Analytics: Measuring and Monitoring to Optimize ROI
12
Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013 Hausman and Associates
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Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.
Transcript of Analytics: Measuring and Monitoring to Optimize ROI
Using Metrics to Monitor and
Manage Your Social Media
Marketing
B2BCamp 2013Washington, DC
January, 12, 2013
Hausman and Associates
Hausman and Associates
Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook!
Hausman and Associates
WHAT TO
MEASURELikes?
RT?
Comm
ents
?
Fans?
Followers?Repins?
ROI?
KPI
?
Loyalty?
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Michael Stelzner, Social Media Examiner:
Marketers are beginning to understand that the ROI of social media extends beyond sales goals.
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•MKT RESEARCH – PREDICTIVE ANALYTICS•METRICS: FACEBOOK INSIGHTS, GOOGLE ANALYTICS, ETC•MONITORING/ LISTENING
Predictive Analytics
Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms
CLV
Tech Acceptance = Perceived Usefulness, Perceived Ease of Use
Events = Community Engagement, Performer, Venue, Location
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Take Aways
SMART Goals
Metrics?
Dashboards
Monitor/ Tweak
Predictive Analytics ≈ ROI
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Questions
@MarketingLetter
http://hausmanmarketingletter.com
http://LinkedIn.com/in/angelahausman
http://Facebook.com/angela.hausman
http://Pinterest.com/MarketingLetter
Hausman and Associates
