Andy Nemes - How to run successful sweepstakes and contests?
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Transcript of Andy Nemes - How to run successful sweepstakes and contests?
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How to Run Successful Sweepstakes and Contests?
Andras NemesHead of Agency Sales
@ Antavo - The missing link between social and email
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We will discuss in the next 30 minutes:
1. Determine which promotions you need2. Examples3. A relevant prize4. Going viral5. Who wins?6. Promoting
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1. Determine which promotions you need
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2. Examples
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60% mobile users Optimize to mobile!
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3. A relevant prize
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What not to give:
A phone Too valuable Too cheap
More pieces, less value
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What to give:
1. Your own product
2. Gift card3. Consulting4. Complementa
ry goods5. Visibility6. VIP Treatment
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4. Going viral
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5. Who wins? – The luck and
X Factor
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Who wins? Photo, video, essay
contest The entry with the most votes wins. The 3 entry with the most votes win. 1 winner will be drawn from the top 5 entries. 3 winner will be drawn from the top 10 entries.
A winner will be drawn from the voters. A winner will be drawn from the voters, the more
you vote the better chances you have to win.
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Who wins? Sweepstakes
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7. Promoting
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1. Traffic (initial seed)2. Owned channels3. PPC4. LOPA (Leverage Other People’s
Audience)5. Opinion leaders6. Giveaway sites7. Viral incentives8. Viral (technical)
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#1 Set up your goals#2 Always optimize your promotions for mobile#3 Pick a relevant prize#4 Keep it simple#5 Incentivize to share and to go viral#6 Determine the winner with luck#7 Promote your promotions on all channels!
SUM UP
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20% discount coupon:
BCAMP20Valid till September 30th
@andrasnemesOOO