Anatomy of the Perfect Email Design (Part 1) - Where Are Your Email Opened
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Transcript of Anatomy of the Perfect Email Design (Part 1) - Where Are Your Email Opened
© 2012 Lyris | 1 |
Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the Perfect Email Design (Part1)
© 2013 Lyris | 2 |
About Lyris
Established: 1994 Customers: 5,000+ Employees: 160 Headquarters: Emeryville, CA Locations: New York, Atlanta,
Minneapolis, London, Sydney, Buenos Aires, Sao Paolo
We power data-driven interactive
marketing campaigns that
facilitate superior engagement,
increase conversions, and deliver
measurable business value
© 2013 Lyris | 3 |
Today’s Presenter
Andrew KingSr. Strategy Consultant, Lyris
@akingkiwi
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Where are your emails opened? Anatomy of the perfect email design Common email design issues Real life designs that get it right Steps for optimizing Questions
Agenda
Where are your emails opened?
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Your emails could be opened
Anywhere
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At any
Time
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Your email could be opened in a wide range of email clients
Source: Litmus Email Analytics – July 2013
Desktop33%
Mobile44%
Webmail23%
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Location of smartphone usage
Source: Google – Our Mobile Planet
Home
Work
On-the-go
In a store
Restaurant
Cafe or coffee shop
Doctor's office
Airport
At a social gathering/function/event
Public transport
School
Somewhere else
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
95.7%
71.3%
83.8%
82.9%
82.1%
61.2%
63.7%
55.5%
70.2%
44.9%
39.1%
4.6%
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90%Of gen Y’s check their smartphones
before they get out of bed
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62%Of shoppers use a mobile device in-store
to check prices
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75%Of Americans admit to using
their mobile phone while in the bathroom
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Listen to music of any type19%
Play video games9%
Read a book5%
Use the Internet on another device16%Read the newspaper or a magazine
7%
Watch television programs
21%
Watch movies13%
No other usage while using the internet on smartphone
7%
None of these2%
People multi-task while using their mobiles
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These email clients are still
Popular
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Email client market share
Calculated from 205 million opens tracked by Litmus Email Analytics in April 2013
1. Apple iPhone – 23%
2. Outlook – 18%
3. Apple iPad – 11%
4. Apple Mail – 9%
5. Google Android – 8%
6. Yahoo! Mail – 6%
7. Outlook.com – 6%
8. Gmail – 4%
9. Windows Live mail – 3%
10. Windows Mail – 1%Source: Litmus
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Your email design needs to optimized for all
Environments