Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)

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Anastasia Emmanuel uk@indiegogo. Hello! @indiegogoUK | #gogoMusic #DarkerMusicTalk

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Video: http://www.tommydarker.com/music-talks/archive/anastasia-emmanuel-crowdfunding-is-not-about-money

Transcript of Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)

Page 1: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)

Anastasia Emmanuel [email protected]

Hello!

@indiegogoUK | #gogoMusic

#DarkerMusicTalks

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• Say Hello to your

neighbour!

• What is Indiegogo?

• Why crowdfund music?

• Campaign Fundamentals

Crowdfunding is NOT about Money!!!

Agenda

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Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

What is Crowdfunding?

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Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

What is Crowdfunding?

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• Open• Global• Flexible & Fixed Funding• Customer Happiness• Merit Based

Why Indiegogo?

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No Application, No Gatekeepers

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Global• 9 Million UMV’s from 190 countries • 30% of our business is international• 70+ countries contribute each day• 5 currencies, 4 languages (En, Fr,

Sp, De)• Contributions outside of US

increased by 275% + last yr• 200%+ growth in UK last year• 7,000 + active campaigns at any

time 150,000+ campaigns created

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Flexible Funding & Fixed

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$$

$$

$

$$

gogofactor

Merit Based

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Customer Happiness – Global & Local

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Fund

ANYTHING!

Raised$149,48

3

Goal$35,000

Florida, USA

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Toronto, Canada

Raised$341,146

Goal$125,000

Fund Your

Album

Protest the Hero

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Chicago, IL

Raised$52,411

Goal$50,000

Fund Your TourNonpoint

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Brighton, UK

Raised£40,891

Goal£30,000

Fund Your DocumentaryArchitects

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Wanaka, New Zealand

Raised$6,600

Goal$6,500

Fund Your Music

Video

Jody Direen

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Minneapolis, USA

Fund Your Music

Video

Dessa Robbery!Fund Your Misfortune!

Raised£33,050

Goal£30,000

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Coockoo, London,UK

Why Crowdfund

Music?Raised

£21,110

Goal£21,000

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Benefits of Crowdfunding

Raise Money

Collect Data

Engage with your fans

Gain Visibility

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What makes a good campaign?

Proactive Communication

Unique Perks

Compelling Pitch

Attainable Goal

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• Who are you?• What are you raising money

for• Why are you crowdfunding• How can people get involved?

Storytelling is keyBe PersonalBe VisualBe Creative

Good Pitch

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Attainable Goal

87% of campaigns that reach their goal exceed it by an average of 32%Expect to raise 20-30% from friends and family

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Enlist a Team

Enlist a Team

Protest the Hero

Campaigns with teams raise 80% more money

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• Thank You Tweet/FB Shout out

• Skype Lessons with band

• Digital/Vinyl copies of album

• Free entry to shows

• Thank you in liner notes

• Exclusive merch: hoodies t-shirts.

• Autographed stuff: drum heads, set list

• Experiences: roadie for day, Meet & Greet

• Listening/Sound Check Party

Unique Perks

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Update Update

Update!

Campaigns posting 1 – 5 updates a week raise 218% more

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Be Proactive!Tell people about your project constantly Attainable Goal

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#gogoau | @indiegogo

Indiegogo Resources

• Campaigners Field Guide• Indiegogo Blog• Insights Blog• Indiegogo Music

Campaigns• http://bit.ly/

indiegogomusic

Our Customer Happiness Team is always here for [email protected]

[email protected]@IndiegogoUK

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Thank you!

@indiegogoMusic | #gogomusic