Analysis of Quality Narrative Reporting

8/18/2019 Analysis of Quality Narrative Reporting

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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC 1

Analysis of Quality NarrativeAnalysis of Quality Narrative

ReportingReporting

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Muhamma !a"i !aee

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Table of Contents

Introduction......................................................................................................................................3

Quait! o" Narrati#$ R$%ortin&..................................................................................................3

T'$or$tica A(%$ct( o" Quait! Narrati#$ R$%ortin&.................................................................)Ocado Grou% Pc........................................................................................................................)

Ocado Quait! o" Narrati#$ R$%ortin&......................................................................................*

+u(in$(( ,od$................................................................................................................................*

Ocado +u(in$(( ,od$ and -trat$&!.........................................................................................

Onin$ /u(in$(( -trat$&! and "utur$ Gro0t'.............................................................................

Cor%orat$ -ocia R$(%on(i/iit!....................................................................................................1

Go#$rnanc$ -trat$&!......................................................................................................................11

Concu(ion.....................................................................................................................................12

R$"$r$nc$(......................................................................................................................................13

List of Figur

mailto:[email protected]:[email protected]


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Figure 1. In&r$di$nt( o" Int$&rat$d R$%ortin&.................................................................................*

Figure 2. In#$(tor -$ction at Ocado&rou%.co...............................................................................

Fi&ur$ 3. Determinants of Business model ......................................................................................4

Figure 4. C'airan o" Ocado Grou%...............................................................................................4

Figure 5. D$i#$r! Producti#it!.......................................................................................................5

Figure 6. C'i$" Financia O""ic$r R$#i$0.......................................................................................

Figure 7. 6$! P$r"oranc$ Indicator(.............................................................................................

Figure 8. Acti#iti$( in 211...........................................................................................................1

Figure 9. Prioriti$( and Ri(7 In#o#$d...........................................................................................11

Figure 10. Att$ndanc$ o" Dir$ctor(...............................................................................................13

Figure 11. Dir$ctor(8 R$un$ration R$%ort...................................................................................1)

Figure 12. Foundation "or t'$ Int$&rat$d R$%ort...........................................................................1)


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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC )

Introduction

T'$ ain o/9$cti#$ o" narrati#$ r$%ortin& i( to %ro#id$ a $c'ani(: 0'ic' '$%( a "ir

to cr$at$ or$ attracti#$ co$rciai;$ %ictur$ o" t'$ /u(in$((: 0'ic' i( in in$ 0it' t'$ /$tt$r

und$r(tandin& o" (ta7$'od$r(. It &$n$rat$( &ood &o#$rnanc$: $""$cti#$n$(( and /$tt$r

und$r(tandin& uir$$nt( i%o($ on t'$ co%an!. co%ani$( ('oud

%ro#id$ #ountar! in"oration and ('oud con(id$r it a( t'$ (ourc$ o" counication /$t0$$n

co%an! and (ta7$'od$r( uait! o" r$%ortin& i( or$ i%ortant t'an >uantit!


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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC *

Figure 1. In&r$di$nt( o" Int$&rat$d R$%ortin&

-ourc$B uait!. T'$ (i&nain& t'$or! (%$ci"i$( t'$ r$duction in in"oration

a(!$tr! 0it' t'$ '$% o" in"oration di(co(ur$. T'$ ana&$r( con#$! or$ in"oration to

con#$! or$ in"oration to t'$ir curr$nt and %ot$ntia cu(to$r( uait! narrati#$ di(co(ur$

a(o '$%( to r$duc$ t'$ con"ict( /$t0$$n ('ar$'od$r( and d$/t 'od$r(.

Ocado Group lcOcado Pc 'a( $(ta/i('$d in 2 and /! no0 it 'a( /$co$ t'$ /$(t onin$ &roc$r! (tor$

in U6. It 'a( i(t$d in London -toc7 E?c'an&$ in 21. T'$ /u(in$(( 'a( &ro0n (i&ni"icant! and

it %ro#$d to /$ or$ "un and "a(t t'an con#$ntiona od "a('ion$d traditiona ('o%%in&.


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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC

Ocado Quality of Narrative Reporting

For t'$ narrati#$ r$%ortin& t'$ aut'or 'a( u($d 211 annua r$%ort and (o$ 0$/(it$

in"oration. T'$ narrati#$ r$%ortin& o" t'$ Ocado i( >uit$ c$ar it( t$c'noo&ica 7no0'o0 i(

uni>u$. It 'a( counicat$d o(t o" it( acti#iti$( on it( cor%orat$ 0$/(it$. Fi&ur$ 2 ('o0 t'$

r$&uator! n$0( %a&$ in in#$(tor c$nt$r at Ocado Grou% Pc


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Fi&ur$ 3. Determinants of Business model

SourceB uait! o"


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($r#ic$( and co%an!@( cor%orat$ (ocia r$(%on(i/iit!: co%ianc$ 0it' &o#$rnanc$ cod$ o" U6

and "utur$ %$r"oranc$ o" "ir %ro#id$ t'$ %o(iti#$ and r$ia/$ ia&$ o" t'$ "ir.

E(ta/i('in& t'$ (tron& "oundation "or t'$ 'uan (7i(: Ocado &i#$( i%ortanc$ to t'$

$?i(tin& $%o!$$( and a%%r$ciat$( t'$ coit$nt and $n$r&! o" $%o!$$(.

Figure 5. D$i#$r! Producti#it!

-ourc$B


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Figure 8. Acti#iti$( in 211

-ourc$B


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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC 1)

-ourc$B uit$ c$ar and und$r(tanda/$ to t'$ r$ad$r(. It a(o cr$at$( conn$cti#it! and

(i&na( /$tt$r "utur$ %ro(%$ct( "or t'$ co%an!. A(($(($nt and id$nti"ication o" ri(7 "actor( and

%ro#i(ion o" iti&ation %an i( a(o a (tron& %oint o" t'$ r$%ort. Futur$ %ro(%$ct( o" Ocado &rou%

%c ar$ c$ar and %ro#id$ on& t$r int$r$(t "or (ta7$'od$r(. T'$ r$%ort a(o id$nti"i$( t'$

/arri$r( in t'$ 0a! /ut (tron& "oundation( "or &ro0t' ar$ a(o $a/orat$d in t'$ r$%ort. R$%ort

a(o %ro#id$( t'$ %roo" o" incu(i#$n$(( o" ('ar$'od$r( and (ta7$ 'od$r( 0it' an(0$r( to t'$ir

>u$(tion "ro CEO o" t'$ co%an!. Ocado C-R %ro9$ct( counicat$ it r$(%on(i/iit! to0ard

it( $n#iron$nt. It@( a(o (i&ni"icant! r$%ort( t'$ %$r"oranc$ and r$un$ration o" it( &o#$rnin&

/od!. O#$ra in"oration %ro#id$d /! t'$ Ocado $n(ur$( r$ia/iit! and it( #au$.

References

A/ra'a: -.: Co?: P.


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QUALITY NARRATIVE REPORTING OF OCADO GROUP PLC 1*

ani""a: R.: Coo7$: T.

Analysis of Quality Narrative Reporting

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