Anders SjöMan On Crowdsourcing In Film Making At Stockholm Filmfestival
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Crowdsourcing and crowdfunding in filmmaking Anders Sjöman, Springtime & ThePactProject.com [email protected] 24 Novebmer 2009
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Presentation on crowdscourcing, crowdfunding and crowdmarketing in filmmaking. Three arguments to why this might work - and then a brief on a project that tries to build on that development, called ThePactProject.com. Given by ThePactProject's founder Anders Sjöman.
Transcript of Anders SjöMan On Crowdsourcing In Film Making At Stockholm Filmfestival
Crowdsourcing and crowdfunding in filmmakingAnders Sjöman,Springtime & ThePactProject.com
24 Novebmer 2009
Anders Sjöman
”Troll”, Vilgot Sjöman, 1971
Anders Sjöman
____________________________________Anders Sjöman
SPRINGTIMEHolländargatan 13Box 3295103 65 Stockholm
[email protected]+46 (0)70 717 60 78 Skype: anderssjomanTwitter: @anderssjoman Facebook: www.facebook.com/anders.sjoman LinkedIn: www.linkedin.com/in/anderssjoman
www.thepactproject.comTwitter: @thepactprojectFacebook: Search for ThePactProject
31 Points Argument
1. Crowdsourcing and remixing: Death Star Canteen
1. Crowdsourcing and remixing: thru-you.com
1. Crowdsourcing and remixing: Star Wars Uncut
1. Crowdsourcing and remixing: Lost Zombies
1. Crowdsourcing and remixing: Indiegogo.com
2. Crowdfunding: MyFootballClub, SellABand.com
MyFootballClub in England Everyone invited to invest 35 pound When the group had enough money:
bought shares in Ebbsfleet United FC, Division 5
The group now hav a say in player acquisitions, manager hires, etc
SellABand.com Garagebands post their demo tapes online Invest in the band today. When enough
people have invested, the band have the starting funds to record the album professionally
You get a part of the band’s profit
2. Crowdfunding: Nasty Old People
2. Crowdfunding: ”Sita Sings The Blues”
3. Crowdmarketing: Brüno gets tweeted away...
Negative Secondhand Buzz Spreads
From ”The Anatomy of Buzz”, Emanuel Rosen
3. Crowdmarketing: Kenny Begins
3. Crowdmarketing: Lord Of The Rings
Viral Campaigning vs Social Networking
Impact
Time
Viral campaigning
Social networking
31 Points Argument• Crowdsourcing• Crowdfunding• Crowdmarketing
My argument...
Let people share in your storymaking!
You’ll get a better movie more buzz – before and after opening day financing
I met a film maker, Henrik Sylvén...
...who wanted to make a horror movie with his audience
We formed ThePactProject
An experiment in three ways:
Film-making (”crowdsourcing”)– The film meets its audience before it is made;
the crowd gives input to create a better story– The crowd can remix the movie as they want;
copyright by Creative Commons licenses Film-marketing (”crowdmarketing”)
– The crowd markets our film before it exists– The film is released (in pieces and as a whole)
online; becomes a marketing platform for partners and spin-off produtcs/services.
Film-financing (”crowdfunding”)– The intended audience pays upfront– Which, in turn, attracts traditional film financers– Plus new types of revenue streams and
financers
What else is out there? – Our benchmark
Crowd Input
CROWD INPUT The Pact
A Swarm of Angels
Artemis Eternal
Iron Sky
It’s Our Movie
Larry Goode Script
Lets Film
Lost Zombie
Nation Undead
NOTLD:R
Oscar and JIm
Perkins’ 14
The Age of Stupid
Plot YES YES YES
Script - story line YES YES YES
Script - Dialogue YES YES YES
Concept Art YES YES
Casting YES YES YES YES
Crew YES YES YES YES
Footage (YES) YES YES
Location YES
Set Design YES
Image Framing/Grading
YES
Image FX YES YES
Sound FX YES
Music YES
Editing YES
Marketing & Art YES YES
Financing YES YES YES YES YES YES
Screening locations YES YES
Remix possibilities YES YES YES YES
www.thepactproject.com – beta site in preparation
Contribute to the story!
Start The Story
Click to contribute to each sequence1. 2. 3. 4. 5. 6. 7. 8.
Where a demon reveals itself to a group of college teenagers
Where Jamie realizes the world doesn’t care about her, and so what.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Work with us in each sequence, each scene
Start The Story
Sequence 1. Scene 1Where a demon reveals itself to a group of college teenagers
Scene outline
Dialog
Animations
Props
Shooting locations
Dailies
Sound
Edited scenes
Work with us: More areas turn active along the way...
Start The Story
Sequence 1.Where a demon reveals itself to a group of college teenagers
Scene outline
Dialog
Animations
Props
Shooting locations
Dailies
Sound
Edited scenes
Where’s the money in a free movie?
Donations ($1 - $10) Investments (>$50 each)
Prop auctions (”Your stuff in the movie”) Prop sales post-shooting Previously unused ad space: ”This bittorrent
sponsored by...”
Banner ads, affiliate programs, RSS-advertising
Sponsors (”We support ThePact”) Part-sponsors (”This week’s vcast/podcast”)
Product sponsorship (site) Product placement (film)
Industry money (soft money, international production companies)
Investors (Co-producers quid-pro-quo; or venture capital)
Distribution: Cinema, DVD, VOD...
Other platforms: the online game, the comic book series, the episode version for mobile phones, the Second Life- role playing version...
Open Up Your Creative and Production Process!
Crowdsource... Crowdfund.... Crowdmarket...
Think multiplatform
...and social media glues it all together.
www.thepactproject.com
www.thepactproject.com Facebook: Search for
ThePactProject Twitter: @thepactproject
Anders Sjö[email protected]
Henrik Sylvé[email protected]
People influence people
