Analyzing Strategic Management Cases. Agenda Case Presentation Steps to Case Preparation...
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Transcript of Analyzing Strategic Management Cases. Agenda Case Presentation Steps to Case Preparation...
Analyzing Strategic Management Cases
AgendaCase PresentationSteps to Case PreparationPresentation RequirementsReport Requirements
How to Conduct a Case Analysis
Put yourself “inside” the caseThink like an actual participant
Strategic decision makerBoard of directorsOutside consultant
Five Steps: Step One
Become familiar with the material Read quickly through the case
one time Use initial read-through to assess possible
links to strategic concepts Read the case again, making notes Evaluate application of strategic concepts After forming first recommendation, thumb
through the case again to assess consequences of actions you propose
Five Steps: Step Two
Identify problems Symptoms vs.. Problems: avoid getting hung
up on symptoms Some cases have more than one problem Articulate the problem
Writing down a problem statement gives you a reference point when you proceed through the case analysis
Some problems are not apparent until after you do the analysis
Five Steps: Step Three
Conduct strategic analyses Determine which strategic issues are
involved Use strategic tools to conduct the analysis
Five-forces analysis PEST analysis SWOT analysis Value chain analysis Resource-Based View of the Firm (VRIO) Contingency frameworks Financial analysis
Test your own assumptions about the case
Five Steps: Step Four
Propose alternative solutions Develop a list of options first without judging
them Do nothing is often a reasonable alternative
Evaluate alternatives Can the company afford it? Is the solution likely to evoke a competitive
response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission,
objectives? Will the culture or values of the company
change?
Five Steps: Step Five
Make recommendations Make a set of recommendations
that your analysis supports Describe exactly what needs to be done Explain why this course of action will solve
the problem Include suggestions for how best to
implement the proposed solution The solution you propose must solve the
problem you identified
Points to RememberAlways connect the problem(s),
alternatives, and recommendationsOften, the problem is stated in the case;
you just have to look a little for it
Presentation RequirementsIntroduction of Management TeamOutline of presentationCompany OverviewProblem IdentificationStrategic AnalysisAlternativesRecommendationConclusion/Wrap Up of pertinent
information15-20 minutes in length
Report Requirements
1. Include:a) Cover sheet with:
a) Class and sectionb) Group namec) List of group membersd) Case name and number
b) Historical Overview/Company Profilec) Identify problem(s)d) Strategic Analysise) Alternativesf) Recommendation(s)
2. Be thorough, but brief and concise.3. Use charts and graphs to consolidate information and
keep it interesting.4. Pattern report on presentation
Report Requirements (cont.)
Format-Business style writing3-5 pages in lengthTimes New Roman font, 12 pt., 1 inch marginsSingle-space paragraphsDouble-space between paragraphs and after headersSection headers in bold; sub-headers italicized; no
punctuation after headersAll type should be left justified (do not indent
paragraphs)Charts and graphs should be in-line, not in appendix
Watch paragraph lengths, grammar, spellingConsistent formatting throughoutUse charts, graphs, images and bullets; be
creative but professional; graphs should not be to big
Submission RequirementsOn day of presentation, submit the
following:ReportCopy of slides
Print 6 to a page; needed for reference only