1. Andrew Robinson
goes to Taiwan
By:
Kishlay Raj

2. Case overview
Culture of countries
Case Background
Expatriate performance
Result
Cost of Failure
Causes of Failure
Solutions
3. Cultural differences
4. 5. 6. 7. 8. Andrew Robinson goes to Taiwan
9. The journey begins.
10. Case Background
1.Telequip is a multinational telecommunications equipment supplier in Sydney, Australia
2.They sell their first world product to Taicom, a company in Taipei, Taiwan
3.The equipment is estimated to take 6 months to set up the equipment with software programmers working from Sydney, one flying to Taipei and TCNs from India will also be brought in to work on the set up
11. Case Background

Andrew returns to Australia

12. Buys home with wife 13. Andrew is asked to take short term assignment in Taipei 14. Negotiates short term expatriate contract with Telequip Australia 15. Andrew Robinson: experienced software programmer at Telequip in Sydney, Australia.January
March - June
November
February

Andrew is rushed to Taipei

16. Expected to find apartment and work 24/7 17. Wife has to move into new home alone 18. Found an apartment 19. Started learning Chinese on his own 20. Andrew is sent to Taipei for 4 weeks 21. Has to personal credit card and max it out = very upset wife