily pills- every morning. convenient to pack when leaving the house.

Uses only very simple low tech devices

Pill bottles come in variety of sizes. graphic information hard to understand

Compiles all medicine in random order. Weekly pills organized manually by user for daily usage. Non-ergonomic.

USER RESEARCH: ELDERLY 65+

Mobility limited due to arthritis, stiff joints, swollen fingers, etc.

Extreme hand and mobility impairments

Testing variety of pill bottles best adaptable to elderly disabilities

Hard to utilize pill bottles with small mouths

ERGONOMICS RESEARCH

NEEDS & INSIGHTS

EXPERIENCE DRIVENLack of coordination between hospital, pharmacy & patient

EASE OF USELack of intuition using product functions

AUDIO & VISUAL ELEMENTSDeteriorating physical needs such as eye sight and loss of hearing

ENVIRONMENT INTEGRATIONAlien products that do not fit into their daily environment

PORTABILITYLack of mobility that is adaptable to their daily life

DIFFICULTY OF USE EASE OF USE

MEDICATIONCOMPLIANCE

MEDICATIONNON-COMPLIANCE

Very tech-driven, automated medication dispenser and reminder system for tablets, capsules and non-oral medication.

Traditional pill boxes with labeled compartments and pill timer organized and input by the customer.

System and experience oriented reminder system focusing on consumer behavior with additional service extensions

Techie Experience Driven

Traditional Focused

Electronic Medical Alert. Portable and easy to use medication alarm system

COMPETITORS

REMEDI

INITIAL EXPLORATION

Dock systems with mobile pill system for daily usage

CONCEPT DEVELOPMENT

Exploring form integration into immediate environment

LCD Display Screen

Scroll System

Light Up Visual

Closure

Audio

REMEDI

Clear and easy display of time, type of medication •and number of pills neededList is checked off when pill is taken•

Easy to input time •

Pill dock lights up at allotted • medication time

New Pill BottlesAddressing elderly disabilities• Better graphic hierarchy for better read• Ergonomically tested for better usage• Easy to open•

Auditory sounds and • alerts to remind users to take medication

Easy mobility•

OLD BOTTLING & LABELS

CARREFOUR PHARMACY2525 WoodwardDetroit, MI 48162(734) 555-2525

Prescribed: Dr. Jo Kleef

dispensed 10/2/2012

8 5 3 0 3 2 8 4 3

LIPITOR

Take 1 TabletDaily By Mouth

DORIOT,GEORGES

Looks too similarText too smallToo much informattionLack of visually identifiable labels

RE-DESIGNED BOTTLING & LABELS

Clearer data visualizationDifferentiating medication via color codesUsing simple icons to regulate medication regimentConsidering both patients and pharmacists

PRILOSEC

700 AM

LIPITOR FOSAMAX NOVASC CELEBREX

X

800 PM

1200 PM

800 PM

1200 PM

800 PM

700 AM X

1200 PM

800 PM

700 AM X

1200 PM

800 PM INSULIN SHOT

Name of Medication Proper Intake of Pill

Number of Pills to TakeNon-Pill Medication Reminders

Pill Taken

PILL DOCK INTERFACE MOCK-UP

BOBBY

Brings homebarcoded medication

1) Remedi Dock scans barcode & Bobby easily sets medication times.

LIPITOR

1200 PM

800 PM

700 AM

SCENARIO

2) Remedi alerts Bobby visually and au

dibly

He presses on the new ergonomically designed pill bottle to take his medication.

SCENARIO

LIPITOR

1200 PM

800 PM

700 AM X

3) System and Lights check off only after the pill box is closed.

SCENARIO

4) Bobby closes Remedi & packs u

p to head out for the

weekend

cks up toCatching the 3pm bus.......

SCENARIO

Emotional

Functional

REMEDI

REMEDI BRANDING

Distributing the benchmark products out in the market into a graph aligned in the spectrum of “Functional” and “Emotional,” the opportunity to brand Remedi situated towards the Experience driven side which en-hanced the emotional qualities of the product and service provided.

Remedi™

The embraceTM pill-dock is the perfect way for you to enjoy peace of mind and cherish all the beautiful moments of life. Designed to provide you with an easy to use interface and no hassles of program-ming.

Contaçt your pharmacist todayMore information 1800-394-2323

trusted by

embraceBRANDING EXPLORATION

DIABETES

HIGH CHOLESTORAL

HIGH BLOOD PRESSURE

MULTIPLE AILMENTS

$8,867

$6,888

$10,916

$16,498

$3,924

$6,752

$4,570

$8,886

$4,297

$2,964

$4,164

$6,612

48%

43%

38%

46%

CONDITION Low Adherence Cost High Adherence Cost Savings

Studies show patients who maintained 80% to 100% medication adherence were significantly less likely to be hospitalized compared with patients with lower levels of adherence

COST

REMEDI

Partner with Pharma Companies

Partner with Leading US Pharmacy

Pharmacy recommends Remedi to reduce cost of compliance advisors

Pharma sales force targets doctors; increase Compliance improves drug effectiveness

Doctors recomend Remedi to increase compliance

Market to independent elderly people and families

Market to insurance companies on savings due to compliance

BUSINESS MODEL

f

j

i

Retail Price: $160Purchase covered by insurance & patient co-pay

Various sketches done on location with attention to object detail and origination

VISUAL COMMUNICATIONS

angie park

.

THANK YOU

angie park

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