Front Cover

Main ImageThe main image consists of Dizzee Rascal, he has got an open body

language and is wearing very laid back clothing, he is reaching out of the

magazine therefore pulling the audience in. It is a large central image showing

that he is the main story and shows what the magazine is about: fun and edge,

hence the graffiti background showing the versatile edgy magazine genre.

FlashThe flash is a bulletin used on the front cover of the magazine showing what is recent and present news relating to the

magazine and articles.

MastheadThe masthead is on the top left of the magazine it also takes up half of the cover. The masthead is on the left hand side so that it can be easily seen on a shelf by

customers. The title NME is large red writing with a thick, black boarder, this therefore stands

out and shows that it is new and ‘out there’.

Main cover lineThe main cover line is ‘Dizzee Rascal’ this implies that he is the main story

for the magazine in this issue, the font is very large but sill does not obscure

from his face.

Pull QuoteThe pull quote is of Dizzee Rascal saying

‘I’m spreading joy around the world, man!’ this shows a quote taken from what he has said, it highlights the joy and happy aspect to the magazine.

Date/Barcode/PriceAll of these three things on the

magazine are very small and at the bottom of the magazine in the corner.

This suggests that they are not important. The fact that the price is also very small and at the bottom suggests that it is not important and does not

need to be seen by the audience as they will be more interested in what s in the

magazine not the price.

FooterThe footer at the bottom of the page consists of an on going

list using the addition sign therefore showing how much more is including in the magazine.

HeaderThe header includes the word ‘special’

this implies that it is unique and can only be found in that magazine.

Left ThirdThe left third on the NME magazine consists

of the main articles and information, however it does not show many articles because the image of Dizzee Rascal is so large alongside

his name and what he has said ‘I’m spreading joy around the world, man!’ This enforces the

idea of a laid back and fun magazine.

Audience

• Who is the target audience for the NME?The target audience of NME is people aged 25, mainly males from 17-30, the magazine usually targets well educated people who are working or at university the audience is seen as trendy, modern and sophisticated.

• How does the NME attract it’s audience?NME attract their target audience by the use of well known celebrities and artists, the latest advertisements of gigs, concerts, festivals and competitions.

Contents PageMasthead/Contents

The masthead on the contents page include the magazine title and

keeps the colour scheme running throughout, the word content is

white, big and bold making it stand out from the page.

Band IndexThe band index includes alto of

information and bands within it, this shows that it is important and give the magazine a serious flare. Also,

the list seems although it is endless, therefore highlighting that the

magazine gives alto of information and news. Main Image

The main image on the contents page gives an alternative indie

theme to the page/magazine, in the background it shows a touring bus,

this links well to the editorial.

Drop CapA Drop Cap is used at the start of the editorial on the magazine, it is four

lines deep and entices the audience in to read the rest as it makes it look bold

and more interesting.

Copy/EditorialThe editorial on the contents page is very informal and colloquial, this may pull the

reader in as it is quite chatty, it is also very informative and links well to the image..

Subscription BoxThe subscription box is used for

the magazine to gain more custom and make the brand more widely recognised, it is on the right hand side at the bottom meaning it is of no importance. However it begins in large, bold, bright yellow text

showing that it is urgent and something the customer should do

urgently.

Contents/Headings/SubheadingsThe headings are bold, big and white this is a running theme linking to the title of contents, the subheading are smaller sowing less importance but

begin with red stand out bullet points showing that they do have some

important is necessary.

Double Page SpreadImageThe image on this double page spread takes up a whole page, again implying that Dizzee Rascal is the main part of this issue’s magazine, he is wearing jeans and a jacket, this is still quite laid back but a bit more intentional to fit the genre, he is also looking away at something this may perhaps like to the editorial as he looks quite afraid. The setting/backdrop is of a graffiti wall like on the front cover this gives the image a cool edge.

Drop CapThe drop cap is the large letter which starts the editorial off, it is 6 lines deep, this means it is very large as compared to the contents page whereby it was only four lines deep. This shows that this article is more important. The editorial is split into a 4 column structure, this gives an edge to the magazine and article as it is usually only three. It also shows that there is a lot of information to be included.

By-lineThe by-line shows who the article is

written by and who the pictures are

taken by, this is at the top of the page

showing its importance.

TitleThe title is in very

large bold, black font, is not in a

straight alignment giving the article

some edge, the title has a direct

link to the image.

Secondary ImageA secondary image is

used on the double page spread to give

it some more colour and make the article

more interesting, the image may have a link to the article.

Identify the elements that connect the 3 different parts of the magazine. The elements that connect the 3 different parts of the magazine are things such as:

ColourFontLayout

Colour is used to tie the cover page, contents and double page spread together because the same colours, red, black and white are a running theme and are used throughout. Font is used to connect the 3 different parts of the magazine, as the titles are bold and large as well as standing out.Layout is used to link the 3 parts of the magazine together as a straight alignment isn’t used in all of the text, therefore creating a running edge to the magazine.

House Style Used

• In the NME magazine a clear house style is used throughout the magazine, with the use of the colour scheme as the colours, red, black and white are used and then some graffiti style colours are also used giving the magazine its edge. The text used within the columns is quite small throughout, but the titles within the magazine are written using a very large and bold text this shows what the most important parts of each page are. Also, the images used have a house style as they are quite big and funky. The drop cap used each time is black and bold and takes up 4-6 lines.

Background History of NME

The NME was firstly published on the 7th March 1952, in the 1960’s the NME started to become more popular and they frequently featured bands like The Beatles and The Rolling Stones. NME also held a poll winners concert, it was an award ceremony that featured the artist voted most popular by the readers of the magazine. In the early 1960’s the magazine’s sales had plummeted to 60,000. In 1995, one of NME’s most famous paper’s cover’s included Blur and Oasis as they were battling it out in the charts at that time. In 1998 the paper was no longer printed on paper, NME had now moved on to tabloid size with full colour covers. In 2000 NME attempted to broaden their coverage by using hip hop artists like, Jay-Z, Missy Elliot and R’n’B groups like Destiny Child. In 2006 NME published an Irish version of the magazine. In 2008 NME redesigned a feature of the magazine, this feature included a 7 inch Coldplay vinyl single.