angel boking finalll kcmt.doc

SUMMER TRAINING REPORTON

MARKET COMPETITORS OF ANGLE BROKING

Session:2014-2016

Submitted for the partial fulfillment of the requirement for the award of degree

Of MASTER OF BUSINESS ADMINISTRATION

SUBMITTED TO:

GAUTAM BUDDH TECHNICAL UNIVERSITY

SUBMITTED TO:DR RICHA SHARMA

SUBMITTTED BY:ANUJ TIWARIMBA IIIrd SEM

CERTIFICATE

This is to certify that ANUJ TIWARI assigned the project on

“MARKET COMPETETOR OF ANGLE BROKING ” He

has submitted this project report in accordance with the guide

lines. To the best of my knowledge this is his original work and

not submitted elsewhere for reward of any other degree or any

diploma.

SUBMITTED TO:

MOHIT SAXENA DR RICHA

SHARMA

BRANCH HEAD (HOD MBA DEPT.)

ANGEL BROKING KCMT BAREILLY

ACKNOWLEDGEMENTAn individual cannot do project of this scale. I take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to me. Firstly, I would like to express my gratitude to our GUIDE for providing me such an interesting topic for my university project and their by supporting co-operating with me during my project. Their inputs have played a vital role in success of this project. Then I express my sincere thanks to my project guide.

For their generous support, constant direction and mentoring at all stages of training. I take this opportunity to thank all dealers, customers who spared their precious time to provide me with valuable inputs for project without which it would have not been possible. I firmly believe that there is always a scope of improvement. I welcome any suggestions for further enriching the quality of this report.

ANUJ TIWARI (MBA IIIRD SEM)

PREFACEIn order to get the practical insight of various business problems related to the project. It is necessary to include this project into the management course.

Keeping in view the above requirement the present “MARKET COMPETETOR OF ANGLE BROKING” is conducted to collect the information regarding the market performance of industry. For conducting the study the following instrument is used.

ANUJ TIWARI (MBA IIIRD SEM)

CONTENTS

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

EXCUTIVE SUMMARY

INTRODUCTION

CONPANY PROFILE

MANAGEMENT TEAM

OBJECTIVE OF THE STUDY

RESEACH METHODOLOGY

DATA ANALYSIS AND INTERPRETATION

OBSERVATION AND FINDING

CONCLUSION AND SUGGETION

BIBLIOGRAPHY

EXCUTIVE SUMMARY

EXECUTIVE SUMMARY

I have done my summer internship at Angel Broking Ltd., bareilly. In this

report I share my experience in that company for the period of 45 days from 15

june to 30 july 2015. During my internship my role was “Management Trainee

(Executive)”.

The success story of good market share of different market organizations

depends upon the availability of the product and services near to the customer,

which can be distributed through a distribution channel.

This project has been a great learning experience for me; at the same

time it gave me enough scope to implement my analytical ability. This project as

a whole can be divided into two parts:-

The first part gives me knowledge about the Share Trading and its

various aspects. It is purely based on whatever I learned at Angel. One

can have a brief knowledge about Share Trading and all its basics

through the project.

The second part consists of datas and their analysis, collected through a survey done on more then 200 people. The data collected has been well organized and presented.

INTRODUCTION

INTRODUCTION

What is Dematerialization?

Dematerialization or "Demat" is a process whereby your securities like shares,

debentures etc, are converted into electronic data and stored in computers by a

Depository. Securities registered in your name are surrendered to depository

participant (DP) and these are sent to the respective companies who will cancel

them after "Dematerialization" and credit your depository account with the DP.

The securities on Dematerialization appear as balances in your depository

account. These balances are transferable like physical shares. If at a later date,

you wish to have these "demat" securities converted back into paper certificates;

the Depository helps you to do this.

Organization overview

Angel Broking Ltd.

Services truly personalized

“Success is a journey, not a destination.”If we look for examples to prove this quote then we can find many but there is

none like that of Angel. Back in the year 1987, Mr. Dinesh Thakkar created

history by establishing Angel and company which is today known as Angel

Broking Ltd., the largest financial service provider of India.

Success Mantras of Angel:The success story of Angel is driven by 8 success mantras adopted by it namely

trust, integrity, dedication, commitment, enterprise, hard work and team play,

learning and innovation, empathy and humility. These are the values that bind

success with Angel.

Vision of Angel:

To achieve & sustain market leadership, Angel shall aim for complete customer

satisfaction, by combining its human and technological resources, to provide

world class quality services. In the process Angel shall strive to meet and

exceed customer's satisfaction and set industry standards.

Mission statement:

“Our mission is to be a leading and preferred service provider to our customers,

and we aim to achieve this leadership position by building an innovative,

enterprising , and technology driven organization which will set the highest

standards of service and business ethics.”

Many brokers offer reduced brokerage for sell of dematerialized securities

since they would not have fear of bad delivery

COMPANY PROFILE

COMPANY PROFILE

The Angel Group has emerged as one of the top 5 retail stock broking houses in

India, having memberships on BSE, NSE and the two leading commodity

exchanges in the country i.e. NCDEX and MCX. Angel Broking Ltd is also

registered as a depository participant with CDSL. It is the only 100% retail stock

broking house offering a gamut of retail centric services like Research,

Investment Advisory, and Wealth Management Services, E-Broking &

Commodities to individual investor.

The group is promoted by Mr. Dinesh Thakkar and professionally managed by

a team of 2039+ direct employees. It has a nation wide network comprising 12

Regional Centre, 66 branches, 3097+ registered sub brokers and business

associates and 6370+ active trading terminals which cater to the requirements

of 257856+ retail clients.

Achievement

Angel Broking has once again been awarded the prestigious ‘Major Volume Driver’

award for the second consecutive year of 2005-2006 by The Bombay Stock Exchange.

This coveted title was earlier conferred upon Angel by the BSE for the year 20

Vision

To Provide

Best Value for Money

To Investors Through

Innovative Products,

Trading / Investment Strategies,

State-of-the-art Technology

And Personalized Service.

Business Philosophy

Ethical practices & transparency in all our dealings

Customer interest above our own

Always deliver what we promise

Effective cost management

Our Quality Assurance Policy We are committed to being the lead in providing World Class Product &

Services

Which exceed the expectations of our customers

Achieved by teamwork and

A process of continuous improvement

CRM Policy

A Customer is the most Important Visitor

On Our Premises

He is not Dependent on us but

We are dependent on him

He is not interruption in our work,

But is the Purpose of it

We are not doing him a favour by serving

He is doing us a favour by giving us an Opportunity to do so.

E-BROKING SERVICES

E-Broking provides you on-line trading facilities on BSE / NSE (Cash and F&O),

NCDEX and MCX through our 3 unique trading software especially designed for

traders as well as investors.

Trading in securities / commodities using the internet platform is a convenient

option. We provide you an opportunity to trade on BSE / NSE (Cash and F&O),

NCDEX and MCX from the comfort of your home or office.

Our internet trading platform gives you state-of-the-art trading facility, order and

trade confirmation, e-contracts and 24X7 on-line web enabled back-office

system at the click of a button.

Bank Accounts

How to open a bank account with a DP

Opening a depository account is as simple as opening a bank account. You can

open a depository account with any DP convenient to you.

To open an account you have to:

Fill up the account opening form, which is available with the DP.

Sign the DP-client agreement, which defines the rights and duties of the

DP and the person wishing to open the account.

Receive your client account number (client ID).

This client ID along with your DP ID gives you a unique identification in

the depository system.

There is no restriction on the number of depository accounts a person can open.

However, if your existing physical shares are in joint names, you have to open

the account in the same order of names before you submit your share

certificates for demat. A sole holder of the share certificates cannot add more

names as joint holders at the time of dematerializing his share certificates.

However, if the investor wants to transfer the ownership from his individual

name to a joint name, he should first open an account as the sole holder

(account A) and dematerialize the share certificates. He should then open

another depository account (account B) in which he is the first holder and the

other person is the second holder and make an off market transfer of the shares

from the account A to account B. The investor will incur a charge on this

transaction. Alternatively, the certificates can be transferred to the joint

ownership and then sent for Dematerialization.

Right now, as per the Companies Act, there is no nomination facility for shares

(whether in the physical or in the electronic form). The nomination facility for

shares can be availed of only when the relevant provisions in the Companies

Act are amended. NSDL captures the details of the nominee when the account

is opened so as to offer the facility as soon as the relevant amendments are

effected in the Law.

A client can choose to open more than one account with same DP. In addition to

this, he has a choice of opening accounts with more than one DP. However a

broker can open just one Clearing Member account per card/ stock exchange

for clearing purpose, but he can still open multiple beneficiary accounts

Beneficiary is the personal account wherein brokers can keep their personal

holdings.

A broker has only one Clearing Member-pool-account. One Clearing Member

pool account is opened per card/ stock exchange to settle trades in the

dematerialized form. The Clearing Corporation/ House just deals with one

designated account for pay-in and payout and the broker's clients know to which

account they have to deliver and receive securities from.

A clearing member cannot hold his personal holdings in his clearing member

account. A broker may deal in the depository system as a clearing member only

through a special account, known as the Clearing Member account. This

account can be used only for clearing purposes and not for holding his own

securities in it. As this is a transitory account, the securities held in this account

are not eligible for corporate actions. Therefore, the broker will have to open a

separate beneficiary owner account to hold his investments.

ABOUT THE COMPANY

Company

1987, is the year when Angel Broking started its journey of success. The company was

started with handful of people with very high ambition and vision in their eyes.

Today Angel broking stands at the paramount of success. In past two decades the company

has grown at an immense pace with growth in all corners of the business. Angel broking has

the honor of being recognized as one of the biggest retail broking house of the nation.

Company provides variety of financial services like Retail Equity Broking, Commodity

broking, Advisory Services, Portfolio Management services, Mutual funds, insurance, margin

funding, personal loan etc. The company has a vast network of 120 plus branches with 31

regional offices with its presence in 120 cities across the length and breadth of the country

with the total employee headcount of 5000 plus. The company is the registered member of

BSE, NSE, and MCX & NCDEX. Year on year.

The Angel group has emerged as one of the top 3 retail stock broking houses in India. The

group is promoted by Mr. Dinesh Thakkar with 3 employees and 25 clients. But now they

are professionally managed by a team of 2000+ direct employees.

18 Regional centers

66+ branches

3 PCG offices

5000+ registered sub- brokers

4.5 lack retail clients

Angel Broking has been awarded the most prestigious ‘Major Volume Driver’ award

consecutively for 3 years (2005, 2006 and 2007) by Bombay stock exchange.

Incorporated -1987

BSE membership – 1997

NSE membership – 1998

Member of NCDEX and MCX

Depository Participant with

Management Team

Mr. Dinesh Thakkar is the founder Chairman & Managing Director of the Angel Group of Companies. Born into a reputed business family, Mr. Thakkar ventured into the stock markets essentially to raise capital for his own independent enterprise. However, he recognized the opportunity offered by the stock markets to serve individual investors, and established the industries first retail-focused stock-broking house in 1987.

Mr.Dinesh ThakkarChairman and Managing

Director

A part of the senior management team since the Angel Groups inception, Mr. Lalit Thakkar is the motivating force behind Angels highly acclaimed Research team. His ability to produce views from technical as well as fundamental perspectives has provided impetus to building Angels strong market research team. Research-based & personalized advisory services are Angels forte, and Mr. Thakkar has undoubtedly been the brain behind it.

Mr.Lalit ThakkarDirector - Research

Mr. Amit Majumdar is designated as the Chief Strategy Officer of the group. He has been with the group since August 2004 and prior to donning the mantle of the CSO; he has handled several functions of the group like finance and operations and has been one of the key members in most of the strategic decision making process at Angel. He has led many successful initiatives of the group. A chartered Accountant by qualification, he has rich

experience in finance, consultancy and advisory services. Mr.Amit MajumdarChief Strategy Officer

Mr. Rajiv Phadke manages the two key functions of Human Resources & Corporate Communications for the Angel Group, and has actively contributed to the Groups growth over the last four years. Holding a major in Finance, he is a strategic thinker with expertise in the fields of corporate planning, international marketing, financial services, brand-building, and HRD and quality management.

Mr. Rajiv PhadkeExecutive Director - Human

Resources & Corporate Communications

Mr. Vinay Agrawal leads the Equity Broking business vertical at Angel, which comprises of Business Development, Operations and Product Development. He is actively involved in exploring ways to adopt technology for business enhancement, and manages the E-broking initiative at Angel. .

Mr.Vinay AgrawalExecutive Director – Equity

Broking

An MBA with specialization in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel. His area of focus is Business Development, Risk Management and operation.

Mr. Nikhil DaxiniExecutive Director - Sales

and Marketing

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence initiatives at Angel. A multidisciplinary professional, with bachelors in Engineering degree & doctorate in Economics. He has more than 12 years experience in the area of strategy and business consulting.

Mr. Mudit KulshreshthaExecutive Director -

Business Intelligence & Analytics

Mr. Kasad brings with him over 23 years of top management experience across Finance, Corporate Secretarial, Legal, Compliance and other general management functions in reputed organizations like A. F. Ferguson, Tatas, Jindal British Steel, Countrywide Financial and Accenture, where he was on the Board of Directors of their India group companies. Prior to joining Angel, his last assignment was as Executive Vice President & CFO of DCB Bank.

Mr. Adil KasadExecutive Director & CFO

Mr. Syam brings with him over 18 years of rich mix experience in all facets of banking; Transaction Banking, Wholesale Banking, Treasury Banking, Consumer Banking & CBS. He started his career with ANZ Grindlays Bank prior to joining Angel. Mr. Syam was Director Transactional Banking at Standard Chartered Bank in India.

Mr. Santanu Syam

Executive Director - Operations

As Head of Technology for the Angel Group, Mr. Ketan Shah is involved in the designing of IT policies and Strategies. IT is not merely an enabler at Angel; it is a strategic function. Mr. Shah leads all of Angels IT-related activities from planning and budgeting to implementation and maintenance.

Mr. Ketan ShahAssociate Director -

Information Technology

Ms. Pinky Kothari is responsible for development and expansion of the Angel Groups business in Southern India. She started her career at Angel as a Business Development Executive. She later headed the companies Surat branch and then the South Gujarat region, before assuming the role of Associate Director.

Ms. Pinky KothariAssociate Director - Sales

And Marketing

Organization structure

Stock Exchanges in India

The Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE)

are the country's two leading Exchanges. There are 20 other regional

Exchanges, connected via the Inter-Connected Stock Exchange (ICSE). The

BSE and NSE allow nationwide trading via their VSAT systems.

What is an Index?

An Index is a comprehensive measure of market trends, intended for investors

who are concerned with general stock market price movements. An Index

comprises stocks that have large liquidity and market capitalization. Each stock

is given a weightage in the Index equivalent to its market capitalization. At the

NSE, the capitalization of NIFTY (fifty selected stocks) is taken as a base

capitalization, with the value set at 1000. Similarly, BSE Sensitive Index or

Sensex comprises 30 selected stocks. The Index value compares the day's

market capitalization vis-à-vis base capitalization and indicates how prices in

general have moved over a period of time.

How does one execute an order?

Select a broker of your choice and enter into a broker-client agreement and fill in

the client registration form. Place your order with your broker preferably in

writing. Get a trade confirmation slip on the day the trade is executed and ask

for the contract note at the end of the trade date.

Need of a broker in trading

As per SEBI (Securities and Exchange Board of India.) regulations, only

registered Members can operate in the stock market. One can trade by

executing a deal only through a registered broker of a recognized Stock

Exchange or through a SEBI registered sub-broker.

Contract note:

A contract note describes the rate, date, time at which the trade was transacted

and the brokerage rate. A contract note issued in the prescribed format

establishes a legally enforceable relationship between the client and the

member in respect of trades stated in the contract note. These are made in

duplicate and the member and the client both keeps a copy each. A client

should receive the contract note within 24 hours of the executed trade.

Corporate Benefits/Action

What is a book-closure/record date?

Book closure and record date help a company determine exactly the

shareholders of a company as on a given date. Book closure refers to the

closing of register of the names or investors in the records of a company.

Companies announce book closure dates from time to time. The benefits of

dividends, bonus issues, rights issue accruing to investors whose name appears

on the company's records as on a given date, is known as the record date. An

investor might purchase a share-cum-dividend, cum rights or cum bonus and

may therefore expect to receive these benefits as the new shareholder. In order

to receive this, the share has to be transferred in the investor's name, or he

would stand deprived of the benefits. The buyer of such a share will be a loser.

It is important for a buyer of a share to ensure that shares purchased at cum

benefits prices are transferred before book-closure. It must be ensured that the

price paid for the shares is ex-benefit and not cum benefit.

How to choose a DP

Following are the few aspects that you should consider before choosing a DP

Branch-level service.

Most DPs offer depository services from their main branch as well as through

other branches and franchisees. Higher the number of branches your DP has,

(which offer depository services) greater will be the geographical convenience

you will have.

Recently Department of Telecommunications has allowed the DPs (only bank-

DPs at present) to connect their entire internal network to NSDL. The NSDL is

making changes in its software for DPs to meet the DoT conditions. After it is

done DPs will be able to execute your instructions directly at the branch level

thus saving time and improving efficiency. So check before opening an account

whether your DP (if it is a bank-DP) intends to interconnect its branch network

with that of NSDL. Before opening an account with a DP you should also check

whether the DP is offering all the services through its branches.

DPs mandate a time limit for submission of debit instructions before settlement

pay-in time. It should be checked whether the time limit applies equally to all the

branches (or franchisees) of the DP or whether it varies.

Backup facilities

Having an adequate backup system is extremely necessary for a DP. In case of

a system failure all the data could be lost if backup facilities are not present.

Although depositories too have the data with them but a strong system with your

DP ensures no risks and hassles.

So before opening an account get details from your DP about its computer

system's technical specifications and backup facilities.

Safe procedures

Your securities account can get debited only if you submit to your DP a duly

filled and signed 'delivery instruction' (debit instruction) form (separate for

market trades and off-market transfers) that authorizes the DP to debit your

account. You will execute this form only when you have sold shares. But you

could have worries that some one else can forge your signature on such a form,

which your DP will not be able to detect, and your account will get debited .To

get rid of these worries you should check that delivery instruction form book that

you get from your DP must be serial-numbered with numbers unique to your

account and recorded in the DP's system.

Whenever there is a debit or credit in an account the DP is supposed to send a

transaction statement and a holding statement to the investors within a fortnight.

In case there have been no transactions they generate just a holding statement

every quarter. So check for the statements regularly since all DPs are not very

punctual about sending transaction and holding statements. These statements

will ensure that your account is proper.

There is an additional safety feature available with the DPs. You can freeze your

account on the debit side if you do not want to sell the shares from your

account, this will ensure that no debit is done in your account. Your account will

continue to receive credits arising from fresh purchases but no debit will be

permitted. A special form that you can get from the DP is executed that instructs

your DP to freeze your account (only for the debit side or completely). When you

want to sell your shares you can execute the same form to unlock your account.

SALES METHODOLOGY

Structure according to the Products offered by Angel

DISTRIBUTION NETWORK

Customer Service

DPs should have an adequate customer service facility. This is one of the most

important aspects while deciding your DP. At some time or other you will need

some information on your account. Your DP should be able to provide you quick

service, so check whether your DP has a dedicated customer service

department. If you are not happy with the service you get from your DP or you

are not sure that your shares will be safe you should not think twice of taking

your shares to another DP.

De-materialization and Re-materialization

How to Dematerialize your Shares

To dematerialize your share certificates you have to:

Fill up a dematerialization request form(DRF), which is available with your

DP;

Submit your share certificates along with the form; (write "surrendered for

demat" on the face of the certificate before submitting it for demat)

Receive credit for the dematerialized shares into your account in 15 days.

Dematerialized shares do not have any distinctive or certificate numbers. These

shares are fungible - which means that 100 shares of a security are the same as

any other 100 shares of that security.

The investor can dematerialize only those certificates that are already registered

in his name and belong to the list of securities admitted for Dematerialization at

NSDL. Shares held in street name (market deliveries) cannot be dematerialized.

If the share certificates that investor wants to dematerialize do not belong to the

list of securities eligible for Dematerialization specified by NSDL, he can

approach the company and request them to sign up with NSDL to make their

securities available for Dematerialization. Odd lot share certificates can also be

dematerialized.

No transfer deed is required for dematerializing certificates, the certificates have

to be accompanied by a demat request form (DRF) which can be obtained from

DPs. It is compulsory to mention the ISIN number of the company while filling up

the Demat Request form. This, to a certain extent, ensures that the security

mentioned in the Demat Request Form is the same as the one the investor

intends to dematerialize. However, the investor need not remember cryptic

numbers and can take the help of his DP in filling these forms.

Dematerialization is not compulsory. According to the Depositories Act, 1996, an

investor has the option to hold shares either in physical or in dematerialized

form. An investor can hold part of his holdings in demat form and part of his

holdings in the form of share certificates for the same security.

Although the depository would be a registered owner of securities in the

depository, a transaction involving dematerialized securities would not be

considered as benami transactions, the Benami Transactions (Prohibition) Act,

1988 have been suitably modified to exclude the securities held by a:

Depository as a registered owner

DP as an agent of the depository.

Securities bearing the same distinctive numbers as demat securities can still

float in the market. It is a case of forged certificates and normal procedures that

are being followed in the physical market will be used to weed them out. The

concerned stock exchanges where the securities are listed are informed of the

details of securities dematerialized and rematerialized.

An investor can dematerialize shares that are pledged with a bank, which is a

DP as well.

How to Rematerialize Your Shares.

During a rematerialization process, the request goes from the DP to the R&T

agent via NSDL. The R&T Agent, after processing the request, will print and

dispatch the share certificate directly to you. No transfer duty will be charged to

you when you rematerialize your shares. You have the option of rematerializing

your total holdings or part of it. In addition to this, you have the option to get the

certificates in market lot or jumbo lot.

If your name has been wrongly spelt on the certificates given to you after a

remat, you can send it for rectification to the R&T agent along with the relevant

documents.

Trading

Trading in dematerialized securities is quite similar to trading in physical

securities. The major difference is that at the time of settlement, instead of

delivery/ receipt of securities in the physical form, it is done through account

transfer.

An investor cannot trade in dematerialized securities through his DP. Trading at

the stock exchanges can be done only through a registered trading member

(broker) of the stock exchange irrespective of whether the securities are held in

physical or dematerialized form. DPs role will only be to facilitate settlement of

trade in the dematerialized form, by transferring securities from and to the

account of the investor, for selling and buying respectively.

Trading in dematerialized securities is presently available at NSE, BSE, CSE,

DSE, BSE, LSE, MSE, ISE & OTCEI. These exchanges have a segment

exclusive for trading in dematerialized securities and a segment where trades

could be settled either in the physical or in the dematerialized form as per the

choice of the delivering client. In unified (erstwhile - physical) segment securities

can be delivered either in the physical form or in the dematerialized form at the

choice of the delivering party.

However, securities that have to be mandatorily settled in demat form (both by

institutional investors & all category of investors) cannot be settled in physical

form. Also for securities that have to be mandatorily settled in demat form by all

categories of investors the concept of market lot is eliminated i.e. the tradable lot

is one share from the date they become compulsory.

Since January 4, 1999, all category of investors can deliver only in

dematerialized form with respect to a select list of securities (which is expanded

from time to time). For these scrips, from the date they become compulsory, the

concept of market lot is eliminated ie the tradable lot for these scrip’s is one

share. This will be applicable only at those exchanges that have joined the

depository.

Also, from January 15, 1998, select category of investors can deliver only in

dematerialized form with respect to a select list of securities (which is expanded

from time to time).

Consequently there will be separate price quotes available for each scrip in both

the segments. The trades in each of these segments cannot be netted off with

each other.

The facility of delivering dematerialized securities in the physical segments of

the stock exchanges is available for all the companies that are eligible for

dematerialization. This also applies to delivery against auction of securities in

the physical segment.

However, at DSE dematerialized securities can be presently traded only in the

exclusive demat segment. They are not accepted as good delivery in the

physical segment. At LSE, dematerialized securities can be delivered only in the

unified (erstwhile - physical) segment. Presently, LSE does not have an

exclusive demat segment.

Non pari-passu shares (like partly paid up bonus/ right shares with pro-rata

dividend) are identified with separate ISIN (scrip codes) and can be traded

separately. These can also be delivered against obligation in pari-passu shares

along with dividend cheques. In the unified (erstwhile - physical) segment,

auction trade obligations can be met & bad delivery rectification can be made by

delivering dematerialized securities.

Trades in each segment have to be settled separately and cannot be netted

between segments for settlement. Any investor, who buys securities from any of

the stock exchanges where dematerialized securities are available, may receive

his delivery in the dematerialized form as dematerialized shares can be

delivered in the physical segment at the option of the seller.

Therefore those investors who buy securities from these exchanges should

necessarily open a depository account to take delivery of these shares.

Squaring off

It is possible to square off trades in dematerialized securities. In the exclusive

demat segment, the trades can be squared off within the same day as this

segment follows a rolling settlement cycle. In the physical segment the trades

can be squared off within the trading period specified for that stock exchange.

This is presently five working days, between Wednesday to Tuesday at NSE,

Monday to Friday at BSE and Thursday to Wednesday at CSE. At CSE for

some of the shares (classified as specified group) the trading period is 14 days.

If an investor squares off his position within the trading period, he does not need

to open a depository account. Depository account is required for taking delivery

or giving delivery of dematerialized securities in case of buy or sells

respectively. In case the investor squares off his trade, and hence, does not

have to take or give delivery of dematerialized securities, the depository account

is not used.

As in the physical segment, an investor can go long or short in the demat

segment also.

How to access scrip

At NSE, the AE and BE segments can be accessed by selecting the scrip you

want to trade in and typing AE or BE in place of EQ.

At the BSE, all scrips have a scrip code. For going to the Demat segment, add

500000 to the scrip code. For eg If the scrip code of RIL is 325 in the physical

segment, the scrip code to be typed for going to Demat segment is 500325.

Trading at NSE


securities and is done through the same "NEAT" terminals of the trading

members (brokers).

Exclusive Demat segments

On NSE, three separate segments; viz AE and BE and BT segments are

available for trading only in dematerialized securities. The difference between

the segments being that, in BE segment the concept of market lot is eliminated

ie the minimum tradable quantity is one share. However, securities that have to

be mandatorily settled in demat form by all class of investors cannot be traded in

the AE segment.

Trades in AE & BE segments follow rolling settlement of T+5 working days cycle

and are cleared & settled through NSCCL, the Clearing Corporation (CC) of

NSE. Trades settled in the AE segment on Wednesday follow rolling settlement

cycle of T+3 working days. Trades in BT segment are not settled through

NSCCL, but are settled bilaterally by the trading members.

Unified (erstwhile - physical) segments.

In EQ and TT segments securities can be delivered either in the physical form or

in the dematerialized form at the choice of the delivering party. In the EQ

segment, auction trade obligations can be met and bad delivery rectification can

be made by delivering dematerialized securities.

Trades in EQ segment follow account period settlement (Wednesday to

Tuesday) cycle and are cleared &settled through NSCCL. Trades in TT segment

are not settled through NSCCL, but are settled bilaterally by the trading

members.

Trading at BSE


securities and is done through the same "BOLT" terminals of the trading

members (brokers).

Trading at CSE


securities and is done through the same "C-Star" terminals of the trading

members (brokers).

Trading at DSE


securities and is done through the same "DOTS" terminals of the trading

members (brokers). Presently not all securities are available for trading at DSE.

Only a select list of dematerialized scrips can be presently traded at DSE only in

the exclusive demat segment.

Trading at BgSE


securities and is done through the same "BEST" terminals of the trading

members (brokers).

BE and BO are segments available for trading exclusively in dematerialized

securities.

Trades in BE and BO segments follow rolling settlement cycle of T+5 working

days and are cleared & settled through the Clearing House (CH) of BgSE.

The only difference between BE and BO is that while trading in BE segment is in

normal market lots, trading in BO segment is in units of one security.

Trading at LSE


securities and is done through the same "VECTOR" terminals of the trading

members (brokers).

Trading at OTCEI


securities and is done through the same "OASIS" terminals of the trading

members (brokers).

AE and BE are segments available for trading exclusively in dematerialized

securities.

Trades in AE and BE segments follow rolling settlement cycle of T+5 working

days and are cleared & settled through NSCCL, the Clearing Corporation (CC)

of NSE which also acts as the clearing agent of OTCEI.

The only difference between AE and BE is that while trading in AE segment is in

normal market lots, trading in BE segment is in units of one security. However,

securities that have to be mandatorily settled in demat form by all class of

investors cannot be traded in the AE segment.

Settlement

The settlement of trades in the stock exchanges is undertaken by the clearing

corporation (CC)/ clearing house (CH) of the corresponding stock exchanges.

While the settlement of dematerialized securities is effected through depository,

the funds settlement is effected through the clearing banks. The physical

securities are settled by the clearing members directly with the CC/ CH.

Exclusive demat segment follows rolling settlement (T+5) cycle and the unified

(erstwhile - physical) segment follows account period settlement cycle. In case

of rolling settlement cycle, the account period is reduced to one day.

In case of settlement of trades done in exclusive demat segments, the

pay-in and pay out of funds and securities are effected on the same day

afternoon and evening (same day) thus reducing the blockage of funds

and limiting exposure to the clearing corporation.

Settlement of funds is effected through the clearing banks and depository

plays no role in this.

Settlement of securities is effected through NSDL depository system.

Clearing and settlement of the regular market trades is effected through

the clearing members of the clearing houses of respective stock

exchanges. All trading members of stock exchanges are clearing

members of clearing houses. In addition, for settlement of institutional

trades, custodians are also allowed to act as clearing members.

Clearing members of clearing house, dealing in dematerialized securities

are expected to open a clearing account with any DP for the purpose of

settling trades in dematerialized securities. As, in the mixed (unified)

segment, there is a possibility for all clearing members to receive

dematerialized securities, they are expected to open clearing accounts.

If there is any short delivery at the time of pay-in of securities, these short

positions are auctioned in the Demat segment as done in the Unified

(erstwhile-physical) segment.

Rolling settlement (T+5) cycle

In this case, the trading period (T) is one day. For the trading period comprising

one day, settlement of trades on the basis of netted obligation is on the 5th

working day from the trade day i.e. on T+5 basis. At NSE, for trades executed

on Wednesday in the AE segment, settlement on the basis of net obligation is

on the 3rd working day i.e. on T+3 basis.

The deadline time for pay-in and pay-out of securities to the Clearing

Corporation/ Clearing House (through NSDL depository system) is effected till

4.00 p.m. for NSE and 1.30 p.m. for BSE, CSE and DSE on settlement day (ie

5th working day from trade day) varies from exchange to exchange. Pay-in and

pay-out of funds to the clearing bank (NSDL has no role in this) is also on the

same day - settlement day (ie 5th working day from trade day).

As in the physical segment, cumulative obligation statement for daily trades is

downloaded by Clearing Corporation/ Clearing House at the end of the day. The

final/ net obligation statement is downloaded by the Clearing Corporation/

Clearing House on the 2nd working day from the trade day. In case of CSE, the

final/ net obligation statement is downloaded by the Clearing House on the next

working day from trade day.

Short deliveries, if any are auctioned on the 6th working day from the trade day

ie one day after the settlement day. In case of NSE, auction trade is on the 7th

working day from the trade day. The time for auction trade is announced by the

exchanges and may vary from one exchange to another. Settlement of auction

trades is on the 2nd working day from the auction trade day. The procedure for

settlement of auction trades is similar to settlement of market trades.

For trades executed on Wednesday (TD 1):

Final/ Net obligation statement download - Friday (T+2nd working day)

Settlement day (SD 1) ie pay in and pay out of funds and securities - next

Wednesday (T+5th working day)

Auction trade day (ATD 1) - next Thursday (T+6th working day)

Auction settlement day (ASD 1) - Monday (2nd working day from auction

trade day ie T+8th working day)

Similarly, for trades executed on Thursday (TD 2):

Final/ Net obligation statement download - Monday (T+2nd working day)

Settlement day (SD 2) - next Thursday (T+5th working day)

Auction trade day (ATD 2) - next Friday (T+6th working day)

Auction settlement day (ASD 2) - Tuesday (2nd working day from auction

trade day ie T+8th working day)

Selling and Buying Of Shares

How to Sell Dematerialized Shares

Selling dematerialized shares in stock exchanges is similar to the procedure for

selling physical shares. Instead of delivering physical shares to the broker, you

instruct your DP to debit your account with the number of shares sold by you

and credit your broker's clearing account.

For this, a delivery instruction has to be given to your DP in a standardized

format, which will be available with your DP.

In short, for selling demat shares;

You can sell shares in any of the stock exchanges linked to a depository

through a broker of your choice.

Give an instruction to your DP to debit your account and credit your

broker's clearing member pool account. (this is a depository account used

exclusively for settling transactions by a broker)

On the pay-in day, your broker gives instruction to his DP for delivery of

the shares to clearing corporation of the relevant stock exchange.

The broker receives payment from the clearing corporation

You receive payment from your broker for the sale in the same manner

you would receive payment for a sale in the physical mode.

How To Buy Dematerialized Shares

The procedure for buying dematerialized shares in stock exchanges is similar to

the procedure for buying physical shares. When you want to purchase shares in

electronic form, you have to instruct your broker to purchase the dematerialized

shares from the stock exchanges linked to a depository.

Once the order is executed, you have to instruct your DP (vide a simple format

which is available with the DP) to receive securities from your broker's clearing

account.

Alternatively, you may give a standing instruction to receive credits into your

account and do away with giving a separate receipt instruction each time you

expect a credit. You have to ensure that your broker too gives a matching

instruction to his DP to transfer the shares purchased on your behalf into your

depository account.

You should also ensure that your broker transfers the shares purchased from

his clearing account to your depository account, before the book closure. This is

really important because shares that remain in the clearing account of the

broker on the book closure/ record date will not be eligible for corporate benefits.

In brief, the transactions relating to purchase of shares are:

You can purchase shares in any of the stock exchanges connected to a

depository through a broker of your choice and make a payment to your

broker;

Your broker receives credit in his clearing account with his DP on the

pay-out day;

Broker gives instructions to his DP to debit his clearing account and credit

your account;

You instruct your DP for receiving credit into your depository account

either through a specific receipt instruction or using the "standing

instruction" facility.

In case you are not using the "standing instruction" facility then, your depository

account is credited only if the instructions given by you and your broker match.

BROKERAGE CHARGE OF ANGEL

Minimum Brokerage Intra Day per Share:

3 Paisa each leg (buy or sell) for Intra-day Trades (For e.g. On a Rs.20 Scrip,

brokerage @0.1% = 2 p, but there is a minimum chargeable amount of 3 p)

Minimum Delivery Handling Charges:

30 Paisa for Delivery Trades (buy and sell) (For e.g. On a Rs.10 Scrip,

brokerage @0.5% = 5 p, but there is a minimum chargeable amount of 30 p)

Rs.20 per Scrip (The brokerage per Scrip will be charged for the trades resulting

in delivery on actual or Rs.20 whichever is more)

(For e.g. if a customer buys 100 shares of SAIL, TOTAL Delivery value = 2200,

brokerage @ 0.5% = Rs.11, but the min chargeable amt per scrip per day =

Rs.20), so additional Rs.9 will be charged as Min delivery handling charges)

Documents required for Account Opening

Photo ID Proof Address Proof

Passport

Pan Card

Driving License

Voter's ID

MAPIN UIN Card

Passport (valid)

Voter's ID

Driving License (valid)

Bank Statement (latest)

Telephone Bill (latest)

Electricity Bill (latest)

Ration Card

Flat Maintenance Bill (latest)

Insurance Policy (latest)

2 Passport sized Photographs

1 Cheque of Rs.750/=In Favor of Angel capital and debt market. Ltd.

1 Cheque of Rs.5000/=In Favor of Angel capital. Ltd.

FEATURE OF ANGEL TRADE

Salient features of Angel trade:

Multiple exchanges on a single screen: Online trading on BSE / NSE

(Cash and F&O), MCX and NCDEX on a single screen.

Speed: We use the latest technology to generate efficient uptime and

greater stability to give you high speed.

Competitive brokerage rates: We believe in providing our clients the best

value added services at the most competitive brokerage rates.

Optimum margins: Angel gives you the trading exposure at optimum

margin level

Online funds transfer: The clients enjoy the convenience of online

transfer of funds from their bank accounts, to the margin account of

Angel, online.

Personalized service: HNI clients can avail of personalized advisory

services from our trained and experienced dealers, regarding trading

opportunities.

Off line services: You are free to make a telephone call to any of our 71

well equipped branches across the country.

Technology: Angel provides the latest infrastructure tools to support and

integrate the backend and front office functionalities.

Back office infrastructure: We provide an automated web enabled

centralized back-office whereby the clients can have access to their trade

confirmation reports, holding statement, their net position, the margins

and the statement of accounts and ledgers on a 24 X 7 basis.

Technical support: We remove technical difficulties through an online

support system managed by qualified professionals.

E - Contract notes cum bills: We provide contract notes cum bills in

electronic form resulting in ease of access to trades carried out by the

clients on any particular day.

DEPOSITORY SERVICE

DEPOSITORY SERVICES

Depository Participant

You must be aware that Angel Broking Ltd has started its depository services by

registering with CDSL. There are various benefits of holding your demat account

with us but the biggest advantage is that you shall be ensured of a risk free,

prompt and efficient depository process.

What differentiates angel DP from other DPs? :

Since our association is slated for a long time, we are in a much better position

to know your requirement regarding your holding and transfer of securities.

No physical instructions are required for your sell obligations. We also offer to

our clients the automated pay in facility for trade done through Angel Broking Ltd

/ Angel Capital and Dept Market Ltd.

The transaction charges that are being levied by us are the lowest in the

industry as we believe in providing quality services at the most affordable costs.

You have an option of choosing the products offered by CDSL:

1. Easy facility: You can view, download and print the updated holding of your

demat account along with valuation of holding.

2. Easiest facility: You can, by using this facility, submit your own delivery

instructions on the internet without the intervention of your DP. This is in addition

to all the facilities provided under the ‘Easy’ facility.

We would like you to know that the state of art technology being arranged for

you is the best in the industry and all this is done so that you have convenience

of accessing information from any desired location.

Charges for Depository Services through CDSL w.e.f 01-JUL-2007

Sr. ServicesS C H E M E S

H.N.I./Traders Investors

1 Annual Membership Charges Rs.700/- Rs. 300/-

2 Deliveries/Debit (Market & Off Market)

1. Within Angel DP

2. Outside Angel DP (Charges are inclusive of CDSL tariff)

Rs. 11/- txnRs. 16/-txn

Rs. 11/- txnRs. 21/- txn

3 Pledge (Creation/Closure/Invocation)

Rs. 25/- Per ISIN

Rs. 25/- Per ISIN

4 Dematerialsation Rs. 4/- per certificateplus Rs. 30/- perrequest towards postal charges

Rs. 4/- per certificate plusRs. 30/- per requesttowards postal charges

Rematerialization Actual CDSL chargesplus Rs 30/- per requesttowards postal charges

Actual CDSL charges plus Rs 30/- per requesttowards postal charges

COMMODITY MARKET

Commodities

At Angel, we provide you a platform to participate and trade in Commodity

Futures with both the leading Commodity Exchanges and offer you immense

benefits.

About Angel GroupAngel group is engaged in various activities such as trading / advisory services

in Indian capital markets viz., equity, futures and options etc. and also in Indian

commodities markets viz., commodities futures.

About Angel Commodities

ANGEL COMMODITIES BROKING (P) LIMITED promoted by ANGEL GROUP,

started its operations in Indian commodities market by acquiring memberships in

India's premier multi-commodity exchanges of NCDEX (Membership No:00220)

and MCX (Membership No: 12685).

ANGEL COMMODITIES offers trading opportunities in commodity markets

through the chain of its branches spread across the country.

ANGEL COMMODITIES provides expert research / analysis to its clients in

various commodities, listed in NCDEX and MCX including the international

perspective of the commodities traded. It provides best technical analysis from

desk of its trained and qualified analysts.

The research team of angel commodities consists of professionals who are

industry veterans. The team is capable of formulating trading strategies

depending on risk-return profile of the client. Today we offer a gamut of

financial products to satisfy an array of financial needs.

What are Future Markets?

Future markets are efficient price discovery platforms which enable producers

and users of goods and services to take an informed perspective about likely

future prices. They are the meeting places of buyers and sellers of an ever-

expanding list of commodities that today include agricultural products, metals,

and now energy products. In simple language, futures contracts are the

contracts that establish a price level now for the items to be delivered later.

Notwithstanding the rapid growth and diversification of futures market, their

primary purpose remains the same as it has been for nearly a century and half

viz., to provide an efficient and effective mechanism for the management of

price risks. By buying or selling futures contracts, individuals and businesses

seek to achieve insurance against adverse price changes.

What is Margin?

Rather than providing a down payment, the margin required to buy or sell a

futures contract is solely a deposit of good faith money that can be collected to

cover losses that you may incur in the course of futures trading. Minimum

margin requirements for a particular futures contract at a particular time are set

by the exchange on which the contract is traded. Exchanges continuously

monitor market conditions and risks, and as necessary, increase or decrease

the margin requirements.

Why Trade in Commodity Exchanges

No counter party risks.

Higher Leverage: Get high exposures for the margin provided.

Prices are pegged to international markets of NYMEX, CBOT, CME, LME

etc.,

Portfolio diversification: An investor can now diversify his portfolio by

investing in commodities markets.

Arbitrage opportunities: Take the advantage of price spreads, calendar

spreads and Inter exchange spreads.

How do I start the business?

You need to fill up our account opening (KYC) forms for the exchange you wish

to trade on and attach the necessary documents viz., address proof, bank proof

etc. Once you have furnished KYC along with required documents, you will be

provided with a client code. If you wish to trade from comfort of your home /

office, it is made feasible by our browser based trading application whereby you

will be provided with Login id and password. And you can start trading anytime

after that.

How Commodity Markets are analyzed?

The two primary approaches of analyzing commodities markets are fundamental

analysis and technical analysis.

Fundamentals focus on financial and economic theories as well as

political developments to determine forces of demand and supply.

Technical focus on the formation of charts and formula to capture major

and minor trends, identify buying or selling opportunities assessing the

extent of market turnarounds.

Why trade with Angel Commodities?

We have the following application and services to provide you best trading

opportunities available in the industry.

Online application based trading software

Online web based trading platform

Online daily, weekly and monthly research

Transparent and fair trade execution

Individual client attention

24*7 online back office

Training/education facilities / conduct of seminars

State-of-the-art technology

Digital contract notes cum bill: View your accounts from any where, any

time

Efficient risk management

Competitive brokerage rates

ANGEL GOLD

Know about Angel Gold:

In a volatile market it is very difficult for an investor to pick up value stocks which

will give decent returns in the long run. We at Angel Gold realize your need for a

professional financial advisor and hence are here to assist you in making wise

and profitable decisions.

We strongly believe that right decisions taken at the right time are always

beneficial and that's why our entire research team comprising of 12 sector

specialists along with our research head will understand your need, return

expectation, risk profile and time horizon to design your portfolio accordingly.

This portfolio will be tracked regularly and our efforts would be to optimize your

returns in the long run.

Features of the Angel Gold:

A premium service for clients who need professional guidance on long

term investments.

Minimum fund / portfolio of Rs. 1 lac and maximum of Rs. 4 lac eligible

for Angel Gold.

Appropriate risk profiling before taking investment decisions

Periodic group meetings and seminars in branches.

Monthly Newsletter from the desk of “Angel Gold” .

Browser based back-office software.

THE STEPS IN THE OPENING OF

DEMAT ACCOUNT

Customers

Inwarding Agent

Verification

Scrutining

Franking

Sent to CPC

Local Rejection (LR)

PROCEDURE FOLLOWED BY HEAD OFFICE

New Account Form Filled And Client Code Generated

Initial Margin was debited to the account of the Customer

Buying and Selling of Shares

Brokerage Charges were Deducted & Contract Notes were

Generated and Sent to the Client

On Delivery Based Purchasing of Share the Shares are transferred to Demat Account of the Client.

COMPARATIVE CHART

COMPANY TRADES IN TRADING TERMINALS

ACCOUNT OPENING FEE

Angel Broking BSE, NSE 550/-

STCI BSE, NSE EASY U sec

ADVANCED U sec

SUPER U sec

499/-

799/-

2499/-

IDBI BSE, NSE Wise investment

Active trader

750/-

HDFC NSE, BSE bank account,& DP

account

with HDFC, HDFC

savings

account requires a

quarterly

minimum balance of

2500/-, if

you already have

saving

account or DP

account with

HDFC, you can link

them with

trading account

TABLE 5.4 COMPARISON OF DEPOSITORY SERVICES

Company Delivery (%) Intraday (%)

Kalpataru 0.90 0.30

IDBI 0.10 0.05

HDFC 0.50 0.06

Angel 0.50 0.06

KRC 0.10 0.07

OBJECTIVES OF THE

STUDY

OBJECTIVES OF THE STUDY

For any organization to be successful it is necessary to earn profit. And profit is

not an easy task. We should know who your real competitors are. And in

comparison to them where we came to know that were we are standing and

what the loop falls is. And which type of strategies we should adopt to earn

maximum against your competitor and to survive in current situation because

were there is cut throat competition. So to follow the ladder of successes we

have to develop the best marketing strategies which we are lacking in

comparison to others.

Keeping the above point in view the objective of the study are as

follows

To know where is the loop fall.

To know which type of marketing strategies is adopted by the

competitors and that strategies is suitable to us or not and whether

to develop a new marketing strategies

Which type of facility they are providing to the customer and can we

provide a better facility to the customer or not

Through a comparative study we also know actually the mind of the

customer by questionnaire what they are really want from us.

What is the current rank we are follow and how can we perform

better than that and improve the rank?

Also considering the rapidly changing scenario by the comparative

analysis.

Easy to find out drawback

Make it easy to customer satisfaction level and performance level.

Easy to adopt the current situation and demand chain.

Scope of the Study

The data was enough to fulfill the objection of the study.

The study helps to learn the work culture in and around the organization.

The study a lot to know about consumer behavior while purchasing the

product.

The study provides first hand information regarding the required services.

The study help to know competitor product and services

The study helps to know competitor position in the market.

To analyze the investment pattern of retail investors.

To analyze the investors view towards Demat Account of Angel Broking.

To study the schemes of Angel Broking.

RESEARCH

METHODOLOGY

RESEARCH METHODOLOGY

The word research methodology comes from “advance learners’ dictionary”.

Meaning of research is a careful investigation or inquiry specially through search

for new facts in any branch of knowledge, for example some authors have

defined research methodology as systematized effort to gain new knowledge.

Research Methodology can consider research as movement, a movement from

the known to the unknown. The term Research Methodology is an academic

activity and as such the term should be used in technical sense. According to

Clifford Woody, research comprises defining and redefining problems,

formulating hypothesis or suggested solutions, collecting, organizing and

evaluating data, making deduction and reaching conclusions and then testing of

the conclusion to determine whether they fit in the formulating hypothesis.

Research is thus an original contribution to the existing stock of knowledge; it is

the pursuit of the truth with the help of the study, observations, comparison and

experiment.

Research Design

Research design is the conceptual structure within which the research would

take place. The presentation of such a design facilitates research to be as

efficient as possible yielding maximum information.

1. Deciding the Objective of the

Study.

2. Questionnaire.

3. Sample Selection.

4. Feedback Collection.

5. Analysis.

TYPES OF RESEARCH

The various types of research are:

Descriptive: Descriptive Research includes survey and fact finding

enquiries of different kinds. The major purpose of descriptive research is

description of the state of affairs as it exists at present. In social science

and business research we quite often use the term Ex-Post Factor

research for descriptive research studies.

Analytical Research: According to analytical research the researcher

has to use facts or information already available and analyse these to

make a critical evaluation of the material.

Applied Research: Aims at findings a solution for an immediate problem

facing a society or an industrial/business organisation.

Fundamental Research: Aims at mainly generalization and with the

formulation of a theory.

Quantitative Research: Quantitative Research is based on the

measurement of quality or amount. It is applicable to Phenomena that

can be expressed in terms of quality.

Qualitative Research: Qualitative Research is concerned on the

measurement qualitative phenomenon i.e. relating to or involving quality

or kind. For instance when we are interested in investigating the reasons

for human behaviour.

The study conducted is a conclusive descriptive statistical study. Conclusive

because after conducting the study the researcher comes to a decision which is

precise and rational.

TOOLS OF ANALYSIS

To know the response of the customer and employee or both, I have used the

questionnaire method in sample survey. If one wishes to find what people think

or know, the logical procedure is to ask them. This has led researchers to use

the questionnaire technique for collecting data more than any other method.

Under the method questionnaire were distributed to the respondents and they

were asked to answer questions in the questionnaire. The questionnaires were

structured non-disguised questionnaire because the questions, which the

questionnaire contained, were arranged in a specific order besides every

question asked was logical for the study; no question can be termed as

irrelevant.

The questionnaire, were non-disguised because the questionnaire were

constructed so that the objective is clear to the respondent. The respondents

were aware of the objective. They knew why they were asked to fill the

questionnaire.

SAMPLE SIZE

The method used for sample technique was non probability convenience

sampling method. This method was used because it was not known previously

as to whether a particular person will be asked to fill the questionnaire.

Convenient sampling is used because only those people were asked to fill the

questionnaires who were easily accessible and available to the researcher.

200 investors.

DATA COLLECTION

PRIMARY DATA SOURCES

Through interaction with customers and employees.

SECONDARY DATA SOURCES:

Through internet, various official sites of the companies.

Through pamphlets and brochures of the companies.

Journals & Magazine

Source of Data for this project were primary & secondary. In reference to the

theoretical concept as well as for information are collected through secondary

sources from paper published material i.e. newspaper, journal and magazine &

from printed electronic media i.e. internet websites. The primary data was

collected through questionnaire filled from the respondents.

SCOPE OF THE STUDY

The students are highly benefited as the purpose if this research is to get

acquainted with the practical side of marketing research, in addition to the

theoretical studies in course of the academic year. This research also gives a

chance for application and testing of the theoretical study on the real work

situation. The students got the lessons of experience by meeting various

sections of people conducting on interview knowing opinion of people tabulating

interpreting and analyzing the data collected and this will help the researcher in.

future for career building.

What is an auction?

An auction is conducted for those securities that members fail to deliver/short

deliver during pay-in. Three factors primarily give rise to an auction: short

deliveries, unrectified bad deliveries, un-rectified company objections

Is there a separate market for auctions?

The buy/sell auction for a capital market security is managed through the

auction

market. As opposed to the normal market where trade matching is an on-going

process, the trade matching process for auction starts after the auction period is

over.

What happens if the shares are not bought in the auction?

If the shares are not bought at the auction i.e. if the shares are not offered for

sale, the Exchange squares up the transaction as per SEBI guidelines. The

transaction is squared up at the highest price from the relevant trading period till

the auction day or at 20 per cent above the last available Closing price

whichever is higher. The pay in and pay-out of funds for auction square up is

held along with the pay-out for the relevant auction.

DATA ANALYSIS

&

INTERPRETATION

DATA ANALYSIS & INTERPRETATION

Q1. Do you invest your money to grow?

Options Percentage of Respondents

Yes 100

No 0

Interpretation:

96% of the respondents say that they invest money to grow.

Q2 How much of money you would like to investment?


20% of Income 22

Whole Saving 24

20% of Saving 30

Depending on opportunity 24

Interpretation:

22% of the respondents invest 20% of the total income, 24% of the respondents

invest their whole saving, 30% of the respondents invest 20% of the saving,

24% of the respondents invest according to the opportunity.

Q3. Where do you invest?


Fixed deposit 34

Post office 12

Share market 50

Others 4

Interpretation:

24% of the respondents invest in Fixed Deposit, 12% of the respondents invest

in Post Office, 50% of the respondents invest in Share Market.

Q4. Which option gives maximum returns?


Fixed deposit 22

Post office 10

Share market 52

Others 16

Interpretation:

52% of the respondents say that share market gives more returns, 22% of the

respondents say that they get good returns in Fixed Deposits & 10% of the

respondents say that Post Office gives maximum returns.

Q5. With whom you trade in Equity?


Angel Broking 50

ICICI Direct 26

ShareKhan 16

Karvy 8

Interpretation:

50% of the respondents say they trade with Angel Broking.

Q6. If you trade with Angel Broking, then why?


Services 20

Investment Tips are good 12

Brokerage 38

Research 30

Interpretation:

30% of the respondents say they trade with Angel Broking because of their

research and 38% of the respondents say they trade with Angel Broking

because of Brokerage charges, 20% respondents’ trade with Angel Broking

because of its services.

Q7. If don’t trade with Angel Broking, then Why?


High Brokerage 28

Not Aware of Angel Broking 10

Research Tips are Not Effective 22

Other Reasons 48

Interpretation:

Only 10% of the respondents are not trading with Angel Broking because of

Awareness.

Q8. Do you recommend Angel Broking to others?


Yes 92

No 8

Interpretation :

92% of the respondents say yes they recommend Angel Broking to others.

Q9. If you have to go for Commodity or Equity Market which one you

prefer?


Equity Market 78

Commodity 10

Both 12

Interpretation:

Only 10% of the respondents want to invest in Commodity Market and 78% of

them feel they would go for Equity Market because of risk factor.

Q10. Why You have Chosen Angel Broking for Demat Account?

Option Percentage of Respondents

Hassle free 22

Fast 26

Transparent 32

Easy and trustworthy 18

Other 2

Interpretation:

22% of the respondents say they have opened Angel Broking for demat account

because of Hassle Free Transactions, 26% of the respondents say Angel

Broking demat account is Fast and 32% say it is transparent.

Q11. Your Satisfaction level with the Services offered by Angel Broking

Demat Account?


Satisfied 48

Averagely Satisfied 28

Not Satisfied 24

Interpretation:

48% of the respondents say they are satisfied with Angel Broking Demat

Account.

OBSERVATIONS

&

FINDINGS

OBSERVATIONS & FINDINGS

96% of the respondents say that they invest money to grow.

22% of the respondents invest 20% of the total income, 24% of the

respondents invest their whole saving, 30% of the respondents invest

20% of the saving, 24% of the respondents invest according to the

opportunity.

24% of the respondents invest in Fixed Deposit, 12% of the respondents

invest in Post Office, 50% of the respondents invest in Share Market.

52% of the respondents say that share market gives more returns, 22%

of the respondents say that they get good returns in Fixed Deposits &

10% of the respondents say that Post Office gives maximum returns.

50% of the respondents say they trade with Angel Broking.

30% of the respondents say they trade with Angel Broking because of

their research and 38% of the respondents say they trade with Angel

Broking because of Brokerage charges, 20% respondents’ trade with

Angel Broking because of its services.

Only 10% of the respondents are not trading with Angel Broking because

of Awareness.

92% of the respondents say yes they recommend Angel Broking to

others.

Only 10% of the respondents want to invest in Commodity Market and

78% of them feel they would go for Equity Market because of risk factor.

22% of the respondents say they have opened Angel Broking for demat

account because of Hassle Free Transactions, 26% of the respondents

say Angel Broking demat account is fast and 32% say it is transparent.

48% of the respondents say they are satisfied with Angel Broking Demat

Account.

CONCLUSION

&

SUGGESTIONS

CONCLUSION

In the present Study I have analyzed the services offered by Angel Broking. I

have tried to analyze these services on the basis of charges, advantages /

disadvantages. In the present study I have found that the services offered by

Angel Broking are best in the industry. I Angel Broking have developed a new

concept of Demat. Its portfolio management services are also better than others.

I found that Charges of Angel Broking is better than other depositories.

Transaction Charge is less in of Angel Broking. Angel Broking Depository

services are very attractive. Angel Broking services are more secure as

compared to other depository services.

I found that the charges and brokerage of Angel Broking is more satisfactory as

compared to other companies.

SUGGESTIONS

It is suggested that company should arrange regular conference inviting all

segmented clients to acknowledge about the product and to promote the

product.

It is suggested that company should go for aggressive marketing strategy

and should counter attack on competitors.

It is suggested that company should increase its advertisement budget to

promote the product properly.

Angel Broking should provide better quality services.

Angel Broking reduce brokerage and account-opening charges for

capture the market.

LIMITATIONS OF STUDY

Limitation of the present study can be summarized below:

The respondents were limited and cannot be treated as the whole

population.

The respondents may be biased.

Time was the major constraint.

The accuracy of indications given by the respondents may not be considered

adequate.

BIBLIOGRARPHY

BIBLIOGRAPHY

Books:

Kothari, C.R (2001):’Research Methodology’, Vishwa Publication., New

Delhi

Saxena, Rajan. (2003):’Marketing Management’ Tata Mcgraw-Hill

Publishing Company Limited. New Delhi5

Sharma,D.D(2002):’Marketing Research’,Sultan Chand Sons, New Delhi

Websites:

www.angeltrade.com

ANNEXURE

QUESTIONNAIRE

Name : _____________________________________

Address : _____________________________________

Contact No. : _____________________________________

Q1. Do you invest your money to grow?

a. Yes b. No

Q2 How much of money you would like to investment?

a. 20% of Income b. Whole Saving

c. 20% of saving d. Depending on opportunity

Q3. Where do you invest?

a. Fixed deposit b. Post office

c. Share market d. Others

Q4. Which option gives maximum returns?

a. Fixed deposit b. Post office

c. Share market d. Others

Q5. With whom you trade in Equity?

a. Angel Broking b. ICICI Direct

c. ShareKhan d. Karvy

Q6. If you trade with Angel Broking, then why?

a. Services b. Investment Tips are good

c. Brokerage d. Research

Q7. If don’t trade with Angel Broking, then Why?

a. High Brokerage b. Not Aware of Angel Broking

c. Research Tips are Not Effective d. Other Reasons

Q8. Do you recommend Angel Broking to others?

a. Yes b. No

Q9. If you have to go for Commodity or Equity Market which one you prefer?

a. Equity Market b. Commodity c. Both

Q10. Why you have Chosen Angel Broking for Demat Account?

a. Hassle free b. Fast

c. Transparent d. Easy and trustworthy

e. Other

Q11. Your Satisfaction level with the Services offered by Angel Broking

Demat Account?

a. Satisfied b. Averagely Satisfied

c. Not Satisfied

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