Analyze Your Analytics
description
Transcript of Analyze Your Analytics
![Page 2: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/2.jpg)
VOCABULARY
ANALYZINGANALYTICS
your
![Page 3: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/3.jpg)
ANALYZING YOUR ANALYTICS
AUDIENCE
1 • Audience is the umbrella term for people who are visiting your site.
• Subcategories are available for demographics, interests, behavior, browser and device.
![Page 4: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/4.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
2 • Acquisition is the term for the various methods that visitors came to your site — how your site “acquired” them.
• Acquisition is broken down by channels, or methods.
![Page 5: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/5.jpg)
ANALYZING YOUR ANALYTICS
BEHAVIOR
3 • Behavior is the term for the actions taken by visitors to your site — what they looked at and clicked on, how long they did these, when they left and from where.
• Behavior is divided into content, speed and search.
![Page 6: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/6.jpg)
ANALYZING YOUR ANALYTICS
SESSIONS
4 • A session is the period time a user is actively engaged with your website.
• All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
![Page 7: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/7.jpg)
ANALYZING YOUR ANALYTICS
PAGEVIEWS
5 • Pageviews is the total number of pages viewed.
• Repeated views of a single page are counted.
![Page 8: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/8.jpg)
UNDERSTANDING THE CHARTS
ANALYZINGANALYTICS
your
![Page 9: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/9.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•How are visitors discovering your content?
•How did they navigate to your site?
Determine…
![Page 10: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/10.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•Knowing this information will help you determine how people find you.
•Use this data to make decisions about where and how to post on social media, using Google+ and other methods of finding an audience.
Why…
![Page 11: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/11.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITIONHow?
What visitors were on before your site
![Page 12: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/12.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•Target ranges, based on SNO sites:
• Social should be about 25-40% • Direct should be about 25-35% • Search should be about 30-40% • Referral should be about 10-20%
• If an acquisition method is disproportionate, ask why.
Commentary
![Page 13: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/13.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•How many people visit your site on a phone?On a tablet?
•How many are on a desktop or notebook computer?
Determine…
![Page 14: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/14.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•Knowing this information will help you determine how people are accessing your site.
•Use this to remind yourself to check how your site looks on mobile devices.
Why…
![Page 15: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/15.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITIONHow?
Increasingly, visitors accessthe Web via mobile devices.
![Page 16: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/16.jpg)
ANALYZING YOUR ANALYTICS
ACQUISITION
•You should view your site on mobile devices (and with multiple browsers) to see what your visitors see.
Commentary
![Page 17: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/17.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•How many visitors come to your site?
• Visitors
• Pageviews
• Pageviews per session
Determine…
![Page 18: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/18.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•Knowing this information will help you determine your site’s popularity and when visitors come.
•Use this data to determine when to post on social media, if efforts to attract attention and clicks are working, to gain advertisers.
•Determine what to add to story pages to keep readers clicking on story after story.
Why…
![Page 19: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/19.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALSHow?
Low traffic well below 100 pageviews per day
![Page 20: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/20.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALSHow?
Solid traffic of about 100 pageviews per day
![Page 21: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/21.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•Target ranges, based on SNO sites:
• Meh: 25 pageviews per day • Epic: 1,000 pageviews per day • Target: 75-100 pageviews per day
•Know your typical traffic to identify when you have a viral story.
•Promote to maintain weekend traffic.
Commentary
![Page 22: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/22.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•What percentage of visitors are new?
•What percentage of visitors are returning?
•These totals won’t be pure because visitors clear their browsing history, use other devices, etc.
Determine…
![Page 23: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/23.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•Knowing this information will help you understand your audience.
•Use this to evaluate your staff’s promotional methods and goals.
Why…
![Page 24: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/24.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALSHow?
Lots of new visitors who only looked at one page then left.
![Page 25: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/25.jpg)
ANALYZING YOUR ANALYTICS
READERSHIP TOTALS
•The goal should be to have about half returning and half new. Aim for loyal readership.
•This will vary throughout the school year.
•You many have more new readers at the start of the school year or after a breaking news story.
Commentary
![Page 26: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/26.jpg)
ANALYZING YOUR ANALYTICS
BEHAVIOR
•Which stories are getting the most viewers?
•This also affects “bounce rate” (whether a reader looks only at the one page) and the total number of stories per session.
Determine…
![Page 27: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/27.jpg)
ANALYZING YOUR ANALYTICS
BEHAVIOR
•Knowing this information will help you determine what stories interested your readers.
•Use this data to help guide story ideas and story format.
Why…
![Page 28: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/28.jpg)
ANALYZING YOUR ANALYTICS
BEHAVIORHow?
![Page 29: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/29.jpg)
ANALYZING YOUR ANALYTICS
BEHAVIOR
•Be aware of stories that get an abnormal number of views and ask what made it spike. Was it …
• time • topic • method of promotion • search of a popular/viral term
Commentary
![Page 30: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/30.jpg)
WHAT’S YOUR TARGET?
ANALYZINGANALYTICS
your
![Page 31: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/31.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGET
•Set a reasonable expectation.
•Make a plan to reach that target.
Determine…
![Page 32: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/32.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGET
•Your site will build traffic over time as you become more established.
• More frequent posts • Wider audience
•You want to steadily increase your pageviews.
Why…
![Page 33: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/33.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGET
•You want steady traffic. Post frequently and consistently.
•Don’t dump your content all at once.
•Remember to resurface content and to promote with pre-scheduled “ICYMI” and “best of” posts to maintain traffic over weekends and breaks.
Why…
![Page 34: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/34.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGETHow?
Avoid this!Infrequent posting
then content dump.
![Page 35: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/35.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGETHow?
Peaks/valleys = little weekend traffic
![Page 36: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/36.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGETHow?
Steady weekday traffic
![Page 37: Analyze Your Analytics](https://reader034.fdocuments.in/reader034/viewer/2022051514/54988021ac795925288b5815/html5/thumbnails/37.jpg)
ANALYZING YOUR ANALYTICS
YOUR TARGETHow?
Good balance of new and returning visitors
Average of more than 21,000 pageviews per month!
Mostly steady traffic with a few spikes