Textual Analysis: Website

Morgan Redman

Websitehttp://www.sundara-karma.co.uk/

Layout• Central column (change between computer and phone not as

extreme).• Bold capitalised sans serif masthead font (the name of

the band placed as first information seen).• Interactivity links beneath band name (get music out

across many platforms).• Official store link (promote goods for sale).• Tour dates in central column (links to the website to

buy tickets).• Sponsored link to store Music Glue with central column,

navigation panels, shopping cart in top right third of the grid which scrolls down as the webpage scrolls down, right panel with interactivity of social media.

Layout

Central column layout minimises extreme change

between computer and phone layout

Interactive links to social media

Heading bar (Sky line) scrolls down as page scrolls

Layout

Central column layout minimises extreme change between

computer and phone layout

Dynamic interactive website with cookie pop

ups

Colour Scheme• Dark blue navy colour on both the website band homepage

and on the official store homepage.• White colour accents with small elements of black to

match the album due to be released in January 2017.• In contrast the bright colours of the singles and EP

such as “Flame”, “She Said” and “Loveblood”.

Colour Scheme

Dark navy blue colour

White accents

to match the

colours of the latest album

Navigation• Red colourisation as the cursor moves over interactive

buttons such as the social media semiotic symbolic signs such as Twitter, Facebook and YouTube.

• Red colourisation over the pre-order button for iTunes.• Border around buttons such as the “Basket” to show the

link.• Highlight over the ticket tour dates to show

interactivity and possible navigation button links to another website.

Navigation

Links to store, social media and ticket sales

secondary website

Red colour change as hyperlink buttons are activated

Font• The font for the masthead of the website is emboldened,

capitalised and sans serif with two varying font sizes to ensure the lines match up in a column alignment in the same respect of the column layout of the whole website.

• The standard capitalised, sans serif font for tour dates is clear and concise.

• The font used for the hyperlink to “songkick” is bold cursive sans serif and variant to the rest of the font due to the link to another website.

Font

Font of “songkick” in different

typography as it is a hyperlink

Emboldened capitalised typeface

Images• Dynamic spinning logo from the front cover of the new

album.• Images are featured on the interactive hyperlink of the

official store page to showcase products.• Images on social media are linked but the homepage has

no images apart from the dynamic cover art.

Images

Suggested and

promoted items

Images for product

Mode of Address• There is very limited writing used in the homepage but

the mode of address conforms to personalised direct address to the audience through the plural personal pronouns of “our” in the sentence “PRE-ORDER OUR DEBUT ALBUM YOUTH IS ONLY EVER FUN IN RETROSPECT”.

• Simple sentences with imperatives as a selling techniques in “PRE-ORDER NOW”.

Images

Imperative sentence giving command