And Then What Creative - FIAT at Westfield Brandon
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FIAT PIAZZA AT BRANDON 2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
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In-mall showroom experience for FIAT of Brandon at Westfield's Brandon location.
Transcript of And Then What Creative - FIAT at Westfield Brandon
FIAT PIAZZAAT BRANDON
2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
FIAT PIAZZA @ BRANDON
LOCATION
Westfield Brandon
FIAT Piazza combines two of Italy’s best exports - FIAT and coffee!
The Italian piazza is the center of public life - an open public square with a caffe to one side.
One of the joys when visiting Italy is to spend time doing nothing at all while at a caffe located in an historic piazza - just enjoying the space and people watching. FIAT Piazza captures that expe-rience and delivers it to Brandon Auto Mall FIAT for all to enjoy!
ABOUT
The FIAT brand’s tagline - “Simply More” - defines the Fiat 500 as ev-erything you need and nothing you don’t. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived is defined by one’s view of self-expression.
FIAT Piazza bring this all together to deliver an unrivaled visitorexperience which increases FIAT’s brand awareness and drives dealer sales.
CONSIDERATIONS
// Italian heritage
// Exisitng dealership aesthetics
// Modern forms and finishes
FIAT PIAZZA @ BRANDON
ABOUT
FIAT PIAZZA @ BRANDON
PROPOSAL
CAFFE SEATING
BAR HEIGHT SEATING
2X FIAT 500 ON DISPLAY
“FIAT RED” GLOSS FINISH
ESPRESSO BAR
FIAT VEHICLE AND LIFESTYLE IMAGES
DEALERSHIP BADGE
FIAT PIAZZA @ BRANDON
PROPOSAL
DEALERSHIP INFORMATION PORTAL // IPADS OR LARGE DIGITAL DISPLAY FOR CONSUMER CAPTURE
BRANDED MERCHANDISE ON DISPLAY
2X FIAT 500 ON DISPLAY
FIAT PIAZZA @ BRANDON
PROPOSAL
CAFFE SEATING BAR HEIGHT SEATING
“FIAT RED” GLOSS FINISH
ESPRESSO BAR
DEALERSHIP BADGE
2X FIAT 500 ON DISPLAY
FIAT PIAZZA @ BRANDON
PROPOSAL
PROPOSAL
“I WANT ONE!”
BRANDED MERCHANDISEON DISPLAY
FIAT PIAZZA @ BRANDON
PROPOSAL
DEBOSSED 500 LOGO
VEHICLE IMAGERY ONTABLE TOPS
FIAT PIAZZA @ BRANDON
www.a-t-w-c.comwww.slideshare.net/atwcwww.facebook.com/AndThenWhatCreative
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