Andrew shotland advanced local seo digital dealer 2015 presentation

ADVANCED

LOCAL SEOFor

AUTO DEALERS

Andrew ShotlandPresident

www.localseoguide.com

http://www.localseoguide.com

Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com2


Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

Fun With Title Tags

3

Tracks Clicks, Average Position, CTR, Impressions



Five Elements That Drive Clicks

Low Price Brand Freshness

SpeedVolume



Low Price Titles



Volume Titles



Freshness Titles



Speed Titles



Brand Titles



Examples

• Low price: “Audis for Sale Starting at $21,000 in

Pleasanton, CA”

• Volume: “Over 50 Audis for Sale in Pleasanton, CA”

• Freshness: “Used 2015 Audis for Sale in Pleasanton, CA”

• Speed: “Audis for Sale; One Hour Financing”

• Brand: “Palace Auto Center | Audis for Sale”

http://www.siegemedia.com/title-tags


http://www.siegemedia.com/title-tags


How Do You Rank Outside of Your

Physical Location?



Service Area Pages!



Make Sure Service Area Pages Have

Unique Content & Get Updated



Add Some Citations &…



Duplicate

Citations=REDRUM



Citation TroubleshootingNo Listing!

Here’s How To Find Em!

• NAP Hunter ( Free Tool! )

• Moz Local

• www.yext.com

• Search plus.google.com/local for {Name} in {City}

• Search Google for “{Name}” | “{Address}” | “{Phone#}”


https://chrome.google.com/webstore/detail/nap-hunter/ligeiippheclogiddffemogcgpjmieao/reviews?hl=en

http://www.getlisted.org

http://www.localseoguide.com/yext-redirect

http://plus.google.com


Get to Know Google MapMakerhttp://mapmaker.google.com


http://mapmaker.google.com


Google My Business

Support

• https://support.google.com/business/#contact=1&top

ic=4539639

• Hang up on India. Always try to get Ann Arbor!


https://support.google.com/business/#contact=1&topic=4539639


Track Clicks From Google

My Business Pages

Google Analytics URL Builder


https://support.google.com/analytics/answer/1033867?hl=en&rd=2


Track Clicks From Google

My Business Pages



Use Vanity URLs To Track

Specific Landing Pages

• www.localseoguide.com/pleasanton

• www.localseoguide.com/pleasanton-service

• www.localseoguide.com/pleasanton-financing

Add canonical tags on the dupes specifying the main page as the

canonical:

<link rel=“canonical” href=“http://www.localseoguide.com/pleasanton”


http://www.localseoguide.com/pleasanton

http://www.localseoguide.com/pleasanton-service




Check Google Analytics in a

Few Days

Acquisition > All Traffic > Source/Medium > Local

Business Listing



How To Make Acquiring a

Location More Expensive

• Mark the old GMB page as “Closed”

• Shutdown the old website

• Don’t acquire the old phone number

• Don’t acquire logins to all business profiles,

analytics & GWT



How To Acquire a New Location &

Not Screw Up the SEO (too much)

• Update all of your citation data first (we use a combo of Yext

& Moz Local)

• Change the biz name on the old GMB page(s). Do NOT mark

the old one as “closed”

• Either update the old site with the new business name or 301

redirect site to relevant location page on acquiring domain

• On all profiles/new site put “formerly known as” message to

capture searches for old brand

• Do not change the phone number if you can help it



Tracking Phone #s

• Make sure your tracking # has been added to all of

your citations

• Use a local area code

• On site, only display organic tracking # to visitors

who come in via organic search, using javascript

• Or display tracking # in an image



Target Service & Financing

Queries



Don’t

Let

These

Loan

Sharks

Have All

The

Local

Fun!



How To Target Service &

Financing Local Queries

• Set up Service & Finance departments as “Places

within a Place”

- Make them separate legal businesses

- Unique phone numbers

• Claim separate GMB pages for each with proper

categorization, description, etc.

• Put unique NAP on landing page for each department

• Make sure Title Tag, Description, h1 & body copy

targets geo-keywords

• Claim citation profiles for each department on top

citation sites



Google 360 Photos



Think Apple Maps Suck?



You Know What Doesn’t

Suck?

700 MillioniPhones Sold Worldwide

(and let’s not forget about iPads, Macs & now Apple Watches)

http://ipod.about.com/od/glossary/f/how-many-iphones-sold.htm


http://ipod.about.com/od/glossary/f/how-many-iphones-sold.htm


The Default Map for Almost

Every iOS Location App



Apple Maps Biz Profile



No Photos?



A picture is worth…



Claim/Fix Your Business

https://mapsconnect.apple.com


https://mapsconnect.apple.com


Update Your Profile



Apple Maps Connect Tips

• Forwarded phone # cannot be verified

• Residential listings are not eligible

• No bulk or agency submission except yet

via yext.com


http://yext.com


Apple Maps Data Suppliers

Business Listings Reviews & Photos

http://www.neustarlocaleze.biz/directory/index.as

px

http://www.mybusinesslistingmanager.com/

http://www.factual.com/data/t/places

http://www.yext.com


http://www.neustarlocaleze.biz/directory/index.aspx

http://www.mybusinesslistingmanager.com/

http://www.factual.com/data/t/places

http://www.localseoguide.com/yext-redirect


Listing Royally Screwed?

http://www.tomtom.com/mapshare/tools/ http://www.openstreetmap.org/


http://www.tomtom.com/mapshare/tools/

http://www.openstreetmap.org/


AppleMapsMarketing.com


http://AppleMapsMarketing.com


A Little Late Night Reading…http://searchengineland.com/10-simple-things-smb-websites-need-to-fix-before-seo-

88585

http://searchengineland.com/small-business-redesigned-website-you-wont-believe-

what-horrible-seo-thing-happened-next-212829

http://searchengineland.com/ama-common-things-big-small-businesses-get-wrong-

local-seo-214778

http://searchengineland.com/google-places-ranking-factors-the-phd-version-114839

http://searchengineland.com/the-smb-guide-to-changing-business-names-seo-128939

http://searchengineland.com/how-to-create-content-when-youd-rather-be-doing-

something-else-126622

http://searchengineland.com/5-tips-for-responding-to-negative-customer-reviews-

online-102136

http://searchengineland.com/4-tips-for-success-with-seasonal-local-seo-88601

http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-connect/

www.localseoguide.com/local-seo-tools/


http://searchengineland.com/10-simple-things-smb-websites-need-to-fix-before-seo-88585

http://searchengineland.com/small-business-redesigned-website-you-wont-believe-what-horrible-seo-thing-happened-next-212829

http://searchengineland.com/ama-common-things-big-small-businesses-get-wrong-local-seo-214778

http://searchengineland.com/google-places-ranking-factors-the-phd-version-114839

http://searchengineland.com/the-smb-guide-to-changing-business-names-seo-128939

http://searchengineland.com/how-to-create-content-when-youd-rather-be-doing-something-else-126622

http://searchengineland.com/5-tips-for-responding-to-negative-customer-reviews-online-102136

http://searchengineland.com/4-tips-for-success-with-seasonal-local-seo-88601

http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-connect/

http://www.localseoguide.com/local-seo-tools/


Thank You!

www.localseoguide.com

www.applemapsmarketing.com

[email protected]

Twitter: @localseoguide

+Andrew Shotland

This presentation available at

http://bit.ly/digital-dealer-local-seo



http://www.applemapsmarketing.com

mailto:[email protected]

http://bit.ly/

Andrew shotland advanced local seo digital dealer 2015 presentation

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