Ancillary task data

What is your preferred colour scheme?

Response

Black & RedBlue & WhiteBlack & WhiteBlack & Blue

What is your preferred typography for the masthead?

Sales

1234

Would you prefer the protagonist or the antagonist on the front cover?

Protagonist Antagonist0

2

4

6

8

10

12

Series 1Column1Column2

Which mood board do you believe represents the thriller genre most?

1 2 3 40

1

2

3

4

5

6

7

8

Series 1Column1Column2

What social media platform do you use most?

Response

InstagramTwitterTumblrSnapchat

Where do you mostly see posters?

Train stations

Bus

Billboard

Online

0 1 2 3 4 5 6 7 8

Column2ResponseColumn1