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About the Company
Angel Bookings tryst with excellence in customer relations began more than 20 years ago.
Angel Group has emerged as one of the top 10 retail broking houses in India and
incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and
wealth management house, with an absolute focus on retail business and a commitment to
provide "Real Value for Money" to all its clients.
It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX &
MCX. Angel is also registered as a depository participant with CDSL.
Angel Group Companies
Angel Broking Ltd.Member on the BSE and Depository Participantwith CDSL
Angel Capital & Debt MarketLtd.
Membership on the NSE Cash and Futures &Options Segment
Angel Commodities BrokingLtd.
Member on the NCDEX & MCX
Angel Securities Ltd. Member on the BSE
Incorporated :1987
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BSE Membership :1997
NSE membership :1998
Member of NCDEX and MCX
Depository Participants with CDSL
Angels presence-
Nation- wide network of 21 regional hubs
Presence 124 cities
6800 + sub brokers & business associates
5.9 lakh +clients
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Management
S.No Name Designation & Department
1. Mr. Dinesh Thakkar Founder Chairman & Managing Director
2. Mr. Lalit Thakkar Director Research
3. Mr. Amit Majumdar Executive Director Strategy and Finance
4. Mr. Rajiv Phadke Executive Director HR & Corp
5. Mr. Vinay Agrawal Executive Director Equity Broking
6. Mr. Nikhil Daxini Executive Director - Sales and Marketing
7 Mr. Hitungshu DebnathExecutive Director - Distribution & Wealth
Management
8. Mr. Mudit Kulshreshtha Executive Director Operations
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Vision of the Company
To provide best value for money to investors through innovative products,
trading / investment strategies, state-of-the-art technology and
personalized service
Philosophy of the Company
Ethical practices & transparency in all our dealings customer interest above our
own always deliver what we promise effective cost management.
Quality Assurance Policy
We are committed to being the leader in providing World Class Product &
Services which exceed the expectations of our customers Achieved by
teamwork and a process of continuous improvement
CRM Policy
A Customer is the most important visitor on our premises. He is not dependent
on us but we are dependent on him. He is not interruption in our work,
but is the Purpose of it. We are not doing him a favour by serving. He is
doing us a favour by giving us an opportunity to do so
Logo of the company
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OUR ORGANIZATIONAL STRUCTURE
CSO (CentralSupport Office)
Regional Office Regional Office Regional Office
Branches & Franchise
Branches
Branches & Franchise
Branches
Branches & Franchise
Branches
Business Associates
Angel Clients
Angel Clients
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ANGEL SOFTWARE (E- BROKERING)
Angle has different products and voila trading on BSC, NSC, F&O, and MCX & NCDEX. It
provides four softwares to customers for online trading.
Angel Investor
User-friendly browser for investors
Easy online trading platform
Works in proxy and firewall system set up
Integrated Back office: Access account information anytime, anywhere
Streaming quotes
Refresh static rates when required
Multiple exchanges on single screen
Online fund transfer facility
Angel Trade
Browser based for investor
No installation required
Advantage of mobility
Trading as simple as internet surfing
BSC, NSC, F&O, MCX & NCDEX
Angel Diet
Application based ideal for traders.
Multiple exchanges on single screen
Online fund transfer facility
User friendly & simple navigation
BSC, NSC, F&O, MCX & NCDEX
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Angel Anywhere
Application-based platform for day traders
Intra-day/historical charts with various indicators
Online fund transfer facility
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Angel Product & Services:-
Equity
Investing in shares or stock market is inarguably the best route to long-term wealth
accumulation. However, it can also be a very risky proposition due to high risk-return
trade-off prevalent in the stock market. Hence, it is more appropriate to take help of an
experienced and trustworthy expert who will guide you as to when, where and how to
invest.
Angel provides guidance in the exciting world of stock market with suitable trading
solutions and value-added tools and services to enhance your trading experience.
Online Trading
Three different online products tailored for traders & investors
Customized single screen Market Watch for multiple exchanges
Real-time rates
Flash news & intra-day calls
Intra-day & historical charts with technical tools
Online research
E-broking & back-office software training
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Quality Research
Wide range of daily, weekly and special Research reports
Expert Sector Analysts with professional industry experience
Advisory
Real-time market information with News updates
Investment Advisory services
Dedicated Relationship Managers
Portfolio Management Services
Support
24x7 Web-enabled Back Office
Centralized Help Desk
Live Chat support system
2. Derivatives
The derivative segment is a highly lucrative market that gives investors an opportunity to
earn superlative profits (or losses) by paying a nominal amount of margin. Over past few
years, Future & Options segment has emerged as a popular medium for trading in
financial markets. Future contracts are available on Equities, Indices, Currency andCommodities.
Angel with its membership as Trading and Clearing Member of NSE F&O Segment and
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BSE Derivatives Segment, provides you a gateway to the exciting world of derivative
market.
3. Commodities
Commodities Derivative market has emerged as a new avenue for investors to create
wealth. Today, Commodities have evolved as the next best option after stocks and bonds
for diversifying the portfolio. Based on the fundamentals of demand and supply,
Commodities form a separate asset class offering investors, arbitrageurs and speculators
immense potential to earn returns.
Angel aims to harness the immense potential of the Commodities market by providing
you a simple yet effective interface, research and knowledge.
The Angel Advantage
Angel provides user-friendly online platforms for commodity trading in the leading
commodity exchanges.
Online Trading
Three different online products tailored for traders & investors
Single screen customized Market-Watch for MCX & NCDEX with BSE & NSE
Streaming quotes
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Top quality Research
In house research on more than 25 commodities
Highly skilled Analysts with professional industry experience
Daily, Weekly and Monthly Research Reports
Pro-active Relationship Management
Active advisory desk Efficient & nationwide network
Seminars, workshops and investment camps for investors
4. Life Insurance
Ensure your familys well-being by securing their future with a life insurance policy. No
financial planning is complete without life insurance. Angel offers an array of life
insurance products like Term Plans, Endowment Plans, Money back Plans, Children LifeInsurance Plans and ULIP Plans to meet your individual insurance requirements.
The Angel Advantage
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Low and affordable Premium with maximum life cover
Assistance at your doorstep
Tailor made plans to suit your financial needs
Help desk for all your queries
Hassle free and transparent dealings
5. Mutual Funds
Investing in a Mutual fund is an excellent way of diversifying risk as well as portfolio.
Angel presents its Mutual fund services that strive to meet all your mutual fund
investment needs. We have a wide spectrum of investment schemes from all top mutual
fund houses.
Angel also provides recommendations based on in-depth research, mutual fund
performance and mutual fund ratings to help meet your investment goals.
The Angel Advantage
Pan India presence
Online and offline transaction facility
Schemes from all major fund houses
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Latest MF News and Fund Manager views
Latest New Fund Offers (NFO)
Information and tools to help you select the right scheme
Dedicated Customer Help desk
24x7 Web-enabled Client Back Office
6. Depository Services
Enjoy the dual benefits of trading and depository services under one roof and experienceefficient, risk-free and prompt depository service. Angel is registered as a Depository
Participant with CDSL. We are also a member of the Bombay Stock Exchange (BSE),
National Stock Exchange (NSE) and the two leading Commodity Exchanges in the
countryNCDEX & MCX.
The Angel Advantage
Automated pay-in facility
Access information Anytime, Anywhere
Quarterly demat statements with valuation
Statements on demand
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View Demat A/C statement online
Competitive transaction charges
Enjoy exclusive benefits by registering with us:
No risk of loss, wrong transfer, mutilation or theft of share certificates
Hassle free automated pay-in of your sell obligation with no need for physical
instruction
Reduced paper work
Speedy settlement process resulting in increased liquidity of your securities
Instant disbursement of non-cash benefits like Bonus and Rights
Efficient pledge mechanism Wide branch coverage
Personalized services of trained Help desk
No charges for extra Transaction statement and Holding statement
Combined monthly 'Bill-cum-Transaction-cum-Holding-cum-Ledger' statement of
your investments
7. PMS
Portfolio Management Service is a highly customized service offering a range of
investment options best suited in the current market scenario. Angel offers professional
Portfolio Management Service (PMS) to HNIs who seek customized solutions to realize
their investment goals. Our Portfolio Managers are equipped to design an investment
portfolio across various investment avenues like Equities, Fixed Deposits, Bonds etc. in
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sync with your unique needs.
Approach to PMS
Risk Profiling
Research & Asset Allocation
Stock Selection
Review & Rebalancing
Angel, with years of experience and research expertise, offers the best in class Portfolio
Management Services.
Benefits at Angel
Investment in companies that have a strong competitive advantage over their peers
Well laid-out investment philosophy
Pro-active management of funds
Dedicated Relationship Manager
Quarterly newsletter from fund management team
Committed parentage
8. Currency Trading
The global increase in trade and foreign investments has led to inter-connection of many
national economies. This and the resulting fluctuations in exchange rates, has created a
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huge international market for Forex rendering investors another exciting avenue for
trading. The Forex market offers unmatched potential for profitable trading in any market
condition or any stage of the business cycle.
The Angel Advantage
Low Commissions: Brokerage fees are very low as the market is highly competitive.
No Middlemen: Futures/Options currency trading does away with the middleman and allows
clients to interact directly on the exchange platform.
Standardized Lot Size: In the futures markets, exchanges determine lot or contract sizes which
are fixed in nature. This allows traders to trade in multiple lots.
Low Transaction Cost : The retail transaction cost (the bid/ask spread) is typically less than
0.1% under normal market conditions. In large deals, the spread could be as low as 0.07%.
High Liquidity : With an average trading volume of over $4 trillion per day, Forex market has
high liquidity. It means that a trader can enter or exit the market at will in almost any market
condition.
Instant Transactions:This is a very advantageous by-product of high liquidity.
Low Margin, High Leverage: These factors increase the potential for higher profits (and
losses).
Online Access: The big boom in Forex came with the advent of online trading platforms.
Interbank Market: The backbone of the Forex market consists of a global network of dealers.
They are mainly major commercial banks that communicate and trade with one another and with
their clients through electronic networks and by telephone. There is no organized exchange to
serve as a central location to facilitate transactions the way the New York Stock Exchange serves
the equity markets. The Forex market operates in a manner similar to that of the NASDAQ
market in the United States. Thus, it is also referred to as an over-the counter (OTC) market.
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Self-regulatory: The Forex market is so vast and has so many participants that no single entity,
not even a Central Bank, can control the market price for an extended period. Even interventions
by mighty Central Banks are becoming increasingly ineffectual and short-lived. Thus, Central
Banks are becoming less and less inclined to intervene and manipulate currency prices.
No Insider Trading: Because of the Forex market's size and non-centralized nature, there is
virtually no chance for ill effects caused by insider trading. Fraud possibilities, at least against the
system as a whole, are significantly less than in any other financial instruments.
Limited Regulation: There is limited governmental influence via regulation in the Forex
markets, primarily because there is no centralized location or exchange.
9. NRI Services
Living in a foreign country never weakens the thread that binds you to your homeland.
Angel Broking understands the varied needs of the NRIs and value their patronage. Weoffer a bouquet of products and services for NRIs.
Our Service Matrix:
NRI services desk for personalized assistance to NRI and PIO clients
Dedicated offline equity dealing desk
Online equity trading platforms
Depository services
24x7 back office
NRI investment advisory desk
PMS
IPO and mutual funds
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Insurance and personal loan solutions
Banking support
Pan Card assistance
10. Investment Advisory
Even a seasoned investor knows that effective timing of markets is not possible.
Therefore, professional and expert advice is essential to generate superior returns from
the stock market.
At Angel, we offer you investment advisory services with ternary objective of superior
returns, risk minimization and portfolio diversification. Supported by a highly specialized
and dedicated Research team, Angel follows a client-centric approach to offer
customized solutions.
Personalized Services
One-to-One communication between client and Relationship Managers
Effective investment advice and Research reports for clients
Daily Calls before market hours
11. IPO
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An investor can garner estimable returns by investing early in a company through an
Initial Public Offering (IPO). Angel helps to invest in the primary market through the
IPO route in an effortless way.
We also provide you with latest news about the upcoming and current IPOs including
their listing dates. Our analysts also offer investment advice based on thorough
fundamental research of the currently open IPOs.
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OUR COMPETATORS
Religare Securities
ICICI Direct
India Infoline Security Pvt. Ltd.
HDFC Securities
Indiabulls
Kotak Securities
Reliance Money
Sharekhan Securities
Motilal Oswal
Anand Rathi Securities
Hem Securities
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COMPETATORS INFORMATION
RELIGARE SECURITIES LIMITED
Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial
product and service Provider Company. Religare provides its service in three different
segments including Retail, Wealth management and the Institutional spectrum. It offers
wide range of services including equities, commodities, insurance broking, wealth
advisory, PMS, personal finance services, Investment banking and institutional broking
services. Religare retail network spreads across more than 900 locations across more than
300 cities and towns in India.
Religare Securities Limitedis a subsidiary company of Religare Enterprises Ltd and
involve in equity related services include online trading at BSE and NSE, Derivatives,
commodities, IPO, Mutual fund, Investment banking and institutional broking services.
REL offers a multitude of investment options and a diverse bouquet of financial services
and can boast of a reach that spreads across the length and breadth of the country with its
presence in more than 1460 locations across more than 450 cities and towns.
Services
Equity & Derivatives
Research and Advisory
Depository
Portfolio Management Services
International Advisory Fund Management Services (AFMS)
Investment Banking
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ICICI DIRECT
ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred
to as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website
is owned by ICICI Bank Limited. IWTL has launched and established an online tradingservice on the Website.
Products and Services of ICICI DIRECT
Investing in Mutual funds
Personal Finance
Customer Service Features
IPOs
Margin Trading
Margin PLUS Trading
Call Trade
Trading on NSE/BSE
Trade in derivatives
India Infoline Security Private Ltd.
India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India
Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsidiary was
formed to comply with regulatory guidelines. www.5paisa.com is a focused website for
online stock market trading. 5paisa.com is a trade name owned by the India Infoline.com
group. IILSPL has applied for trading membership of the BSE under Securities and
Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.
Product offered by IILSPL
http://funct2%28%29/http://marginplus%28%29/http://funct2%28%29/http://marginplus%28%29/ -
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Stock market:-IILSPL deals in stock market by trading in equity and derivatives.
Personal finance: - It Deals In Mutual Fund and Insurance.
Online Trading: - It provides services in stock and commodity trading (through Internet).
HDFC SECURITY
HDFC security is the subsidiary of HDFC (Housing Development Financial
Corporation). www.hdfcsec.com would have an exclusive discretion to decide the
customers who would be entitled to its online investing services. www.hdfcsec.com also
reserves the right to decide on the criteria based on which customers would be chosen to
participate in these services .The present web site (www.hdfcsec.com) contains features
of services that they offer/propose to offer in due course. The launch of new services is
subject to the clearance of the regulators. i.e. SEBI, NSE and BSE.
Product offered by HDFC Security
Online trading for Resident & Non Resident Indians.
Cash-n-Carry on both NSE and BSE.
Day trading on both NSE and BSE.
Trade on Futures & Options on the NSE.
Online IPO's. Telephone-based Broking (Equity & Derivatives).
INDIABULLS SECURITIES LIMITED
http://www.sebi.com/http://www.nseindia.com/http://www.bseindia.com/http://www.sebi.com/http://www.nseindia.com/http://www.bseindia.com/ -
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Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June
9, 1995. The name of the company was changed to Orbis Securities Private Limited on
December 15, 1995 to change the profile of the company and subsequently due to the
conversion of the company into a public limited company; the name was further changed
to Orbis Securities Limited on January 5, 2004. The name of the company was againchanged to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the
brand image of the term Indiabulls in the company name. ISL is a corporate member of
capital market & derivative segment of The National Stock Exchange of India Ltd.
PRODUCT OFFERED BY INDIA BULLS
Equity & Debt Stock Broking
Insurance
Commodity trading
Depository Services
Derivatives Broking Services
Equity Research Services
Mutual Fund Distribution
IPO Distribution
SHAREKHAN SECURITIES
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Sharekhan Securities is one of the leading retail brokerage of Citi Venture which is
running successfully since 1922 in the country. Earlier it was the retail broking arm of
the Mumbai-based SSKI Group, which has over eight decades of experience in the stock
broking business. Sharekhan offers its customers a wide range of equity related services
including trade execution on BSE, NSE, Derivatives, depository services, online trading,investment advice etc.
SSKI group ventured into institutional broking and corporate finance 18 years ago. SSKI
is one of the leading players in institutional broking and corporate finance activities.
SSKI holds a sizeable portion of the market in each of these segments. SSKIs
institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio
investment and 5% of all Domestic Institutional portfolio investment in the country. It
has 60 institutional clients spread over India, Far East, UK and US. Foreign Institutional
Investors generate about 65% of the organizations revenue, with a daily turnover of over
US$ 2 million.
Equity Trading Platform (Online/Offline).
Commodities Trading Platform (Online/Offline).
Portfolio Management Service.
Mutual Fund Advisory and Distribution.
Insurance Distribution.
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Comparative Study
Brokerage Equity
Name of Firm
Intraday
(In Paisa)
Delivery
(In Paisa) Clients
Sub-
Broker
DMAT
in Rs.
Margin
Money
Angel Broking Ltd. 5 50 10000 75 760 5000
Reliance Money 5 50 40000 35 950 0Sharekhan
Securities 5 25 10000 50 850 10000
Motilal Oswal
Securities 3 30 3000 40 650 5000
India Infoline 3 25 3500 15 805 5000
ICICI Direct 7.5 75 400 0 499 5000
Kotak Securities 3 30 4000 0 300 5000
India Bulls 3 30 10000 0 888 0
Anand Rathi
Securities 3 20 15000 25 736 0
Religare Securities 2 25 17000 80 750 5000
Hem Securities 1.5 20 12000 40 660 7000
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OVER VIEW OF SERVICES RENDERED BY OUR
COMPETATORS
Services
M
utual
F
und
Insurance
P
MS
B
ackoffice
E
-Broking
Investment
M
-Connect
F
unding
P
ersonal
S
oftware
E
-
ReligareSecurities
Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes
ICICI Direct No Yes Yes Yes Yes Yes No Yes Yes Yes No
India InfolineSecurity Pvt.
Ltd.
Yes No Yes Yes Yes Yes No No Yes Yes No
HDFCSecurities
Yes No Yes Yes Yes Yes No Yes Yes Yes No
Indiabulls Yes Yes No Yes Yes Yes No No Yes Yes No
KotakSecurities
Yes Yes Yes Yes Yes Yes No No Yes Yes No
RelianceMoney
Yes Yes No Yes Yes Yes No No Yes Yes No
SharekhanSecurities
No No Yes Yes Yes Yes No No Yes Yes No
Motilal Oswal No Yes No Yes Yes Yes No No Yes Yes No
Anand RathiSecurities
No Yes Yes Yes Yes Yes No No No Yes No
Hem Securities Yes Yes Yes Yes Yes Yes No No No Yes No
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GRAPHICAL REPRESENTATION OF THE MARKET
SHARE OF THE COMPANY
26%
19%
16%
28%
11%
Market Share Of Companies
Angel Broking Ltd
Religare
Indiabulls
Anand Rathi
Others
GRAPHICAL REPRESENTATION OF THE BROKERAGE
RATES OF OTHER COMPANIES
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GRAPHICAL REPRESENTATION OF CLIENTS
SATISFACTION LEVEL TOWARDS OUR COMPANY
Satisfaction Level of clients In Angel Broking Ltd.
Satisfied
83%
Unsatisfied
17%
GRAPHICAL REPRESENTATION OF THE
BROKERAGE RATES OF VARIOUS COMPANIES
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GRAPHICAL REPRESENTATION OF ACCOUNT
OPENING CHARGES OF VARIOUS COMPANIES
Account opening Charges
560
900
999
750
350
460
865
700
0
200
400
600
800
1000
1200
Angel
Broking
Ltd.
Indiabulls
Securities
Religare
Securities
ICICI
Direct
Sharekhan
Securities
Anand
Rahti
Securtites
India
Infoline
Hem
Securities
Comapny Name
Value in Rs.
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EXTRA
Angel Broking Ltd. is the second in charging lowest brokerage
Reliance Money is having 32% market share in Jaipur (Market Leader)
because of lowest brokerage whereas Angel Broking is performing best on
country level
Company is having 75 Sub-brokership in Jaipur which provides a major part of
revenue
Despite three branches Angel Broking Ltd. has 10000 clients whereas Hem
Securities has 70 branches and only 12000 clients
Angel Broking Ltd. is providing free of cost softwares for online clients
Company is providing M-connect software whereas other companies are not
having this service
Angel Broking Ltd. has the highest market coverage with respect to channel
sales. This is because Angel has the highest number of sub-brokers. There
are 140 sub-brokers in Jaipur
Recommendations
Angel broking Limited has to decrease its margin money up to Rs. 3000 itattracts more new clients and for sub-brokership company should decrease its
security up to Rs. 50,000
There should be two more branches of Angle Broking Limited in Jaipur as well as
in Rajasthan so that clients will get its services easily
There should be more public awareness programmed and advertisement related
to companys product and services so that people should be more aware about
Angel Broking Limited
Company should organise customer happiness survey for active and inactive
clients both
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Company has to more aggressive toward its existing clients feedback and for
their services after giving them products because it can increase company
loyalty as well its brand name
They should provide demo version of software and its training for each clients
SUGGESTIONS:-
Commitment should be equalized for every person
Provide the facility of free demonstrations for all
Improvement in the opening of De-mat & contract notice procedure is required
There should be a limited number of clients under the relationship manger. So
that he can handle new as well as old customer properly
Some promotional activities are required for the awareness of the customer
People at young age should be encouraged to invest in stock market
Seminars should be more held for providing information to prospective and
present customers
In the organization, There must me be co-operation with other department and
other branches
Company should make more promotional activities by giving advertisements and
publicity.
Give more demonstration to customers so that they can get complete knowledge
about online trading
Give the complete information about products and services offered by the
company to the customers.
The number of branches it has at present should be increased all over the
country, which will attract a large number of customers.
Company should educate about the rules and regulations of SEBI to its
customers.
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CONCLUSION
On the basis of the study it is found that Angel Broking Ltd. is better services provider
than the other stockbrokers because of their timely research and personalized advice
on what stocks to buy and sell. Angel Broking Ltd. provides the facility of Trade tiger as
well as relationship manager facility for encouragement and protects the interest of the
investors. It also provides the information through the internet and mobile alerts that
what IPOs are coming in the market and it also provides its research on the future
prospect of the IPO.
Study also concludes that people are not much aware of commodity market and while
its going to be biggest market in India. From the above survey and observation it is
found that most of the people who are trading in share market belongs to the employee
group, next comes the business men and other class of income people. As the share
market value goes on increasing day by day the investor who wants to invest in shares
also increasing. But investing in shares is as risky as earning yield.
Trading in online trading firm is easy as it all delivered with internet and within a few
minutes the customer can buy and sell shares which save time as well as reduction of
paper work. Hence trading in share market is increasing day by day and investors areready to invest their investment in share market only.
I got the knowledge about the customers needs and their references for having a
particular product. The need of customers differs from person to person, area, locality
and occupation. Customer always wants more service by paying less.
They expect all the information such less rates, less brokerages, highly returns andbetter service level without delay.
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