Analytics for a Better Experience
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Transcript of Analytics for a Better Experience
Analytics for a Better Experience
It starts with having goals
Goals
Macro-level
Departmental goals
Institutional goals
Campaigns
Events
Micro-level Micro-level
Micro-levelMacro-level
Goals
Increase Donations
Departmental goals
Institutional goals
Campaigns
Events
Black Tie Event
Presidential Mailing
Campaign
Increase Annual Fund Contributions
If you can track it, you can measure it.
If you can measure it, you can improve upon it.
Set Up Google Analytics Goals
Compare Campaigns
Campaigns
Compare Mediums
Mediums
Compare Sources
Sources
Determine What Works
Goal URLs
Pages At-a-glance
Pages
Pages Comparison
Compare Landing Page Visits to Bounce Rate
Time On Page
Pages
Compare by Location
Geo-targeted Campaigns
Who are you targeting?
Multi-channel Funnels
Forms• Keep it to essential questions• Use Event Tracking to create the best form
funnel
Received an email
Went to a landing page
Engaged with the Site
DonatedRegistered
Repeat
Additional Suggestions
• Clear Calls to Action• Internal linking
Testing: Let the User Choose
Questions?
Go to http://goo.gl/X345s to sign up for a free, 20-minute analytics consultation.
Flickr Image References
• Slide 1: by DaGoaty (http://www.flickr.com/photos/dagoaty/4619800512/sizes/o/in/photostream/)
• Slide 2: by tim geers (http://www.flickr.com/photos/timypenburg/5249972460/sizes/o/in/photostream/)
• Slide 3: by OliBac (http://www.flickr.com/photos/olibac/4913461654/sizes/o/in/photostream/)
• Slide 25: by El Bibliomata (http://www.flickr.com/photos/fdctsevilla/4306301206/sizes/o/in/photostream/)
• Slide 28: by Joost J. Bakker Ijmuiden (http://www.flickr.com/photos/joost-ijmuiden/5619821352/sizes/o/in/photostream/)
• Slide 29: by Sean MacEntee (http://www.flickr.com/photos/smemon/5683575389/sizes/o/in/photostream/)