Analysis Of The Car Industry
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Transcript of Analysis Of The Car Industry
PEST Analysis
• POLITICAL– Legislation
• Environment
• Company Cars
• Competition
– Taxes and Duty– Subsidies
PEST Analysis
• POLITICAL– Legislation
• Environment
• Company Cars
• Competition
– Taxes and Duty– Subsidies
PEST Analysis
• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances
PEST Analysis
• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances
Five Forces Analysis
• THREAT OF ENTRY– East Asian companies - Globalisation– Quotas reduced or abolished– Labour
Five Forces Analysis
• BUYER POWER– High– Imports By Individuals– Distribution Channels– Large Number Of Substitutes– Second Hand Market– Over Capacity– Large purchase
Five Forces Analysis
• SUBSTITUTES– Public Transport– Other Segments Of The Market– Similarity Of Product– Alternative Fuels