Angel DelightResearch and ideas

Rachel Doig

Easy to make, fun and fast desert

For children

Make it yourself, just add milk and whisk

Comes in a variety of flavours

Cheap

Out of date

About Angel Delight

What it can do!

Angel delight is a bit out of date now

Kids aren’t interested in making it when it comes in pre made tubs instead

Adults don’t have the time now to show kids? Or it has simply been lost with its generation?

The Problem

Bring back the fun and excitement into ‘make it yourself’

Get adults wanting to join in with their kids or show them how its done

Update angel delight with something new that could inspire the generation that grew up with it

The solution

Children and parents; children desire the product but can only obtain it if the parents want to buy it for them and so it must appeal to both.

Target Audience

‘Making it messy’

Bringing the fun into everything about Angel Delight, yes it is messy but its for kids

Kids getting up to ‘no good’

Strategy

Places such as womens magazines or cook books would be effective as some mothers look for ideas here

Posters that could go in schools or nurseries

Tv ads on childrens channels or on daytime TV

Where to Advertise and media options

Piece of cake!

All you need it milk, a whisk and your inner child

Angel Delight

Rough mock up of print ad. Child making Angel Delight and clearly making a lovely mess at the same time, however, extremely proud of what she has done.

Tv ad that shows the child having great fun with Angel Delight and making a mess. The mother is shocked, but pleased her little ‘Angel’ is happy.

‘Bringing back the childhood’ is appropriate as Angel Delight was most popular when the older generation were younger

What did the older generation get up to when the were younger that they can relate to

These days children are far too influenced by technology

Ideas

Ideas

Ideas

Ideas developed