Analysis of three Digi Paks and

advertisements Sanaa El-Haouzi

Rita Ora – Ora album Colours :Here this Digi Paks sticks to the

convention of only using no more than

three Colours on an album . Rita’s

album sticks to the use of red, black

and this grey scale filter which is seen

to be used on the man image.

Image : Here Rita’s album has a central

image of the main artist , being

Rita herself ; in a medium close

up with a grey scale filter on the

image . This making it easier for

the audience to establish who

the artist .

Font :For the album front , Rira Ora is capitalised and out in a bold font . It is also the biggest text in terms of size on the album cover .

This is good as it means it will be seen by the audience and straight away establishes and promotes who’s album it is .

This font is carried on the back of the album where it is used for the tracking list , this conventional use of only using two

different font ; ( the other font is the title of the album) keeps continuity on the album , gives it a more stable look and is less

confusing visually for the audience. It also makes the audience familiar with the fonts the artist might use in their promotion.

Sanaa El-Haouzi

Layout :Front cover : this album uses anchoring the place the

album cover , this is the idea that the artist name is directly

on top or beneath or generally near the artist , this giving a

visual link to the audience of who and what the artist look

like and their name .

Advertisement Visual Link with Digi Paks :In terms of visual link , we see similarities in terms of :Colours :This tour advertisement also uses the colours of black and red Image :Same image which was used on the album , this is a conventional aspect that happens on advertisements as well to keep this familiarity with the audience .Font :Same Font of the artist name is used also to keep this familiarity here . A different but similar font has been used for the rest of the textLayout :Anchoring is also still used here which let the audience know the artist straight away .Conventions of advertisement :Has the social medias , and dates of tours.

Jessie J – Who You Are Album Image :Here the artist of Jessie J is

established by a close up of her

looking directly at the camera . The

image doesn’t have filter on it but

might have been photo-shopped to

make the colours on the image stand

out to the audience more .

Colours :This album uses the colours of black and

white mainly , this use of minimal colours is

conventional as it keeps the audience

familiar with what type of genre or

personality the artist might be .

Font :The artist name is writing in a different colour and font from the rest , which is bold and big , this being done so the artist

eyes are drawn instantly to the name of the artist . The use of the gold on the artist name is for the same reason , as it is

different from the rest of the colour scheme it draws the audience to see the artist name first . The second font is the

able title and the third font is the use for the tracking list .

Layout:Anchoring also

used to establish

the artist visually

appearance to

their name .

AdvertisementVisual Link with Digi Paks :

In terms of visual link , we see

similarities in terms of :

Colours :

Like the Album , this continues the use

of the black and white in the font and

also in the image , it also here continues

the colour of the gold with the text ,

these linking to the artist name as they

state “debt album” revealing this visual

link and literal link of the artist and her

album.

Image :

Here this advertisement follows the

codes and conventions of using the

actual digi pak on the magazine advert ,

this allowing the audience to see who

and what the artist is like and also view

their album .

Font :

The same font used for the track listing

is used for the text on the advertisement

, creating a familiarity for the audience

and doesn’t confuse them visually , here

the colour scheme of white gold are

also used against a black background ,

keeping this code of using 2 or 3

different colours which compliment each

other .

Layout :

Using rule of 1/3 which consists of the

text and information of the artist , and

2/3 the digi pak image .

Ellie Goulding – Halcyon Album

Image :The audience when first

seeing this album are

introduced immediately to

the artist by a medium shot

of the artist with a black and

white filter .

Colours :This album keeps to mainly two colours of black and

grey , excluding the font colour of light pink , this use

of minimal colour which is used throughout the album

helps the audience become familiar with the artist , as

its simple colour scheme makes the attention to be

drawn to the artists face.

Layout :Also follows anchoring so

the audience associate

the name with the artist

face .

Fonts : Compared to the other two digi paks I have analysed , this one differs as it only

uses one font for the artist name , album title and track list , this keeping this

minimal and simple theme going .

AdvertisementVisual Link with Digi Paks :

In terms of visual link , we see

similarities in terms of :

Colours :

Sticks to the minimal that are used on

the album , this creates a continuity

through the artist style and makes the

audience associate the colours with

her album .

Image :

Uses the image from the album twice ,

as well as the actual album cover ,

which is place on the right bottom

corner , following the conventions of

placing the album cover on the advert ,

this helping to promote the album as

well as the artist .

Fonts :

Same font is used to keep this

continuity with also the same link pink

colour .

Layout:

Uses rule of thirds to display advert ,

2/3 artist imagine and the rest is text ,

such as social medias of the artist .