Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)
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Transcript of Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)
• Say Hello to your
neighbour!
• What is Indiegogo?
• Why crowdfund music?
• Campaign Fundamentals
Crowdfunding is NOT about Money!!!
Agenda
Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life
What is Crowdfunding?
Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life
What is Crowdfunding?
• Open• Global• Flexible & Fixed Funding• Customer Happiness• Merit Based
Why Indiegogo?
No Application, No Gatekeepers
Global• 9 Million UMV’s from 190 countries • 30% of our business is international• 70+ countries contribute each day• 5 currencies, 4 languages (En, Fr,
Sp, De)• Contributions outside of US
increased by 275% + last yr• 200%+ growth in UK last year• 7,000 + active campaigns at any
time 150,000+ campaigns created
Flexible Funding & Fixed
$$
$$
$
$$
gogofactor
Merit Based
Customer Happiness – Global & Local
Fund
ANYTHING!
Raised$149,48
3
Goal$35,000
Florida, USA
Toronto, Canada
Raised$341,146
Goal$125,000
Fund Your
Album
Protest the Hero
Chicago, IL
Raised$52,411
Goal$50,000
Fund Your TourNonpoint
Brighton, UK
Raised£40,891
Goal£30,000
Fund Your DocumentaryArchitects
Wanaka, New Zealand
Raised$6,600
Goal$6,500
Fund Your Music
Video
Jody Direen
Minneapolis, USA
Fund Your Music
Video
Dessa Robbery!Fund Your Misfortune!
Raised£33,050
Goal£30,000
Coockoo, London,UK
Why Crowdfund
Music?Raised
£21,110
Goal£21,000
Benefits of Crowdfunding
Raise Money
Collect Data
Engage with your fans
Gain Visibility
What makes a good campaign?
Proactive Communication
Unique Perks
Compelling Pitch
Attainable Goal
• Who are you?• What are you raising money
for• Why are you crowdfunding• How can people get involved?
Storytelling is keyBe PersonalBe VisualBe Creative
Good Pitch
Pitch Video• Keep It to 3 mins or less • Be Honest and Authentic• Be Creative, Have Fun, Be
You!
• Be creative! Have fun! Be You!
Attainable Goal
87% of campaigns that reach their goal exceed it by an average of 32%Expect to raise 20-30% from friends and family
Enlist a Team
Enlist a Team
Protest the Hero
Campaigns with teams raise 80% more money
• Thank You Tweet/FB Shout out
• Skype Lessons with band
• Digital/Vinyl copies of album
• Free entry to shows
• Thank you in liner notes
• Exclusive merch: hoodies t-shirts.
• Autographed stuff: drum heads, set list
• Experiences: roadie for day, Meet & Greet
• Listening/Sound Check Party
Unique Perks
Update Update
Update!
Campaigns posting 1 – 5 updates a week raise 218% more
Be Proactive!Tell people about your project constantly Attainable Goal
#gogoau | @indiegogo
Indiegogo Resources
• Campaigners Field Guide• Indiegogo Blog• Insights Blog• Indiegogo Music
Campaigns• http://bit.ly/
indiegogomusic
Our Customer Happiness Team is always here for [email protected]
[email protected]@IndiegogoUK
Thank you!
@indiegogoMusic | #gogomusic