Ancillery Text Research

Magazine Adverts

Conventions

Conventions• Main image used is the same as or very similar to the album cover • This creates cohesion between the product and the advert. The

consumer knows what to look for when the album is released, as the image on the advert is a code for what the album will look like.

• Name of artist and album name in large text. This attracts the target audience.

• Text also in a bold colour that contrasts with the background

Conventions

• Date of release on the advert to create anticipation in the target audience

Conventions

• Gives an insight into the songs which have already been released as singles that are included on the album

Conventions

• Gives an insight into the songs which have already been released as singles that are included on the album

Conventions

Conventions - Layout• Often the name of the artist and the album are isolated on

the page while the rest of the information is bunched together in the bottom third.

• This information may include the release date the artist’s website (from which you can buy the album

when released) an amazon.com or and iTunes logo from which the album

can also be bought special features on the album such as extra songs tour dates quotes from reviews star ratings• The texts is also usually centre aligned.

Conventions - Image

• The image is often the artist as this is conventional of an album cover.

• The image of the artist usually takes up at least 1/3 of the whole advert.

• The album cover style image is normally a square to emulate an album and the background is mostly just a block colour, often black.