Analysis of the still drinks market presents strong competition to other non-carbonated beverages

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Transcript of Analysis of the still drinks market presents strong competition to other non-carbonated beverages

Page 2: Analysis of the still drinks market presents strong competition to other non-carbonated beverages

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• Still drinks is amongst the most diverse of all soft drink categories

and that is one of its key strengths

• It covers a vast array of non-carbonated products with a juice content

ranging up to 25%

• Most regions enjoyed a varying degree of growth in 2012, though

North America failed to achieve a positive performance for a second

consecutive year

• Fall in volume in West Europe and North America commenced in

2009 and has continued into 2012

• Majority of countries have been hit hard as they battled against an

unfavorable economic climate

Report Insights

Report: Global Still Drinks Report 2013

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• Asia proved to be the most dynamic region in 2012, with still drinks

consumption increasing by 15%

• China contributed the most towards the region's growth with strong

sales of herbal drinks

• Ambient drinks represent the main stay of the still drinks category in

all regions

• Chilled products achieved highest volumes and penetration in North

America

• In 2012 low calorie offerings had a record presence in all regions

barring Africa and MENA, reaching their greatest penetration (17%)

and highest volume in North America

Report Insights (Continued)

Report: Global Still Drinks Report 2013

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• With a diverse and evolving range of offerings, still drinks category is

well placed to draw in consumers from the slowing carbonates

market

• This will present strong competition to other non-carbonated

beverages

Report Insights (Continued)

Report: Global Still Drinks Report 2013

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• Data includes still drinks consumption volumes (million litres and

litres per capita) from 2007 to 2012, with forecasts to 2016

• Percentage markets shares are provided for segmentation data,

packaging data and distribution

• Leading companies' market shares for 2011 and 2012

• A market valuation is provided for each country and, where

applicable, new products in 2012 are identified by country

• Supporting text includes commentary on current and emerging

trends, segmentation, packaging, distribution, pricing/valuation and

where applicable, functional products and private label

Report Coverage

Report: Global Still Drinks Report 2013

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Table of Contents

• Executive Summary

• Global and Regional Summaries - Still Drinks Data Tables

• Country Profiles

• Current and Emerging Trends

• Outlook

• Segmentation

• Methodology

• Product Definitions

• Packaging Definitions

• Glossary

Report: Global Still Drinks Report 2013

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• Publish date: 13th Nov, 2013

• Number of slides: 823

• Geographic coverage: Global

• Available format: PDF, CD, Hardcopy

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Wallet, PayPal

Report Details

Report: Global Still Drinks Report 2013

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