Andreas Pappas, Senior Analyst, VisionMobile
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Transcript of Andreas Pappas, Senior Analyst, VisionMobile
Developer Economics
Knowledge. Passion. Innovation.
Eurapp workshop June 2013
Developer Economics
Andreas PappasSenior Analyst
VisionMobile
Distilling market noise into market sense
Developer Economicsthe de-facto research hub for the app economy
Telco EconomicsNew economic thinking for managing disruption and reinventing the Telco
Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools
Developer outreach & segmentation: understand, segment and effectively reach developers
Mobile Megatrends workshopPublic workshops on the stage of the mobile ecosystem
Mobile InsiderMobile Insider is a monthly publication that examines the most important trends in mobile
Mobile Innovation Economics workshophow Internet business models are impacting telecoms
Trends watchTracking app and developer trends
Market Sonara quarterly service using big data to predict app economy trends
App ecosystems:Research and analysis on the state of the app economy
Top-100 analyst blog4,000+ subscribers20,000+ monthly uniques
Developer EconomicsGlobal reach
China5.5%
Russia5.5%
India 6.5%
SA5.5%
Rest of Asia &
Oceania8.2%
North America27.7%
Africa2.9%
Europe40%
Largest developer
surveyglobally
Copyright VisionMobile 20135
• Understanding developers• What platforms, tools, services and APIs they use
• How they select platforms & how they decide which apps to develop
• What motivates them & what challenges they face
• How much revenue they generate & what revenue models they use
• ..a lot more
• Identifying challenges, opportunities & success factors
• Sizing the app economy
• Segmenting the developer population
Developer EconomicsGoals
Copyright VisionMobile 20136
Copyright VisionMobile 20137
Copyright VisionMobile 2013
Developer tools and servicesFacilitating development and monitoring performance
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Copyright VisionMobile 2013
Success factors
Copyright VisionMobile 201310
60% of developers are below the “app poverty line”
10
$500
Source: Developer Economics 2013
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North America
Europe
Asia
South America
Africa
$2,172
$1,653
$1,126
$1,109
$598
North America leads revenue tableAverage revenue per app per month for each region (n=1,653)
Source: Developer Economics 2013 | www.DeveloperEconomics.com | March 2013Licensed under Creative Commons Attribution 3.0 License
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“The developer learning curve is far steeper on the business side than
on the coding side, and its getting steeper.”
George Karavias,
Developer & CEO,
Anlock
“Competitive analysis is the key when it comes to decide what app to
develop next.”
Jai Jaisimha,
CEO,
Open Mobile Solutions
“Marketing has been a steep learning curve for us. When we started we
knew nothing about it.”
Duncan Steele,
Co-Founder,
Valetta Ventures
Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
Updated: 12 November 2010
get in touch
@PappasAndreas
www.VisionMobile.com