Analytics Blindness
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eric klotz founder visualized.com @visualized Abridged version: presented April 8 at
description
Abridged version of presentation given by Eric Klotz at AdExchanger's 'PROGRAMMATIC I/O' conference, 04/08/13 San Francisco
Transcript of Analytics Blindness
eric klotzfounder
visualized.com @visualized
Abridged version: presented April 8 at
INPUT OUTPUT
DATA DATA
VISUALIZATION
INPU
T CO
MPL
EXIT
Y (T
ECHN
OLOG
Y)
OUTPUT SIMPLICITY (COMMUNICATIONS)
SIMPLICITY=SIMPLE
INFORMATION = UNDERSTANDING
STOP BEING SO SMART
STORY
DATA DESIGN
STORY
DATA DESIGN
STORY LESS IMPORTANT STORY MORE IMPORTANT
A STRONG STORY EXPEDITES UNDERSTANDING
HIGGS BOSON
REALLYBIG DATA
HADRON COLLIDER
ATLAS: Status of SM Higgs searches, 4/7/2012
The low-mass region
m4l <160 GeV: Observed: 39 Expected: 34± 3
34
2011+2012 data
2011 data 2012 data
$9 BILLION FREE
PRICELESS
@13ptJonathan Corum
@nigelblueNigel Holmes
ANALYTICS BLINDNESS
OUT OF SIGHT /OUT OF
MIND
@pitchinc
• HTML5• JS
Mar 2013
STORY
DATA DESIGN
STORY LESS IMPORTANT STORY MORE IMPORTANT
YOUR DATA HAS A STORY
TO TELL
eric klotz founder
visualized.com@visualized
THANK YOU!
