And  the  Emmy  Goes  to…  

On  August  16th,  the  Crea8ve  Arts  Emmy  Award  Ceremony  was  held  in  Los  Angeles  at  the  Nokia  Center.  

The  awards  honor,  mostly,  the  behind  the  scenes  talent,  such  as  art  directors,  cinematographers,  cas8ng  

directors,  and  the  like.  

The  Crea8ve  Emmys  also  award  guest  actor  appearances  in  

prime8me.  

The  Crea8ve  Arts  Emmys,  in  comparison  to  the  Prime8me  Emmys,  is  only  a  slightly  less  

extravagant  affair.  

The  red  carpet  is  s8ll  populated  with  a  who’s  who  of  television,  only  its  

people  behind  the  camera.  

A  category  of  par8cular  interest  is  Outstanding  Commercial.  

5  commercials  from  4  agencies  were  nominated.  

Anomaly  had  two  nomina8on,  both  for  collabora8ons  with  Budweiser  

for  ads  for  the  Super  Bowl.  

The  first  adver8sement,  “A  Hero’s  Welcome”    told  the  story  of  a  

soldier’s  emo8onal  return  home  where  he  was  greeted  by  not  only  a  loving  wife,  a  caring  family  and  a  

grateful  town,  but  also  the  Budweiser  Clydesdales.  

The  second  ad  by  Anomaly  nominated  is  the  aptly  8tled,  “Puppy  

Love”,  depicted  the  unbeatable  friendship  between  a  Clydesdale  and  a  rambunc8ous  labrador  puppy.  

BBDO  was  acknowledged  for  their  work  with  GE.  

The  ad,  called  “Childlike  Imagina8on”  is  a  young  girls  crea8ve  idea  about  what  her  mother,  who  works  for  GE,  does  everyday.  

The  fanciful  ad  features  CGI  heavily.  

The  fourth  nominated  ad  is  produced  by  MJZ  through  Weiden  &  

Kennedy  for  Nike,  called  “Possibili8es”.  

The  piece  urges  the  everyday  athlete  to  strive  for  greatness  and  to  push  

their  limits.  

Narrated  by  Bradley  Cooper  with  cameos  by  Lebron  James  and  Serena  

Williams,  the  ad  is  certainly  not  lacking  star-­‐power.  

The  final  ad  nominated,  and  ul8mately  the  winner,  is  by  TBWA/

Media  Arts  Lab  and  Apple.  

“Misunderstood”  tells  the  story  of  a  seemingly  shy,  disinterested  teen  at  

a  family  Christmas.  

The  boy  appears  to  be  tagging  along  for  his  parents  sake  but  is  mostly  

glued  to  his  phone.  

On  Christmas  morning,  he  reveals  that  he  was  been  crea8ng  a  lovely  video  montage  of  the  vaca8on,  rendering  his  family  members  to  

puddles  of  tears  and  pride.  

The  commercial  is  the  second  Emmy  win  for  Apple’s  ad  work.  

The  first  came  in  1998  during  their  now  iconic,  “Think  Different”  

campaign.  

The  Tom  Wait’s  narrated  piece  was  a  celebra8on  of  forward  thinkers:  “Here’s  to  the  Crazy  Ones.”  

Overall,  this  year  we  saw  some  very  high  quality  commercials.  

The  studios  responsible  for  them  were  able  to  expand  the  kinds  of  

story  telling  that  effec8vely  promote  a  product.  

It  surely  was  a  difficult  decision  for  the  academy.  

Congratula8ons  to  TBWA/Media  Arts  Lab  and  Apple  for  their  truly  fantas8c  commercial  and  well-­‐

deserved  Emmy!