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Transcript of Andi Zain - Telkom Flexi Creativepreneurship Mobile
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Creativepreneurship
with Mobile Application
Andy Zain
MobileMonday
@andyzain
Thursday, May 5, 2011
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70%of the world population is
on mobile
Mobile is BIG
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Car
PC
TV
Radio
Mobile Phone
Mobile is BIG
4x
PC ownership
3x TV ownership
Source : Tomi Ahonen (Nov 10, 2009)
http://communities-dominate.blogs.com/brands/2009/11/the-digital-divide-in-numbers.html
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Wireless will be all around
2010 :
5 Billion mobile devices globally (70% penetration)
2020 :Predicted to achieve 100% global mobile penetration.
In Indonesia :
+197 million mobile phone subscribers
----> est. 40% mobile users actively access Internet
+45 million new phones sold every year
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Handphone Ownership Triples in 5 YearsSource: Nielsen Company Indonesia
Mobile & Consumer Data 2010
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Change is coming...Get ready
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Consuming Datas
Featured Phone Blackberry Internet Phones Tablets
20-80MB 50-185MB 400-800MB 2-3.5GB
Average Data Consumption / User / Month
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Mark Zuckerberg : “Indonesia is the onlycountry where 100% of Facebook users
are in mobile.”
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One Person Multiple Devices
Everything will be Online & WirelessThursday, May 5, 2011
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Internet of ThingsNetworked Objects and Smart Devices
Estimated 50 Billion
connected machines by 2020
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Past vs Present
Hardware vs Software
Walled Garden vs Openness .
Fixed Line vs Wireless .
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Changes Bring Opportunities
Smartphones enabling millions of application potentials.
(appstores, games, etc.)
Connected People allow millions of interactivities.
(social network, commerce, banking, etc.)
Phones interact with industry devices opening endless
opportunities.
(vending machines, vehicle tracking, monitoring, etc.)
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Wireless
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Who’s Doing it?
Case study from South Korea, majority participant is the small players including individuals (66%)
Individual
24%
Small Company
42%
Large Company
8%
Foreign Company5%
SK Telecom
21%
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BeingLocal and Small
is a Strength
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Indonesia is not a trend follower.
We are TREND CREATOR.
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!"
#!!!!!"
$!!!!!!"
$#!!!!!"
%!!!!!!"
%#!!!!!"
&!!!!!!"
&#!!!!!"
'!!!!!!"
'#!!!!!"
#!!!!!!"
( ) * + $ &
, - . + $ &
/ ) 0 + $ &
1 2 0 + $ &
/ ) 3 + $ &
( 4 * + $ &
( 4 5 + $ &
1 4 6 + $ &
7 - 2 + $ &
8 9 : + $ &
; < = + $ &
> - 9 + $ &
( ) * + $ '
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?*@A4-"B@C@:<0C"
B@D-<"B@-E-D"
>):)"F<*C4G-D"
Tremendousgrowtha0erlaunch!
Currentlymorethan10millionvideo
viewsfrommobileeachmonth!
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Mobile Application
as entry point for
Creativepreneurship
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47%
9%
32%
12%
How People Use
Their Mobile Phones
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47%
9%
32%
12%
7 mins
Email App
How People Use
Their Mobile Phones
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47%
9%
32%
12%
10 mins
Browsing
7 mins
Email App
How People Use
Their Mobile Phones
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47%
9%
32%
12%
27 mins
Telephony Phones
Skype
Text
10 mins
Browsing
7 mins
Email App
How People Use
Their Mobile Phones
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47%
9%
32%
12%
27 mins
Telephony Phones
Skype
Text
40 mins
All Other AppsMaps
Angry Birds
DropboxInstagram
Games
etc.
10 mins
Browsing
7 mins
Email App
How People Use
Their Mobile Phones
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Dualism of Indonesian Mobile Users
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Dualism of Indonesian Mobile Users
Thursday, May 5, 2011
KEY TRENDS
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+80%Bottom of the pyramid is the
market driver
(size, usage, early adopter)
Low Cost &Commodity-like
Need Differentiation(Service bundling, application, community --
> to create sticky factors)
Mobile Phone isthe first
Internet Device
In the emerging markets...
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Many local startups
BUT MAKE SURE YOU’RE ON THE RIGHT TRACK
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3M :Problems in the Indonesia creative digital startups.
Me-Too-Products
Me-Only-Products
Mega-Products
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Stay grounded
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Lets start from home
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50+ apps before major success
Angry Birds - >140M downloads!Thursday, May 5, 2011
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Why Mobile Applications?
Huge user base.
Easy to create.
Ecosystem ready (device, SDK,
distribution, promotion, payment, etc.).
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Meet Fahma, 12 years old. Youngest developer in the
world .... from Indonesia.
Application downloaded bypeople in more than 75
countries in 10 days.
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Thank You!
@andyzain