Analyzing the User Experience of Vertical Social Networks
Transcript of Analyzing the User Experience of Vertical Social Networks
Analyzing the user experience of vertical social networks
MapMyRun
MapMyRun
Category: Health & Fitness
Use Case: Workout tracking
Business Model: In-‐app purchases,subscriptions, advertising
Platforms: iOS, Android
Reviews: 238.000
Rating: 4.5
Social Features Overview
Onboarding leverages social community to create sign-‐ups
• Forced signup• No Skip option• Prominent call-‐to-‐action “Join Now”
Welcome Screen Community Slide
• Clear and prominent message about community benefits
• Facebook or Email Sign-‐up• Sign-‐up through Facebook could be more prominent, benefits are not communicated
Sign-‐up Screen
Swipe
Notifications
• Notifications icon already present after onboarding
• Gives awareness of social features
Notification icon and clear entry points to foster adoption
Home Screen Navigation Menu
Entry points to the community
• 3 separated entry points in the navigation menu:• User Profile• Activity Feed• Friends
User recommendations to overcome empty room problem
Activity FeedUser generated contentCreate a post from the Activity Feed with one tap
User recommendationsFacebook friends are recommended, additional friend request still necessary
Room for improvements:Unused empty space
FilterSeparated tabs for Friends’ and My Activity
Room for improvements:Vertical list to suggest more users at once
Leveraging user generated content for retention & growth
Create a Post Shared Post
Presenting UGC
• News Feed with large, prominent pictures
• Likes and comments on posts possible
Content Sharing
• 3 different visibility levels(private, friends only, public)
• Post can simultaneously be shared to Facebook & Twitter (= user growth potential)
User profile as the central entity of the social experience
User ProfileOverviewFriends, achievements and recent activity Add
User activitiesNo classic activity feed, instead Map My Run uses an activity chartNo posts are displayed in the user profile, workouts only
FilterSwipe to filter by type of activity
Friend RequestProminent call-‐to-‐action to add more users
• No use of empty space• “Add friends” button not prominent
Search, suggestions and invites for user discovery
Friends List Invite Friends
• Invite via Facebook, Twitter, SMS, Email
• Flow for recipient impersonal (generic message)
• Global user search• Send friend request or visit user profile from result list
Search
MapMyRun
Social Login yes
User Profiles yes
Friends / Followers yes
News Feed yes
Notifications no
User Generated Content yes
Messaging no
Invite Friends yes
Outbound Sharing yes
Positive:• Community aspect very prominent during
onboarding• Empty room problem partially solved with user
recommendations• User generated content as key element to drive
the social community• Social media well used as growth channels
Potential Improvements:• Empty room problem is not dealt with in
Friends Section • Carousel of recommended users might hide
important people• No personalized outbound invite
Social Experience Overview
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This presentation was not created or sponsored by MapMyFitness, Inc. We created this presentation to demonstrate how a successful app leverage social features.