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A2 Media Studies

Film Trailer

Name:__anastasia falzon___________________

Group/ Production Company:________________

Film Title:___________________________

Level 1 0-7 Incomplete

Level 2 8-11 Basic

Level 3 12-15 Proficient

Level 4 16-20 Excellent

Research and Planning Level 13 but incomplete! /20

Evidence of Research and Planning

There is excellent research into similar products and a potential target audience

Evidence of research into four or more trailers

The Art of First Impressions: How to Cut a Movie trailer Sept

Research into the codes of conventions of the trailer in We Need to Talk about

Kevin.

Research into the codes of conventions of the trailer in Before I Got to Sleep.

Horror Documentary covering sub-genres of horror and hybridity

Evidence of research into four accompanying magazine covers and semiotic

analysis

Evidence of research into four promotional film posters exploring the codes and

conventions

Evidence of research into Audience Theory

X

Teacher comment on research:

+ Horror documentary gives a superb overview of Charles Derrys sub-genre, well supported with

audio commentary and clips.

+ Excellent analysis of trailer in Before I Go to Sleep- Ensure you use capitals where necessary

+ Clever visual representation of Protagonist planning. Good links to existing media i.e. Hard Candy.

Might develop here the link to the antagonist.

+Good planning for Expanding Story Type and also Finding a Story- however, you want to show

which plot out of 1 and 2 you eventually decided upon.

EBI- Story statement is not 100% clear. Needs to give a sharper focus on what the film is really

about.

- The characteristics for your protagonist are very wide ranging. You need to have a clear idea

A*-A 16-20

B 14-15

C 12-13

D 10-11

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especially about their appearance and what this connotes.

- In your planning ensure you make explicit links back to the research you have undertaken-

for example, ensure that you dont just post information about Robert McKees genre and

subgenre story types. You need to make reference to it in some way.

- -You will need to individually embark on analysis of two more trailers in your chosen sub-

genre.

- Structure your trailer analysis using sub-headings. Make explicit reference to the screen

grabs by numbering them, instead of just using the screen grabs as pictures. Also you want

to use the Structure of the Trailer to also deconstruct. This is not a generic analysis- it is a

specific analysis of the codes and conventions of the horror genre and the conventions of

the trailer. Try structuring this as a 3 Act Structure then deconstructing each part using the

technical aspects. So instead of saying e.g. a POV shot is used reflecting the happy family-

specifically relate the use of the POV here to setting up the equilibrium in order for the

order to turn to disorder.

- Youre Next! Spelling! Not Your Next.!

- You need to develop a range of different methods to present information on the blog.

- Set up a scrolling page rather than having to click to Older Posts

Student comment on feedback- Actions to take:

Planning

Evidence of Phil Parker in The Art of Science of Screenwriting(1999) ten basic

story types and Robert McKees (1998) Story Types.

Finding a Story

Finding a Protagonist

Story Statement

Developing an Ending Structuring your Story in a 3 Act Structure

Pitch

Audience feedback from pitch

There is excellent organisation of actors, locations, costumes or props

Filming schedule

Location scouting photographs with explanation of mise-en-scene

Casting photographs with explanation of casting (use/defy/developconventions)

Props and costume photographs with comparison with genre of choice

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There is excellent work on shotlists, layouts, drafting, scripting or storyboarding

Storyboard

Shotlist

Screenplay

Time management is excellent

Production schedule

Independent management of research and planning

There is excellent use of digital technology or ICT in the presentation

Varied use of media forms e.g. embedded clips, ppts, word docs, podcasts,

vodcasts, images (photos, screen grabs). There should not be lengthy

passages of text posted.