Andy TupmanEmerging Talent Manager Yorkshire Building Society

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Andy TupmanEmerging Talent Manager

Insight to…….

• Developing our scheme to support internal colleague development

• YBS Group

• Our Apprenticeship Journey so far…• Partnerships and Activities to support our Local

Community

Who we are and What we do?

SavingsMortgagesInsurance

SharePlans

Connecting with local communities…

Real Help for Real Life

providing…

Our aim is to raise £750,000 and allow 700 young people to become financially independent

In March 2016

Started on it’s journey to provide opportunities within the community through apprenticeships

With Sponsorship from our Senior Leaders

“Our apprenticeship scheme will offer people the chance to develop a career with one of the Region’s most successful Employers”

CEO YBS Group

Real Help for Real Life

And created the

opportunity for

us to build…

providing…

An Early Careers Pipelineopen to ALL people

of ALL backgrounds

and ALL ages within

our local community

2016 - Our Initial Timeline…

Design

What would the Scheme even look like and how would implement our attraction strategy?

• What would make us different?• What would be our USP?• What would make us an award

winning scheme?

How could we engage with the Local Community to find out what people really wanted?

Fact Find

The World of Apprenticeships

• Frameworks v’s Standards• The Levy introduction in 2017 –

do we wait?• Off the job learning• Support Mechanisms• Training Providers

What would be the right departments to host this pilot?

February March April May

Notice Period Emerging Talent Manager

The Leeds Apprenticeship Event gave us the perfect platform in which to build our scheme

Provided insight into what our potential apprentices and their families wanted

0

10

20

30

40

50

60

70

80

Career - 53% Experience Different areas - 44% Progression - 55% Qualification - 61% Permanent - 46% Salary - 30%

What was important?

0

1

2

3

4

5

6

7

£150 perwk

£200 perweek

£300 perweek

£150-300per week

£200-300per week

£10K £13K £10-15K £10-18K £14-16K £15K £16K £10-20K £17k £15-20K £16-18K £17-21K £18k £19K £20K

Our Scheme was

designed by the

People of Yorkshire

for the People of Yorkshire

Essentially…

That’s why our scheme offers….

• The same rewards as a non-apprentice

• A Welcome Gift

• Additional Learning, Reverse Mentoring & Educational Visits

• Exciting permanent jobs from day one – no fixed term contracts

• Starting Salaries above ‘Real’ Living Wage

• Government Standard Apprenticeships – NO NVQ’s or Frameworks

• Industry recognised professional qualifications built in to ALL

apprenticeships

2016 - Our Initial Timeline…

Design

What would the Scheme even look like and how would implement our attraction strategy?

• What would make us different?• What would be our USP?• What would make us an award

winning scheme?

Leeds Apprenticeship Fair in March 2016 would give us exactly what we needed

Implement

12 New Apprentices started with YBS Group on the

12th September 2016

Fact Find

The World of Apprenticeships

• Frameworks v’s Standards• The Levy introduction in 2017 –

do we wait?• Off the job learning• Support Mechanisms• Training Providers

What would be the right departments to host this pilot?

Source

With no external marketing channels how would we source candidates?

• Family and Friends Event• Robust Recruitment Approach

Training Providers

▪ What did good even look like?▪ Did their values stack up against

ours?▪ Real and honest feedback

February March April May June July August

Notice Period Emerging Talent Manager

Now we had a story….

We were now ready to advertise externally….

• Apprentices to help promote our scheme

• A business that was fully behind the appointment of apprentices

• New departments coming forward wanting a bit of the action

Business Project….

• About our Scheme• About YBS Group• Our Apprentices – their Story

• Information for Parents – written by Parents

• Qualifications• Contact us!!• Apply

Our first Apprenticeship

Website launched on the

6th March 2017

Over 280 applications

ITService DeskSoftware DevelopersCapacity & Performance SharePlan

SharePlan Account Manager

DistributionBranch Customer Consultant

Customer OpsContact Centre Representative

FinanceFinance Operations Administrator

HRHR Administrator

RiskQuality Assurance SpecialistT&C Policy & Governance Consultant

MarketingAssistant Campaign Manager

CompliancePolicy and Advice AssociateAssurance Analyst

AccordBusiness Development Adviser

At the end of 2017 we would now incorporate apprenticeships to support internal colleague development

Summary and Key Highlights

• 10 Business Areas – increase of 100% from 2016

• 24 Apprentices – increase of 100%

In 2016 All apprentices were recruited against

level 3 and 4 Standards – this was now increased

to level 6 Standards (degree and degree

equivalent).

• New Partnership with Leeds Beckett University

– IT Degree

• 100% of successful apprentice candidates

applied through new apprenticeship website

Developing the Scheme in 2017

National Apprenticeship Service

2017 Regional Winner Rolls-Royce Award

Newcomer Large Employer of the Year

Yorkshire and Humberside

National Apprenticeship Service

2017 National Winner Rolls-Royce Award

Newcomer Large Employer of the Year

National Award

We are one of the Top 100 Apprenticeship Employersin the country

2017

And finalists for…

The FIRM Awards 2019Best Emerging Talent

Recruitment Strategy

(awaiting result March 2019)

The RAD Awards 2019 Best Apprentice, Graduate

and Early Careers Website

In-house Recruitment

National Awards 2018 Best Apprenticeship or

School Leaver Campaign

In 2018…

Launch of our NEW Website

• Attracting over 850 applications

• Used multi channel attraction i.e. Not going to Uni

• Recruited a further 17 apprentices – further 2 new business areas

www.ybscareers.co.uk/apprenticeships

Apprentices Creative

Olivia Mya

Jennifer Jack

Online Banner & Landing Page

4 Videos – used for Social Media, Online landing page, digital content in branches

Social Media - posts

PR Coverage - print

In 2018…

Launch of our NEW Website

• Attracting over 850 applications

• Used multi channel attraction i.e. Not going to Uni

• Recruited a further 17 apprentices – further 2 new business areas

• New Partnership with Loughborough University

o Level 7 Masters Degree in Leadership and Management

• Extended our outreach to Islamic and Girls Schools within the

locality of our Head Offices

www.ybscareers.co.uk/apprenticeships

The foundations of all our apprenticeship schemes are pretty much the same?

But what makes you stand out ?

Think about it

two ways ….

• Things that

promote your

scheme and make

people WANT to

apply

• Activities that can

make a real

difference to your

apprentices and

within your local

community whilst

giving you greater

outreach

Getting involved in Fund Raising Activities for our chosen charity End Youth Homelessness

Tough Mudder

Programme Enrichment…

Presentations

Skills

• Leeds Seminars

• Family and Friends

Event

• Northern Powerhouse

Events

• School Events

• College Career Events

Meeting The Rt. Hon Anne Milton MP

Minster of State

for Apprenticeships

Educational Visits…

Our Apprentices visit Parliament June 2018

2018 saw us set up partnerships and work with…

15 Local Schools

The Baroness Warsi Foundation

Creating Inclusive Cultures

REAL help for REAL life

Many of our apprentices get involved with…

Money Minds• 251 Programmes

• 7267 People throughout the UK

Silver Line• Longest standing

corporate volunteering partner

• 75 YBS Colleagues

• 84% of the elderly people we have contact with feel that we have made a positive impact to their life

REAL help for REAL life

Since 2016 - We now offer 15 Different Standards…

Customer Service

Customer Consultants (Branch)

Customer Service Representatives

Contact Centre Representatives

Complaints Adviser

IT & Digital

Network Engineer

Software Developer

Infrastructure Technician

Digital Marketer

Level 6 & 7 (Degree & Masters)

IT Degree – Leeds Beckett

Relationship Manager

Risk and Compliance (Internal)

Leadership & Management (Internal)

SupportingRisk and Compliance Associate

HR Administrator

Project Manager

Financial Crime

Finance - Accountancy

Chief

Officers

Functional Specialists

Front Line / Operational / Administration / Enabling

All Activity is underpinned by our:

Vision, Strategic Priorities, Core Values, Culture and Behaviours

Senior Specialist

Directors

Operational

Management

Business

Managers

SME

(Consultants)

Actively Supporting Internal Career Development

Core Standards to support Professional

Development

Leve

l 4

Leve

l 6

Leadership Standards to support

Development

Leve

l 5

Leve

l 6

Leve

l 3

Leve

l 7

Leve

l 3

Leve

l 7

Business

Partnering

Internal Colleague Support

53 People from our local community have started their Career journey with us through apprenticeships

With a further 25 internal Colleagues using apprenticeships to support their personal development

The future of apprenticeships looks bright at YBS…

But it was always about REAL help forREAL life…