PRESS CONTACT : Peggy PATOUILLARD – Tel. +33 (0)4 73 51 50 22 – marketing@andre-verdier.Fr

… the best products for all requirements

PRESS KITSUMMARY

Our historyA manufacturing "100% made in France "Our production

Anne-Sophie PIC, C+B Lefebvre and André Verdier Cutlery create

Les couverts B-CHICAnne-Sophie PIC’s Tools 2014-2015 new

A professionnal line of kitchen knives, 100% forged, 100% Made in France

XX1 The knife of a city revisited by André Verdier Cutlery

Le Thiers® par André Verdier

From entry-level to single knife

Laguiole André Verdier

A cutlery for over a century passed from father to son for six generations

Since the early 19th century, André Verdier Cutlery perpetuates the expertise of master cutlers.

The family business is located in Celles sur Durolle near Thiers, capital of the French cutlery for 6centuries.

Currently, it is run by two brothers, Ronan and Aubry Verdier, pursuing a strategy of 100% Frenchmanufacturing.

The conservation of all know-how acquired since the 19th century allows the companyto qualify as a Entreprise du Patrimoine Vivant (Living Heritage Company) in 2012and being recognized Atelier d’Art de France A(French Art workshop) for its brands and SCOFDelarboulas in 2013.

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1859 : Trademarking La Botte Couronnée

1924 : The family business was renamed Coutellerie Verdier frères

1936 : The company became Coutellerie André Verdier and markets ANDRINOX, AV, La Botte Couronnée et Delignère brands

1980-2000 : Acquisition of the brand P. SABATIERProduction launch of the famous LAGUIOLE knives

2003 : Buying back of the brand SCOF, its tools and silversmith manufacturing processesIntegration of CHAMBRIARD Cutlery (polishing)

2008: Taking over the only French blacksmith shop for silversmiths stainless steel flatware

2011: Taking over a folding knives workshop

2012 : The company is qualified Entreprise du Patrimoine VivantIntegration of DELARBOULAS company

2013 : The company is recognized Ateliers d’Art de France for its brands Scof and Delarboulas

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The industrial spirit in the service of craftsmanship

Throughout its history, Andre Verdier Cutlery never ceased to combine ancestral tradition and innovation. Today it still incorporates advanced techniques.

To accomplish its goal of 100% French, André Verdier Cutleryhas developed a successful approach combining innovationand control of skills by: preserving the ancestral masters cutlers tradition, incorporating a maximum of expertise in-house, dedicating a considerable amount of its resources to the

R&D, innovation and design, developing innovative manufacturing techniques, investing in production tools.

On 4 production sites we own over 100 machines specialized in forging, cutting, rolling, cupping, grinding, assembling, polishing, packing, cleaning, etc.

Andre Verdier Cutlery is the last French company to master certain skills such as blacksmithing for stainlesssteel flatware heads, or pewter casting for making of all or part of the silversmiths handles.

This is complemented by a reciprocal subcontracting activity,which relies on partnerships in "eco-exchange" in order to :

maintain local employment, Preserve cutler skills in Thiers area limit the impact of industry and trade on the

environment.

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Articles for table and kitchen 100% Made in france

Thanks to its know-how, efficient production, and local partnerships, AndreVerdier Cutlery offers a wide range of products and services.

André Verdier Cutlery manufactures: Professional and household kitchen knives, Kitchen tools and accessories, Table knives, Flatware, Pocket knives.

The company declines its 100% French offer on multi-level ranges and finishes: High and very high range and/or exclusive products, Middle of the range products which follows tableware and kitchen’s trends, Product innovation (patents, registered models, specific industrial processes ...), " No name« , bottom of the range but qualitative products.

It also provides a subcontracting service à la carte and develops tailor-made products.

This width of range and this flexibility of production allow the company to distribute its products onall the distribution networks and all around the world.

Different brands are used depending on the level or range of the distribution channel

In recent years, SCOF Delarboulas and brands are partnering with designers, luxury brands, chef, artist, tocreate exceptional, original and innovative pieces.

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ANDRE VERDIER BRAND : 1. CALYPSO – 2. LE THIERS® by André Verdier – 3. Kitchen knife XX1 – 4. Kitchenknife IDEAL – 5. Kitchen knife PROCOLOR – 6. Kitchen utensils UTIL’ – 7. Set of 3 paring knives ECOOK – LESOUTILS D’ANNE-SOPHIEPIC – 8. SPLASH pocketknife – 9. COYOTE pocket knife – 10. CHARCU’TAILLE set

LAGUIOLE AV BRAND : 11. LAGUIOLE PRESTIGE – 12. LAGUIOLE DELUXE set of 6 knives – 13. LAGUIOLEDEBUTANT block of 6 knives – 14. LAGUIOLE DEBUTANT Cheese set – 15. LAGUIOLE DESIGN – 16.LAGUIOLE CEPAGE waiter’s friend – 17. LAGUIOLE PRESTIGE pocket knife

SCOF BRAND : 18. B-CHIC – 19. CAMBRIDGE – 20. TORSADE – 21. POMPADOUR

DELARBOULAS BRAND: 22. LUI & ELLE – 23. LIBELLULE – 24. GLYCINE –25. MADONNA – 26. SANAA – 27. POISSON

Some innovations signed André Verdier :The double serrated edges (on both sides of the blade), protected by an international patent, isuser-friendly for right and left handed people and enables a straight cut.

The «straight LAGUIOLE», decorated with its traditional bee, has been specially developed toimprove the ease of using by offering an optimal handling to LAGUIOLE flatware.

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Birth of a place setting lineB-CHIC

For Anne-Sophie Pic, chef 3 stars in the Michelin guide, table is an aestheticand gustative party, and she asserts this every day in her restaurants.She has joined forces with C+B Lefebvre design agency and André Verdiercutlery in order to develop her own cutlery line.

Born from this partnership, B-CHIC (sold under SCOF brand) blends Thiers masters cutlers’traditions with the trendy spirit of the chef’s cuisine.

All items are without any defined function but the choice of using the one or the other at anytime during the course of the meal.

Far from the rules of a classic table, everything is possible.Each piece is studied in forms and handlings for a today’s gesture.

18-10 stainless steel forged cutlery13% stainless steel forged and hardenned knives

Available with mirror finish, mat finish and aged finishThe line is 100% Made in France.

From left to right : Salient knife 24cm, Straight knife 24cm, Major fork 22cm, In-between fork 19.5cm,

In-between spoon 19.5cm, Epicurean spoon 11.5cm

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Complementary pieces to the 6 standard pieces are available for sale (major spoon, in-between knife...).

Ligne B-CHIC - Face

Ambiance B-CHIC 1

Anne-Sophie PIC’s range of toolsto cook as a Chef !

After B-CHIC cutlery line, Anne-Sophie PIC renews her partnership with C+B Lefèbvre design agency andAndré Verdier Cutlery to create a kitchenware range suited to her personality.Their method is simple: three expertises for outstanding products.

ANNE-SOPHIE PIC’S TOOLS, OR HOW TO PURSUE A NICE ADVENTURE

Satisfied with her first experience with André Verdier Cutlery, Anne-Sophie PIC wished to continue thispartnership by developing a range of kitchen tools.

In the kitchen, Anne-Sophie PIC and her team are using several knives andutensils which sometimes require to be more precise, more adapted, forlightness and ease in gestures.She wished for herself, her team and everyone, to propose quality articlesin answer to this need.

The designers dive into the Chef’s kitchen, analyze gestures, decipherneeds and sketch the first tools.In the factory, they approach the technical points, perceive possibilitiesand get organized around the constraints.In their agency, they concretize products arisen from the project and addthe esthetic touch.Numerous round trips between the three sites are then linked in order tospecify the design, test and adjust the prototypes until validation of"tools" by the three partners.

André Verdier Cutlery team bring its expertise and its know-how in themanufacturing of knives and professional utensils.It adapts the “Anne-Sophie PIC's tools" project in a consumer optics,under the brand “André Verdier”.It concretizes the design projects which it had validated by severalprototypes generations which will be tested in the kitchen by Anne-Sophie PIC and her team.After validation, it launches their manufacturing in its factories

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A professional kitchen knives lineunique in the world

Created and manufactured entirely in France by André Verdier Cutlery, XX1 line of knives, is forged in one piece of steel (no welding) which makes it unique.

Every knife in the XX1 line is from a forged steel bar and then worked until the final knife.

In order to follow the requests of several Chefs who participated in the development of the line, weight and balance of each knife was subject of particular attention.The result is an excellent handling, very popular for repetitive actions such as slicing.

The handle has been designed to fit all hands (men and women) and all cutting styles (to use or notthe knife’s guard).

To give hardness to the blade, a specific quenching with cryogenics is used. This gives, to each knife, an excellent and more durable cutting edge.

Cutlery Forged steel, hardenenedVacuum heat treatment with cryogenics

Professional machining, finishing and cutting100% French manufacturing

From left to right: Slicing knife 15cm, Fileting knife 15cm, Santoku alveolated 17cm, Santoku 17cm,

Vegetable knife 15cm, 21cm, 26cm, Chef’s knife 26cm, 21cm, 15cm, Steak 12cm, Pelling knife knife 8.5cm, Paring knife 9cm.

To create this line, Ronan Verdier, the current owner of André Verdier Cutlery , had to leave the traditionalmanufacturing framework for knives and use of aeronautical and maritime technologies.

Full line – XX1

Presentation XX1

Chef’s knife XX21

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Le Thiers®Knife revisitedby André Verdier

André Verdier Cutlery created its first Le Thiers® knife in 2008.

Le Thiers® par André Verdier is noteworthy for its production, its punch "T" at the end of the handleand the quality of its finishes.

It is the first Le Thiers knife with a forged solid handle whose handle end is in reverse slope inaccordance with Le Thiers specifications.

The handle profile allows the knife to hold onto the edge ("standing knife").

Both table knife and steak knife, its timeless design fits with all types of settings, including B-CHIC line.

Cutlery Forged steel, hardenedProfessional machining and finishing

Available in mirror or brushed,Smooth or sharp little teeth100% French manufacturing

Created in 1994 by the Brotherhood of Le Thiers knife, the Thiers® is a registered design and subject to rules and terms of a technical book of specifications.

Only cutlers from Thiers, members to the Brotherhood, can offer their interpretation of the knife that will be marketable only after the approval of the “Council of Jurande”.

Le Thiers® par André Verdier profile & back

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LAGUIOLE knives and cutlery sets100% made in France

From the entry level to the unique piece, all stages of Laguiole Andre Verdierproduction are made in France.

André Verdier cutlery manufactures Laguiole knives and cutlery sets since the 1980s.

It has registered with the INPI the "LAGUIOLE Straight handle “, decorated with its traditional bee,and designed to improve the user experience by providing optimal grip for forks and spoons Laguiole.

The company has continued to invest in order to remain productive and offer a 100% made in FranceLaguiole with a good quality and at very affordable prices.It even bought a plastics factory to achieve, among others, the handle of its entry lines (DEBUTANT,MIDI, CLASSIC).

It now offers a wide variation of Laguiole lines, styles, from entry to high end levels.As it is a manufacturer, it can propose multiple customization whose its patented double serrationproposed on some of its lines.

Some of its Laguiole lines (DEBUTANT, CLASSIQUE, FANTASY, PRESTIGE) propose table and kitchenarticles.

11 Laguiole lines for table2 Laguiole pocket knives lines

2 Laguiole corckscrew knives linesFrom entry lines with plastic handles to high-end forged lines with wooden handle and unique pieces

From gift set to cutlery set100% Made in France

André Verdier Cutlery has developed and manufactures the only parts of Laguiole with a forged full tang ofthe market. It is so a preferred partner for all manufacturers of French Laguiole high-end cutlery.

Laguiole Prestige cutlery

Forged bee

Laguiole Prestige

Laguiole Deluxe acrylic gift boxes

Clairière Automne Arc en ciel

Ambiance Laguiole Débutant

Laguiole Cépage NRCD

COUTELLERIE ANDRÉ VERDIER3, route de Martignat

63250 Celles sur Durolle - FRANCETéléphone +33 (0) 4 73 51 50 22Fax +33 (0) 4 73 51 58 79

www.andre-verdier.frwww.scof.fr

www.laguiole.frwww.delarboulas.com

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PRESS CONTACT : Peggy PATOUILLARD

Tel. +33 (0)4 73 51 50 22 marketing@andre-verdier.fr