ANALYST PRESENTATION

Q1 2012

8 May, 2012

DISCLAIMER

This document contains forward-looking statements, which are based on the

current estimates and assumptions by the management of TOM TAILOR Holding

AG. Forward-looking statements are characterized by the use of words such as

expect, intend, plan, predict, assume, believe, estimate, anticipate and similar

formulations. Such statements are not to be understood as in any way

guaranteeing that those expectations will turn out to be accurate. Future

performance and the results actually achieved by TOM TAILOR Holding AG and its

affiliated companies depend on a number of risks and uncertainties and may

therefore differ materially from the forward-looking statements. Many of these

factors are outside TOM TAILOR Holding AG’s control and cannot be accurately

estimated in advance, such as the future economic environment and the actions of

competitors and others involved in the marketplace. TOM TAILOR Holding AG

neither plans nor undertakes to update any forward-looking statements.

2

Sales significantly up to € 103.6m (+20%)

TOM TAILOR HIGHLIGHTS Q1 2012

3

Recurring EBITDA up to € 4.6m (+15.0%) despite higher

marketing spendings

Gross margin improved by 2.7 percentage points to 47.5%

Controlled distribution area expanded by 10 retail stores

and 81 shop-in-shops

Early refinancing in February 2012 successfully concluded

Jump in e-commerce sales to € 7.0m (+60%) driven by TV-

marketing campaign

TOM TAILOR – EXPANSION OVERVIEW

4

E-commerce Retail Franchise Shop-in-shops Multilabel

Controlled

distribution

258

in Europe

+ 10 stores

vs. Dec. 2011

60 – 70

new stores

5 E-shops

(de, at,

nl, be, fr)

Change of

logistic

provider on

track

Further

expansion /

opening of

tom-tailor.eu

157

in Europe

+ 2 stores

vs. Dec. 2011

20 – 25

new stores

1,867

in Europe

+ 81

vs. Dec. 2011

200 – 250

new shop-in-

shops

~6,300

worldwide

Figure stable

Figure

expected to

remain stable

Points-of Sale (as of March

31, 2012)

Highlights

Target 2012

Wholesale Retail

SALES OVERVIEW –

GROWTH DRIVEN BY BOTH SEGMENTS

5

Sales development

Q1 2011 Q1 2012

+20.0%

(€m)

86.3 103.6

27.4

40.2

TOM TAILOR

Group

Retail +46.7%

Comments

Sales growth in both segments: Retail up 46.7%

to € 40.2m; Wholesale up 7.6% to € 63.4m

Share of international sales reaches 36.7%

Lfl growth of 18.2% in Q1 2012

Jump in e-commerce sales to € 7.0m (+60.6%)

Opening of 10 new retail stores in Q1 2012

Retail represents 39% of Group sales

Sales in core markets are up 9.7%

Wholesale represents 61% of Group sales

+7.6%

Wholesale

58.9 63.4

EXPANSION FULLY ON TRACK – RETAIL

ACCOUNTS FOR ALMOST 40% OF SALES

6

Increasing international presence

37%

63%

International

Germany

Share of sales abroad up 1%-point

39%

61%

Retail

Wholesale

Increasing share of Retail

business (+7%-points)

Figures for Q1 2012 (compared to Q1 2011)

Multi-channel-distribution

Q1 2011: 68%

Q1 2011: 32%

Q1 2011: 64%

Q1 2011: 36%

FUTURE ORIENTED REFINANCING

UNTIL 2017

7

57 40

35 85

65

100

old structure new structure

Finance structure Comments

Refinancing allows to secure the pre-

financing needs (net working capital)

for new TOM TAILOR retail stores

Securement of more favourable

conditions and lower interest rates

Interest payments are variable and based

on the 3/6 months Euribor plus an

additional margin of 1.35% to 2.50%

Duration of 3 years plus a renewal option

for additional 2 years

225

157

(€m)

LC

+

guarantee

line

cash

line

term

loan

Working capital

financing

TV MARKETING CAMPAIGN BOOSTS

E-SHOP SALES IN Q1 2012

8

Sales in Q1 2012 jumped to

€7.0m (+60%)

Jan - March 2011 €99.200

Jan - March 2012 €149.500

+50.7%

Average daily order volume:

INCREASING IMPACT OF MATURED STORES

ON PROFITABILITY GOING FORWARD

9

21% 19% 25% 28%

43%

48%

36%

39%

51%

41%

31%

45% 36%

21% 16%

Dec. 31, 09 Dec. 31, 10 Dec. 31, 11 Dec. 31, 12e Dec. 31, 13e

new stores

exisiting stores(< 3 years)

matured stores(> 3 years)

pre IPO post IPO going forward

No. of retail stores 87 158 248 > 310 > 370

Increasing annual proportion of matured stores and decreasing annual proportion of

new stores as percentage of total stores will boost profitability going forward

FINANCIAL GUIDANCE 2012:

ONGOING VALUE CREATION

10

Outlook 2012

Net sales

Recurring EBITDA

Capex

Own retail network

> € 470m (> 14% to PY)

€ 51 – 53m

€ 23 – 25m

60 – 70 new stores

FINANCIALS Q1 2012

4.0

4.6

38.7 49.2

PROFIT & LOSS Q1 2012:

ACCELERATED GROWTH MOMENTUM

12

Key figures Q1 2012

Sales

Q1 2011 Q1 2012

-0.7 -2.0

Gross profit

Recurring

EBITDA

Recurring

net income

+20.0%

+27.1%

+15.0%

-185.7%

(€m)

Comments

Sales growth in both segments: Wholesale up

7.6% to € 63.4m; Retail up 46.7% to € 40.2m

Like-for-like sales growth reached 18.2% in

Q1 2012

Gross margin increases from 44.8% to 47.5%

mainly due to lower input cost, scale effects and

higher ratio of retail business

Recurring EBITDA at € 4.6m (+15.0%) despite

TV-marketing expenses of € 1.6m

Recurring net income is below prior year due to

higher depreciation of € -1.0m and a lower

interest result of € -1.4m partly compensated by a

lower amortisation of € 0.6m and lower taxes of

€ 0.5m

86.3 103.6

-0.3 -0.4

15.6 22.3

PROFIT & LOSS RETAIL:

STRONG DEVELOPMENT IN Q1 2012

13

Key figures Retail Q1 2012 Comments

Ongoing expansion leads to impressive growth

figure of 46.7%

Like-for-like growth of 18.2% and clear

outperformance of German textile market (+1%)

E-commerce sales increased by 60.6% to € 7.0m

driven by successful TV-marketing campaign

Gross margin reaches 55.5% following 56.7% in

Q1 2011 mainly due to higher ratio of joint venture

business

Gross margin seasonally weak in Q1

TV markting expenses effect profitability and lead

to a recurring EBITDA on prior year

s level

Sales

Q1 2011 Q1 2012

Gross profit

Recurring

EBITDA

+46.7%

+42.9%

-33.3%

(€m)

27.4

40.2

58.9

63.4

PROFIT & LOSS WHOLESALE:

STRONG INCREASE IN PROFITABILITY

14

Key figures Wholesale Q1 2012 Comments

Solid sales increase of 7.6%; Wholesale

represents 61% of Group sales

Similar growth momentum in core markets

and other countries

Order intake collections Jan-Aug 2012 are

9.0% above prior year

Gross margin increased strongly from 39.3%

to 42.4% mainly due to lower input cost and

increased average selling prices

Recurring EBITDA margin reaches 8.0%

following 7.3% in Q1 2011 due to higher gross

margin

Sales

Q1 2012 Q1 2012

4.3

5.0

Gross profit

Recurring

EBITDA

+7.6%

+16.6%

+16.3%

(€m)

23.1

26.9

GROSS MARGIN Q1 2012:

WELL ABOVE Q1 2011 AND BEYOND

15

Improvement of 2.7%-points to 47.5% in Q1 2012 compared to Q1 2011 driven by

lower input cost and scale effects

44.5 44.4 45.8

48.4 45.9 47.0 47.6

44.4 45.6 46.0

44.8

50.0

46.7

53.5

49.0 47.5

Q1 Q2 Q3 Q4 FY

2009

2010

2011

2012

(in %)

16

€m

40.2

0.0

4.9

7.6 0.3

Q1 2011 LFL stores New stores Expansion Closings Q1 2012

SALES DEVELOPMENT OF RETAIL SEGMENT

IN Q1 2012

27.4

17

2.0 1.9

3.2

2.7

Capex Q1 2012

Q1 2011 Q1 2012

-11.5%

(€m)

-5.0%

TOM TAILOR

Group

Wholesale

5.2

4.6

Comments

Expansion of controlled distribution areas

leads to Capex of € 4.6m (Q1 2011 € 5.2m)

Repair & maintenance Capex of €0.8m

(Q1 2011 € 0.9m)

10 new stores in Q1 2012 opened in Germany,

Austria and Switzerland

81 additional shop-in-shops in Q1 2012

€ 1.0m invested in controlled distribution

areas

Retail -15.6%

CAPEX Q1 2012: USED FOR EXPANSION IN

CONTROLLED DISTRIBUTION AREAS

APPENDIX

TOM TAILOR – OVERVIEW

19

MEN CASUAL WOMEN CASUAL

KIDS, MINIS & BABY

Denim Male POLO TEAM Licenses & Accessories

Denim Female Balanced product portfolio Q1 2012

MEN CASUAL 32%

WOMEN CASUAL 33%

KIDS/MINIS/BABY 12%

Denim Male 10%

Denim Female 10%

POLO TEAM 2%

Licenses 1%*

Total revenues € 103.6m (+20%)

Age group 25 - 45

Age group 0 - 14

80% of Group sales (-2%-p) 20% of Group sales (+2%-p)

* Licenses sold in TOM TAILOR stores and e-shop

Age group 15 - 25

Age group 25 - 45 Age group 15 - 25

TOM TAILOR – A PREMIUM LIFESTYLE BRAND

AT AFFORDABLE PRICES

20

low high

JIL SANDER

STRENESSE

ESCADA PRADA

BOGNER HUGO BOSS

MARC O’POLO

TOMMY HILFIGER

STEFANEL

BONITA

GERRY WEBER

ESPRIT MEXX

ZARA

MANGO STREET ONE

CECIL

S. OLIVER

H&M

ORSAY

NEW YORKER

PIMKIE

BESTSELLER GROUP

TAKKO

KIK

C&A

DIESEL REPLAY

G-STAR

RALPH LAUREN

CLOSED

Exclusive

segment

Bridge

segment

Medium

segment

Low/medium

segment

GAASTRA

CAMP DAVID

ARQUEONAUTAS

NAPAPIJRI

PARAJUMPERS

Primarily targeting the middle-income consumer segment (55% of German households)

with a highly attractive value-for-money proposition

Fashion degree

Pepe

FINANCIAL CALENDAR 2012

21

Date Event

18 May, 2012

8 August, 2012

8 November, 2012

Annual General Meeting

H1 results 2012

9M results 2012

CONTACT DETAILS

INVESTOR RELATIONS

TOM TAILOR HOLDING AG

Garstedter Weg 14

22453 Hamburg

Tel: +49.40.589 56 - 429

Fax: +49.40.589 56 - 199

Mobile: +49.172 399 59 13

Email: anr@tom-tailor.com

22

Dr Andrea Rolvering, Head of Investor Relations & Corporate Communications