Analytics summer workshop preview
-
Upload
michael-bliemel -
Category
Data & Analytics
-
view
112 -
download
0
Transcript of Analytics summer workshop preview
SAP Academic Conference Americas 2015 Business Analytics
Friday, April 9, 2015
Michael Bliemel, Dalhousie University
Nancy Jones, San Diego State University
Business Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3
Coastal Coverage of UA Member Schools
From California to SNova Scotia
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
Coastal Coverage of UA Member Schools
From Crawlifornia to Nova Scotia
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5
Agenda
SAP Analytics Overview
The SAP Business Intelligence Roadmap
Summer Business Analytics Workshop Information
What to expect at the workshop
SAP Analytics Overview
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7
Analytics Maturity
Source: Mugglestone (2013), p. 4
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8
Where Predictive Analysis is used
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9
Asking the Right Business Questions
Successful analytic organization must focus on the right questions, those that help make the right decision and provide a competitive edge:
Who are the most profitable/desirable customers?
Which clients are we more likely to lose?
What has been sold and where?
What should be our pricing and advertising strategy?
How my markets have evolved through time?
Have we reduced in-process inventories ?
Were there major production disruptions? Why ?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10
THE IMPACT OF ANALYTICS OPPORTUNITIES AND BENEFITS FOR COMPANIES
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11
Big Data:
Shortage in analytical skills
11
The United States alone
faces a shortage of
190,000 people with analytical expertise
and
1.5 million managers and analysts
with the skills to understand
and make decisions based on
the analysis of big data Source : McKinsey, 2011
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12
Analytic tasks for different employees
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13
Three Types of Personas
• Create complex
predictive models
and simulations
• Validate predictive
business
requirements
• Publish results back
to source
Data Scientist
0.1%
Representative
User Base
• Transform and
enrich data source(s)
• Create simple
predictive models
and simulations
• Visualize results and
publish to BI
Platform
Data Analysts
~3% 97%
Executives/
Business Users • Interact with
published predictive
analysis
• Visualize results in
context of use case
• Collaborate with
colleagues toward
closure/action
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14
Solutions for the Entire Spectrum of Users
Business Users & LOB Data
Scientist
Business
Analysts
Level of Skill Set – Analytics
Low High No
97% 3% >0.1% Embedded Analytics
Industry & Business
Process Analytics
Custom
Analytics
SAP
Lumira SAP InfiniteInsight (KXEN) SAP Predictive Analysis
SAP
PAL
R
Integration
SAP ADVANCED ANALYTICS
including professors raising their skills
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15
WORKING WITH REAL BUSINESS DATA
SAP BI Roadmap May change, no money back, etc.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17
Introduction to Next Generation Business Intelligence with Automated
Analytics Mode in SAP Predictive Analytics
INTRODUCING PREDICTIVE ANALYTICS (AUTOMATED MODE) – FORMERLY INFINITEINSIGHT
Predictive Analytics
formerly KXEN InfiniteInsight, joined SAP in 2013
uses very specific methods to address a set of
well defined problems, often related to Specific
Industries or Lines of Business.
In 2015 SAP Predictive Analysis and SAP
InfiniteInsight solutions were combined to create
SAP Predictive Analytics
Predictive Analytics (Automated Mode) consists of the
following modules
Classification/Regression
Clustering
Time Series Analytics
Association Rules
Social Network Analytics
Recommender Models
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18
SIMPLIFIED ANALYTIC PROCESS Faster Model Development Process with Predictive Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19
The Technology behind Automated Mode in Predictive Analytics
Automated Mode Algorithms in SAP Predictive
Analytics uses a modelling procedure based on
Structural Risk Minimization, first proposed by Vapnik
in 1974
Here a statistical learning procedure is used which
selects a model that minimizes the upper bound on
test error.
This has the result of accomplishing generalizability
while avoiding over fitting a model on a training data
set. In other words it deliberately trades off some
predictive power to create models that are more robust
and work for new data.
Vapnik, V.N., and A. Ya. Chervonenkis, 1974. Teoriya Raspoznavaniya Obrazov:
Statisticheskie Problemy Obucheniya. (Russian) [Theory of Pattern Recognition:
Statistical Problems of Learning]. Moscow: Nauka.
20 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 21
PREDICTIVE ANALYTICS / KXEN ROADMAP FOR A UNIFIED CODE BASE
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 22
New name and product merging happened Feb. 11, 2015
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 23
Advanced Analytics Solutions from SAP
R
Integration
SAP HANA
Search Rules Engine Text Mining Predictive
Analysis Library
Business
Function Library Spatial
SAP
Lumira
SAP InfiniteInsight
(KXEN) SAP Predictive
Analysis
SAP Predictive Analytics
+
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 24
The Solution now has 2 modes using the II or PA platform
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25
SAP Infinite Insight becomes Automated Analytics in SAP
Predictive Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 26
SAP Predictive Analysis becomes Expert Analytics in SAP
Predictive Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 27
SAP Lumira is still at the heart of Expert Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 29
https://cloud.saplumira.com/open?key=54CA1D88497A7F74E10000000A4E4243&type=HANALYTIC
– This is the same as the QR-Code and you can see this on your mobile device or iPad
Visualization Example: Lumira Cloud
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 30
SAP Lumira New Delivery Options
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 31
Visualization Tools
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 32
Planned Product Convergence long term plan, no guarantees or timelines yet
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33
SAP Analytics for Different Users
Summer Business Analytics
Workshops
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 35
Summer Workshops
June 8 – 11, 2015
Chico, CA
Monday through Thursday 9AM to 5PM
July 13 - 16, 2015
Milwaukee, WI
Monday through Thursday 9AM to 5PM
More information regarding the workshops may be found at
http://scn.sap.com/docs/DOC-62661
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 36
Workshop Objectives:
Learn about analytics applications from SAP
Discover where to find resources for teaching with SAP analytics solutions
Gain experience working through curricula available for UA members
Test drive SAP analytical tools
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 37
What you will learn at the workshop…
Dialogue/Discussion Guided tour of available UA BI resources
SAP Analytics Tools
Selected data analytics topics
Hands On: Data mining using SAP BW and Business Explorer (BEx) to discover retail fraud
SAP Explorer data exploration for insights
Multidimensional analysis using SAP Business Objects for Office
Multidimensional analysis of Teradata from the University of Arkansas
Lumira visualizations
Predictive Analytics 2.0 – Infinite Insight (KXEN)
– Expert Analytics (Predictive Analysis)
Web scraping and Lumira Cloud
Lumira Cloud and Infographics
Dashboards
Mobile Apps
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 38
Analytics Applications
Reporting
• Multidimensional analysis
• Slice/dice
• Predefined reports
• Adhoc querying
Visualization
• Graphing
• Dashboards
Prediction
• Data mining
• Advanced visualization
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 39
Three step process – in theory…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 40
Overview of Analytics Landscape at UA… but it is
evolving!
Analytics Applications
SAP BusinessObjects
Web Intelligence
Analysis Design Studio
Predictive Analysis
Explorer Lumira
SAP Crystal Solutions
Crystal Reports
Crystal Interactive
Crystal Dashboard
Design
Data sources and Data Staging
Business Warehouse: SAP Netweaver BW 7.3
High-Performance In-Memory Appliance SAP
HANA Business Suite Non-SAP
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 41
SAP BusinessObjects Analysis for Microsoft Office
•Analysis is a powerful, in-depth, OLAP analysis
tool that provides
• Capability to create predefined workbooks that
included guided navigation
• Ad Hoc OLAP analysis
• Hierarchical awareness
• Data visualization
•Best suited for power users such as a business
analysts
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 42
Microsoft Office Edition Features
•Design/Task/Navigation
Panel like Excel “Pivot” table
•Drag and Drop (BEx Analyzer
has this too…but)
•Undo button
•PowerPoint Integration
• From Excel to PowerPoint, or a
new analysis within PowerPoint
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 43
SAP BusinessObjects Web Intelligence
aka WebI
Intuitive Web-based interface
with offline capabilities
Ad Hoc Query, reporting and
analysis
Multi-source access
Filtering, ranking, sorting,
alerting, breaks and sections
Business-centric view of
information with Universes
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 44
SAP BusinessObjects Analysis
(used to be called Advanced Analysis)
OLAP data access
Available in various editions – Web, Excel
and PowerPoint
Multiple OLAP cubes in the same
workspace
Optimized for highly interactive analysis
Several visualization options (scatter charts,
radar charts etc.)
Exception highlighting
Drill-down capability
Ideal for power user
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 45
SAP BusinessObjects Design Studio
Replacement for BEx Web Application Designer
• Easily design centrally governable analytic content ranging from simplified templates via guided analytics to sophisticated applications.
• Intuitive WYSIWYG design environment for designers
• Large set of design components (buttons, tabs, dropdown menus etc.)
• Extend via scripting language (subset of JavaScript)
• Central Supportability
• Theming & Customizing
iPad Support built-in
• Apps are ready for immediate usage on standard web browsers and mobile devices (HTML5)
Direct & native support for HANA & BW
• Operates directly on BEx Queries, InfoCubes and Hana Views
• Support for BW & HANA
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 46
SAP BusinessObjects Explorer
For data exploration and
visualization
Support for heterogeneous data
sources
Easy and intuitive to use
For casual users with no training
required
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 47
SAP Crystal Reports
Standard tool for reporting
Build any kind of report –such as business,
financial, legal, and regulatory reports
Sophisticated report formatting: create multi-
page, multi-query, pixel-perfect reports
Templates and wizards to speed up report
creation
Secure, large-scale distribution of reports
over the Web
Connectivity to any data source
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 48
SAP Predictive Analysis (including Lumira)
• Designing complex predictive models (data mining)
• Data visualization, discovery and insights
• Open-source predictive algorithms via integration with R
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 49
SAP Predictive Analysis (PA)
• Is a statistical analysis and data
mining solution that enables
construction of predictive models
• One integrated solution for advanced
data analysis and interactive data
visualizations
• Identifies trends, insights and hidden
patterns in the data
• Provides predictions about future
events
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 50
Decision Tree Visualization in PA
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 51
SAP Predictive Analytics: K-Means Cluster Analysis
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 52
Time Series Analysis
Single, Double and Triple
Exponential Smoothing for
Time Series Forecasting in
SAP Predictive Analytics
Gamma, start time, & other
parameters
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 53
Automated Mode Network Analysis
Network Analysis and Recommenders in SAP PA 2.0
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 54
SAP Crystal Dashboard Design
Personalized dashboard online and
offline
Flash-based interactive dashboards
Visualize anywhere – portal, reports,
PDF, MS Office, Flash
Powerful “what-if” analysis with input
controls (sliders, dials etc.)
Drill-down capability
Stunning graphics with skins, maps,
charts, gauges and selectors
Integration with SAP BW InfoCubes
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 55
Global Bike InfoCube Display
2.
Characteristic
1. Dimension
3. Navigation
Attributes selected for
use in analysis.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 56
Navigation Attributes Displayed as if Dimensional
Characteristics in Query Designer
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 57
Examples of Curricula
GBI
Business Objects Explorer
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 58
Examples of Curricula
Retail Fraud Case
Uses the Sam’s Club
Teradata
BEx
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 59
Examples of Curricula
Retail Fraud Case
Simple SQL queries to the cube
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 60
Examples of Curricula
Retail Fraud Case
Retail fraud discoveries
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 61
Examples of Curricula: Automated Mode Clustering
Insurance Risk
Predictive Analysis 2.0
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 62
Examples of Curricula
ERPSim Sales
Lumira Cloud
63 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 64
Examples of Curricula
GBI Mobile App
SAP Design Studio
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 65
Examples of Curricula
Analyze and Visualize data in Lumira
Create Storyboards and Dashboards in Lumira
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 66
Examples of Curricula
Predictive Analytics with Sams Club Big Data
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 67
More than just software, we will cover teaching tips
What projects can you do?
Data sources, where to get them?
Scraping data from webpages
Push out visualizations using Lumira cloud
Cover concepts such as Hadoop and In-Memory computing
Hands on MapReduce Exercise using Cards
Show resources where you can learn more analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 68
An Invitation from ASUG
Join us: ASUG BI pre-conference session at ASUG Annual conference, Monday, May 4. (extra registration fees apply).
Register here (http://events.sap.com/sapandasug/en/pre-conference.html?bc=2%2)
Hands-on SAP BusinessObjects BI 4.1 w/ SAP NetWeaver BW Powered by SAP HANA – Deep Dive includes hands-on with Design Studio, SAP Lumira, BusinessObjects Analysis Office 2.0.
See details here: ASUG Pre Conference 2015 (http://scn.sap.com/community/businessobjects-design-studio/blog/2015/02/19/asug-pre-conference-2015--analysis-office-lumira-and-design-studio)
© 2015 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
Contact information:
Nancy Jones
San Diego State University
Charles W. Lamden School of Accountancy
5500 Campanile Dr.
San Diego, CA 92182-8221
Contact information:
Michael Bliemel
Dalhousie University
Rowe School of Business
6100 University Avenue
Halifax, Nova Scotia, B3H 4R2 Canada