Android open

What Android Can Learn from Steve Jobs

Tim O’Reilly@timoreilly

October 10, 2011#AndroidOpen

Monday, October 10, 11

Design


Design?

Source: http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/


http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/

http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/

Early review of the Nexus Prime

“the UI is a lot more sophisticated and clean, making even iOS look old and clunky”

http://www.examiner.com/computers-in-denver/samsung-nexus-prime-goes-for-a-video-tour-along-with-ice-cream-sandwich#ixzz1aK1cmJvU












Sun Tzu: “Avoid Strength. Attack Weakness.”


Steve Jobs on Design

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."

http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html?hp=&pagewanted=all




What is the “fundamental soul” of Google?

“Access to all the world’s information”


“We founded Google to help connect people to the information they need— and we have been obsessively focused on that goal ever since.”

-Sergey Brin, 2010 Founders’ Letter


“Google Translate now works in 58 languages including Hindi, Persian and Swahili, and can offer translations between 3,306 language pairs. It’s still far from perfect, but we've come a long, long way, thanks to improved algorithms and scaled computing power. For geographic information, we literally cover the globe with imagery from satellites, airplanes, and cars, and we've made street maps available of nearly 100 countries.”



2005: Stanley Wins the DARPA Grand Challenge


2011: The Google Autonomous Vehicle

“We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google


A few key assertions

§ We are building a network-mediated global mind§ It is not skynet§ It is us, augmented


Think about access to information, but also about sensors, and how both work together to enhance connection and collective intelligence.


§ Sensors, local data, social connection

§ Sensors, personal data, social connection

§ Sensors, civic data, social connection


“The dark clouds currently looming over the world economy are a hardship for us all, but by the time today's children grow up, this recession will be a footnote in history. Yet the technologies that we create between now and then will define their way of life.”

- Sergey Brin, Google Founders’ Letter 2008


Work on stuff that matters!


Create value for others


Create value for others

4


Create Value for Others


“A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees across Latin America using AdWords.

The owner of a baby products store in Nigeria had such a response to her AdWords campaign that she literally ran out of stock.

A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, the queue of people who came to pick up their online orders was longer than the queue of those shopping in the store.

Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completely rebuild, and then grow, his customer base with AdWords when he returned to New Orleans and started over.

Using AdWords to find new customers in the wake of the recession, a son helped his father turn around his ailing home security business, now the largest in El Paso.

The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000 customers in 2002 to over 400,000 internationally today.”



Creating Value for Others

Where is the equivalent storytelling for Android?


“You are what you pretend to be, so be careful what you pretend.”

-Kurt Vonnegut,

Mother Night


“Don’t be evil”


Control


Control?

“We have been working to try to apply some of the open-access principles of the Internet to increase user choice and innovation in the mobile space.”

-Larry Page, Google Founders’ Letter, 2007


Control?

“...building in Android offered more access to the core functions of the phone, the ability to integrate with more third-party APIs and good tools to build with. He said he was also worried about Apple stifling the app because it might be too close to the iOS native functions. ”We want to be a one-stop shop for contacts and interaction; that’s a big goal and we need the openness of Android to undertake those possibilities,” Lior said. “With Android, you get a lot of access from Google and the opportunity to build something big, not something skin deep.””

-Lior Romano, CEO and co-founder of Contappshttp://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/


http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/

http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/

Three pillars of open–Open source–Open standards–Community leadership


Be true to Google’s “fundamental soul”


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