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LESSONS FROM GREATER MSP

www.centralcorridoranchorpartnership.org

UEDA Annual Summit: September 30, 2014

Overview

• Background & Context• Structure & Process• Goals & Progress to Date• Lessons and Discussion

Background – Regional Context$1 billion Central Corridor (GREEN LINE) investment in new LRT Line between MPLS and ST. Paul.

Center Corridor Funders Collaborative Corridors of Opportunity Cedar Riverside Partnership Living Cities Integration Initiative

Anchor Economic & Development Opportunities

9 “Meds”, 7 “Eds” 111,500 students enrolled 32,000 anchor Ed jobs 35,000 anchor Med jobs $ 2 Billion annual spend 100+ major capital projects $5B+ capital investment

Environmental Scan (2011)

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Goals & Progress

• Five Original Focus Areas:                      Personnel Procurement Last Mile/ Transit           

         Live-Work Engaged Scholarship

• Current Focus Areas: Personnel Procurement Transit/Last

Mile

Organized Around Principle of Shared Value

Benefit for both anchor institutions and Central Corridor communities, especially low income residents

Augsburg CollegeBethel College

Fairview Health Services/U of M Medical CenterHamline University

Metropolitan State UniversityMinneapolis Community & Technical College

Regions Hospital/HealthPartnersSt. Paul College

United Hospital/AllinaUniversity of Minnesota

University of St. CatherineUniversity of St. Thomas

Central Corridor Funders Collaborative

Partnership Organization – August 2012

Memorandum of Understanding 13 Partners Committed• Executive

Leader• Senior Staff

Work Groups• Financial

ContributionsFinancial Support• McKnight• CCFC• Partners

Central Corridor Anchor Partnership

Executive Committee

Coordinating Team

Workforce Work Group

Procurement Work Group

Smith Partners &

Civic Source

Goal:  Grow more representative local workforce

Achieve a workforce among anchor institutions that is more representative of local communities along the Central Corridor in order to contribute to better local health outcomes, improved educational achievement, and increased household incomes.

Indicators of Progress

1. Increase anchor institution employment from Central Corridor zip codes by 5% (1,545 jobs) in 5 years

2. Achieve racial diversity goals across all job categories among Central Corridor anchor institutions in 5 years

3. Reduce the racial employment gap in the Central Corridor zip codes by 4% in 5 years

Health Careers Pathways Matrix

Workforce Strategies

Scrubs Camp Central Corridor Fellows Incumbent Workers – next up Live–Work

Scrubs Camp

2013-2014 St. Paul College

Augsburg

Number of Campers 68 128Students of Color 68% 66%

Central Corridor Fellows

• Part time positions for MCTC and SPC healthcare students

• Hospitals, clinics, and long-term care

• Goal of 50 Fellows in 2013 & 200 by end of 2014

• Mentoring seminars

Live-Work

• Promoting Central Corridor residence for anchor employees Reduces household

(Housing + Transportation) costs

Existing program incentives in place

Home Ownership training Location-efficient mortgage

exploration

Goal: Grow Local Purchasing

Create wealth in communities adjacent to the Central Corridor by focusing and aggregating the demand from the Anchor institutions to local suppliers that employ and invest in the community.

Indicators of Success

• Baseline: $293M in Corridor vendors 2012

• Increase anchor purchasing from Corridor vendors by 5% ($18M) in 5 years

• Provide cost savings to anchors

Procurement Initiatives 2013

2013 2014

Appliances Contract $100,000 $250,000

Window Cleaning Contract

$130,000-$150,000

$200,000-250,000

Snow Removal Contract $600,000-$1.0M $1.8M-$2.4M

Total $1.25M $2.9M

Procurement Initiatives 2014 • Food – estimated total annual spend $20

million• Construction/capital projects – MBE

participation goal and minority work hour goals.

• Manufactured product (branded apparel, furniture, etc.)  -- “grow a business” strategy

Goal: Increase anchor employee and student transit ridership 5% in 5 years

• Kick-off Campaign: 1700 deeply discounted GO TO cards for opening of Green Line (June 2014) and Start of School year 2014.

• Discount Fare Program – Students• Metro transit use by employees low (only 10%)• College Pass - $175 per semester• U-Pass - $97 per sem.

• Last Mile Connections• Wayfinding• Institution Infrastructure

Early Learnings & Practice

Presidents Involvement & buy-in Champions at the “worker” level “Glue and Grease $” - Centrality of mission Early wins with an eye toward systems change Value represented in self-funding commitments Shared Resolutions among CEO’s Building a positive narrative of behaviors,

actions, and outcomes. Build from actions and strengths

Are we on the right track?  

• Working?

• Not Working?

• Ideas & Suggestions?• The End

Background - History

Living Cities Symposium on Anchor Institutions

Staff Working Group• Corridors of

Opportunity • CCFC• McKnight• Augsburg• Itasca• U of M• Health

PartnersFocus on "3 Ps"• Personnel• Procurement • Placemaking

McKnight Funds Environmental Scan“Anchor Activities and Plans re: 3 Ps "Phase 1""

CCAP Inaugural Meeting Aug 29, 2012

Paul Pribbenow, Mary Brainerd, Kate Wolford Host Half Day Session of Executive Leaders of 18 Anchors Nov 2, 2011

Personnel and Procurement Work Groups Convened to Explore Viability of Anchor Collaboration

Report Confirms Viability & Recommends Anchor Partnership Formation "Phase II"

Jun 2011

Nov 2011

Mar 2012

Jun 2012

Dec 2013

CCAP Meeting Nov 26, 2012

CCAP Meeting Apr 2, 2013

CCAP Meeting Jul 22, 2013

CCAP Meeting Oct 31, 2013

Joint Meeting CCAP & CCFC Dec 12, 2013

CCFC Hosts Anchor Learning Session Nov 3, 2011

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