Andarakis Advisory Services Inspire.Propel.Partnerandarakis.com/AAS Credentials.pdfcelebrates...

A Boutique Management Strategy & Creative Firm

Inspire.Propel.PartnerAndarakis Advisory Services

Our Credentials 2016

© 2016 Andarakis Advisory Services DMCC. All Rights Reserved.

ABOUT US

From Concept to Execution.

Our core competency is founded on the art of planning and directing overall corporate marketing, sales, branding and communication strategy, which builds and sustains brand equity.

We bring our strategy to life through visual and content driven creative ideation and solutions, delivering ready to use artwork for print, digital, advertisement, promotional purposes and events.

In-market implementation alongside our clients remains a critical component of our offering. It represents the moment of truth for the strength of our strategy and the compelling nature of our creativity.

Strategy & Marketing

Media Strategy & Services

Change Management

Social Media & Public Relations

Creative & Branding

Events &Exhibitions

Read More About Our Services Here: andarakis.com/our-services

Ideation To Implementation Of Turnkey Strategies

Identifying Touch Points To Connect With Your Target Audience

Intermediary Advisory, Management Consultancy And Team Support

Building Profitable Relationships Through Corporate Storytelling

Brand Identity, Naming, Philosophy & Visual Communication

Establishing Presence Through Live Customer Experience

OUR WORK

Everything you can imagine is real.

The Mall

Industry: Retail, Real Estate

Geography: United Arab Emirates

Background: The Mall is the new kid on the block, located along Jumeirah Beach Road and opposite the Jumeirah Beach Hotel and the iconic Burj Al Arab Hotel. This friendly and intimate newbie has the ambition to be more than just a shopping centre and act as a social hub where the habitants of Jumeirah as well as nearby tourists can enjoy great food in a relaxing atmosphere and a different retail mix offering unique store concepts seen for the first time in Dubai.

Deliverables: Our assignment with The Mall commenced in 2013 with our initial scope to develop the over-arching Retail Strategy for the site. The scope was expanded to incorporate the strategic development of the retail mix, floor planning as well as creating the entire brand identity with brand guidelines, media campaigns and advertisement as well as events.

Website: www.themall.co.ae

Detailed Deliverables: Strategy, BrandingBrand Guidelines, Print, Digital , AdvertisingLeasing Floor Plan, Events

Perf

ora

tion

Refreshingly Different.The Mall is far more than a shopping centre; it is a vibrant social hub where people come to look, linger, relax, interact and buy something that is a little bit different. This new kid on the block is located along Jumeirah Beach Road and opposite the popular Jumeirah Beach Hotel.

themall.co.ae / #themall

NOW OPEN

DubaiInternational Financial Centre

Industry: Real Estate, Financial


Background: As an integral component of the ‘Long Term Dubai Strategic Plan’, Dubai International Financial Centre is now targeting to grow by a factor of 3X during the next 10 years, and play a central role in driving the contribution of the ‘Financial Services Sector’ from 12% to 18% of the Dubai GDP in the process.Central to the strategic role of Dubai International Financial Centre are the major attractions as to why international financial institutions, insurance and re-insurance, wealth management, and legal firms would choose Dubai as their Middle East hub. We have this as the value proposition and have coined it “Advance. Engage. Enjoy”. The value propositiion combines business prosperity, community engagement and lifestyle factors within Dubai International Financial Centre as the core message.

Deliverables: Our assignment with Dubai International Financial Centre has both a strategic and creative component, which helped define the strategic platform (Advance. Engage. Enjoy), align the brand identity for design improvement and consistency in application as well as the full spectrum of creative materials’ design and production.

Website: www.difc.ae

Detailed Deliverables: Strategy, Branding, Brand Guidelines, Signage, Guidelines, Photography, Advertisement,Digital (UX/UI), Print, Promotional,Social Media, Wayfinding

عجلة الحمض النووي لعالمتنا التجاريةOUR BRAND DNA WHEEL

رؤيــتــنــــــا ورســـــــالتــنــــاOUR VISION & MISSION

Creature

Person

Essence

Architecture

TransportAroma

Sonic

Object

Material

Our Essence:Admiration - Human Endeavor

If Our Brand Was A:Person - Strong, Beats Others, Captures Opportunities

Creature - Wise, Premium, Fast, Heritage, Competitive

Architecture - Connecting, Cross Barriers, Strong, Permanent

Transport - Unlimited Movement, Technology, Preferred

Aroma - Perfect Blend, Diverse, Together

Sonic - Team Spirit, Clear Roles, One Leader & Direction

Object - Technology, Simple, Improvement For Life

Material - Strong, Useful, Hard, Modern

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OUR BEHAVIORSســلوكيـــاتنــا

EXCELLENCE We use our energy, skills and resources to deliver the best sustainable results both internally and externally to deliver on the full operating and financial potential of our Company.

ا�متيازنحن نستخدم طاقاتنا ومهاراتنا ومواردنا لتحقيق استمرارية أفضل النتائج داخليا وخارجيا للوصول �قصى

ا�مكانيات التشغيلية والمالية لشركتنا

TRUST We instill confidence and a firm belief in reliability, truth and our abilities for our colleagues and customers.

الثقة نحن نرسخ الثقة في تعاملنا مع زمالئنا و عمالئنا بحقيقة قدراتنا وموثوقيتنا

CUSTOMER FOCUS We put our customers at the center of what we do. We are dedicated to satisfying our customers and believe in respecting our customers, listening to their requests and understanding their expectations. We strive to exceed their expectations everyday in quality and timely delivery.

التركيز على العمالءنضع عمالئنا في مركز اهتمامنا. فنحن حريصون على تلبية رغباتهم كما نؤمن بأهمية احترامهم

واالستماع إلى متطلباتهم وتوقعاتهم, نسعى جاهدين كل يوم بجودة ودقة عاليتين

COMMITMENT We follow through on commitments. We meet agreed deliverables and demonstrate honesty, timeliness and consistency to ourselves, our peers, our external partners and customers.

االلتزامنلتزم بمواثيقنا ونبرهن الصدق �نفسنا ولشركائنا وعمالئنا

COLLABORATIVE We work in partnerships with our colleagues and customers to create value. We start by listening and relentlessly seek ways to work together for a greater good in an optimistic and “can do” attitude.

التعاوننعمل بتعاون مع زمالئنا وعمالئنا لتحقيق قيمة مضافة من خالل التفاهم وا�صرار على إنجاح العمل بكل

تفاؤل وعزيمة

Vision Solutions For Life

الرؤيةحلول للحياة

MissionWe are a key partner for sustainable growth; we work with all stakeholders to enrich their livelihood by delivering solutions across diverse sectors & geographies

الرسالة نحن شريك رئيسي للنمو الدائم؛ ونعمل مع جميع الجهات المعنية �ثراء

أعمالهم من خالل تقديم الحلول في مختلف القطاعات والمناطقالجغرافية المتنوعة

Alkhorayef Commercial

Industry: Industrial

Geography: Saudi Arabia

Background: Alkhorayef Commercial Company is part of the Alkhorayef Group and focuses on the agriculture & irrigation, power systems, pipes and water works, marine and material handling sectors. Alkhorayef Commercial is the Saudi Arabia representative of some of the best known global brands including John Deere, Volvo Penta,, Pierce and Yamaha. Alkhorayef Commercial has also developed a number of domestic brands including Gulf Power. With increasing pressure on profitability and changes in government policy, particularly inagriculture, Alkhorayef Commercial were looking to develop the strategy to enable the next chapter of success for this family owned conglomerate.

Deliverables: We developed the growth strategy and operating model to ensure theCompany is best positioned to growth profitably as it enters its seventh decade in business. With the strategy accepted by the Company’s management, we led the internal change management program to introduce the strategy and allow for leaders in the Company to cascade the strategy downwards. Our deliverables included the development of the creative concept and roll-out of the internal engagement. Our deliverables continue with the team working onsite and side-by-side with the client’s teams to ensure seamless implementation of the strategy.

Website: www.alkhorayef.com

Detailed Deliverables: Strategy,Operating Model, Change Management,Strategy Implementation, Internal Launch Event

Averda

Industry: Environmental Management


Background: While most companies in the sector are trying to change and save the world, or provide waste management solutions, AVERDA are doing both. AVERDA believe that both are intrinsically linked. No waste challenge is too big or small. If it requires AVERDA’S assistance, AVERDA will get it done, with no excuses. Serving 14 Cities, 9 Million people, 47,000 clients, AVERDA cleans and collects over 30 kilometers and 25,000 tons respectively of waste per day.

Deliverables: Our assignment with AVERDA focused on the development of a three pronged strategy which covered the sectors of ‘Business To Government’,‘Business to Business’ and ‘Business to Consumer’, and how best to conceptualize, develop and implement the Marketing & Corporate Communications programs relevant to each of these target audiences to either create a powerhouse value proposition for market development, or further engrain our presence and expand our service offerings with existing clients.

Website: www.averda.com

Detailed Deliverables: Strategy, Interim Management

Ayla Oasis

Industry: Real Estate Development

Geography: Jordan

Background: AYLA is one of the largest, destination real estate development projects within the Middle East, with a development spanning over 4.5 million square meters. The project has a vision focused on ‘Seaside Living Reinvented’ and is a legacy project to the people of Aqaba and Jordan from the Astra Group of Companies. With spectacular waterways spreading over 18 kilometres throughout the master plan, the first championship golf course in Jordan, an Entertainment Island, the Marina Village which houses both the Retail and Marine Yacht Club, and a low density residential and leisure focused master plan, AYLA will become a major tourism driver for Aqaba and truly redefine ‘Seaside Living’.

Deliverables: Our assignment with AYLA entailed a ‘2 Year Interim Management’ assignment focused on the major elements of the operating model including overall city development and phasing, marketing and sales strategy, the project management of the Entertainment’ program, as well as the pre-launch preparations for the Island Apartments, Marina Village Retail, Boulevard Apartments and residential land plots for high end villas. Apart from the strategic direction, our team also managed the branding, brand architecture and brand guidelines’ development and project management of the creative agencies.

Website: www.ayla.com.jo

Detailed Deliverables: City Development Strategy, Sales & Marketing Interim Management, Branding, Brand Architecture, Brand Guidelines, Digital, Print

Apex Real Estate Development LLC

Industry: Real Estate


Background: Apex Real Estate is a UAE based real estate develop that delivers highquality master planned communities with unique designs. Apex Real Estate are developing the Royal Gardens project, a 6 million square foot situated in Mohammed Bin Rashid City’s District 11. The project features a fully serviced master planned community comprising of townhouses, semi-detached villas as well as multi-sized villas. The 3-6 bedroom residential units feature multiple amenities and conveniences in a low density area.

Deliverables: Our assignment with Apex Real Estate included the development of the corporate Apex brand, the development of the Royal Gardens market entry strategy and commercial strategy, branding, communication, in-market activation including the Cityscape Global Exhibition & Event Management, stand design, production, video walk-through andmarketing campaigns.

Detailed Deliverables: Strategy, Branding, Digital, Print, Advertising, Scale Models, Exhibition Stands

Intercontinental Dubai Marina

Industry: Hospitality


Background: Located amidst vibrant Dubai Marina and within a 10 minute drive from hot spots like Jumeirah Beach, Dubai Marina Mall and Dubai Media City, the Intercontinental Dubai Marina is the place to see and be seen. Natural light fills artfully designed interiors revealing a collection of contemporary sculptures. A Michelin-starred chef and expert sommeliers attract discerning diners to their nine restaurants and bars. Featuring its own Health Club, Spa and outdoor pool, the hotel is a destination in itself.

Deliverables: Our assignment with the Intercontinental Dubai Marina Hotel was our ‘test case’ creative brief to conceptualize, develop and execute the Hotel’s Valentines Day creative package across the Restaurant portfolio in February 2016. The creative idea focused on the concept of ‘sharing’ and included creative output incorporating print advertisements, and a full spectrum of digital marketing applications.

Website: www.icmarinadining.com

Detailed Deliverables: Creative,Advertisment, EDM

THE SOCIAL CONCEPTMarina Social is Dubai’s hottest new restaurant by acclaimed Michelin-starred British chef Jason Atherton. The restaurant celebrates deformalized dining within a relaxed, social atmosphere and offers stunning panoramic views of the waterfront, overlooking the buzzing marina, and for Valentine, has developed a 6 course menu just for you and your loved one to share…

PRICE• AED 1,000 per couple inclusive of 6-course set menu and two glasses of Champagne

• AED 1,600 per couple inclusive of 6-course set menu with wine pairing and two glasses of Champagne

THE ROMANTIC CONCEPTAccents Restaurant, Made up of classic world cuisine and innovative creations, flavored by warmth, designed for sharing, and served up by our friendly chefs, it’s the only language of love you want this Valentine.

PRICE• AED 700 per couple for 3 courses

• AED 850 per couple for 5 courses

THE BLACKBOARD CONCEPTLocated on the promenade level YNot is an unconventional, funky place to be this Valentine. International tapas dominate our daily blackboard menu, offering a variety of dishes to suit a variety of tastes. Come and share the experience at the place where love meets art, and art meets wine.

PRICE• AED 300 per couple

THE ROOM PACKAGE Valentine package inclusive of Room + Accents dinner on 14th + Breakfast.

PRICE• Total Package at AED 1600++ per room for 2 adults

DINE. SHARE. LOVE.Life is about great experiences with the ones we love, and those special moments that we create and share together. This Valentine, create your own experience and moments of sharing from AED 300, in any of our participating restaurants.

/InterContinental Dubai Marina /icdubaimarina

www.icmarinadining.com/valentine+971 4 446 6669 [email protected]

THE SOCIAL CONCEPTMarina Social is Dubai’s hottest new restaurant by acclaimed Michelin-starred British chef Jason Atherton. The restaurant celebrates deformalized dining within a relaxed, social atmosphere and offers stunning panoramic views of the waterfront, overlooking the buzzing marina, and for Valentine, has developed a 6 course menu just for you and your loved one to share…

PRICE• AED 1,000 per couple inclusive of 6-course set menu and two glasses of Champagne

• AED 1,600 per couple inclusive of 6-course set menu with wine pairing and two glasses of Champagne

THE ROMANTIC CONCEPTAccents Restaurant, Made up of classic world cuisine and innovative creations, flavored by warmth, designed for sharing, and served up by our friendly chefs, it’s the only language of love you want this Valentine.

PRICE• AED 700 per couple for 3 courses

• AED 850 per couple for 5 courses

THE BLACKBOARD CONCEPTLocated on the promenade level YNot is an unconventional, funky place to be this Valentine. International tapas dominate our daily blackboard menu, offering a variety of dishes to suit a variety of tastes. Come and share the experience at the place where love meets art, and art meets wine.

PRICE• AED 300 per couple

THE ROOM PACKAGE Valentine package inclusive of Room + Accents dinner on 14th + Breakfast.

PRICE• Total Package at AED 1600++ per room for 2 adults

DINE. SHARE. LOVE.Life is about great experiences with the ones we love, and those special moments that we create and share together. This Valentine, create your own experience and moments of sharing from AED 300, in any of our participating restaurants.

/InterContinental Dubai Marina /icdubaimarina

www.icmarinadining.com/valentine+971 4 446 6669 [email protected]

Dubai Square (Exploratory Work)



Detailed Deliverables: Creative, Advertising, Branding

Emerald Palace Kempinski Hotel



Background: Emerald Palace Group,a strategic partner of Kempinski Hotels S.A., is part of a group of associated companies, which have been successfully developing and constructing residential projects in Ukraine, UAE and Russia since 1996. The Group has completed 40 master-planned properties comprising more than 10,000 residential units.

Deliverables: Our assignment with EPG focused on the strategic development of the ‘Hotel Investment Program’ for the Emerald Palace Kempinski Hotel in Palm Jumeirah, Dubai, as well as acting as an Advisory to the Chairman and creative agency for the Company.

Website: www.emeraldpalacere.com

Detailed Deliverables: Sales & Marketing Strategy, Print, Advertising

King Abdullah Economic City / Bay La Sun Hotel & Marina

Industry: City & Real Estate Development


Background: King Abdullah Economic City is one of the largest, real estate development projects on the global stage, withdevelopment spanning over 168 million square meters and across a number of real estate asset classes including the King Abdullah Port, Industrial Valley, Residential, Business Parks, Mass Transportation Hub, Leisure & Entertainment, Hotels & Hospitality, Education, Healthcare, Financial Hub and Retail Shopping Malls which focus on the creation of employment and the overallimprovement of the standard of living forthe citizens of The Kingdom of Saudi Arabia.

Deliverables: Our assignment with KAEC entailed a ‘2 Year Interim Management’ assignment focusing on the major elements of the operating model including overall city development and phasing, marketing and sales strategy, the launch of the Bay la Sun Hotel & Marina, GEMS World Academy, the residential land plot sales, as well as the recruitment and development of the Sales & Marketing teams

Website: www.kaec.net

Detailed Deliverables: City Development Strategy, Interim Management, Branding & Brand Creation, Brand Guidelines, Advertising, Recruitment & Mentoring

RAK Mall

Industry: Retail, Real Estate Development


Background: Line Investments & Property L.L.C. (L.I.P) a shopping mall development& management division of Abu Dhabi based Lulu Group International, is surging ahead into the future with an impressive line-up of malls in the Middle East Countries & India. Armed with a strategic vision of the times to come and extensive experience in retail business environments across the GCC, LIP’s expertise stretches over every conceivable area from strategic location, design, development, management and marketing. With over 8.6 million square feet of retail space under management in the UAE, Qatar, Bahrain, Oman, and Saudi Arabia, as well as their initial entry into India, LIP is set to exceed 12 million square feet by 2018.

Deliverables:Our relationship with the Group has been based on a long – term program of collaboration, which has included the following projects, which have all included consultancy scope for corporate and marketing strategy, branding, creative communication, and tenant engagement programing:

The Mall extension project within Al Wahda Mall – Abu Dhabi, UAE

The Mall extension project within RAK Mall – Ras Al Khaimah, UAE

The Mall launch project for Barari Mall – Al Ain, UAE

The Mall launch project for Lulu Mall – Fujairah, UAE

The Mall repositioning project for Al Raha Mall – Abu Dhabi, UAE

Website: www.rak-mall.com

Detailed Deliverables: Strategy, BrandingCommunication

SEDCO Holding /Galleria

Industry: Real Estate, Hospitality


Background: SEDCO, the Saudi Economic and Development Company, is a leading private wealth management organization that conducts its business according to Islamic guidelines widely known as Shari’ah. It manages a wide and diverse spectrum of real estate investments, investments in equities, and other businesses in Saudi Arabia and around the world.

Deliverables: Our relationship with SEDCO commenced in early 2010, and has spanned a number of assignments including the strategy, branding, marketing and communication strategy for the re-development of their mixed use Hospitality & Retail asset, ‘Galleria by ELAF’ in Jeddah, as well as corporate governance within the marketing and corporate social responsibility functions as well as acting as their creative agency for the Galleria project launch.

Website: www.galleria-jeddah.com

Detailed Deliverables: Strategy, Branding, Brand Guidelines, Photography, Art Direction, Digital, Print, advertising

Oriental Pearl Real Estate/Royal Pearls



Background: Oriental Pearl Real Estate Development is one of the new entrant Real Estate Developers in the United Arab Emirates, with a landmark project currently under concept design within District 11 of the Meydan project in Mohammed Bin Rashid City master plan. The ambition of this China based developer and investment group is to create a living community of multi family apartments aimed at the middle to upper middle – income segment, where affordability is a critical ‘Right to Win’. This mixed – use development has been created under the name ‘Royal Pearls’.

Deliverables: Our assignment with Oriental Pearl Real Estate Development has entailed a turnkey approach, including market entry consultancy for the Corporate Brand. For the project brand, Royal Pearls, our assignment scope has included sales, marketing and development strategy, branding, creative communication, digital marketing and media, web design and development, unit inventory pricing studies, as well as assisting the in-house team to execute across major events and exhibitions such as Citiscape Global, through the development and management of sub-contractors for event management, stand design & fabrication, scale model development, video animation and master plan fly-through visuals as well as the interior design for their sales center located within Meydan.

Detailed Deliverables: Strategy, Branding, Brand Guidelines, Digital, Print, Advertising.

Cayan /Cayan Cantara



Background: CAYAN is a leading GCC Real Estate Investment & Development company with over AED 3.0 Billion of completed developments and a further AED 3.0 Billion under development across the United Arab Emirates, The Kingdom of Saudi Arabia and Lebanon. Famous for their iconic structures, and innovative approach to high–end real estate developments, CAYAN are now undergoing an ‘Operating Model’ transformation to become a candidate for IPO listing by 2018.

Deliverables: Our assignment within CAYAN is a long-term engagement as both a Board Advisor & marketing consultancy, leading the overall strategy development, governance and in–market planning and execution of the projects under development across United Arab Emirates, the Kingdom of Saudi Arabia, Lebanon and most recently Turkey.

Website: www.cayan.net

Detailed Deliverables: Sales & Marketing Strategy, Creative, Events

Jones Lang LaSalle /U-Bora

Industry: Real Estate Consultancy Services


Background: JLL is a financial and professional services firm specializing in commercial real estate services and investment management. Across the Middle East, North and Sub-Saharan Africa, JLL is a leading player in the real estate market and hospitality services market. The firm has worked in 35 Middle Eastern and African countries and has advised clients on more than US$ 1 trillion worth of real estate, hospitality and infrastructure developments. JLL employs over 220 internationally qualified professionals embracing 30 different nationalities across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Cairo. Combined with the neighboring offices in Casablanca, Istanbul, Johannesburg, Lagos and Nairobi, the firm employs more than 850 staff and provides comprehensive services in the wider Middle East and African (MEA) region.

Deliverables: Our assignment with JLL focused on the development of the ‘Investment Package’ communication materials for the presentation and sales process for the ‘U BORA’ building within Business Bay, Dubai, UAE. The project included the development of the investment prospectus, the advertising brochure, and the video animation to prepare a compelling story for overseas investors on the questions of ‘Why Dubai?’, ‘Why Business Bay?’ and ‘Why U Bora’.

Detailed Deliverables: Marketing & Sales,Advertising, Brochure,Video Animation

Audi

Industry: Automotive


Background: The Saudi Arabian automobile market grows at an annual rate of %9.8 with Audi growth at %14. With the launch of the new models, Audi seek new ways of marketing their products. While women are not permitted to drive in Saudi Arabia, they have significant social and economic leverage to directly and indirectly influence the automobile brand decision making process. With automobile brands targeting solely the male population, Audi are seeking ways to reach out to the adult female population. The Saudi women’s research is the foundation work to understand the Saudi female.

Deliverables: Our engagement for Audi Saudi Arabia was to conduct the Saudi women’s research to gain insight into the cultural, social and economic realities that help her to influence new cars, in time for the new Audi Q7 launch. The engagement scope included obtaining key insights to derive female-specific programs at key touch points for Audi.

Website: www.audi-me.com

Detailed Deliverables: Research, Strategy

Alsalam Aircraft Company

Industry: Aerospace


Background: Since 1988, Alsalam Aircraft Company has established itself as a pioneer in the Middle East’s aerospace industry by providing MRO, technical support, training and VIP interior completion services. Alsalam offer comprehensive services for military, civil aviation and VIP customers from their headquarters in Riyadh, Saudi Arabia.

Alsalam have recently acquired the skills and technology to assemble and manufacture key components including the wings, forward fuselage, pylons and assemblies for the F15. This new capability marks Alsalam’s full-fledged entry into the aerospace industry warranting a rebrand of the company as well as a change in naming.

Deliverables: We developed the strategy and brand foundation work for the new brand identity. While the previous identity was heavily military focused and echoed the legacy of Saudi Arabia’s offset program, the new identity allows for Alsalam to expand into parallel industries including commercial aviation sectors.

In line with the new identity, the new brand guidelines, adaptations, artworks and annual launch calendar were delivered alongside the new website, media kit and collateral. A media event and video outlining Alsalam’s capabilities were also delivered.

website: www.alsalam.aero

Detailed Deliverables: Strategy, Branding

ALSALAM AEROSPACE INDUSTRIES BRAND DNA WHEEL

Presented on this page is the Brand DNA Wheel describing our personality.

ESSENCE: Diverse, Visionary, Focus, Accurate, Eye On The future

PERSON: Winner, Liked, Preferred, Successful, Continuously Improved

CREATURE: Speed, Reliable, Image, Compliant

ARCHITECTURE: Modern, Functional, Success Rising, Clean

TRANSPORT: Sleek, High Tech, Reliable, Innovative, On Track

AROMA : Social, Preferred, For All Occasions

SONIC: Harmony, Organized, Winning Together

OBJECT: Flexible, Functional, Multipurpose, Adaptable, Expandable

MATERIAL: Strong, Smart, Light, Multipurpose, Flexible

Essence

Person

Architecture

Transport

Material

Aroma

Sonic

Object

Creature

Dnata

Industry: Airport Operations

Geography: Global

Background: DNATA is one of the world’s largest air service providers offering ground handling, cargo, travel, and flight catering services across five continents. DNATA, inaugurated in 1959, serves over 75 countries, 78 airports, 245 airlines, and handles 810 flights, 222,000 passengers, 5,500 tons of cargo, 320,000 meals per day.

Deliverables: Our assignment with DNATA was part of an initiative with our collaborative partner agency, Brash Brands and focused on the conceptualization, development and rollout of the ‘ONE DNATA’ corporate identity and marketing engagement program with their ‘Business To Government’, ‘Business to Business’ and ‘Business to Consumer’ audiences. At the core of the assignment was to create and deliver brand image/DNA which allowed the DNATA staff to be proud of being a part of this long standing Dubai-based institution and get the business ready for the challenges ahead prior to Dubai 2020.

Website: www.dnata.com

Detailed Deliverables: Strategy

The Apparel Group

Industry: Retail, Real Estate Development


Background: The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around theworld - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo and Tim Hortons, to name a few.

Today the group caters to thousands of eager shoppers through its 1000+ stores,employing over 10,500 multi-cultural staff across 4continents. Apparel believes in turning dreams into reality and giving its customers, its shareholders and employees an equal opportunity to do so.

Deliverables: Our assignment with The Apparel Group relates to the ‘Portfolio Extension’ of the company, and understanding the best – fit operating model which can extend the company into the Real Estate sector, as well as creating the brand identity and brand architecture model for launch.

Website: www.appareluae.com

Detailed Deliverables: Strategy and Branding

MODON

Industry: City Dev, Real Estate Dev


Background: The Saudi Industrial Property Authority (MODON) was established in 2001. MODON is responsible for the development of industrial cities with integrated infrastructure and services; whereas MODON has established industrial cities in various regions of the Kingdom, and is currentlyoverseeing 34 existing and underdevelopment cities which include: Riyadh (1, 2 & 3), Jeddah (1, 2, 3 & 4), Dammam (1, 2 & 3), Makkah, Qassim (1 & 2), Al-Ahssa’(1 & 2), Madinah, Al-Kharj, Sudair, Al-Zulfi, Shaqraa, Dhurma, Hail, Tabuk, Ar’ar, Al-Jouf, Assir, Jazan, Najran, Al-Baha(1 & 2), Taif and Hafr Al-Baten. In addition, there are cities under planning and designing, which include: Salwa, Dhuba, Nawan, Military industries and, Jeddah 4. It is targeted that during the coming five years, the number of the industrial cities shall reach 40 cities with more than 178 million square meters of developed industrial lands.

Deliverables: Our assignment with MODON focuses on the conceptualization, develop-ment and execution of the ‘Living Community’ strategy, branding, creative communication, as well as signage and way-finding for the first of their model city developments in Jeddah 4. Andarakis Advisory Services were chosen to work alongside DDG North America as lead consultants for this assignment, with overall consultancy responsibility for the entire scope delivery, as well as with Cambridge 7 architectural firm in Boston, North America to deliver against the major marketing and sales infrastructure elements which will include a state of the art, digital and physical ‘Experience Centre’ on location in Jeddah 4.

Website: www.modon.gov.sa

Detailed Deliverables: Strategy, Branding (Under Development)

Dar Al Arkan



Background: DAR AL ARKAN is the largest, publicly listed Real Estate Development company by market value within the Kingdom of Saudi Arabia.

Deliverables: Our assignment within DAR AL ARKAN entailed a ‘3 Year Interim Management’ assignment focused on the major elements of operating model review and restructuring, change management as well as driving the creation of the ‘Development, Sales & Marketing’ roadmap across a wide spectrum of new and existing real estate developments across the Kingdom of Saudi Arabia.

Website: www.alarkan.com

Detailed Deliverables: Strategy, Interim Management, Change Management, Sales & Marketing

Hilton Worldwide



Background: Hilton Worldwide is one of the largest hospitality companies in the world and is growing faster than ever. Their 95 year history as pioneers in the industry make them the preferred venue for travellers, developers, partners, and team members alike. Hilton has identified Saudi Arabia as a core country and has been commissioned to be the operators for 18 new properties, which will have staged openings until 2018 across the Saudi Arabian geography. With the expansion, Hilton Worldwide must recruit over 9,000 staff to service the new properties. Recruitment in Saudi Arabia is a challenge with specificgender, ethnic and religious backgrounds barriers and requirements.

Deliverables: Our deliverables for Hilton Worldwide began with the overall strategy development to position the Hilton brand as the employer brand of choice. The strategy work further outlined the strategic initiatives and roadmap for implementation. The initiatives included a full collateral communicating the opportunities and benefits of working for Hilton. Testimonial videos, brochures, recruitment programs and stands accompanied the outputs in this engagement.

Website: www.hiltonworldwide.com

Detailed Deliverables: Employer, Brand Strategy, Creative

IFFCO

Industry: Fast Moving Consumer Goods

Geography: Global

Background: IFFCO is an innovative and integrated multi food products Group based in the United Arab Emirates. The Group, set up in 1975, has a significant presence in Impulse Foods, Agri Business, Oils & Fats, Packaging, Chemicals, Sales & Distribution.

Deliverables: Our assignment with IFFCO had been focused on the portfolio strategy of their Oils & Fats Division, with the conceptualization, development and execution of the long–term business plan. Our assignment was structured in both an initial project based assignment for the development of the strategy and thereafter, as a retainer based mandate to ensure we worked side-by-side with their internal team to ensure excellent implementation and review.

Website: www.iffco.com

Detailed Deliverables: Strategy, Interim Management

Saudi Post

Industry: Government


Background: Saudi Post is the official postal service of Saudi Arabia. Since its inception and with the advent of technology, Saudi Post have expanded their service offering for customers. While the additional services and particularly the e-services have developed, the marketing systems, capabilities and outputs to make existing and future customers aware and gain new users have lagged behind. Between 2013-2015, Saudi Post partnered with Andarakis Advisory Services in the scope of interim management to develop the overall corporate and product/brand strategies and execute against these strategies.

Deliverables: Throughout our two years of engagement with Saudi Post, the overall marketing strategy, brand strategies for key products and implementation of the marketing programs to bring the strategy to life were delivered as part of the interim management program. Business plans with full strategy, source-of-growth, implementation programs and implementation with the Saudi Post team were delivered for Saudi Post corporate, Ersal (remittance business), Wasl Alami (online overseas shopping & shipping), Wasl (poster & e-commerce), direct marketing services and National Address (address registration). The interim management programs took on the role of an interim marketing director to strategize, execute the programs and train and develop the Saudi Post teams.

Website: www.sp.com.sa

Detailed Deliverables: Strategy, Interim Management, Mentoring

200+

65:35

23

50%

18

80

Projects Completed

Saudi Arabia & UAE Ratio

Client Wins In 2015

Strategy Based Projects

Unique Industry Experiences

Client Wins In 6 Years

WHY US

TAWREEQHOLDINGS

OUR CLIENTS

Alex AndarakisFounder & Managing Director

[email protected]

+971 50 656 1792

Our Office:

Jumeirah Lakes TowersCluster N, The Dome Tower, Suite 409P.O Box 502167

Dubai, United Arab Emirates

www.andarakis.com+971 4 399 4166 CONTACTS

Emre PelinPartner

[email protected]

+971 50 558 5662+966 54 747 3863

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