Analysis of @Senormunoz

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    AUDIENCE PROFILE

    Twitter Demographics Analysis Followers of: @ senormunoz

    Audience:

    Gender:

    Age:

    Income:

    9,756 people

    67.1% male

    36.1 years

    $29.7K / year

    They tweet:

    They have:

    They follow:

    8.1 times a week

    452 followers

    617 accounts

    AUDIENCE STATS

    TWITTER ACTIVITY

    AUDIENCE LOCATION

    Mostly Spain (72.0%), with topcities:

    Madrid (26.5%)

    Barcelona (12.5%)

    Malaga (10.3%)Valencia (5.4%)

    Audience Profile for @senormunoz@senormunoz's followers are relatively mature (in their mid thirties),typically married men with average income. The account has anotable audience concentration in Madrid.

    Professionally, @senormunoz's followers are employed asweb developers, programmers, senior managers, ITprofessionals and consultants. The account ranks within the top10% of all Twitter accounts in terms of density ofsales/marketing managers.

    In their spare time they enjoy political news, art/culture,

    soccer, photography and travel.As consumersthey spend most on technology, travel andhobbies. Main street brand affiliations far stronger than Twitteraverage include Apple Store, Ikea, Duane Reade, CVS andToys R Us.

    On Twitter they tweet less than average and follow selectively.Notable concentrations of @senormunoz followers are alsofound following @google, @Buenafuente, @marissamayer,@Yahooand @Microsoft.

    THEY EAT AT

    THEY SHOP AT

    THEY'RE DRESSED BY

    THEY USE

    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 1of 27

    http://twitter.com/googlehttp://twitter.com/googlehttp://twitter.com/Buenafuentehttp://twitter.com/marissamayerhttp://twitter.com/Yahoohttp://twitter.com/Microsoft
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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BASIC DEMOGRAPHICS

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Gender Male 6,546 67.1% 47.4% 8.7% 86.0%

    Gender Female 3,210 32.9% 52.6% 13.8% 91.1%

    Family status Single 390 4.0% 38.1% 1.6% 98.2%

    Family status Married 9,367 96.0% 61.9% 1.9% 98.6%

    Family status Parents 771 7.9% 19.1% 1.1% 73.1%Age Age 16 and under 97 1.0% 14.2% 0.2% 86.3%

    Age Age 17 to 19 110 1.1% 17.8% 0.4% 70.1%

    Age Age 20 to 24 507 5.2% 21.4% 1.8% 72.1%

    Age Age 25 to 29 1,230 12.6% 16.0% 1.2% 57.1%

    Age Age 30 to 34 1,852 19.0% 7.5% 0.2% 40.0%Age Age 35 to 39 4,731 48.5% 8.3% 0.1% 38.1%

    Age Age 40 to 49 1,018 10.4% 11.2% 0.1% 70.0%

    Age Age 50 to 59 163 1.7% 2.3% 0.0% 23.0%

    Age Age 60 and over 40 0.4% 1.2% 0.0% 5.1%

    Personal income Under $10,000 1,229 12.6% 44.8% 0.8% 97.0%

    Personal income $10,000 - $19,999 4,476 45.9% 17.5% 1.2% 77.0%

    Personal income $20,000 - $29,999 2,599 26.6% 14.6% 0.5% 45.0%

    Personal income $30,000 - $39,999 759 7.8% 10.0% 0.3% 30.1%

    Personal income $40,000 - $49,999 254 2.6% 5.8% 0.1% 31.1%Personal income $50,000 - $74,999 334 3.4% 5.1% 0.0% 47.1%

    Personal income $75,000 - $99,999 93 1.0% 1.8% 0.0% 15.2%

    Personal income Over $100,000 13 0.1% 0.5% 0.0% 4.3%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 2of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    ETHNICITY

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Race (US only) White/caucasian 401 74.1% 65.7% 0.7% 99.7%

    Race (US only) Hispanic 105 19.5% 5.4% 0.4% 48.0%

    Race (US only) African American 32 5.9% 22.4% 0.3% 98.4%

    Race (US only) Asian 3 0.5% 0.9% 0.0% 26.0%

    Religion Christian 7,894 80.9% 90.8% 2.6% 99.8%

    Religion Jewish 1,200 12.3% 3.9% 0.1% 59.1%

    Religion Muslim 663 6.8% 2.6% 0.2% 97.0%

    Native language Spanish 7,285 74.7% 1.5% 0.0% 92.2%

    Native language English 2,280 23.4% 90.5% 3.7% 99.9%

    Native language Catalan 82 0.8% 0.1% 0.0% 2.1%Native language French 21 0.2% 0.3% 0.0% 48.0%

    Native language Italian 21 0.2% 0.2% 0.0% 45.0%

    Native language Portuguese 17 0.2% 0.4% 0.0% 66.1%

    Native language German 14 0.1% 0.3% 0.0% 18.0%

    Native language Turkish 9 0.1% 0.1% 0.0% 69.1%

    Native language Russian 7 0.1% 0.2% 0.0% 42.0%

    Native language Basque 5 0.1% 0.1% 0.0% 1.7%

    Native language Dutch 3 0.0% 0.1% 0.0% 14.1%

    Native language Indonesian 2 0.0% 0.1% 0.0% 21.1%

    Native language Japanese 2 0.0% 0.2% 0.0% 96.2%

    Native language Arabic 2 0.0% 0.1% 0.0% 15.1%

    Native language Czech 2 0.0% 0.1% 0.0% 0.7%

    Native language Hungarian 2 0.0% 0.1% 0.0% 0.5%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 3of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    LOCATION SUMMARY

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Location: by country Spain 7,020 72.0% 0.3% 0.0% 69.0%

    Location: by country United States 540 5.5% 35.0% 0.6% 97.6%

    Location: by country Venezuela 478 4.9% 0.2% 0.0% 69.0%

    Location: by country India 209 2.1% 0.5% 0.0% 9.1%

    Location: by country United Kingdom 177 1.8% 2.7% 0.0% 88.1%

    Location: by country Argentina 172 1.8% 0.3% 0.0% 43.0%

    Location: by US state California 152 28.2% 21.7% 1.3% 74.0%

    Location: by US state Utah 86 16.0% 0.8% 0.0% 10.1%

    Location: by US state Florida 49 9.0% 6.4% 0.6% 45.0%

    Location: by US state New York State 29 5.3% 9.8% 0.7% 50.2%

    Location: by US state Illinois 26 4.8% 3.7% 0.3% 25.0%

    Location: by US state Ohio 23 4.3% 2.5% 0.2% 20.1%

    Location: by city Madrid 2,201 26.5% 0.4% 0.0% 35.0%

    Location: by city Barcelona 1,038 12.5% 0.3% 0.0% 18.1%

    Location: by city Malaga 852 10.3% 0.3% 0.0% 9.1%

    Location: by city Valencia 449 5.4% 0.3% 0.0% 12.1%

    Location: by city Zaragoza 438 5.3% 0.3% 0.0% 4.5%

    Location: by city Sevilla 388 4.7% 0.4% 0.0% 14.1%

    Location: by city Alicante 307 3.7% 0.3% 0.0% 5.3%

    Location: by city Marbella 258 3.1% 0.2% 0.0% 2.3%

    Location: by city Bilbao 201 2.4% 0.3% 0.0% 11.0%

    Location: by city Granada 136 1.6% 0.3% 0.0% 5.2%

    Location: by city Lima 128 1.5% 0.4% 0.0% 9.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 4of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    COU

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Location: by country Spain 7,020 72.0% 0.3% 0.0% 69.0%

    Location: by country United States 540 5.5% 35.0% 0.6% 97.6%

    Location: by country Venezuela 478 4.9% 0.2% 0.0% 69.0%

    Location: by country India 209 2.1% 0.5% 0.0% 9.1%

    Location: by country United Kingdom 177 1.8% 2.7% 0.0% 88.1%

    Location: by country Argentina 172 1.8% 0.3% 0.0% 43.0%

    Location: by country Colombia 159 1.6% 0.2% 0.0% 14.0%

    Location: by country Mexico 159 1.6% 0.4% 0.0% 58.0%

    Location: by country Peru 136 1.4% 0.1% 0.0% 2.5%

    Location: by country Chile 85 0.9% 0.2% 0.0% 29.0%

    Location: by country Brazil 48 0.5% 1.0% 0.0% 92.4%Location: by country Canada 46 0.5% 1.4% 0.0% 45.0%

    Location: by country Ecuador 41 0.4% 0.1% 0.0% 3.2%

    Location: by country Germany 39 0.4% 0.4% 0.0% 16.0%

    Location: by country Netherlands 35 0.4% 0.4% 0.0% 50.0%

    Location: by country France 32 0.3% 0.3% 0.0% 23.0%

    Location: by country Italy 30 0.3% 0.2% 0.0% 21.0%

    Location: by country Uruguay 28 0.3% 0.1% 0.0% 2.3%

    Location: by country Australia 21 0.2% 0.7% 0.0% 15.0%

    Location: by country Portugal 19 0.2% 0.1% 0.0% 1.1%

    Location: by country Pakistan 16 0.2% 0.1% 0.0% 1.6%

    Location: by country Greece 14 0.1% 0.2% 0.0% 7.0%

    Location: by country Bangladesh 14 0.1% 0.1% 0.0% 1.0%

    Location: by country Belgium 12 0.1% 0.1% 0.0% 2.4%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 5of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    STA

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Location: by US state California 152 28.2% 21.7% 1.3% 74.0%

    Location: by US state Utah 86 16.0% 0.8% 0.0% 10.1%Location: by US state Florida 49 9.0% 6.4% 0.6% 45.0%

    Location: by US state New York State 29 5.3% 9.8% 0.7% 50.2%

    Location: by US state Illinois 26 4.8% 3.7% 0.3% 25.0%

    Location: by US state Ohio 23 4.3% 2.5% 0.2% 20.1%

    Location: by US state Texas 20 3.7% 6.1% 0.5% 43.0%

    Location: by US state Georgia 14 2.7% 3.4% 0.3% 40.0%

    Location: by US state Nevada 14 2.7% 1.4% 0.1% 12.0%

    Location: by US state DC 12 2.1% 1.5% 0.1% 20.0%

    Location: by US state Maryland 12 2.1% 1.4% 0.1% 10.1%Location: by US state Washington 12 2.1% 1.8% 0.0% 15.0%

    Location: by US state Massachusetts 9 1.6% 2.2% 0.1% 17.1%

    Location: by US state Alabama 6 1.1% 1.1% 0.1% 40.1%

    Location: by US state Colorado 6 1.1% 1.9% 0.1% 17.0%

    Location: by US state North Carolina 6 1.1% 2.0% 0.2% 18.0%

    Location: by US state Pennsylvania 6 1.1% 2.9% 0.2% 21.0%

    Location: by US state Wisconsin 6 1.1% 1.0% 0.0% 6.2%

    Location: by US state Arkansas 3 0.5% 0.5% 0.0% 5.1%

    Location: by US state Arizona 3 0.5% 1.9% 0.1% 14.0%

    Location: by US state Connecticut 3 0.5% 0.9% 0.0% 6.1%

    Location: by US state Iowa 3 0.5% 0.5% 0.0% 4.2%

    Location: by US state Indiana 3 0.5% 2.1% 0.2% 26.1%

    Location: by US state Kentucky 3 0.5% 0.6% 0.0% 5.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 6of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    CIT

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Location: by city Madrid 2,201 26.5% 0.4% 0.0% 35.0%

    Location: by city Barcelona 1,038 12.5% 0.3% 0.0% 18.1%Location: by city Malaga 852 10.3% 0.3% 0.0% 9.1%

    Location: by city Valencia 449 5.4% 0.3% 0.0% 12.1%

    Location: by city Zaragoza 438 5.3% 0.3% 0.0% 4.5%

    Location: by city Sevilla 388 4.7% 0.4% 0.0% 14.1%

    Location: by city Alicante 307 3.7% 0.3% 0.0% 5.3%

    Location: by city Marbella 258 3.1% 0.2% 0.0% 2.3%

    Location: by city Bilbao 201 2.4% 0.3% 0.0% 11.0%

    Location: by city Granada 136 1.6% 0.3% 0.0% 5.2%

    Location: by city Lima 128 1.5% 0.4% 0.0% 9.1%Location: by city Murcia 121 1.5% 0.4% 0.0% 5.2%

    Location: by city Buenos Aires 119 1.4% 0.4% 0.0% 76.0%

    Location: by city Santiago 89 1.1% 0.5% 0.0% 84.0%

    Location: by city Bogota 86 1.0% 0.4% 0.0% 50.0%

    Location: by city London 80 1.0% 1.9% 0.0% 54.0%

    Location: by city Valladolid 74 0.9% 0.4% 0.0% 4.1%

    Location: by city Salamanca 60 0.7% 0.3% 0.0% 3.2%

    Location: by city Asturias 60 0.7% 0.3% 0.0% 4.2%

    Location: by city Pamplona 56 0.7% 0.3% 0.0% 3.2%

    Location: by city Tenerife 56 0.7% 0.3% 0.0% 3.2%

    Location: by city Caracas 43 0.5% 0.4% 0.0% 64.0%

    Location: by city Mexico City 37 0.4% 0.4% 0.0% 44.0%

    Location: by city Vigo 35 0.4% 0.3% 0.0% 6.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 7of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    CIT

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Location: by city Montevideo 31 0.4% 0.3% 0.0% 6.0%

    Location: by city Girona 29 0.4% 0.3% 0.0% 5.3%Location: by city Medellin 26 0.3% 0.3% 0.0% 9.1%

    Location: by city Delhi 26 0.3% 0.3% 0.0% 5.1%

    Location: by city New Delhi 23 0.3% 0.3% 0.0% 6.1%

    Location: by city Berlin 21 0.3% 0.3% 0.0% 26.0%

    Location: by city Los Angeles 21 0.3% 2.0% 0.0% 36.0%

    Location: by city Oviedo 21 0.3% 0.3% 0.0% 20.1%

    Location: by city Quito 20 0.2% 0.3% 0.0% 13.1%

    Location: by city New York 18 0.2% 2.8% 0.0% 32.0%

    Location: by city Guayaquil 18 0.2% 0.4% 0.0% 35.0%Location: by city Guadalajara 18 0.2% 0.4% 0.0% 11.1%

    Location: by city San Francisco 15 0.2% 0.6% 0.0% 8.1%

    Location: by city Cartagena 15 0.2% 0.3% 0.0% 5.1%

    Location: by city Santiago De Comp 15 0.2% 0.2% 0.0% 7.1%

    Location: by city Merida 14 0.2% 0.5% 0.0% 13.1%

    Location: by city Las Palmas 14 0.2% 0.3% 0.0% 1.6%

    Location: by city Santander 14 0.2% 0.3% 0.0% 2.2%

    Location: by city Toledo, OH 14 0.2% 0.3% 0.0% 1.6%

    Location: by city Paris 12 0.1% 0.4% 0.0% 52.0%

    Location: by city Lisbon 12 0.1% 0.2% 0.0% 2.2%

    Location: by city Chicago 12 0.1% 1.3% 0.0% 12.0%

    Location: by city Miami 12 0.1% 0.7% 0.0% 5.1%

    Location: by city Barranquilla 12 0.1% 0.3% 0.0% 11.0%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 8of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    OCCUPATIONS

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Occupations Sales/marketing 3,173 32.5% 6.7% 0.7% 31.1%

    Occupations Senior managers 1,087 11.1% 6.7% 0.9% 18.2%Occupations Web developers 1,072 11.0% 2.8% 0.4% 17.0%

    Occupations Journalists 782 8.0% 5.3% 0.7% 29.1%

    Occupations Consultants 603 6.2% 3.2% 0.3% 12.0%

    Occupations Entrepreneurs 465 4.8% 4.0% 0.5% 13.2%

    Occupations Students 436 4.5% 9.1% 1.3% 44.1%

    Occupations Programmers 260 2.7% 0.9% 0.1% 8.2%

    Occupations Engineers 237 2.4% 1.7% 0.2% 11.1%

    Occupations Teachers 211 2.2% 2.6% 0.3% 11.1%

    Occupations Investors 148 1.5% 0.8% 0.0% 20.1%Occupations IT professionals 137 1.4% 0.5% 0.0% 5.0%

    Occupations Graphic design 135 1.4% 1.4% 0.2% 20.0%

    Occupations Authors/writers 131 1.3% 4.3% 0.6% 18.1%

    Occupations Finance/banking 131 1.3% 0.9% 0.1% 5.2%

    Occupations Musicians 114 1.2% 8.2% 0.8% 47.1%

    Occupations Designers 91 0.9% 1.4% 0.2% 10.0%

    Occupations Artists 85 0.9% 2.5% 0.2% 13.1%

    Occupations Photographers 66 0.7% 1.4% 0.1% 7.2%

    Occupations Architects 57 0.6% 0.5% 0.0% 4.3%

    Occupations Media production 53 0.5% 2.0% 0.3% 9.3%

    Occupations Lawyers 49 0.5% 1.3% 0.1% 14.1%

    Occupations Health workers 40 0.4% 1.4% 0.2% 8.0%

    Occupations DJs 30 0.3% 1.2% 0.0% 13.0%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 9of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    LIK

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Likes & interests Social Media 1,596 16.4% 1.5% 0.0% 11.1%

    Likes & interests Technology 5,192 53.2% 12.9% 0.9% 77.0%Likes & interests Art/culture 1,624 16.6% 4.4% 0.3% 32.0%

    Likes & interests Soccer 2,751 28.2% 7.6% 0.5% 64.0%

    Likes & interests Photography 262 2.7% 1.1% 0.0% 7.2%

    Likes & interests Travel 893 9.1% 3.2% 0.2% 28.2%

    Likes & interests News 3,873 39.7% 26.9% 2.2% 68.1%

    Likes & interests Business 1,049 10.8% 3.8% 0.2% 35.1%

    Likes & interests Wine 53 0.5% 0.3% 0.0% 3.2%

    Likes & interests Outdoor life 129 1.3% 0.6% 0.0% 7.2%

    Likes & interests Politics 2,459 25.2% 17.1% 1.1% 65.0%Likes & interests Motor sports 134 1.4% 0.8% 0.0% 21.1%

    Likes & interests Charity 600 6.2% 3.8% 0.3% 28.0%

    Likes & interests Arts & crafts 141 1.4% 0.8% 0.0% 15.1%

    Likes & interests Books/reading 469 4.8% 3.8% 0.4% 28.1%

    Likes & interests Cycling 262 2.7% 1.9% 0.1% 17.2%

    Likes & interests History 88 0.9% 0.7% 0.0% 8.1%

    Likes & interests Gaming 333 3.4% 3.2% 0.4% 17.0%

    Likes & interests Cooking 351 3.6% 3.2% 0.2% 31.0%

    Likes & interests Coffee 224 2.3% 2.2% 0.1% 17.2%

    Likes & interests Dating/romance 403 4.1% 4.5% 0.1% 25.1%

    Likes & interests Environment 38 0.4% 0.3% 0.0% 6.1%

    Likes & interests Fashion 936 9.6% 10.0% 1.0% 50.1%

    Likes & interests Dogs 30 0.3% 0.3% 0.0% 2.7%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 10of 27

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    LIK

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Likes & interests Yoga 10 0.1% 0.2% 0.0% 1.6%

    Likes & interests Fitness 68 0.7% 0.7% 0.0% 6.1%Likes & interests Basketball 840 8.6% 10.1% 0.5% 52.0%

    Likes & interests Cars 23 0.2% 0.3% 0.0% 5.1%

    Likes & interests Science 73 0.7% 0.9% 0.0% 6.3%

    Likes & interests Cake/cookies 8 0.1% 0.1% 0.0% 1.2%

    Likes & interests Theater 48 0.5% 0.6% 0.0% 5.0%

    Likes & interests Home improvement 8 0.1% 0.1% 0.0% 1.6%

    Likes & interests Pets/animals 83 0.9% 1.1% 0.1% 6.4%

    Likes & interests Cricket 209 2.1% 3.1% 0.1% 22.1%

    Likes & interests Vegetarianism 5 0.1% 0.1% 0.0% 1.4%Likes & interests Skiing 13 0.1% 0.2% 0.0% 3.1%

    Likes & interests Health issues 192 2.0% 2.7% 0.2% 24.1%

    Likes & interests TV/film 668 6.8% 8.8% 1.2% 35.1%

    Likes & interests Golf 91 0.9% 1.6% 0.1% 18.0%

    Likes & interests Wining & dining 275 2.8% 4.2% 0.3% 39.0%

    Likes & interests Comedy 850 8.7% 13.2% 0.7% 47.1%

    Likes & interests Beer 10 0.1% 0.2% 0.0% 2.3%

    Likes & interests Writing 25 0.3% 0.5% 0.0% 3.0%

    Likes & interests Family life 131 1.3% 2.0% 0.2% 17.1%

    Likes & interests Tennis 146 1.5% 2.5% 0.1% 19.0%

    Likes & interests Hockey 25 0.3% 0.5% 0.0% 6.2%

    Likes & interests Football 144 1.5% 3.6% 0.2% 37.0%

    Likes & interests Science fiction 13 0.1% 0.2% 0.0% 3.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 11of 27

  • 5/26/2018 Analysis of @Senormunoz

    12/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    LIK

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Likes & interests Cats 10 0.1% 0.2% 0.0% 3.5%

    Likes & interests Wrestling 50 0.5% 1.3% 0.0% 11.2%Likes & interests Sports 403 4.1% 6.5% 0.9% 51.0%

    Likes & interests Music 784 8.0% 14.0% 1.5% 53.0%

    Likes & interests Equestrian 3 0.0% 0.1% 0.0% 1.0%

    Likes & interests Flying planes 3 0.0% 0.1% 0.0% 0.7%

    Likes & interests Rugby 3 0.0% 0.1% 0.0% 1.3%

    Likes & interests Swimming 3 0.0% 0.1% 0.0% 0.8%

    Likes & interests Scuba diving 3 0.0% 0.1% 0.0% 0.8%

    Likes & interests Nightlife/partying 23 0.2% 0.7% 0.0% 4.3%

    Likes & interests Baseball 33 0.3% 1.0% 0.0% 10.0%Likes & interests Boating 3 0.0% 0.1% 0.0% 1.8%

    Likes & interests Tea 3 0.0% 0.2% 0.0% 1.8%

    Likes & interests Dancing 13 0.1% 0.6% 0.0% 3.1%

    Likes & interests Extreme sports 8 0.1% 0.8% 0.0% 10.1%

    Likes & interests Boxing/MMA 15 0.2% 1.6% 0.0% 18.1%

    Likes & interests Anime 3 0.0% 0.1% 0.0% 10.0%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 12of 27

  • 5/26/2018 Analysis of @Senormunoz

    13/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    TEC

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Technologies Foursquare 238 2.4% 0.3% 0.0% 2.6%

    Technologies Wordpress 238 2.4% 0.5% 0.0% 3.6%Technologies About.me 62 0.6% 0.2% 0.0% 1.7%

    Technologies Tweetbot 31 0.3% 0.1% 0.0% 1.0%

    Technologies Hootsuite 1,830 18.8% 4.7% 0.1% 34.2%

    Technologies Seesmic 352 3.6% 1.1% 0.0% 8.3%

    Technologies Paper.li 63 0.6% 0.2% 0.0% 1.5%

    Technologies Linkedin 149 1.5% 0.3% 0.0% 4.4%

    Technologies iPad 109 1.1% 0.5% 0.0% 2.5%

    Technologies Tweetdeck 1,153 11.8% 4.4% 0.1% 27.1%

    Technologies Blogger 374 3.8% 1.8% 0.0% 10.1%Technologies Apple Mac 84 0.9% 0.3% 0.0% 3.2%

    Technologies Flickr 29 0.3% 0.1% 0.0% 1.5%

    Technologies Flavors.me 19 0.2% 0.1% 0.0% 1.0%

    Technologies Firefox 357 3.7% 1.6% 0.0% 13.1%

    Technologies iPhone 694 7.1% 4.2% 0.1% 18.2%

    Technologies Dell 155 1.6% 0.6% 0.0% 8.1%

    Technologies Google Plus 15 0.2% 0.1% 0.0% 0.9%

    Technologies Android 354 3.6% 2.0% 0.2% 19.1%

    Technologies Nimbuzz 55 0.6% 0.3% 0.0% 3.4%

    Technologies Echofon 260 2.7% 1.6% 0.0% 12.2%

    Technologies Instagram 32 0.3% 0.2% 0.0% 1.7%

    Technologies Twidroyd 99 1.0% 0.6% 0.0% 8.0%

    Technologies HTC Phone 26 0.3% 0.2% 0.0% 1.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 13of 27

  • 5/26/2018 Analysis of @Senormunoz

    14/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    TEC

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Technologies HTC Peep 26 0.3% 0.2% 0.0% 1.1%

    Technologies Flipboard 12 0.1% 0.1% 0.0% 0.7%Technologies Twittelator 14 0.1% 0.1% 0.0% 1.1%

    Technologies Yoono 7 0.1% 0.1% 0.0% 0.4%

    Technologies Twibbon 227 2.3% 1.9% 0.0% 14.0%

    Technologies NetworkedBlogs 14 0.1% 0.1% 0.0% 1.0%

    Technologies Youtube 755 7.7% 7.1% 0.8% 26.1%

    Technologies TweetCaster 186 1.9% 1.6% 0.0% 14.1%

    Technologies Snaptu 144 1.5% 1.2% 0.0% 27.1%

    Technologies TwitBird 12 0.1% 0.1% 0.0% 2.8%

    Technologies Lockerz 118 1.2% 1.1% 0.0% 8.0%Technologies TwitCam 132 1.3% 0.6% 0.0% 35.0%

    Technologies BlackBerry 104 1.1% 1.1% 0.0% 14.1%

    Technologies Silver Bird 7 0.1% 0.1% 0.0% 0.9%

    Technologies Ubersocial 306 3.1% 3.3% 0.1% 35.1%

    Technologies Twicca 19 0.2% 0.1% 0.0% 4.3%

    Technologies TwitterFeed 72 0.7% 0.6% 0.0% 12.0%

    Technologies USTREAM 114 1.2% 1.1% 0.0% 10.2%

    Technologies Digsby 5 0.1% 0.1% 0.0% 0.7%

    Technologies Twitpic 783 8.0% 8.8% 0.6% 31.1%

    Technologies Digg 53 0.5% 0.6% 0.0% 6.3%

    Technologies Woot 56 0.6% 0.6% 0.0% 9.3%

    Technologies Weebly 5 0.1% 0.1% 0.0% 0.5%

    Technologies Facebook 579 5.9% 7.2% 0.6% 17.3%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 14of 27

  • 5/26/2018 Analysis of @Senormunoz

    15/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRANDS SUMMARY

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Eat/drink at Starbucks 6,302 64.6% 25.6% 6.6% 86.1%

    Brands: Eat/drink at Burger King 2,279 23.4% 10.1% 2.1% 40.1%Brands: Eat/drink at T.G.I. Friday's 366 3.7% 1.2% 0.2% 8.1%

    Brands: Eat/drink at McDonald's 6,112 62.7% 28.2% 7.2% 99.1%

    Brands: Eat/drink at Dominos 1,025 10.5% 5.0% 1.0% 21.1%

    Brands: Eat/drink at Imo's Pizza 255 2.6% 0.8% 0.0% 8.1%

    Brands: Eat/drink at Bravo! 803 8.2% 1.9% 0.3% 54.0%

    Brands: Eat/drink at Hard Rock Cafe 784 8.0% 5.3% 0.8% 36.0%

    Brands: Eat/drink at Tony Roma's 111 1.1% 0.7% 0.1% 6.2%

    Brands: Shop at Ikea 5,646 57.9% 10.2% 1.2% 99.4%

    Brands: Shop at Apple Store 3,353 34.4% 9.7% 2.3% 62.0%

    Brands: Shop at Duane Reade 401 4.1% 1.0% 0.1% 50.2%

    Brands: Shop at Toys R Us 620 6.4% 4.6% 0.8% 24.0%

    Brands: Shop at CVS 697 7.1% 4.7% 0.8% 62.0%

    Brands: Shop at Sephora 510 5.2% 3.9% 0.5% 28.1%

    Brands: Shop at Ulta 55 0.6% 0.5% 0.0% 4.3%

    Brands: Dressed by Zara 896 9.2% 1.4% 0.1% 16.0%

    Brands: Dressed by Patagonia 2,012 20.6% 4.0% 0.1% 74.0%

    Brands: Dressed by Niketown 510 5.2% 2.1% 0.3% 16.1%

    Brands: Dressed by Louis Vuitton 358 3.7% 1.8% 0.3% 12.1%

    Brands: Dressed by Burberry 1,667 17.1% 9.2% 2.0% 57.0%

    Brands: Dressed by Bloomingdale's 262 2.7% 1.8% 0.2% 8.1%

    Brands: Dressed by American Apparel 510 5.2% 3.9% 0.6% 17.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 15of 27

  • 5/26/2018 Analysis of @Senormunoz

    16/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-EAT

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Eat/drink at Starbucks 6,302 64.6% 25.6% 6.6% 86.1%

    Brands: Eat/drink at Burger King 2,279 23.4% 10.1% 2.1% 40.1%Brands: Eat/drink at T.G.I. Friday's 366 3.7% 1.2% 0.2% 8.1%

    Brands: Eat/drink at McDonald's 6,112 62.7% 28.2% 7.2% 99.1%

    Brands: Eat/drink at Dominos 1,025 10.5% 5.0% 1.0% 21.1%

    Brands: Eat/drink at Imo's Pizza 255 2.6% 0.8% 0.0% 8.1%

    Brands: Eat/drink at Bravo! 803 8.2% 1.9% 0.3% 54.0%

    Brands: Eat/drink at Hard Rock Cafe 784 8.0% 5.3% 0.8% 36.0%

    Brands: Eat/drink at Tony Roma's 111 1.1% 0.7% 0.1% 6.2%

    Brands: Eat/drink at Dunkin Donuts 444 4.6% 3.7% 0.5% 14.0%

    Brands: Eat/drink at Carl's Jr 137 1.4% 1.2% 0.1% 8.2%

    Brands: Eat/drink at California Pizza Kit 72 0.7% 0.7% 0.1% 3.1%

    Brands: Eat/drink at Firehouse Subs 72 0.7% 0.7% 0.1% 3.1%

    Brands: Eat/drink at Papa John's 202 2.1% 1.9% 0.3% 10.3%

    Brands: Eat/drink at Taco Bell 509 5.2% 4.9% 0.5% 27.2%

    Brands: Eat/drink at Ben & Jerry's 294 3.0% 2.8% 0.3% 22.1%

    Brands: Eat/drink at BJ's Brewhouse 65 0.7% 0.7% 0.1% 4.2%

    Brands: Eat/drink at Morton's Steakhous 91 0.9% 0.9% 0.1% 3.5%

    Brands: Eat/drink at Pizza Hut 522 5.4% 6.0% 1.1% 41.1%

    Brands: Eat/drink at Chili's 157 1.6% 1.8% 0.3% 13.0%

    Brands: Eat/drink at Pizza Express 78 0.8% 0.9% 0.1% 19.2%

    Brands: Eat/drink at Panera Bread 150 1.5% 2.0% 0.2% 9.2%

    Brands: Eat/drink at Coffee Bean 104 1.1% 1.4% 0.2% 15.1%

    Brands: Eat/drink at Smoothie King 59 0.6% 0.7% 0.1% 9.0%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 16of 27

  • 5/26/2018 Analysis of @Senormunoz

    17/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-EAT

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Eat/drink at Ichiban 52 0.5% 0.7% 0.1% 10.0%

    Brands: Eat/drink at Quiznos 91 0.9% 1.3% 0.1% 5.3%Brands: Eat/drink at Maggiano's 59 0.6% 0.9% 0.1% 3.4%

    Brands: Eat/drink at KFC 607 6.2% 10.0% 1.7% 99.3%

    Brands: Eat/drink at Del Taco 78 0.8% 1.2% 0.1% 9.1%

    Brands: Eat/drink at Planet Hollywood 72 0.7% 1.2% 0.2% 5.4%

    Brands: Eat/drink at Jimmy John's 72 0.7% 1.1% 0.1% 6.2%

    Brands: Eat/drink at Wagamama 52 0.5% 0.9% 0.1% 7.4%

    Brands: Eat/drink at Ponderosa 33 0.3% 0.5% 0.0% 4.2%

    Brands: Eat/drink at Cheesecake Factor 111 1.1% 1.8% 0.2% 7.3%

    Brands: Eat/drink at Wendy's 222 2.3% 3.8% 0.5% 23.1%

    Brands: Eat/drink at Casa Ole 33 0.3% 0.6% 0.0% 5.4%

    Brands: Eat/drink at Bonefish Grill 46 0.5% 0.7% 0.1% 3.1%

    Brands: Eat/drink at Qdoba 46 0.5% 0.8% 0.1% 4.4%

    Brands: Eat/drink at Olive Garden 104 1.1% 2.2% 0.2% 13.2%

    Brands: Eat/drink at La Salsa Grill 72 0.7% 1.8% 0.1% 10.3%

    Brands: Eat/drink at Baja Fresh 72 0.7% 1.9% 0.2% 10.3%

    Brands: Eat/drink at Dairy Queen 98 1.0% 1.9% 0.2% 8.2%

    Brands: Eat/drink at Chipotle 150 1.5% 2.9% 0.3% 17.1%

    Brands: Eat/drink at Baskin-Robbins 72 0.7% 1.4% 0.2% 11.1%

    Brands: Eat/drink at Donatos 52 0.5% 1.1% 0.1% 32.0%

    Brands: Eat/drink at Melting Pot 46 0.5% 0.9% 0.1% 7.1%

    Brands: Eat/drink at Cracker Barrel 52 0.5% 1.2% 0.1% 5.4%

    Brands: Eat/drink at Noodles & Co 26 0.3% 0.6% 0.0% 2.7%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 17of 27

  • 5/26/2018 Analysis of @Senormunoz

    18/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-SHP

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Shop at Ikea 5,646 57.9% 10.2% 1.2% 99.4%

    Brands: Shop at Apple Store 3,353 34.4% 9.7% 2.3% 62.0%Brands: Shop at Duane Reade 401 4.1% 1.0% 0.1% 50.2%

    Brands: Shop at Toys R Us 620 6.4% 4.6% 0.8% 24.0%

    Brands: Shop at CVS 697 7.1% 4.7% 0.8% 62.0%

    Brands: Shop at Sephora 510 5.2% 3.9% 0.5% 28.1%

    Brands: Shop at Ulta 55 0.6% 0.5% 0.0% 4.3%

    Brands: Shop at Barnes & Noble 406 4.2% 4.8% 0.5% 18.1%

    Brands: Shop at Sprint Store 77 0.8% 0.8% 0.1% 5.4%

    Brands: Shop at Disney Store 82 0.8% 1.1% 0.1% 11.0%

    Brands: Shop at Radio Shack 187 1.9% 2.3% 0.4% 11.2%

    Brands: Shop at Williams-Sonoma 66 0.7% 0.9% 0.0% 6.2%

    Brands: Shop at Design Within Rea 22 0.2% 0.3% 0.0% 3.3%

    Brands: Shop at Hallmark 27 0.3% 0.4% 0.0% 5.1%

    Brands: Shop at Container Store 33 0.3% 0.5% 0.0% 3.4%

    Brands: Shop at Office Depot 121 1.2% 2.0% 0.2% 12.1%

    Brands: Shop at Petco 88 0.9% 1.3% 0.2% 7.1%

    Brands: Shop at Pottery Barn 38 0.4% 0.6% 0.0% 5.3%

    Brands: Shop at Body Shop 110 1.1% 1.7% 0.3% 22.1%

    Brands: Shop at Restoration Hardw 16 0.2% 0.3% 0.0% 2.1%

    Brands: Shop at Sur La Table 22 0.2% 0.4% 0.0% 21.0%

    Brands: Shop at Best Buy 686 7.0% 9.7% 1.5% 25.2%

    Brands: Shop at Gamestop 181 1.9% 2.9% 0.4% 20.1%

    Brands: Shop at Whole Foods 433 4.4% 7.9% 0.9% 40.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 18of 27

  • 5/26/2018 Analysis of @Senormunoz

    19/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-SHP

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Shop at Rite Aid 16 0.2% 0.3% 0.0% 3.0%

    Brands: Shop at Target 593 6.1% 10.1% 0.9% 27.1%Brands: Shop at Walmart 1,108 11.4% 22.1% 2.0% 76.1%

    Brands: Shop at Office Max 38 0.4% 0.9% 0.1% 7.3%

    Brands: Shop at Crate and Barrel 22 0.2% 0.5% 0.0% 4.1%

    Brands: Shop at Books A Million 27 0.3% 0.7% 0.0% 5.2%

    Brands: Shop at Guitar Center 38 0.4% 1.0% 0.1% 10.2%

    Brands: Shop at Walgreens 159 1.6% 3.9% 0.4% 13.0%

    Brands: Shop at PetSmart 66 0.7% 1.5% 0.2% 6.1%

    Brands: Shop at Home Depot 203 2.1% 5.0% 0.5% 15.1%

    Brands: Shop at Aldi 16 0.2% 0.5% 0.0% 8.2%

    Brands: Shop at Babies R Us 16 0.2% 0.5% 0.0% 4.1%

    Brands: Shop at Lowe's 126 1.3% 3.4% 0.4% 11.2%

    Brands: Shop at Sears 154 1.6% 4.3% 0.6% 18.0%

    Brands: Shop at Safeway 55 0.6% 2.0% 0.2% 11.1%

    Brands: Shop at Trader Joe's 44 0.4% 1.8% 0.1% 9.3%

    Brands: Shop at Godiva 5 0.1% 0.3% 0.0% 5.1%

    Brands: Shop at Verizon Store 5 0.1% 0.4% 0.0% 2.2%

    Brands: Shop at Fresh Market 5 0.1% 0.4% 0.0% 5.3%

    Brands: Shop at BI-LO 5 0.1% 0.6% 0.0% 6.2%

    Brands: Shop at Yankee Candle 5 0.1% 0.5% 0.0% 5.2%

    Brands: Shop at Sam's Club 33 0.3% 1.9% 0.2% 11.1%

    Brands: Shop at Dollar Tree 22 0.2% 1.4% 0.2% 5.4%

    Brands: Shop at Bed Bath & Beyon 5 0.1% 0.9% 0.1% 4.3%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 19of 27

  • 5/26/2018 Analysis of @Senormunoz

    20/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-DRS

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Dressed by Zara 896 9.2% 1.4% 0.1% 16.0%

    Brands: Dressed by Patagonia 2,012 20.6% 4.0% 0.1% 74.0%Brands: Dressed by Niketown 510 5.2% 2.1% 0.3% 16.1%

    Brands: Dressed by Louis Vuitton 358 3.7% 1.8% 0.3% 12.1%

    Brands: Dressed by Burberry 1,667 17.1% 9.2% 2.0% 57.0%

    Brands: Dressed by Bloomingdale's 262 2.7% 1.8% 0.2% 8.1%

    Brands: Dressed by American Apparel 510 5.2% 3.9% 0.6% 17.1%

    Brands: Dressed by Gap 289 3.0% 2.1% 0.3% 10.2%

    Brands: Dressed by Urban Outfitters 634 6.5% 5.3% 1.0% 26.0%

    Brands: Dressed by Victoria's Secret 1,474 15.1% 11.1% 2.1% 58.0%

    Brands: Dressed by Barneys NY 193 2.0% 1.5% 0.1% 10.1%

    Brands: Dressed by Finish Line 124 1.3% 0.9% 0.1% 5.3%

    Brands: Dressed by REI 193 2.0% 1.4% 0.1% 14.2%

    Brands: Dressed by Calvin Klein 661 6.8% 5.0% 0.8% 52.0%

    Brands: Dressed by Saks Fifth Avenue 220 2.3% 2.0% 0.3% 9.1%

    Brands: Dressed by Neiman Marcus 234 2.4% 2.2% 0.2% 8.2%

    Brands: Dressed by Banana Republic 276 2.8% 2.9% 0.3% 16.1%

    Brands: Dressed by Ralph Lauren 179 1.8% 1.8% 0.3% 12.2%

    Brands: Dressed by Nordstrom 455 4.7% 5.2% 0.5% 16.2%

    Brands: Dressed by Anthropologie 165 1.7% 1.8% 0.1% 15.1%

    Brands: Dressed by Brooks Brothers 110 1.1% 1.3% 0.1% 11.0%

    Brands: Dressed by Marshalls 234 2.4% 2.7% 0.4% 12.1%

    Brands: Dressed by Ann Taylor Loft 96 1.0% 1.2% 0.1% 5.4%

    Brands: Dressed by Foot Locker 234 2.4% 2.8% 0.3% 20.3%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 20of 27

  • 5/26/2018 Analysis of @Senormunoz

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    BRA-DRS

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Brands: Dressed by Lululemon 262 2.7% 4.2% 0.2% 30.1%

    Brands: Dressed by French Connection 83 0.8% 1.4% 0.1% 11.0%Brands: Dressed by Abercrombie & Fitc 83 0.8% 1.5% 0.2% 14.1%

    Brands: Dressed by Hollister 110 1.1% 2.6% 0.2% 35.1%

    Brands: Dressed by Tommy Bahama 41 0.4% 0.7% 0.0% 3.4%

    Brands: Dressed by Bebe 55 0.6% 0.8% 0.1% 18.1%

    Brands: Dressed by Fashion Bug 28 0.3% 0.5% 0.0% 3.1%

    Brands: Dressed by Express 55 0.6% 1.2% 0.2% 6.3%

    Brands: Dressed by Macy's 482 4.9% 9.2% 1.2% 27.1%

    Brands: Dressed by American Eagle 179 1.8% 3.5% 0.5% 15.1%

    Brands: Dressed by Eddie Bauer 41 0.4% 0.9% 0.1% 8.0%

    Brands: Dressed by PacSun 69 0.7% 1.5% 0.2% 7.3%

    Brands: Dressed by Goodwill 96 1.0% 2.2% 0.2% 10.0%

    Brands: Dressed by Men's Warehouse 14 0.1% 0.4% 0.0% 2.5%

    Brands: Dressed by Betsey Johnson 138 1.4% 3.0% 0.4% 11.3%

    Brands: Dressed by Sunglass Hut 14 0.1% 0.4% 0.0% 3.4%

    Brands: Dressed by Old Navy 207 2.1% 5.4% 0.5% 17.1%

    Brands: Dressed by Sports Authority 41 0.4% 1.2% 0.1% 10.1%

    Brands: Dressed by Claire's 28 0.3% 0.7% 0.1% 8.0%

    Brands: Dressed by White House Black 14 0.1% 0.5% 0.0% 2.6%

    Brands: Dressed by Road Runner Sport 14 0.1% 0.5% 0.0% 4.3%

    Brands: Dressed by Gymboree 14 0.1% 0.7% 0.0% 8.0%

    Brands: Dressed by Hot Topic 41 0.4% 1.3% 0.1% 20.1%

    Brands: Dressed by Athlete's Foot 14 0.1% 0.8% 0.0% 6.0%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 21of 27

  • 5/26/2018 Analysis of @Senormunoz

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    FOL

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Follow: Fortune 500 Google 2,701 27.7% 5.7% 0.7% 30.1%

    Follow: Tech brands HootSuite 3,310 33.9% 10.9% 0.9% 43.0%Follow: News/media Pete Cashmore 2,566 26.3% 8.3% 0.4% 43.0%

    Follow: Fortune 500 Facebook 943 9.7% 4.3% 0.4% 16.1%

    Follow: News/media TechCrunch 1,832 18.8% 6.2% 0.5% 41.0%

    Follow: Tech brands Twitter Espaol 2,777 28.5% 14.5% 0.4% 41.1%

    Follow: Leaders/execs Bill Gates 1,610 16.5% 7.0% 0.9% 35.1%

    Follow: Tech brands Twitter API 507 5.2% 2.1% 0.4% 12.1%

    Follow: Tech brands Twitter 1,736 17.8% 10.6% 1.1% 31.0%

    Follow: News/media Smashing Mag 971 9.9% 4.7% 0.3% 35.1%

    Follow: Leaders/execs Jack Dorsey 836 8.6% 4.3% 0.4% 25.1%

    Follow: News/media WikiLeaks 1,070 11.0% 5.3% 0.4% 34.1%

    Follow: Sport Andrs Iniesta 1,266 13.0% 5.2% 0.3% 53.1%

    Follow: Humor Andreu Buenafuen 2,640 27.1% 7.8% 1.1% 58.1%

    Follow: Leaders/execs Tim O'Reilly 911 9.3% 5.0% 0.3% 32.1%

    Follow: Science/tech Firefox 721 7.4% 4.7% 0.7% 16.1%

    Follow: News/media Wired 947 9.7% 5.5% 0.3% 29.1%

    Follow: Fortune 500 Yahoo 470 4.8% 2.9% 0.3% 13.2%

    Follow: Fortune 500 Apple 501 5.1% 3.0% 0.4% 16.1%

    Follow: Sport Carles Puyol 1,010 10.4% 5.4% 0.3% 49.1%

    Follow: News/media The Economist 1,001 10.3% 5.7% 0.4% 37.0%

    Follow: Leaders/execs Marissa Mayer 931 9.5% 5.6% 0.4% 33.0%

    Follow: Tech brands AddThis 1,030 10.6% 6.6% 0.8% 21.1%

    Follow: Sport Cesc F bregas 781 8.0% 4.7% 0.3% 49.0%

    filter...

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 22of 27

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  • 5/26/2018 Analysis of @Senormunoz

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    FOL

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Follow: Fortune 500 Intel 412 4.2% 2.5% 0.3% 15.2%

    Follow: Sport Gerard Piqu 1,041 10.7% 6.3% 0.6% 51.0%Follow: News/media Muy Interesante 2,274 23.3% 16.2% 2.1% 41.0%

    Follow: News/media New York Times 1,217 12.5% 6.9% 0.7% 37.1%

    Follow: Journalists Paulo Coelho 974 10.0% 6.4% 0.4% 33.1%

    Follow: Sport Sergio Ramos 760 7.8% 4.7% 0.5% 49.1%

    Follow: Tech brands YouTube 1,768 18.1% 12.9% 1.7% 43.1%

    Follow: News/media ReadWriteWeb 656 6.7% 4.5% 0.3% 24.0%

    Follow: News/media Harvard Business 658 6.7% 4.4% 0.4% 28.1%

    Follow: Leaders/execs Biz Stone 666 6.8% 4.5% 0.3% 25.1%

    Follow: Leaders/execs The Pope 425 4.4% 2.8% 0.4% 18.1%

    Follow: Tech brands TweetDeck 882 9.0% 6.0% 0.9% 43.0%

    Follow: News/media Reuters 730 7.5% 5.3% 0.5% 33.1%

    Follow: Tech brands Seesmic 376 3.9% 2.8% 0.6% 13.2%

    Follow: News/media Ad Age 610 6.3% 4.8% 0.4% 30.1%

    Follow: Sport Real Madrid 719 7.4% 4.7% 0.3% 35.0%

    Follow: Art/fashion ifilosofia 1,888 19.4% 15.9% 2.0% 38.1%

    Follow: News/media The Next Web 730 7.5% 5.5% 0.3% 19.2%

    Follow: Fortune 500 Microsoft 417 4.3% 3.4% 0.3% 24.1%

    Follow: Leaders/execs Evan Williams 622 6.4% 4.8% 0.5% 28.1%

    Follow: Leaders/execs Dick Costolo 350 3.6% 2.2% 0.4% 23.0%

    Follow: Leaders/execs Dalai Lama 883 9.1% 7.4% 0.7% 28.1%

    Follow: News/media WSJ 625 6.4% 5.3% 0.5% 34.0%

    Follow: News/media TIME.com 654 6.7% 5.7% 0.6% 25.2%

    filter...

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 23of 27

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  • 5/26/2018 Analysis of @Senormunoz

    24/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    FOL

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Follow: News/media Engadget 390 4.0% 3.6% 0.3% 25.0%

    Follow: Leaders/execs Richard Branson 719 7.4% 6.7% 0.4% 32.0%Follow: Charities/orgs NASA 497 5.1% 4.8% 0.5% 20.1%

    Follow: Leaders/execs Noah Everett 812 8.3% 8.3% 1.1% 25.2%

    Follow: Charities/orgs TEDTalks 521 5.3% 5.2% 0.3% 24.1%

    Follow: News/media BBC News 581 6.0% 5.7% 0.4% 38.0%

    Follow: News/media Gizmodo 402 4.1% 4.3% 0.2% 22.1%

    Follow: Tech brands OneLouder Apps 506 5.2% 5.2% 0.8% 26.1%

    Follow: News/media CNN 550 5.6% 5.4% 0.6% 27.0%

    Follow: Fortune 500 Amazon.com 244 2.5% 2.3% 0.4% 18.1%

    Follow: News/media BBC Global News 425 4.4% 4.5% 0.4% 27.0%

    Follow: News/media CNN News 777 8.0% 7.3% 0.8% 36.0%

    Follow: Music Shakira 800 8.2% 7.8% 0.4% 53.1%

    Follow: Journalists Paul Krugman 330 3.4% 3.7% 0.3% 32.0%

    Follow: News/media Washington Post 424 4.3% 4.8% 0.3% 30.1%

    Follow: Leaders/execs Kevin Rose 523 5.4% 5.6% 0.3% 30.1%

    Follow: Tech brands Wefollow 619 6.3% 6.9% 0.4% 21.1%

    Follow: News/media Guardian Tech 431 4.4% 5.0% 0.3% 21.1%

    Follow: Tech brands UberSocial 559 5.7% 6.4% 0.5% 49.0%

    Follow: Leaders/execs Chris Anderson 388 4.0% 4.4% 0.3% 22.0%

    Follow: Tech brands TwitPic 1,102 11.3% 12.3% 1.5% 39.1%

    Follow: Charities/orgs UNICEF 265 2.7% 3.3% 0.4% 20.1%

    Follow: Tech brands echofon 366 3.7% 4.3% 0.8% 17.1%

    Follow: Fortune 500 Coca-Cola 296 3.0% 3.4% 0.3% 21.1%

    filter...

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 24of 27

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  • 5/26/2018 Analysis of @Senormunoz

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    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    FOL

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Follow: News/media The New Yorker 449 4.6% 5.7% 0.3% 32.0%

    Follow: News/media Breaking News 504 5.2% 6.3% 0.5% 31.1%Follow: News/media Business Insider 374 3.8% 4.5% 0.4% 19.1%

    Follow: News/media National Geographi 376 3.9% 4.9% 0.4% 22.0%

    Follow: Sport Diego Forlan 472 4.8% 6.4% 0.4% 53.0%

    Follow: Charities/orgs The Vatican 43 0.4% 0.8% 0.2% 45.0%

    Follow: Art/fashion Zappos 441 4.5% 5.8% 0.4% 50.0%

    Follow: News/media Huffington Post 472 4.8% 6.3% 0.3% 30.1%

    Follow: News/media CNN en Espaol 1,097 11.2% 14.4% 1.4% 63.0%

    Follow: Charities/orgs The White House 357 3.7% 4.9% 0.6% 32.0%

    Follow: Celebs/hosts David Guetta 487 5.0% 6.9% 0.7% 37.1%

    Follow: Charities/orgs Change.org 383 3.9% 4.8% 0.5% 28.2%

    Follow: Music Coldplay 412 4.2% 5.5% 0.5% 31.0%

    Follow: Music Alejandro Sanz 774 7.9% 13.0% 1.0% 53.2%

    Follow: Sport FC Barcelona (cata 369 3.8% 4.8% 0.5% 31.0%

    Follow: News/media CNET 272 2.8% 3.9% 0.2% 18.2%

    Follow: Leaders/execs Barack Obama 1,613 16.5% 20.4% 2.3% 54.1%

    Follow: Charities/orgs United Nations 279 2.9% 4.1% 0.3% 32.0%

    Follow: Entertainment PlayStation 190 1.9% 3.1% 0.3% 35.0%

    Follow: Celebs/hosts David Lynch 280 2.9% 4.5% 0.3% 29.0%

    Follow: Sport Sergio Aguero 371 3.8% 5.6% 0.7% 55.1%

    Follow: Leaders/execs Gary Vaynerchuk 420 4.3% 5.9% 0.3% 28.1%

    Follow: Sport Kaka 460 4.7% 7.4% 0.4% 54.1%

    Follow: Charities/orgs Davos Forum 255 2.6% 4.0% 0.3% 19.1%

    filter...

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 25of 27

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  • 5/26/2018 Analysis of @Senormunoz

    26/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    FOL

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Follow: Art/fashion MoMA 220 2.3% 3.8% 0.4% 34.0%

    Follow: Music Ricky Martin 437 4.5% 6.7% 0.5% 51.1%Follow: Art/fashion Jennifer Lopez 402 4.1% 6.6% 0.4% 39.1%

    Follow: Tech brands twidroyd 113 1.2% 1.9% 0.4% 10.2%

    Follow: Tech brands Twitter Franais 149 1.5% 2.7% 0.3% 33.1%

    Follow: Humor Bill Cosby 349 3.6% 5.7% 0.6% 18.1%

    Follow: Celebs/hosts Ashton Kutcher 600 6.1% 9.3% 0.6% 35.0%

    Follow: Leaders/execs Chris Sacca 331 3.4% 4.8% 0.3% 26.1%

    Follow: Leaders/execs Al Gore 290 3.0% 4.9% 0.4% 25.1%

    Follow: Sport FC Barcelona 480 4.9% 7.4% 0.5% 36.1%

    Follow: News/media Bloomberg News 231 2.4% 4.3% 0.2% 28.1%

    Follow: Fortune 500 Starbucks Coffee 308 3.2% 5.5% 0.5% 21.2%

    Follow: News/media Lonely Planet 412 4.2% 6.9% 0.7% 29.1%

    Follow: Actors/director Shahrukh Khan 135 1.4% 3.2% 0.3% 69.0%

    Follow: Actors/director Amitabh Bachchan 173 1.8% 3.2% 0.3% 72.1%

    Follow: Journalists Om Malik 301 3.1% 4.9% 0.5% 30.1%

    Follow: Journalists Kara Swisher 253 2.6% 4.2% 0.2% 28.1%

    Follow: Celebs/hosts Conan O'Brien 328 3.4% 5.9% 0.3% 36.1%

    Follow: News/media Lifehacker 304 3.1% 5.0% 0.4% 18.1%

    Follow: Tech brands Lockerz 145 1.5% 2.8% 0.3% 14.1%

    Follow: Humor Roberto Bolaos 402 4.1% 9.3% 1.0% 51.0%

    Follow: Music Bon Jovi 75 0.8% 2.2% 0.3% 16.2%

    Follow: Leaders/execs Jack Welch 188 1.9% 3.8% 0.4% 17.0%

    Follow: Sport FIFA.com 114 1.2% 2.1% 0.3% 21.2%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 26of 27

    http://void%280%29/
  • 5/26/2018 Analysis of @Senormunoz

    27/27

    POPULARITY WITH DEMOGRAPHIC: Within the top 10% of all twitter accountsWithin the top 20% of all twitter accounts

    Within the top 30% of all twitter accounts

    HIGH - Top 30% of all Twitter accounts:

    AVERAGE - Mid 40% of all Twitter accounts:

    LOW - Bottom 30% of all Twitter accounts:

    TWITTER STATS

    Twitter Demographics Analysis Followers of: @ senormunoz

    Category Criteria Size Followers of @senormunoz Twitter distribution T avg. from to

    Number of followers > 1,000 followers 2,367 24.3% 29.6% 0.8% 94.1%

    Number of followers 101-1,000 followers 6,182 63.4% 54.1% 2.1% 78.0%Number of followers 10-100 followers 1,189 12.2% 15.3% 0.3% 83.0%

    Number of followers < 10 followers 19 0.2% 1.0% 0.0% 29.0%

    Time on Twitter > 3 years 6,443 66.0% 28.3% 0.9% 93.2%

    Time on Twitter 2-3 years 2,021 20.7% 27.4% 1.4% 74.1%

    Time on Twitter 1-2 years 547 5.6% 33.9% 0.5% 67.1%

    Time on Twitter 6-12 months 432 4.4% 8.5% 0.0% 69.0%

    Time on Twitter < 6 months 313 3.2% 1.9% 0.0% 33.0%Accounts followed > 1,000 accounts 3,059 31.3% 45.9% 4.4% 96.2%

    Accounts followed 101-1,000 accounts 6,484 66.5% 50.3% 2.8% 88.0%

    Accounts followed 10-100 accounts 210 2.2% 3.8% 0.1% 28.1%

    Accounts followed < 10 accounts 3 0.0% 0.1% 0.0% 0.8%

    Twitter activity > 5 tweets/day 1,710 17.5% 29.3% 1.7% 78.2%

    Twitter activity 1-5 tweets/day 3,498 35.8% 28.5% 3.0% 40.1%

    Twitter activity 1-7 twts/week 3,383 34.7% 26.5% 4.2% 43.1%

    Twitter activity 1-4 twts/month 810 8.3% 9.5% 0.9% 34.0%

    Twitter activity < 1 twt/month 355 3.6% 6.2% 0.3% 60.0%

    Twitter settings Profile image 9,610 98.5% 96.1% 74.5% 99.7%Twitter settings Website set 7,100 72.8% 40.3% 5.2% 85.2%

    Twitter settings Geo-enabled 4,441 45.5% 21.3% 2.4% 38.0%

    Twitter settings Protected 166 1.7% 5.5% 0.3% 25.1%

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    2014 Schmap Inc. All Rights Reserved.Analysis updated: 5th May, 2014 page 27of 27