Ancillary Task 1: Poster Ancillary Task 1: Poster AnalysisAnalysis By Kym TranBy Kym Tran

SIN CITY MOVIE POSTERPurpose:

This poster is to advertise the film, but also

shows who the films is directed by, who stars in it and who the special effects are by. But it does still look

modern.

Colour:

Red, black and white colours are used. The red lips of the woman stand out within the

picture because of everything

else around her being in black

and while except for the film title

itself. This draws the eye in to look at the

surrounding detail in the poster also.

Key Image:

The poster depicts an action

film. The large gun the woman is holding ready

to fire proves this to us, but the feminine

touch of the red edited lips lead

us to believe maybe this film

has an air of romance,

passion or just simply death about it too.

Background:

In the background of the poster we

can see a brightly lit city, which matches the title of the

film, so it lets us know where the film is going to take place, it is

dark and raining.

SIN CITY MOVIE POSTERRealism:

The poster doesn’t look very realistic because

of the edited colours and the

cartoon like rain, we can tell this film will have some form of

animation in it.

Text Colour:

The text colours are red and

white. Obviously the white text

has been used to contrast from

the mostly black background so

we can read what is on the

poster. The main film font is

bright red to catch our eyes

and make it clear as to what

the film is actually called.

Text Font:

The film name itself is in a

much larger font size to make it

stand out. There is also a comic

book like description in the corner of

who the actress is and who she is

playing.

Tag line:

The poster doesn’t appear

to have a tagline, which means less is given away by wording and more is given away by the image itself.

The small box in the top right

hand corner is not a tag line although from far away we

may presume it is.

SIN CITY MOVIE POSTERLay out:

The layout of the poster is very

clever. Although the image is

directly centre stage of the

poster, like most film posters are,

our eyes are drawn to the surrounding

features of the poster, for

example when we look at the title of the film, we then look straight to

the woman’s red lips because

those are the only two times we see colour on it. When we see the comic book style box at the top we then

look at the directors because that is the writing

in black and white, the small

print isn’t as significant.

Target Audience:

Other sin city posters have a sexual vibe to

them too, normally

highlighting one other thing in red

as well as the title, or showing

a person in colour but the

rest on black or white, it is aimed at 18+ who likes

violence and passion, or comic

books.

Reaction:

I really like this poster, although I have seen the

film, before I had the posters

always intrigued me, I never understood

exactly what the film would be like.

The posters encouraged me to

watch it.

THE DARK CORNER MOVIE POSTER

Purpose:

The purpose of this poster I think, is to shoe what the film is about, perhaps the man behind

the blind is peaking through at the woman’s life, and she is shyly letting him., it

shows you who the film was made by, who it stars and it’s directors and

creators.

Key image:

The two key images are the man behind the

blinds and the shy woman in a bold

colour. We presume this must

be a drama or romance from the way the woman is standing, slightly off to one side,

she may be embarrassed or

hurt.

Background:

What seems to be a peeping man

looking at a small woman, obviously is meant for us to

think in a more metaphorical way. Maybe about the

importance of each characters,

perhaps they play large roles,

depending on their picture sizes.

Colours:

A very strange pallet has been used for

this poster. A really dark green is the

background colouring, which is

rather different from your classic black background. The woman wears a

mustard yellow Mac which matches the film title this shows us the film will be

about her.

THE DARK CORNER MOVIE POSTER

Realism:

This film poster isn’t very realistic, because nothing is

real in it. The characters and

fonts and backgrounds are all hand painted and edited. It is

not a photograph of actual people or

anything real. Although it is

painted it is done so dramatically we

can see the emotions of the

characters almost better because of

the colouring

Text Font:

The font is very clear to read, bold

and good colouring, draws

our eyes to it, rather than it

being some boring font for the main title, it is italic,

unlike the rest of the text to make it stand out. It gives the poster a 50’s

feel.

Tag line:

There are no tag lines in this poster, only the names of the creators of the film and the actor and main actress who the play the

two characters we can see painted in

the poster. The title of the film is

supposed to speak for itself.

Title Colour:

The title colouring consists of three main colours…

mustard yellow, matching the

woman’s clothing, a muted white and a bright white for the main actors and actress’s

names.

THE DARK CORNER MOVIE POSTER

Layout:

The layout of this poster has a real

50’s American feel to it, the font, the

clothing of the woman in the Mac

and almost matching hair

colour and heels along with the

subtle dark lighting takes us

back. Perhaps the theme of the 50’s

also runs clear because still

women in America were seen as the housewives more in the suburbs, as

this lady is dressed like a middle classed

mother we presume maybe

that the man behind the blind is

her lover or her husband. There

are many things to think about within

this poster, everybody will have different

ideas from how the poster is laid out.

Target Audience:

The target audience would be people who enjoy older films or films

set in a time of the 50’s. or maybe

just people who like the particular actors and actress

that star in the film.

Reaction:

This poster makes me want to see the film, as it has me

wondering why the artist of it has made the lady smaller on it. I

cannot tell if they wants me to think

she is less significant or that

she is trying to hide. It is

intriguing and I am also fond of the colour palette throughout the

whole poster, it is different to what

we see nowadays.

LETTERS TO JULIET MOVIE POSTER

Purpose:

The poster has very small printed

details at the bottom, so the

picture tells us the story, clearly a

romance is involved.Colour:

This is very much an autumn like

palette of colours used in the

posters. The film is set in Italy and for me before I knew this I felt

like the poster had a European

romantic element to it, just from the

colouring used. The woman’s eyes match the green

tree leaves behind her and in the picture she is holding, which

draws everything together.

Key Image:

Background:

The background of the picture is blue

sky and dark green leaves, framing the

beautiful woman’s face holding the picture, it makes us focus on the love story she is holding in her

hands.

The key image in the poster is split

into two parts, one part is the woman holding the love story in her hands, the

part underneath her are the

mature couple we see holding

hands in what appears to be a rather romantic vineyard type

setting.

LETTERS TO JULIET MOVIE POSTER

Realism:

The images used in the poster have realistic qualities. The woman looks

like she is standing in front of a painting and holding a painting

on an envelope herself.

Text Colour:

The text colours are A sort of

mahogany reddish brown, a mustard yellow colour and black . The text

colours individually draw your eyes to the priorities of the

poster. The title in the more eye catching and

contrasting colour of the envelope, the question in black and the

small print fading into the bottom of

the poster.

Text Font:

There is not really anything special about

the font in this poster. It is very simplified, so as to not take away

meaning from the poster itself.Tagline:

The tagline of this movie, as

we can see written on the

envelope in black writing is: “what if you had a second chance

to find true love?” it is a

rhetorical question to make the

audience think. Of course from this we realise

the film is one of a romantic

genre.

LETTERS TO JULIET MOVIE POSTERLayout:

The layout of the poster has a

European romantic

element to it. It makes the

audience think of autumn

because of the colour scheme and of romance because of the couple at the

bottom holding hands. The rhetorical

questions makes us question

romance ourselves and we are enticed by the name of

the movie because when we hear Juliet, most will refer

back to the play of “Romeo and

Juliet”.

Target Audience:

The target audience for this

I think would mainly be

women, as the style of the

poster is very romantic and picturesque. Although the

beautiful woman in the centre, may attract a male audience

too.

Reaction:

I think this poster is very good in

terms of matching its romantic

genre. I think it’s a beautiful

poster, I really like how

everything is put together and the

metaphor of holding a love

story in the woman’s hands.

Purpose:

The purpose of this poster is to

invite us into the fantasy land of the

film, just as the small girl in the

picture looks invited into the

bright light. It also has details of the

film at the bottom.

Colour:

The colour palette of the poster is

very basic, black, blues and bright white where the

light is in the centre. It gives

the poster a sense of darkness and mystery, quite

obviously a fantasy colour

palette, it matches the genre

of the film and makes us focus on

the intriguing picture in the

middle.

Key Image:

The central image is a small girl

walking towards/ standing in front of what looks like an

old time portal, the shadows and shapes of the lurching trees

surrounding her and the goblin

type concrete arch show us this is a

dark film. She may be stepping into

the unknown.

Background:

The edges of the picture are jet black, which

means we are supposed to focus

on the central image, behind the title of the film we see a bright light, this may indicate

that there is something on the

other side.

PAN’S LABYRINTH MOVIE POSTER

PAN’S LABYRINTH MOVIE POSTER

Realism:

There is nothing realistic about this

image on the poster except for

the human girl standing at the

bottom. Everything else looks to be pure fantasy. It does not look like a photograph, therefore it

doesn’t have much realism about it.

Text Colour

The small print at the bottom is a dark blue, and

some white under that, it doesn’t

appear to want to stand out, the

dark brown/gold colour with the title of the film contrasts to the

bright light it Is in front of., which is why it draws our

eyes to it.

Tagline:

There isn’t a tagline on this poster. I don’t think the film

itself has one, but I know that from

this image it doesn’t need one

to be able to attract your

attention. It is eye catching as it

is, without a question or a

tagline on it. The picture speaks for

itself, let’s you interpret it

however you want to.

Text Font:

The text font looks to be a sophisticated

type. The letter “R” has joined with the trees

around the border of the

picture, showing it is intertwined.

PAN’S LABYRINTH MOVIE POSTER

Target Audience:

The target audience for this would be fantasy lovers, and even though it looks dark, perhaps

children as it has an element of

mysterious adventure about it. Also lovers of European films.

Reaction:

I think this is a great poster, it

really matches the film itself, its genre and its

mystery. It shows us there will be an

adventure and although we don’t

know the significance of the

girl, we assume she will be part of it. There’s lots to

look at, but its not overly busy.

Layout:

I like the layout of this poster. I think it is very clever how the

edges are blackened so

you only see the central image.

When you look in the centre, then gradually look

further out, you notice the giant

moon above what looks like a portal, you see the trees and

the gremlin/goblin

type sculpture in the arch. It is very detailed,

even the smallprint at the bottom has the details of the creators and

everything, but the main focus of the layout is

the image.

Purpose:

The purpose of this poster is to

show us the main characters, the

dramatic emotion of these

characters and a list of the seven

deadly sins.

Key Image:

The key image is of the two main male characters

and in the middle of them, a list of the seven deadly

sins. There is pure emotion in

the eyes and faces of both the characters and

the list of the sins is crossed off one by one with a red

dash.

Background:

The background is a mixture of dark colouring at the top and at the

bottom right hand side, it looks like

there are scratching in a wall, showing patterns with

different colours.

Colour:

There is a fiery colour palette to this poster. The red and rustic golds, oranges

and yellows even in the characters

faces make us think that this will

be a very emotional film,

filled with violence and struggles.

The mix of colours and characters faces make us perceive the

poster and film this way.

SEVEN MOVIE POSTER

Realism:

The emotions on the faces and necks of the

characters look realistic, but the

background is obviously edited. We can only see the heads of the characters, the

rest is just edited background.

Text Colour:

The text colour of the list of sins

blends in with the yellowing colour on

the main part of the poster but

then crossed off with a vibrant red colouring. The title is in bright white,

the most stand out thing about the

poster. It is clear and central

positioned at the bottom. There is no small print to

this poster though.

Tagline:

The tagline is right at the bottom of

the poster, barely noticeable from far

away it reads “seven deadly

sins. Seven ways to die” this gives us the message

that there will be death and violence

within the film, and the deaths will be related to the

seven deadly sins. It it perfectly

suited to the film.

Text Font:

The font of the title stands out,

because unusually all of the letters are

lower case whereas the

actors names and sins are in capital

letters.

SEVEN MOVIE POSTER

SEVEN MOVIE POSTER Target Audience:

I think this poster would attract

lovers of horror and dramatic

impacting films, it looks like a dark

film full of emotion and fear. We can see this purely

from the eyes of the characters, one

looks angry and the other scared. Plus the use of

famous actors will draw the eyes of

fans.

Reaction:Reaction:

If hadn’t already If hadn’t already seen the film this seen the film this

poster would poster would definitely made me definitely made me want to. The image want to. The image is interesting and is interesting and

the tagline to match the tagline to match makes me want to makes me want to know how the film know how the film

relates to the seven relates to the seven deadly sins. deadly sins.

Layout:

The layout of the poster, I think, is split into three

parts. On the left Brad Pitt, in the centre the sins and the title, and the right

Morgan Freeman. I think

this layout is supposed to be

so we give everything a

proper look at. It is like the sins

are between the two characters and that they are standing back to back. Whether this

means they are against each

other, we don’t know but it does

create some form of

separation between the

pair.

Purpose:

The purpose of the poster is to show

the dilemma Edward – the main character – in in. He is in love with

the girl who is embracing him,

the his deformity doesn’t allow him

to return the affection, the

poster gives us the details of the

film, who it is created by, directed by.

Key Image:

The central image is of the

gothic main character looking

hurt while the beautiful girl is embracing him.

He cannot return her affection,

hence the hurt expression on his face. We see how

helpless he is because of his scissor hands.

Background:

In the background of the couple, is a blue sky filled with lots of soft white clouds. It gives a sense of purity and innocence about the film,

matches the word “gentle” used in

the poster.

Colour:

The colours in the background

contrast with Edwards gothic

look. The poster is split in two. Picture and

information, quite clearly separated, by the bright white

and the cloudy scene behind the

characters.

EDWARD SCISSORHANDS MOVIE POSTER

Realism:

There isn't an awful lot of

realism about this poster, the

background of the sky for starters shows us how

fictional the story is. As well as the main character

having a variety of scissors, knives

and garden tools for hands.

Text Colour:

The text colours are black blue and

blue. They are used to contrast

against the part of the poster they

are on to make the lettering stand

out. Black at the top over light blue

and white. Dark blue over bright

white at the bottom.

Tagline:

There appear to be two different taglines in this poster. The first

talking of a gentle man, making us sympathise with

the gothic looking deformed

character we see in the picture. And

the second describing the feelings of the couple we see. How they feel

about their situation and each

other.

Text Font:

There isn’t anything special about the font. It is quite plain. The

word “Scissorhands” is in capital letters

though, emphasising the main storyline.

EDWARD SCISSORHANDS MOVIE POSTER

Target Audience:

I’m really not sure what audience this film poster would grab the attention

of. In a way it is funny because of

how silly the situation is, but at the same time we sympathise for the

main character.

Reaction:

I like this poster, but I think there could have been

more to it, a little less writing and perhaps a larger

image with a more enticing

background. It isn’t as interesting as the film itself, I think it could have

done better if it matched with the

vibrancy of the film more.

Layout:

The poster is split in two. Picture

and information, quite clearly

separated, by the bright white and the cloudy scene

behind the characters. By having it this

way, it is easy for us to focus just

on the image and emotions in the picture of the

couple, then to read after what we can in the

small print and the title. There is a bold tagline at

the top of the poster and one

more in the beginning of the white box filled with text. We

focus mainly on the bold black

line as it is much bigger.

EDWARD SCISSORHANDS MOVIE POSTER

Purpose:

The purpose of this poster is to

show the mixture between romance

and violence of the families within

the movie.

.

Key Image:

The main image is a young

couple kissing with the

surrounding families looking

like they are ready for a gun

battle. Regardless of how violent

everything else is around them,

there is a shining heart at the top of the page showing how powerful

their love is for one another.

Background:

The background is a swirl of strange

colours, fading into each other

with families and the couple in front

of it all.

Colour:

The colours used give the poster a surreal feeling, the purples and

greys make it look like a storm is coming at the edges of the

pages where we can see the

families ready with their

weapons. And the orangey golds

everywhere else make it seem like the heavens are opening for the young couple in

the centre.

ROMEO + JULIET MOVIE POSTER

ROMEO + JULIET MOVIE POSTERRealism:

There isn’t much realism to this

poster, we can see that nearly all of it has been edited,

the surreal colours and the families at

the sides have been colour

editesd.

Text Colour:

The bright white is used for the title of

the film, contrasting against the other colours. It

makes it easy to read and makes it stand out, over the couple. The tagline is in black with a yellow outlining

under the shining heart. The small print is in dark orange at the bottom, so it

doesn’t stand out much and the date in the small print is

white too.

Tagline:

The tagline, although small reads “my only love sprung by my only hate” this helps us make more sense of the

battling families at the sides of

the posters. This hatred has

bought a young couple together

despite everything else.

It is a very strong, very

romantic powerful tagline.

Text Font:

The font is very bold for

everything, makes it easier

to read the names of the actor/actress, the title and

even the tagline too.

ROMEO + JULIET MOVIE POSTER

Target Audience:

The target audience for a

film like this, of course would be

Shakespeare fans, and also

lovers of romance,

violence and drama.

Reaction:

I think for its time that it was made this is a very well edited and good

take on surrealism for a

film poster. It has everything in it that we need to

know. The love is streong between the couple and the families are

clearly very violently at war

with one another.

Layout:

The layout of the poster is well

spread out. Even though there is a lot going on we can clearly see

there is a young and in love

couple at the centre of this

battle between the violent and heavily armed families that

stand either side of them. The metaphorical

love heart about them and the heavenly light

stays central to the poster. So the violence

does not take centre stage

over the love of the couple.