Andreas Pappas, Senior Analyst, VisionMobile

17
Developer Economics

description

Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013 Andreas Pappas is a Senior Analyst at VisionMobile, responsible for primary research and analysis across the company’s products. Andreas comes to VisionMobile from Ofcom, the UK’s telecoms / media regulator and competition authority, where he provided technology horizon scanning, analysis and due diligence across a range of sectors (mobile, next-generation fixed, new media). Before Ofcom, Andreas was a research engineer at BT Exact, BT’s research arm.

Transcript of Andreas Pappas, Senior Analyst, VisionMobile

Page 1: Andreas Pappas, Senior Analyst, VisionMobile

Developer Economics

Page 2: Andreas Pappas, Senior Analyst, VisionMobile

Knowledge. Passion. Innovation.

Eurapp workshop June 2013

Developer Economics

Andreas PappasSenior Analyst

Page 3: Andreas Pappas, Senior Analyst, VisionMobile

VisionMobile

Distilling market noise into market sense

Developer Economicsthe de-facto research hub for the app economy

Telco EconomicsNew economic thinking for managing disruption and reinventing the Telco

Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools

Developer outreach & segmentation: understand, segment and effectively reach developers

Mobile Megatrends workshopPublic workshops on the stage of the mobile ecosystem

Mobile InsiderMobile Insider is a monthly publication that examines the most important trends in mobile

Mobile Innovation Economics workshophow Internet business models are impacting telecoms

Trends watchTracking app and developer trends

Market Sonara quarterly service using big data to predict app economy trends

App ecosystems:Research and analysis on the state of the app economy

Top-100 analyst blog4,000+ subscribers20,000+ monthly uniques

Page 4: Andreas Pappas, Senior Analyst, VisionMobile

Developer EconomicsGlobal reach

China5.5%

Russia5.5%

India 6.5%

SA5.5%

Rest of Asia &

Oceania8.2%

North America27.7%

Africa2.9%

Europe40%

Largest developer

surveyglobally

Page 5: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 20135

• Understanding developers• What platforms, tools, services and APIs they use

• How they select platforms & how they decide which apps to develop

• What motivates them & what challenges they face

• How much revenue they generate & what revenue models they use

• ..a lot more

• Identifying challenges, opportunities & success factors

• Sizing the app economy

• Segmenting the developer population

Developer EconomicsGoals

Page 6: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 20136

Page 7: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 20137

Page 8: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 2013

Developer tools and servicesFacilitating development and monitoring performance

8

Page 9: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 2013

Success factors

Page 10: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 201310

60% of developers are below the “app poverty line”

10

$500

Source: Developer Economics 2013

Page 11: Andreas Pappas, Senior Analyst, VisionMobile
Page 12: Andreas Pappas, Senior Analyst, VisionMobile
Page 13: Andreas Pappas, Senior Analyst, VisionMobile
Page 14: Andreas Pappas, Senior Analyst, VisionMobile

14

North America

Europe

Asia

South America

Africa

$2,172

$1,653

$1,126

$1,109

$598

North America leads revenue tableAverage revenue per app per month for each region (n=1,653)

Source: Developer Economics 2013 | www.DeveloperEconomics.com | March 2013Licensed under Creative Commons Attribution 3.0 License

Page 15: Andreas Pappas, Senior Analyst, VisionMobile

15

Page 16: Andreas Pappas, Senior Analyst, VisionMobile

“The developer learning curve is far steeper on the business side than

on the coding side, and its getting steeper.”

George Karavias,

Developer & CEO,

Anlock

“Competitive analysis is the key when it comes to decide what app to

develop next.”

Jai Jaisimha,

CEO,

Open Mobile Solutions

“Marketing has been a steep learning curve for us. When we started we

knew nothing about it.”

Duncan Steele,

Co-Founder,

Valetta Ventures

Page 17: Andreas Pappas, Senior Analyst, VisionMobile

Copyright VisionMobile 2011

Knowledge. Passion. Innovation.

Updated: 12 November 2010

get in touch

[email protected]

@PappasAndreas

www.VisionMobile.com