Andrea Boetti 'Opportunity - Windows Phone in South East Asia' Fortumo
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Transcript of Andrea Boetti 'Opportunity - Windows Phone in South East Asia' Fortumo
![Page 1: Andrea Boetti 'Opportunity - Windows Phone in South East Asia' Fortumo](https://reader033.fdocuments.in/reader033/viewer/2022060108/554dc1d8b4c905bd488b4dd5/html5/thumbnails/1.jpg)
Windows Phone: Dead in Water or Full Speed Ahead?
Andrea Boetti Business Development Manager
Fortumo
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¡ Founded in 2007 ¡ Mobile operator billing in 80 countries ¡ Offices in Europe (Estonia), US (San Francisco), China
(Bejing) and India (New Delhi) ¡ Team of 60+ people ¡ Backed by Intel Capital, Greycroft Partners & Mobi Solutions
Fortumo
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Microsoft on smartphones
Windows Mobile: Pocket PC 2000
Windows Mobile: 23% market share in 2004
Decline to 5% in 2010
Windows Mobile 6.5 becomes Windows Phone
Windows Phone 8.1
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Market Situation
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1 in 10 of your users are already gone...
10% in Europe, 5% in LatAm, 5% in USA...
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Why are we building for Windows Phone?
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Why are we building for Windows Phone?
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Why are we building for Windows Phone?
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Why are we building for Windows Phone?
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Revenue potential in emerging markets?
Source: ~1 million aggregated Fortumo payments from May 2014.
USA: $7
Malaysia: $15.5
Finland: $9.1
Russia: $7.7
Brazil: $9.5
Saudi Arabia: $13
Thailand: $10.1
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Where to go with Windows Phone?
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Porting your apps
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Advertising & Analytics
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¡ Localization ¡ Distribution ¡ Pricing ¡ Payment methods
General Guidelines
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Q&A