Android Apps Success and Store trend

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AN UNUSEFUL EXAMPLE AND ANDROID MARKET UPDATE YAMASHITA Morifumi, milog Inc. Tuesday, May 31, 2011

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Transcript of Android Apps Success and Store trend

Page 1: Android Apps Success and Store trend

AN UNUSEFUL EXAMPLEAND

ANDROID MARKET UPDATE

YAMASHITA Morifumi, milog Inc.

Tuesday, May 31, 2011

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YAMASHITA MORIFUMI

Twitter: @yyaammaaWeb: http://stackrmobile.com

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AN UNUSEFUL EXAMPLE

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FxCameraenables you to take a picture with various effects

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ToyCam

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Polandroid

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SymmetriCam

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Stats

Download: 8,900,000 (20,000~30,000 DL/Day)Active Installs: 45%Avarage Rating: 4.4

>80,000 Comments/Ratings>90,000 pictures on Flickr

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Achievements

3rd prize(25,000USD) in Media Category

featured on

TVCM: Xperia (NTT Docomo)Web: Official Google Blog, Gizmodo, Mushable, CNET, NYT, etc.

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Why?

StableCool

Easy to use

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Since Aug. 2009

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Monetization

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Ads Stats

Impression: 500,000~700,000 /DayCTR: 0.30%~0.45%

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m( _ _ )m

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ANDROID MARKET UPDATE

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past

Overall: Free/Paid New/PopularCaterogy: Free/Paid New/Popular

FeaturedPoor Search

No Website

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nowOverall: Free/Paid New/Popular

Caterogy: Free/Paid New/PopularFeatured

Install from PC/MacTop Grossing

Top New Free/Paid (New < Top New < Popular)Editor's Choice

Users who viewed this also viewedUsers who installed this also installed

better Search

Website for PC/MacStatistics

Exclude devicesAdmob integration

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Top Grossing, Top New Paid/Free

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Editor's Choice

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Users who viewed/installed this also

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Statistics

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Statistics

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Statistics

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特定端末の除外機能

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Admob integration (Advertiser)

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Admob integration (Publisher)

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coming in June

Personalized Recommendationmultiple APK support

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Multiple APK support

1.6 2.1 2.2 2.3 3.1

QVGAHVGA

WVGA WXGA

"available as one product listing"

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thank you

@yyaammaa

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