Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, Substance & Strategies...

Slaying It on Social 9 Brands With Style, Substance & Strategies to Emulate

@ANDREWCARAVELLA SLAYING IT ON SOCIAL #MARKETINGUNITED

Understand Your Impact.

Move beyond witty banter and take social as a serious discipline.

SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA

@ANDREWCARAVELLA

Own Your Aesthetic.

SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA

Segment Audiences + Accounts.


Master the Art of Education.


Share Your Values.

Set an Example for Customer Service.

Inspire Affinity + Authenticity.

Enable Your Advocates.

@ANDREWCARAVELLA

Enlist Star Power.

@ANDREWCARAVELLA

Turn to Your Team.


You Do You.

Develop a unique, engaging brand voice that resonates with your community.


Put Customers First.

Practice social customer care to not only resolve issues but build loyalty over time.


Tell Your Story.

Utilize visuals and multimedia to add dimension and depth to your storytelling.


Tap Your Community.

Encourage brand advocacy from customers, influencers and employees.


Andrew CaravellaVice President of Marketing

@andrewcaravella

Marketing