Mise-en-scene• Urban outfit E.G. crop top and ripped jeans, swell as a classy and sophisticated

dress to appeal to more people• Bright & bold clothing and makeup• Bold makeup throughout to show the consistency of the image being portrayed by

the artist and also suits the dance/pop genre and the fashions within this genre.

• High heeled shoes were used as a prop to emphasise the partying and youthful/energetic vibes. The dark colour of these shoes reflect and element of mystery and danger, and also evening nightlife.

• Her hair is mainly down and free flowing. This is o represent her freedom and confidence. I took inspiration from Pia Mia’s hairstyles in many of her music videos, featuring the bandana.

• In contrast to this, I have included shots with her hair also up. This is to show her more classy and elegant side, in contrast to her other urban side when she lets her hair down.

Camera work-• Close ups emphasise the artists power and how she

is the focus

• Begins with a pan-to reveal the artists face last this keeps the attention of the audience as her face is the last thing to be revealed

• Pans throughout the video-sexualisation of the female body (linking and supporting stereotypes of females in music videos) This will attract male attention, as well as females because they aspire to look like her.

• Long shot of artists legs as she walks towards the camera. Her slow and powerful walk suggests confidence and that she’s not afraid of anything. This gives the target audience something to look up to

• Extreme close ups suggest that the artist means what she is saying and says it with power and passion, the repetition of these shots emphasises this point. The changing colours link them to the dance genre.

• Focus pull at 0;53 shows the artists face more clearly and suggests that she is sometimes mysterious

• Many of the shots are still shots. This suggests that the artist is in control of how she feels and her actions, while still being energetic and enjoying herself.

• The zoom in, just before 1;31 draws more attention to the artists face, just before the shots change colour. This draws their attention to her and increases the impact and memorability of the colour changes.

• I have then included a zoom out when the colour changing is established to keep the audience guessing on what could happen next, and therefore grabbing their attention. This also fits in with the fast pace of the song.

• There is another focus pull at 2;10 ,this is to draw attention to the artists body and outfit, clearly showing off the typical outfits in a dance/pop genre. While also fitting with the fast pace.

• I have included many mid-shots in order keep the flow of my music video going and break up the other edits so they aren’t too much.

Editing-

• Cuts & jump cuts- keep the pace and flow of the video going, sometimes speeding up as the song speeds up,but not always as I only wanted this to happen a few times to create variation.

• Fades- increase the professionalism of my video and also emphasise the artists power as there is two versions of her on the screen at one time. I often included fades during the slower part of the song as the fades I chose to use were slow.

• I used flashes of black screen to suggest mystery and emphasise the night time partying aspect of my video

• I decided to use lots of effects and coloured filters to make my music video really bold and stand out. This makes it recognisable for the audience.

• Also, I feel that the different colours and variation of high key and low key lighting and spotlights hugely represent the dance genre of music.

• At times, I decided to split the screen and have multiple images of the artist on the screen at one time. This was because I thought it added something slightly different to the video, in order to keep the audience interested, while keeping with the characteristics of the genre.