Ane Businessplan 110319100401 Phpapp02

8/18/2019 Ane Businessplan 110319100401 Phpapp02

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AN E-BUSINESS PLANPRESENTATION

E-Business ICTE 303

Group 5

ABC CellularPhonesIncorporated


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Cellular telephones have revolutionized the communications arena

The Ghanaian public have accepted the cellular phones as anessential and imperative tool for daily activities.

ABC Cellular Phones, Inc. is takin advantae of this opportunity tobecome a leadin distributor of !ireless communications productsin Accra.

Executive Summary


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Mission

To o"er our customers the hihest #ualitycellular phone products and after$sales

services.


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Objectives Taret markets that !ill provide us !ith the reatestmarket penetration

&"er products and service packaes that are pricedappropriately for each sement of our market

Provide our customers !ith the 'ariety of brand andproducts

&ur outlets !ill also be !ell desined and locatedand our product !ell advertised


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Business ObjectivesCompany ro!th and increased pro(tability.

Become established as the leadin distributor of

cellular phones and !ireless communicationsservices.

Increase number of retail outlets in Accra and

e)pand into ne! markets

To develop an *$Commerce solution that !ill notonly improve pro(tability and company processes.


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inancia! Objectives

Create and increase revenue.

Increase company brand value.


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Mar"etin# ObjectivesIncrease marketin e"orts.

*)pand market reach.

Brand reconition.

Increase telemarketin e"orts.

&nline marketin priority.


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$eys to SuccessProvide e)cellent customer$centric service.

Gro! and maintain a referral net!ork ofcustomers.

+ocus e)pertise in G- cellular phone sales.

espond rapidly to customer feedback/Positive or 0eative1.


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%om&any SummaryABC Cellular Phones, Inc. !ill o"er G- cellular phones, and

cellular phones accessories.

2e believe that !ithour resolve to be the best,

!illinness to try ne! thins,

e)plore ne! opportunities and

stay at the ede of innovative service provision and productdelivery,

ABC Cellular Phones !ill provide its customers !ith products andservices second to none.


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%om&any O'ners(i& The Company !ill be 3ointly and e#ually o!ned

by the follo!in4

&bafemi Adedamola Akin$5auda

*noch 6elanyo 6zomeku

Ben3amin Appiah$7ubi

eina &ten7insley Tetteh

Abiail *rnestina 8uansah


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%om&any Structure%(airman)%(ie* Executive O+cer ,%EO.Obafemi A. Akin-Laguda

%(ie* O&erations O+cer ,%OO.Enoch Delano D!omeku

%(ie* inancia! O+cer ,%O.Ben"amin Appiah-#ubi

%(ie* Mar"etin# O+cer ,%MO. $egina Oteng

%(ie* Procurement O+cer ,%PO.#ingsle %etteh

Secretary /Treasurer. Abigail Ernestina &uansah

O* %ounse!. To Be Announced


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%om&any Structure ,cont01C*&


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Start-u& Summary

The o!ners !ill source investment of9:;,;;;,;;; as capital for ABC CellularPhones, Inc.

The company !ill then source investment/5oans or &ther!ise1 of an additional !hen

operation takes o" in


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Pro1ucts

2SM %e!!u!ar P(ones= -otorola, 0okia, harp,iemens, amsun, Alcatel, *ricsson, +u3itsu,>yundai, 5G *lectronics, and others.

Smart P(ones. I-?s Blackberry, Apple?s iPhone,Goole?s 0e)sus, Android phones and others.

%e!!u!ar P(one Accessories= Batteries, beltclips, cables /@B and erials1 and adapters,phone casins, and charers.


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Mar"et Ana!ysis SummaryCurrently, the telecom industry is amon the stronest

ro!th industries and is responsible for hue ains in thecapital markets in Ghana.

B-I forecasts that !ithin the year ; of the country?stotal population of about D million !ill be subscribers toone of Ghana?s si) /E1 mobile phone net!ork operators.

&ur company !ill try to take advantae of thesedevelopments and serve its customers !ith devices thattake advantae of all these ne! trends and developments


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In1ustry Ana!ysisMTN The market leader, !ith E.F million subscribers /H1

Ti#o

. million ubscribers /D 13o1a*one

:.E million subscribers

4ain

F;,;;; ubscribers$asa&a

H;;,;;; ubscribers

2!obacom is set to bein operation soon.


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%om&etition an1 Buyin#Patterns

2e found out that consumers do not usually bother !ith retailbrand in product evaluation but !ith the manufacturer brandonly

The needs to attract, ac#uire, leverae, and retain customer?sremains a primary concern to our business.

evenue ro!th throuh customer ac#uisition and retention isimportant.

&ur customers !ill associate our brand !ith #uality ande)cellence throuh positive (rst impression and sustained topclass customer services.


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%om&etitive E1#eLocation= 5ocation !ill enables the company

to cover a lare and rapidly developinmetropolitan populace.

%ustomer Service= 6evelop a customer$centric procedure for runnin the company.

E-%ommerce= The Company !ill make ane"ort to enhance company revenue andoperations throuh e$commerce solutions.


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Tar#et Mar"et Se#mentStrate#y

ABC Cellular Phones current niche in its location,variety of products and e)pertise in servin the

public !ill assure the viability of the enterprise.

Penetrate the market !ith ne! innovations andadets J mainly !ith the youner eneration,

usin advertisements and demonstrations.

To lure independent small sellers to 3oin our e"ort.


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Mar"etin#. Strate#y an1Im&!ementation Summary

*very person is a potential customer and all

our potential markets !ill e)perience ro!th.

-arketin to one sement of the population!ill lead to an e)pansion in overall marketro!th.


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Mana#ement Strate#y

The manaement of ABC Cellular Phones, Inc.is made up of theC*&$led Board of 6irectors,

a tore -anaer*$tore -anaer and

four other sta" members !ho !ill be hiredbefore operations bein4 a tore oom Attendant,

a Technical &Kcer and t!o tore +ront Attendants !ith one servin at the

beinnin as secretaryLreceptionist.


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O&eration Strate#y.Store

The ABC Cellular PhonesM store !ill operate days a !eek. The store?s openin hours !ill be

oKcially :;=;; a.m. to E=;; p.m. /2eekdays1,F=;;a.m. to F=;; p.m. /aturdays1 and =;;p.m. to =;; p.m. /undays1.


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O&eration Strate#y.

E-Store

2e intend to achieve competitive advantaeover our competitors by interatin electronic

commerce into our operations.

The company intends to use all electronic

means available to it in enhancin thepurchasin process for our customers. This!ould include an e$store, e$mail, electronictransaction system solution etc


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E-%ommerce So!utionE-Store %om&onents. 'ebsite

The Company !ould outsource the desin of our e$store site to an *$Commerce solution provider !itha proven track record in the industry fordevelopin eKcient, e"ective and aesthetic !eb

site.

&ur developers !ould be told to desin an *$Commerce site that not only allo!s us to sell our

products online but enhance business operations.


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E-%ommerce So!utionE-Store %om&onents. (et)ork Infrastructure

The net!orks of our *$tore and our physicalstore !ould be interated to provide aseamless collaboration bet!een our online

and oNine operations.


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Pro&ose1 Net'or" In*rastructure


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E-%ommerce So!utionE-Store %om&onents. *ecured (et)ork

Infrastructure

The proposed net!ork infrastructure ise)tremely unsecured and !ith the sensitivityof data !e !ould be dealin !ith, it is

imperative that !e have a net!orkinfrastructure that sho!s our dedication to asafe, secured purchasin e)perience for ourcustomers.


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Pro&ose1 Net'or" In*rastructure ,Secure1


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E-%ommerce So!utionE-Store %om&onents. *ecured (et)ork Infrastructure +cont,d

The 6emilitarized zone /6-O1 keeps all the servers !hose services are tobe made available to users on the internet a!ay from the core of the

net!ork.

Ad3oined to the 6-O is a net!ork that o"ers encryption /6* mobile QCE PC1, authentication /A6I@1 and intrusion detection services /I6 collects all the computer los of all our nodes and analyze the data e..6raon #uire1 to the net!ork.

The net!ork Administrator is oin to be a -ulti$>omed node /have morethan one 0et!ork Interface Card1 so as to allo! access to the entirenet!ork as !ell as the internet as the (re!all shieldin it from the 6-Odoes not allo! access to the subnet to any packet from the internet.


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E-%ommerce So!utionE-Store %om&onents. Pament *stem

Payment system for our online store ise)ternal to our net!ork but as its capabilitiesinRuence the success of our business model,and so !e have identi(ed implement a very

secure payment system !hich is the ecure*lectronic Transmission /*T1 model.


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Payment System


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E-Store %om&onents. Pament *stem +cont,d

Certifcate Authority This is an entity that is trusted to issueS.;vD public$key certi(cates for cardholders, merchants, andpayment ate!ay.

Issuer This is a (nancial institution that provides our customer !ith

the payment card. @ltimately, it is the issuer that is responsible forthe payment of the debt of the cardholder.

Acquirer This is the (nancial institution that establishes an accountfor us and processes payment card authorizations and payments.

Payment Gateway - The payment ate!ay interfaces bet!een *Tand the e)istin bankcard payment net!orks for authorization andpayment functions.

E-%ommerce So!ution


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E-%ommerce So!ution

Net'or" Overvie'


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Mar"etin# Strate#yhort$term marketin strateies include=Purchasin Advertisin

Bulletin Boards

Cut price Bonanza?sBonuses and 6iscounts

5on$term marketin strateies include=

&pt$in -ailin 5ists+reebies

pecial &"ers for online ne!sletter ubscribersonly


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Sa!es Strate#yales uccess e#uires Plannin

Analyze &ur Potential

trateize Around trenths

6evelop &ur Tactics

-easure &ur uccess

*mploy An Action Plan for uccess


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Sa!es orecastAlthouh !e aim very hih, !e decided to

e)pect a very slo! ro!th and revise the planon a yearly basis and e)pand the volume

much more rapidly.

!e also e)pect alternate income streamsthrouh the sale of Ad space /Advertisin

pace1 and marketin surveys on our !ebsite.


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inancia! P!anIt is assumed that the Board?s resources !ill be suKcient to (nance

any monthly cash$Ro! shortae but a bank relationship is bein lookedinto

harper sales !ill result in a reater need for funds in support of

inventory and net!ork e)pansion

&ne other component on !hich the (nancial plan is based is !ise

purchases

To allo! our C&& versatility in neotiatin cost !ith our *$olutions

provider= Pro3ections by the Provider !ill be received before a budet ismadeAll outsourced pro3ect !ill be a!arded after an open biddin process to

ensure accountability and value for money


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Im&ortant Assum&tionsAs a eneral rule our company !ill not sell on

credit. >o!ever for very special cases !e

miht o"er short$term credit aainst validassurances.

2e shall accept cash and checks, 'isa,

-asterCard, 6iscover and American *)press.All non$cash sales, customers !ill !ait HFhours delivery.


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Group 5Obafemi Adedamola Akin-Laguda 10126139

Enoch Delanyo Dzomeku 10126312

Benjamin Appiah-Kubi 10127085 Regina Oteng 10126862

Kingsley etteh 10126519

Abigail E!nestina "uansah 10126334


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Ane Businessplan 110319100401 Phpapp02

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