Analysis of Owl City’s CD covers

In this presentation I have looked at 4 of Owl City’s released CD covers and tried to see if there are any common forms and conventions

I have done this to try a spot clear themes and try to adhere to the artists style within my own CD cover

Bold text with a slight curve -feminine

Pink font –feminine again –also links with ‘strawberry’

Artist’s name in much bigger font than track name

High brightness and contrast added to image

Plain white background – focuses the attention on the image

Colour of strawberry enhanced

Text and image both central

Text positioned right of the image

Whole background is the image

Artist’s name in much bigger font than track name

Bold font, still with slight flicks so not completely masculine

‘Ocean’ – image of the sea but also the modern Dubai tower

Links with text

Calming image

Image enhanced with brightness and contrast

White font -simple

Image comes across the page – gives the sense of movement

Plain white background –draws focus to the image

Black font colour – bold compared to images light colours – stands out

Curvy, thing text – feminine

Two colours –pink and blue –more interesting

Text centre set

Animated stars image - not real – links with idea of dreams

Artists name bigger than track

Simple image of hot air balloons -effective

Bright colours –enhanced and brightened

Text in the centre of the page

Bold white font

Artist name in bigger font that text

One floating away - ‘hot air balloon’ not plural

Background is all of image

Bottom of the page – loads of balloons made to look like its the ground

Common forms and conventions

• Never has the artist on the cover – this is quite rare in the music industry as it the record label is always trying to sell the artist• Bright, bold images – sometimes take up the whole page, sometimes with a plain white background• Artists name is ALWAYS bigger than the track name• Always some reference even if not obvious to the track name• Image always enhanced – brightness, contrast, colour• All images provoke a sense of happiness• Colourful• The track name is always under the artists name• Sometimes central or slightly off