Anfo mobil marketing
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17. mars 2011
STRATEGISK TILNÆRMING TIL MOBILITET
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99 52 35 57
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alle
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halvparten
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Source: European Forrester Technographics® Benchmark Survey, Q2 2010
5 %
4 %
17 %
11 %
9 %
10 %
60 %
Social Networking
Watch Video/ TV
Listen to Music
Play Games
Mobile Internet
SMS
All Mobile Users
gjennomsnittsbrukeren bruker SMS mest
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Source: European Forrester Technographics® Benchmark Survey, Q2 2010
5 %
4 %
17 %
11 %
9 %
10 %
60 %
47 %
36 %
61 %
52 %
85 %
67 %
92 %
Social Networking
Watch Video/ TV
Listen to Music
Play Games
Mobile Internet
SMS
iPhone
All Mobile Users2
smartphone brukeren er langt mer komplett
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Source: European Forrester Technographics® Benchmark Survey, Q2 2010
Forstå brukeren
Super Connected
Entertainers
Communicators
Talkers
Inactives
Connectors
4%
20%
41%
12%
27%
20%
Har ikke mobiltelefon
Snakker i telefonen
Bruker SMS, MMS og litt epost
Mail, navigasjon og kart, litt internett
spiller, musikk, film, kjøper innhold
Internett, sos. medier, nyheter og informasjon, søker, tjenester
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Lar oss rive med
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?
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forretnings-strategien
mobil
offline
online
Strategisk tilnærming
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TeknologiDefinerstrategien
Mål
© Creuna14
Målgrupper
Hvem er de?Hva vil de oppnå?Hva vil vi oppnå?
Hva vektlegges i forretningsstrategien?Vurder hvordan mobilen kan bidra?Velg mobile mål
Hvem vil vi nåHva skal vi tilbyHvor i verdikjedenAmbisjonsnivå
SMS tjenesterNedlastbart innholdMobilweb eller appsHardware funksjoner
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Mobilen som brobygger
15
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DSB-tog / opplevelser underveis
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Mobilen som verdiskaper
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Utnytte nye muligheter
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17. mars 2011
Case study: Nordea, interaktiv annonsering i VG+
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HVA VI ØNSKET Å OPPNÅ
‣Utforske iPad som medium for interaktive annonser‣Muligheter i HTML5
‣ Fysikk i navigasjon
‣ Interaktivitet
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Gjennom de siste 10 årene har mobiltelefoner dramatisk endret måten vi kommuniserer og lever på….
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Google estimerer at det vil være flere internettbrukere på mobile enheter enn pc-er innen 2013
(Ian Carrington, Director of Mobile Advertising Google)
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…de neste 10 årene vil mobile enheter endre måten vi driver vår forretning på
(Forrester 15th Jan 2010)
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“Majoriteten av de
UNDER 20 TROR AT INTERNETT ALLTID HAR
EKSISTERT”
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100%49
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