Analysis of Twitter conversations around #IndiaSocial12
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India Social Summit 2012 Making sense of twitter conversations April 10, 2012 www.impactmeasurement.co.in This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
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This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
Transcript of Analysis of Twitter conversations around #IndiaSocial12
India Social Summit 2012Making sense of twitter conversations
April 10, 2012
www.impactmeasurement.co.in
This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Contents
# How much buzz was created by India Social Summit 2012 on Twitter?
# What themes were touched upon?
# Were the conversations different on different days?
# Who were the most active authors on twitter?
# Which leading influencers participated in twitter conversations?
# Which Twitter handles were mentioned the most?
# Which links were shared in the conversations?
… helping you make sense of newsIndiaSocial12 : Twitter Analysis
How much buzz was created by India Social Summit 2012 on Twitter?
Apr 1
Apr 2
Apr 3
Apr 4
Apr 5 34
395
331
285
8
89
670
570
330
19
OriginalRe-tweet
39%
61%
Total Tweets- #IndiaSocial12
Volume of tweets
100 % = 2731
Tweets #IndiaSocial12 - Date wise
Volume of tweets
The India Social Summit 2012, held in New Delhi from Apr 2 - 4, 2012, generated a fair amount of buzz and the hash tag #indiasocial12 was trending on Twitter.
An analysis of Twitter conversations around “India Social Summit 2012 / #indiasocial12” from April 1, 2012 to April 5, 2012 presents the following key findings:
# 2731 tweets were made by 480 unique authors
# A “word cloud” analysis of tweets revealed that “future of brands” was the most discussed topic overall.
# Online conversations included some famous influencers from print domain as well - @madversity, @livemint, @SachinKalbag, etc.
# A report on Santosh Desai’s keynote on “Brands of the Future” was the most shared link with 15 shares
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Themes Emerging From Tweets
What themes were touched upon in twitter conversations?
All Tweets
Tweets of Top 20 Influencers
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Themes Emerging From Tweets - Date Wise
Were the conversations different on different days?
Clearly, every day touched different themes. “Future of Brands” appears consistent
Apr 01 Apr 02 Apr 03
Apr 04 Apr 05
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
IndiaSocial (IndiaSocial )
kritzeln (Roohani Nayyar)
inkv (nikhil kumar verma)
GyaaniNani (Mrs. Malkaani)
amritochates (Amita)
rajeshlalwani (Rajesh Lalwani)
LHInsights (Prasant Naidu)
mathurankit88 (Ankit Mathur)
geetiga (Geetika Rustagi)
alakhsundaram (Alakh Sundaram)
GautamGhosh (Gautam Ghosh)
pacificleo (Prashant Singh)
gkjohn (Gautam John)
prashy74 (Prashant Rao)
NChandok (Neha Chandok)
FlyingCocoon (Emmanuel )
sheetalgoel (Sheetal Goel)
ShilpikaDas (Shilpika Das)
mansipal (Mansi Pal)
surekhapillai (Surekha Pillai)
Sanchitajohri (Sanchita Johri) 2
1
5
4
6
17
25
4
10
7
5
25
2
39
26
22
18
104
28
37
147
35
37
35
39
39
29
22
48
43
47
51
36
63
43
65
74
91
51
127
128
197
OriginalRe-tweet
Most Active Authors- #IndiaSocial12
Volume of tweets
Organisers
Who were the most active authors on twitter?
A total of 480 unique twitter authors
participated in the #IndiaSocial12 conversations
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Most Active Influencers- #IndiaSocial12
Sr. No. Authors Name Number of Followers Number of Tweets
1. @kiruba (Kiruba Shankar) 55926 9
2. @rameshsrivats (Ramesh Srivats) 35858 2
3. @maheshmurthy (Mahesh Murthy) 16764 2
4. @madversity (Madhavan Narayanan) 16378 19
5. @livemint (Livemint) 15472 26
6. @pragmatic_d (pragmatic_desi) 14934 2
7. @twilightfairy (twilightfairy) 14920 5
8. @surekhapillai (Surekha Pillai) 12807 38
9. @dina (Dina Mehta) 12398 7
10. @SachinKalbag (Sachin Kalbag) 11771 9
11. @palinn (Palin Ningthoujam) 10586 2
12. @calamur (calamur) 9077 2
13. @GautamGhosh (Gautam Ghosh) 8657 56
14. @beastoftraal (Karthik Srinivasan) 7493 10
15. @madmanweb (Madhu 'MadMan' Menon) 6754 2
16. @SangitaSri (Sangeetha) 6693 14
17. @nixxin (Nikhil Pahwa) 6028 4
18. @isanzc (Sanjib Chakravorty) 5369 2
19. @FlyingCocoon (Emmanuel ) 4680 46
20. @prathambooks (Pratham Books) 4532 8
Which leading influencers participated in twitter conversations?
Online conversations included some famous influencers from print
domain as well - @madversity, @livemint,
@SachinKalbag, etc.
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
@indiasocial
@rajeshlalwani
@shivithukral
@kritzeln
@labnol
@desaisantosh
@inkv
@devduttmyth
@gautamghosh
@amritochates
@lhinsights
@madversity
@geetiga
@sachinkalbag
@hardeepkrai
@gkjohn
@surekhapillai
@beastoftraal
@shilpikadas
@pacificleo 36
38
43
43
44
46
48
51
52
57
61
63
68
75
81
82
99
112
125
136
# Tweets
Twitter Handles With Maximum Mentions- #IndiaSocial12
Volume of tweets
Organisers
Which Twitter handles were mentioned the most?
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… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Most Shared Links- #IndiaSocial12
Which links were shared in the conversations?
Sr. No. Top Tweeted Links Number of Tweets
1. Santosh Desai talks about Brands Of the Future At #Indiasocial12 15
2. IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Registration 13
3. Sumit Mehra Talks About Social Games At #Indiasocial12 11
4. IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » A great experience for everyone 11
5. Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and Twitter Tips - Livestream 10
6. Shivnath Thukral On The Future Of Reputation 8
7. Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12 7
8. Santosh Desai talks about Brands Of the Future At #Indiasocial12 6
9. IndiaSocial Summit 2012, Gurgaon - Online Registration - DoAttend 6
10. IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Unconference 6
11. Social recruiting india social summit 2012 by gautamghosh 5
12. Measurement beyond Likes, Fans & Comments 5
13. Twitter 5
14. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 5
15. Bring your ideas to the Unconference! 2:30 PM. Free registrat... on Twitpic 4
16. Masterclass participants at #indiasocial12 taking copious not... on Twitpic 4
17. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 4
18. Talent and Social Business: Social Recruiting presentation at social media conference #IndiaSocial12 4
19. Unconference board at #indiasocial12 . Add your topics! 4www.impactmeasurement.co.in
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Impact Research & Measurement Pvt. Ltd.twitter: @IRMPLEmail : [email protected]
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To see which companies and which leaders are trending in Indian Print Media REAL-TIME, seeCompanies: http://bit.ly/aTkuXfCxOs: http://bit.ly/gXAQ3T
