angela faler portfolio

Jessica Simpson ShoesHow Does Jessica Make You Feel?

[Challenge:]To promote Jessica Simpson Shoes

as a brand who cares about

women’s self esteem. To make the

brand top-of-mind for women within

the target audience.

[Strategy:]The target audience for the

campaign is women ages 17-35.

The stragegy was to show women

that Jessica Simpson shoes are the

perfect accessory to make them

feel confident, sexy, fun, etc. no

matter what occasion.

[The Campaign Includes:] • Three Print Ads

• Social Media Campaign

• Insert Card (inside JS shoe boxes)

AD & Copy: Angela Faler

Photography: Angela Faler

[Print Advertisements]

[Social Media Campaign]

People who love their pair of Jessica’s can go to the

Jessica Simpson Shoes Facebook page and post an

image of themselves in their JS shoes to everyone

know how their Jessica’s make them feel.

People can “Like” the photos, and each month the

person who has the most “Likes” can receive a free

pair of Jessica Simpson shoes of their choice. The

campaign will run for one year total.

[Insert Card]

A small card will be placed into the boxes of Jessica Simpson shoes that will advertise the

“How Does Jessica Make You Feel?” campaign. It will also promote the Social Media

campaign taking place on Facebook are direct customers to the site.

DoveReal Synonyms of Beauty

[Challenge:]Establish top-of-mind awareness for

Dove’s real beauty initiative among

the target audience - women ages

18-25. To create a cohesive cam-

paign that drives the audience to

the online video.

[Strategy:] The Real Synonyms of Beauty

campaign used real women within

the target giving their real, genuine

answers. The campaign images and

copy were cohesive throughout,

and a direct mail post card was

used to lead people to the online

video on YouTube.

[The Campaign Includes:] • Online Video

• Direct Mail Piece

• Outdoor Board


Photography: Brian Gladkowski

[Online Video]

[Post Card]

The post card is a direct mail piece that will be sent out members of the target audience. It reinforces the

message of the campaign, as well as leads consumers to the online video on YouTube.

[Outdoor Board]

He got hissprained ankleexamined and

treated

While his momgrabbed ice packs,

ace bandages,

and a treat for beingsuch a trooper.

The MinuteClinic is a division of CVS Caremark Corporation, the largest pharmacyhealth care provider in the United States. MinuteClinics provide a way for Americansto get high-quality medical treatment that’s quick, affordable, and convenient.With qualified medical practitioners on staff to perform a large variety of tests andservices, health care just became a whole lot easier.

The One-Stop Shop to Get Well Sooner

MinuteClinics makes access to high-quality medical treatment easier for moreAmericans. Our practitioners have seen more than 9.5 million patient visits,with a 95% customer satisfaction rating. All of our masters-prepared nurse practitionersand physician assistants posses the licenses, certifications, and clincical experienceto ensure effective treatment in all the services provided.


PicklesPickles

She receivedher pregnancy

exam

Then picked upsome vitamins,cocoa butter,

and a fix for herfirst weird craving.

TRAVELWinterfresh

Gum

After his routine travelvaccinations

He got a mini-toothbrush,a travel magazine,

and the ultimate curefor ear-popping on

the flight to London.

MinuteClinics promise to be affordable, convenient, and coordinated. Theircertified nurse practitioners and physician assistants can diagnose, treat, andwrite prescriptions inside your local CVS/phramacy store 7 days a week. Mostinsurance plans are accepted and when your service is completed, a visit summarycan be easily sent over to your primary health care provider.



Minute Clinic / CVSThe One-Stop Shop toGet Well Sooner

[Challenge:]

Promote the Minute Clinics found

inside CVS Pharmacies. Advertise

Minute Clinic’s services to a wide

audience while co-branding it with

CVS Pharmacies.

[Strategy:]

The target includes business men

and women, college students, and

families. Position Minute Clinics as

the convenient, fast, and cheap

alternative to the doctor’s office

for minor illness and injury exams,

vaccinations, and other labs / tests.


• Two Transit Ads

• Mobile App


Illustration: Angela Faler

[Mobile Application]

A Minute Clinic moblie application can be downloaded and used to explain

the various services and costs, as well as an indepth description of the exams

and other forms of care. Users can also click to see a “Suggested Shopping

List” of things they can purchase at the connecting CVS / Pharmacy.

[Bus Shelter Ad]

[Transit Ad]

John DeereWorking Hard, It’s a Family Tradition

[Challenge:]To further brand John Deere as a

family brand, made from a long line

of tradtion. Promote the products as

trusthworthy - that they will get the

job done right, with still enough time

to spend with your family.

[Strategy:]The target audience for the

campaign includes family men ages

35-65 who have a need for farming

equipment. Reinforce the idea that

John Deere products are a tradition,

that they run in the family. That they

work as hard as you to get your work

done right, but fast too.


• Mall Kiosk Ad

• Guerilla Outdoor Ad


Photography: Various Stock Images (Online)


[Mall Kiosk Ad]

An ad will be placed inside a mall kiosk that will switch from one screen to another. The first

screen will be at sunrise with the text “Keep your work day” and a silhouette of a man in the

tractor. It will fade into the second screen at sunset that says “From becoming a work night,”

with the silhouette of the man no longer in the tractor.

[Guerilla Outdoor Ad]

The guerilla ad will be set up on various country roads throughout specific target areas.

John Deere tractors from various decades will be lined up along the road from oldest to

youngest, showcasing the long line of history John Deere has in making great machines.

Painted onto the road will be the John Deere logo, along with the tagline “Working Hard,

It’s a Family Tradition.”

Whole Foods /NortwesternThere are Smarter Ways to Treat

[Challenge:]Promote a healther way of eating

to those who have had health risks,

specifically heart issues. To co-brand

the advertisement posters for both

Whole Foods and Northwestern

Memorial Hospital.

[Strategy:]Target older men and women,

specifically women ages 55-75

who enjoy cooking for themselves,

friends, and families. Promote

“heart smart” recipies for classic

treats that they can bake as

a healthier alternative.

[The Campaign Includes:] • Three Posters

Placed in grocery stores

and doctor’s offices

• Takeaway Recipe Cards


Photography: Allie DeMarco

[Posters]

[Poster in Whole Foods aisle]

[Poster in Northwestern doctor’s offiice]

[Takeaway Recipe Cards]

We don’t say theF-Word in this house.

Take the Fluster out of FiberYour kids favorite Kellogg’s cereals now have 3 grams of Fiberin each serving, with all the same great taste.

Visit www.kelloggs.com for more information


Kellogg’sThe F-Word

[Challenge:]Advertise specific Kellogg’s cereals

(Apple Jacks, Fruit Loops, and Corn

Pops) that have extra Fiber.

Promote cererals as healthy, but still

with the same great taste.

[Strategy:]Appeal to mothers by using children

in the advertisements. Use humor

in ads and clever copy to draw

viewers in. Reinforce idea that the

Kellogg’s cereals with extra fiber still

taste like the kid’s favorite classics.


• Metra Commuter Station Ad

• Bus Ad


Photography: Various Stock Images (Online)

Did you just say the F-Word?

Take the Fear out of FiberSelect new Kellogg’s cereals now have 3 grams of fiberin each serving, still with the same great taste!


Stop saying the F-Word!

Take the Foul out of FiberPut the new Kellogg’s cereals to the test. Now you canfind 3 grams of fiber per serving with the same great taste!


[Metra Commuter Station Ad] [Bus Ad]

[Interior Bus Ad]

Hampton BayYou Simply Won’t Want to Get Up

[Challenge:]Establish awareness for Hampton

Bay outdoor furniture. Brand the

durable good as the most weather

resistant, stylish, and comfortable

outdoor furniture out there.

[Strategy:]Target men and women 25-40 who

are well traveled, well educated,

and well styled. Attract those who

enjoy things that work well and last

long by using imagery showcasing

the durabilty and comfort in various

extreme situations.


• Outdoor Board

• Bus Shelter Ad


Photography: Jessica Davis


[Outdoor Board]

[Bus Shelter Ad]

The entire bus shelter would be branded for the Hampton Bay outdoor furniture. The normal bench would be replaced with three of the outdoor chaise lounges featured in the ads. This again proves to consumers the product is durable, beautiful, and comfortable.

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